Cutting-Edge Digital Marketing Strategy and Best Practices
3Q Digital provides full-service digital marketing for all manner of clients, including B2B, B2C, and lead gen. The company uses proprietary methods across platforms including search, display, mobile, SEO, and Facebook, with a focus on optimizing ROI and exceeding client business objectives through a combination of consulting-level strategy, advanced data/analytics, and device/channel-based excellence.
Reid Howell, Facebook; Molly McCarty and Mike Stetzer, 3Q Digital
Q4 2015 was a lifetime ago for Facebook advertisers. In the last year, the platform's new ad types, targeting options, bidding and tracking improvements, and analytics have made Facebook a potential bonanza of high-ROI revenue for eCommerce brands. In this free webinar, with Facebook's Reid Howell and 3Q Digital social aces Molly McCarty and Mike Stetzer, we'll cover what's new, what's critical, and how to start capitalizing in time for the holiday rush. Topics will include:
- a full-funnel strategy for preparing for (and capitalizing on) the holiday rush
- DR-focused tips, best practices, and strategies that advertisers can take far beyond Q4
- concrete takeaways for building and converting audiences this holiday season
Join and bring questions! We'll end with a Q&A session.
3Q Digital's Natalie Aller and Storemaven's Adam Rakib dish on app store optimization updates and best practices, specifically in the wake of Apple's decision to utilize app store ads. Natalie and Adam will cover:
- ASO algos and how to work with them
- elements of ASO to manipulate for greater discovery
- advanced keyword strategy
- tips & benchmarks
Analytics, attribution, first-party data, second-party data, DMPs, tracking...all of these issues are on the table in our bi-weekly series with 3Q's Decision Scientists, led by VP of Analytics Feliks Malts. We'll start each session (always on Thursdays at 11 a.m. PT) with questions we've heard over the past two weeks, then open it up to Q&A.
Facebook advertising has reams of data and incredible targeting and ad types to use it to meet your customers when and where they most want to view it. Learn the ROI-rich ins and outs from Facebook Partner Manager Catherine Doyle, 3Q Digital VP of Analytics Feliks Malts, and 3Q Digital Sr. Director of Paid Social Brad O'Brien in a free one-hour webinar.
Feliks, Brad, and Catherine will cover topics including:
- Facebook's native, audience-focused data capabilities
- How to integrate Facebook's data with 3rd-party data for hyper-rich targeting
- How to use the data in effective Facebook advertising campaigns
Facebook Partner Manager Catherine Doyle and 3Q Sr. Director of Social Brad O'Brien team up to give our clients an exclusive in-depth look at Facebook's recent direct-response releases. Catherine and Brad will dive into best practices on:
- the new Facebook pixel
- Dynamic Product Ads
- Lead Gen Ads
- Conversion Lift Studies
In addition, we'll cover seasonality and how it affects CPC and CPM, which should help with planning around upcoming holidays (Valentine's Day!).
We'll make sure to leave room for Q&A at the end, so save your spot today and join us on the 25th!
Clicks and impressions are more expensive than ever. The key to lowering your CPAs in 2016 is to get the most out of every engagement, and that boils down to creative, messaging, and testing. In this free webinar, Optimizely's Taylor Gilbert and 3Q Digital VP of Creative Services Aaron Bart will discuss the elements you should be testing, best practices for creatives that engage your customers, what you should expect your agency to do for you, and more. Sign up today!
Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering:
- ad types
- targeting and segmentation
You can build a shiny new app, but unless you've optimized for discovery on app stores, it may never get momentum. 3Q Digital VP of Mobile Strategy Craig Weinberg joins App Promo's Gary Yentin for a free 1hr. webinar on the ASO (app store optimization) landscape and challenges and best practices for discovery.
Craig and Gary will cover:
- the impact of ASO
- the major ASO platforms and how strategies differ on each
- the similarities between ASO and SEO
- best practices and tips for any ASO campaign
The mobile experience covers two realms: app and website. The content and layout of each will help determine your app's discoverability and whether users decide to engage. 3Q Digital Director of SEO Colin Guidi and Searchmetrics Chief Evangelist Jordan Koene will walk you through different elements of site layout and content and app layout and content to help you show up more often and engage users for longer after they find you. Topics will include:
- elements of app content and how to optimize them for higher ranking
- what users need to see when they engage with apps
- mobile site design: responsive vs. dynamic vs. dedicated
- mobile site content that works
We'll leave plenty of time at the end for Q&A. Join and bring questions!