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B2B Technology Marketing

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  • Using Predictive Analytics to Empower Customer Experience
    Using Predictive Analytics to Empower Customer Experience
    Patrick Rice, CEO, Lumidatum Recorded: Aug 23 2017 44 mins
    Predictive analytics & artificial intelligence are transforming the way all companies connect with customers. The customer experience is on the verge of being completely redefined with A.I.

    In this talk, you will learn what it takes for a business to deliver this new 21st-century customer conversation. Patrick will cover:

    - Collecting & Managing CX data - What I learned analyzing 3 billion records at Amazon
    - We have the data, now what? AI & the Future of Customer Experience
    - How to use Predictive Analytics to find the right customer on the right channel
    - 3 ways to drive ROI for your business by applying AI to improve the Customer Experience

    Patrick is CEO of Lumidatum which helps CMOs apply artificial intelligence to the customer experience in order to grow revenue. He has been in the data and analytics space for over a decade including running a machine learning and advanced analytics team at Amazon.
  • 8 Steps to B2B Marketing Success [B2B Marketing Workshop]
    8 Steps to B2B Marketing Success [B2B Marketing Workshop]
    Ken Chow [CEO, Growth Curve Marketing], Holger Schulze [Founder, B2B Technology Marketing Community on LinkedIn] Recorded: Mar 15 2017 60 mins
    The job of running b2b marketing today demands functional mastery over a LOT of different disciplines. So many, in fact, that it’s all too easy to get pulled into the minutiae and to lose track of what’s really going on holistically in your marketing operation. This online workshop, "Big Picture Marketing - 8 Steps to B2B Marketing Success", takes a step back and examines the major components of the job of today’s marketing leader, and offers practical steps and approaches that can help optimize each one.
  • Content Marketing for Procrastinators – Your Guide to Finally Getting it Done
    Content Marketing for Procrastinators – Your Guide to Finally Getting it Done
    Ian Campbell, CEO, Mission Suite Recorded: Dec 8 2016 37 mins
    Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel
    8 Ways Video Can Supercharge the Bottom of Your Funnel
    Joe Gelata, Head of Global Revenue Operations, Vidyard Recorded: Sep 15 2016 47 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • Are You Content with Your Content?
    Are You Content with Your Content?
    Veena Glover (emedia), Gary Brabant (emedia) Recorded: Sep 7 2016 38 mins
    Content marketing, seems everybody’s always talking about it, but how can you best deploy it and what can it really do for your business?
    Join this webinar to explore new trends, key challenges and current best practices, and how to utilise them for marketing success.
  • The 5 Keys to B2B Content Marketing Success
    The 5 Keys to B2B Content Marketing Success
    Dallas Jessup (BrightTALK), Matt Knight (Spiceworks), Monique Luttrell (UBM), Jill Talvensaari (IO Integration) Recorded: Aug 18 2016 61 mins
    Join us as we discuss the 5 Keys to B2B Content Marketing Success and review the results of a new B2B content marketing survey to better understand the current state of content marketing and to identify key challenges as well as best practices.
  • Why Your Content Marketing is Failing (and how to fix it)
    Why Your Content Marketing is Failing (and how to fix it)
    Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 59 mins
    In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

    This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

    · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

    · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

    · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

    · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

    · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
  • Predictive Analytics: A Content Marketer's Secret Weapon
    Predictive Analytics: A Content Marketer's Secret Weapon
    Sean Zinsmeister Senior Director of Product Marketing at Infer & Hana Abaza - VP Marketing at Uberflip Recorded: Jun 28 2016 54 mins
    What if you could produce content that hit the mark every single time?

    Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.

    So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.

    You will learn:

    Why content marketing and predictive analytics go hand-in-hand

    How to drive more value from content using effective targeting and segmentation from predictive analytics

    How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
  • How to Generate Traffic & Conversions on Your Blog... Without Publishing Another
    How to Generate Traffic & Conversions on Your Blog... Without Publishing Another
    Pamela Vaugh - Princple Marketing Manager Hubspot & Hana Abaza - VP Marketing Uberflip Recorded: Jun 8 2016 39 mins
    Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog – a blog with great content, a schedule with new articles, and an SEO strategy to increase viewership and leads.

    But what if we told you that your blog could generate leads and traffic, without you having to create new posts to do so? What if your previous blog posts could feed a lead generating machine that increased leads by 250%, and caused a steady spike in revenue?

    In this live Google Hangout, we joined forces with HubSpot to teach you how to optimize your blog to generate traffic and leads... without having to create new posts. Watch it now!
  • Launching to Leading: How B2B Market Leaders Break Through, Lead,  and Transform
    Launching to Leading: How B2B Market Leaders Break Through, Lead, and Transform
    Ken Rutsky Recorded: Apr 21 2016 53 mins
    Why do some companies succeed and others fail to lead? Clearly no one wants to be a market follower. Yet many organizations get stuck as market followers. Even those who win rave technical reviews for their product, often trail less well-reviewed solutions. Their effectiveness never scales and they simply can’t catch up. The leader to them looks like a snowball rolling downhill to success while they feel like they are pushing a boulder up a mountainside.

    This webinar will explore three things that contribute to this phenomenon:
    • The three components of the modern marketing machine
    • How the today’s market dynamics are breaking the machine
    • How market leaders create efficiency, effectiveness AND relevance

    We will then explore what to do differently, and provide a high-level roadmap to getting unstuck and accelerating your journey to market leadership.

    Webinar Attendees Get
    • Free E-book – 6x in 6 Months (for first 25 attendees only)
    • Early Reader Copy of Launching to Leading ; available this spring to the first hundred registrants who attend
    • Free 1 hour consultation on Building Your B2B Market Leadership Machine

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