Hi [[ session.user.profile.firstName ]]

3Q Digital - Digital Marketing Strategy

  • Date
  • Rating
  • Views
  • What You Need to Know About GDPR
    What You Need to Know About GDPR
    Carl Paradiso, VP of Technology, 3Q Digital; David Navetta, Partner, Cooley LLP Recorded: Jun 21 2018 56 mins
    Join 3Q Digital VP of Technology Carl Paradiso and David Navetta, Partner at Cooley, LLP, to get the full download about GDPR's effects on the marketing industry. Carl and David will run through answers to FAQs we've been fielding since the announcement dropped, and they'll leave plenty of time at the end for questions.
  • Master B2B Lead Gen with Facebook Advertising
    Master B2B Lead Gen with Facebook Advertising
    Lauren Wasilition, Agency Partner Manager at Facebook and Carolanne Hornung & Zenia Johnson, Social Account Managers at 3Q Recorded: Feb 21 2018 51 mins
    We’re two months into 2018 and B2B brands are evaluating their early budget planning decisions - and turning more and more to Facebook advertising. It’s been shown that B2B business decision makers spend a median of 74% more time per day on Facebook than the average user. These potential leads are active on the platform, especially on mobile. By investing media spend in Facebook advertising, B2B brands can cover the entire sales funnel process - from initial brand awareness, to conversion, to retargeting for additional upselling.

    Join Facebook and 3Q Digital for a live webinar on Wednesday, February 21st at 11am PT / 2pm ET where we’ll discuss how to plan your B2B full-funnel strategy on the platform.

    We’ll also dive into:
    - The power of video in driving brand awareness and pushing traffic
    - Ensuring that your leads’ initial touchpoints are positive
    - Planning for longer lead cycles and mobile consumption
    - 2018 Facebook focuses
    - And more!
  • 365 Days of Peak Retail Promotion on Pinterest
    365 Days of Peak Retail Promotion on Pinterest
    Gabrielle Lupton, Agency Partner Manager @ Pinterest & Vernon Johnson and Lindsey Doherty, Social Account Mngrs @ 3Q Digital Recorded: Jan 25 2018 41 mins
    Pinterest is known as the planner’s platform… but it’s more than that, it’s also the motivated planner’s platform. 72% of Pinterest users say that Pinterest influences ideas in their everyday lives, and 1 out of 2 Pinners have made a purchase after seeing a Promoted Pin. Additionally, unlike other social platforms that see holiday spikes primarily around Black Friday/Cyber Monday and Christmas, Pinterest sees holiday and celebration pinning and purchasing all year round. That is an incredible prospecting and conversion opportunity, especially for retailers, who historically do very well on the platform.

    Join 3Q Digital and Pinterest for a live webinar on Thursday, January 25th at 2pm ET / 11am PT where we’ll dive into how retail brands can plan their Pinterest advertising to take advantage of search spikes 365 days a year. We’ll also discuss:

    - How to take advantage of long-tail campaigns for evergreen prospecting
    - When to begin retail holiday promotions (hint: it’s not when you think)
    - How to stay on top of, and reach decision makers for, year-round trends such as weddings and birthdays
    - What advertising strategies will work best for your brand
    - Best creative practices for retail brands
  • Using Native Advertising To Fuel Your Top-of-Funnel Holiday Marketing
    Using Native Advertising To Fuel Your Top-of-Funnel Holiday Marketing
    Dave Hennessy, Sr. Native Advertising Manager at 3Q Digital & Ryan Bettencourt, CEO and Co-Founder at Spoutable Recorded: Aug 29 2017 71 mins
    This year's holiday season is almost here. You have special sales, promotions and giveaways planned. Your bottom-funnel channels are ready to close. But how are you thinking about top-of-funnel marketing and how you'll introduce potential customers to your brand? A few questions worth asking:

    - What content can we amplify to create awareness around sales and promotions?
    - How will we reach ad-fatigued audiences with that content before and during promotional-heavy periods?
    - What are the most cost-efficient ways to reach consumers with that content?

    Join 3Q Digital and Spoutable as we explore how your brand can leverage native advertising to drive targeted awareness around your holiday promotions and augment overall performance of your online advertising channels in Q4.

    We'll share:

    * What native advertising is and how it fits into your online media mix
    * The important factors driving native advertising growth and 2018 projections
    * How to measure your native advertising ad spend ROI
    * How to optimize your creative for native advertising
    * How to approach your top-of-funnel native advertising to push higher conversions down the funnel
    * Best practices and insider tips from agency and native network experts
  • Google’s UAC, the App Landscape, and Best Practices for New App Success
    Google’s UAC, the App Landscape, and Best Practices for New App Success
    Natalie Aller, Assoc. Director Mobile Strategy, 3Q Digital & Aaron Austin, Mobile App Strategy & Sales Expert, Google Recorded: Aug 10 2017 43 mins
    With so many new apps launching on the app stores everyday, app discovery and acquisition has become a challenging endeavor. Join experts from Google and 3Q Digital to learn how to use Google’s powerful Universal App Campaigns (UAC) to drive your user acquisition for your app.

    Register now for this live webinar on Thursday, August 10th at 2pm ET / 11am PT, where we'll discuss:

    * How mobile apps are disrupting the industry
    * Tools for promoting a new app and how UAC uses machine-learning and AI to optimize discovery
    * How to solidify the KPIs for your app, and use advertising metrics as instant feedback to improve app performance
    * Common UAC mistakes to avoid
    * How to allocate your budget to maximize app discovery and engagement
    * UAC insights for the Finance, QSR, and Retail industries
  • The Q4 Prep All Retail CMOs Need to Know
    The Q4 Prep All Retail CMOs Need to Know
    Caitlin Halpert and Michael Shore, 3Q Digital Recorded: Jul 13 2017 36 mins
    Good planning for Q4 starts far before October 1. In this webinar, eCommerce experts Caitlin Halpert and Michael Shore run through best practices for retail brands looking to blow away their Q4 numbers - by preparing now. They'll cover:

    - Channel mix, including CSEs
    - Forecasting
    - Keyword and bidding preparation
    - How to ride the momentum beyond Q4

    Join us and bring questions!
  • Webinar: Getting Started With Experimentation
    Webinar: Getting Started With Experimentation
    Jeremy Epperson, Director of Optimization at 3Q Digital & Carlos Enriquez, Strategic Partnerships at Optimizely Recorded: Jun 19 2017 55 mins
    Even the most comprehensive strategies will only ever be as effective as the teams, tools, and processes that bring them to life. Optimizely and 3Q Digital take a practical look at the challenges organizations face when rolling out experimentation to many teams --and best practices for succeeding.

    Watch this webinar to learn:

    Getting started: Earn executive buy-in and build your team
    Maintain momentum despite setbacks: Turn initial losses into wins
    Scale up: Build company-wide culture for long-term winning streaks
  • Facebook advertising: best planning practices to smash Q4 ecommerce goals
    Facebook advertising: best planning practices to smash Q4 ecommerce goals
    Reid Howell, Facebook; Molly McCarty and Mike Stetzer, 3Q Digital Recorded: Sep 29 2016 48 mins
    Q4 2015 was a lifetime ago for Facebook advertisers. In the last year, the platform's new ad types, targeting options, bidding and tracking improvements, and analytics have made Facebook a potential bonanza of high-ROI revenue for eCommerce brands. In this free webinar, with Facebook's Reid Howell and 3Q Digital social aces Molly McCarty and Mike Stetzer, we'll cover what's new, what's critical, and how to start capitalizing in time for the holiday rush. Topics will include:

    - a full-funnel strategy for preparing for (and capitalizing on) the holiday rush
    - DR-focused tips, best practices, and strategies that advertisers can take far beyond Q4
    - concrete takeaways for building and converting audiences this holiday season

    Join and bring questions! We'll end with a Q&A session.
  • An hour with 3Q's Decision Scientists
    An hour with 3Q's Decision Scientists
    Feliks Malts, Alyssa Francis, and Eric Swanson, 3Q Digital Recorded: Sep 1 2016 42 mins
    Join our Decision Sciences team, led by VP Feliks Malts, for our third installment of office hours. We'll go through three FAQs and open the floor up for questions.
  • Succeeding with ASO: the current landscape and best practices
    Succeeding with ASO: the current landscape and best practices
    Natalie Aller, 3Q Digital; Adam Rakib, Storemaven Recorded: Aug 18 2016 61 mins
    3Q Digital's Natalie Aller and Storemaven's Adam Rakib dish on app store optimization updates and best practices, specifically in the wake of Apple's decision to utilize app store ads. Natalie and Adam will cover:

    - ASO algos and how to work with them
    - elements of ASO to manipulate for greater discovery
    - advanced keyword strategy
    - tips & benchmarks

    Join and bring questions!

Embed in website or blog