Tips, Tricks, and Best Practices on Digital Marketing's Latest
3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives.
Mobile SEO: Optimize App Content and the User ExperienceColin Guidi, 3Q Digital; and Jordan Koene, SearchmetricsThe mobile experience covers two realms: app and website. The content and layout of each will help determine your app's discoverability and whether users decide to engage. 3Q Digital Director of SEO Colin Guidi and Searchmetrics Chief Evangelist Jordan Koene will walk you through different elements of site layout and content and app layout and content to help you show up more often and engage users for longer after they find you. Topics will include:
- elements of app content and how to optimize them for higher ranking
- what users need to see when they engage with apps
- mobile site design: responsive vs. dynamic vs. dedicated
- mobile site content that works
We'll leave plenty of time at the end for Q&A. Join and bring questions!Read more >
The app install is a great goal, but mobile marketers need to go well beyond that to build great strategies -- think lifetime value and cost per engagement. 3Q Digital VP of Mobile Strategy Craig Weinberg and Method Mill co-founder Rishi Sethi will break down strategies and tips for running optimized performance-based campaigns in a free one-hour webinar. They'll leave time at the end for questions, so make sure to join -- whether you're in the planning stages or trying to figure out how to engage the users who have downloaded your app.
Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim Le Sueur of 3Q Digital and Matt Kramer of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.
Kim and Matt will cover topics like:
- Facebook's growing piece of the digital marketing pie
- Facebook advertising performance trends
- tips and best practices on Website Custom Audiences, multi-product ads
- and much more, including a look at AdRoll's newest releases
Attribution is the single knottiest issue facing digital advertisers today. If you're advertising on more than one channel or device, measuring the value of each is key to optimization. Join 3Q Digital's Ron Fusco and Big Squid Interactive's Chris Knoch as they break down a hierarchy of attribution needs, from basic to hyper-advanced, and how to solve for them.
Topics will include:
- revenue-tracking fundamentals
- the perfect vs. the good
- in-focus KPIs
- a full suite of advanced models (Rules Based, Regression Based Path Analysis, Game Theory, Econometric Time Series Analysis)
CMOs looking to optimize advertising for the holiday rush might be surprised to know how SEM has changed over the past few months. 3Q Digital's Ada Pally and Fivemill's Susan Waldes will get you up to speed with the latest on:
- how paid search is working across devices (mobile, tablet, desktop)
- how paid search is working across channels, with Facebook and Twitter rapidly emerging as viable traffic sources
- all the emerging targeting possibilities in paid search and how they can work for your brand
We're promising an ROI-positive experience. Join and bring questions!
Has Google’s Panda 4.0 update impacted your site’s search traffic? Join 3Q Digital’s Colin Guidi and Scripted’s Eric MacColl to learn how to create content that succeeds in today’s SEO landscape. This free one-hour webinar will cover:
-Understanding the Panda updates
-What type of content performs best
-Optimizing your current site content
-The future of SEO + content
The conversion game has changed: multiple channels, multiple devices, and a realm of customer data have altered the landscape far past conversion optimization. Join Fanplayr and 3Q Digital in a free webinar that will cover how to drive quality traffic to your site and how to shift your strategies to hit today's consumers with the exact right offer at the exact right time. Bring questions!
Google Shopping campaigns will replace PLAs for all AdWords advertisers in August. Make sure you're up to speed with how-tos and best practices on targeting, settings, feed set-up, and more. Sr. Client Services Manager Jay Stampfl and Client Services Manager Jason Bruggemann will cover these topics and take your questions in this free 60min. webinar, so come and get your ROI on.
If you’re a search marketer or someone who sells to search marketers, you won’t want to miss our upcoming webinar!
During this webinar, Leadtail's Carter Hostelley and Karri Carlson and 3Q Digital's David Rodnitzky will offer an exclusive preview of Leadtail’s newest Social Insights Report, which covers search marketers and their behaviors on Twitter.
On this webinar, we’ll take a look at:
• Which topics and conversations are most engaging to search marketers?
• What types of content do they like to consume and share?
• Which online publications are most popular with search marketers?
In addition, we’ll reveal the top 25 brands and people that most influence search marketers and examine some of their best practices.
These unique insights will reflect the findings of an upcoming report, which summarizes the activity of 500+ search marketers active on Twitter from February to May, 2014.
Join us and discover how you can better engage and influence search marketers on social media. And bring questions!
Are you running both SEM and social media ad campaigns? Chances are you're not getting all the symbiotic benefits. Join Sr. Director of Strategy Mason Garrity and Social Account Manager Alicia Antoniolli for a free 60min. webinar on how to coordinate campaigns for full optimization. Mason and Alicia will talk about data, keyword and targeting strategies, and more. Come armed with questions!
Join 3Q Digital Account Director Joe Kerschbaum and Sr. Display Account Manager Sara Pfitzinger for a free 60min. webinar detailing best practices for coordinating SEM and display campaigns for maximum ROI. Joe and Sara will discuss strategies to help shape targeting, control and maximize traffic volume, develop ideal frequency caps, and more. Bring questions!