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Nielsen

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  • Brands risk losing the Woman of tomorrow
    Brands risk losing the Woman of tomorrow
    Elizabeth McLellan, Marketing Effectiveness Analytics Product Leader, Europe Recorded: Jun 9 2016 25 mins
    Women dominate when it comes to setting and influencing shopping behaviour trends.

    Did you know that women account for 70% of all spend and 65% of shopping trips? By age 67, a female will have completed a whopping 10,000 shopping trips. Over the next 20 year, young women, aged 16 to 34,will become the shoppers with the most income to spend.

    Woman are your most influential consumer group, and it’s important to understand the underlying trends in female shopping behaviour and consumption, particularly amongst young women in order to increase sales. Without this understanding brands are at risk losing the woman of tomorrow.

    Please join us at 10 am on Thursday, June 9th for a webinar where you’ll learn about:

    o The importance of the female shopper
    o Changes in the female shopping behaviour compared to previous generations
    o The Ehrenberg Bass report on “Are Younger Shoppers Easier to Win”?
    o Female views on private label
    o How to reach young female shopper
    o Battle of the sexes: the impact of TV on brand and ad recall for
    o 7 key action you can take now to grow your female sales
  • Nielsen Webinar: The Sustainability Imperative
    Nielsen Webinar: The Sustainability Imperative
    Claudia Gapp & Rachael Noon (Public Development & Sustainability Business Partners, EU & UK) Recorded: May 24 2016 28 mins
    How can you drive growth with Sustainability in EU?
  • Situación del MERCADO Y PERSPECTIVAS para 2016
    Situación del MERCADO Y PERSPECTIVAS para 2016
    Gema Del Castillo, Nielsen Retailer Services Manager Recorded: Feb 22 2016 40 mins
    Hacemos un viaje por la situación del mercado, repasando las tendencias que están marcando y van a marcar en 2016.
  • Breakfast At Yvonne's: Millennials in China – Who they are and What Moves Them
    Breakfast At Yvonne's: Millennials in China – Who they are and What Moves Them
    Yvonne Lum Recorded: Jun 25 2015 43 mins
    In March, we brought China to the Champs-Elysées to share a better understanding of Chinese Consumer trends and the winning strategies of brands and retailers when engaging their customers.

    Now we are very happy to welcome you to ‘Breakfast at Yvonne’s’! In our first of a series of sessions our expert from Hong-Kong, Ms Yvonne Lum, will share hot topics from Greater China.
  • The Continuing Rise of E-Cigarettes
    The Continuing Rise of E-Cigarettes
    Natasha Kendall, UK Liquor & Tobacco Lead Analyst and Gavin Mclauchlan, Media Consultant Recorded: Dec 10 2014 21 mins
    The e-cigarette category is developing rapidly in the UK and Nielsen is at the forefront of measuring and analysing its progress.
    Join our sector expert for a whistle-stop 20-minute presentation to arm you with the latest trends and insight into how the market is emerging. You’ll be shown consumer and media analysis derived from multiple measurement sources, including Nielsen’s cutting-edge consumer neuroscience labs, to give a holistic view of the sector and the effectiveness of its advertising.
  • DESPERTANDO AL GIGANTE DORMIDO
    DESPERTANDO AL GIGANTE DORMIDO
    Roberto Butragueño, Retailer Services Manager, Nielsen & Gema del Castillo, Retailer Services Manager, Nielsen Recorded: Oct 22 2014 34 mins
    Hasta el momento, el mercado de Productos de Gran Consumo desconocía las cifras de venta on-line en España.
    Nielsen es consciente del interés que nuestros clientes tienen en este canal y de su necesidad de disponer de información fiable e integrable con el resto de canales y por ello empezó en Enero a reportar las ventas en este canal. Un conocimiento más completo de este mercado emergente, proporcionará la base para crecer en éste área.
  • Meet Tomorrow's Consumer Today
    Meet Tomorrow's Consumer Today
    Eszter Boczan, Mateusz Zimowski, Bretislav Chovitek Recorded: Oct 10 2013 50 mins
    A challenging economic climate is both adding pressure and opening up new opportunities for the European region. Central Europe is seeing particular shifts with consumers demanding more value and moving more fluidly across media.

    Get to know the strategy addressing Central Europe as a region and find out tactics reflecting the fact that each country is unique.
  • Smoking in the UK: What's Next?
    Smoking in the UK: What's Next?
    Andrew Morton, Commercial Director, UK, Nielsen Recorded: Jul 30 2013 50 mins
    Economic shifts and new consumer attitudes are driving a step change in the Tobacco industry. E-cigarettes are quickly gaining ground in the UK as usage begins to compete with traditional cigarettes. Are e-cigarettes a rising opportunity or just a passing trend? Join us as we explore consumer response to this innovation and reveal whether “e-cigs” could be the next big bet for an evolving industry.
  • Don't Waste It: Make Your Digital Marketing Spend Count
    Don't Waste It: Make Your Digital Marketing Spend Count
    James Oates, Nielsen Managing Director, Media UK Recorded: May 22 2013 42 mins
    In a multi-platform world, you can't afford to miss your audience - especially Online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Join James Oates, Nielsen's UK Managing Director for Media, as he shares the latest breakthroughs for Manufacturers and Media Owners to accurately capture and adjust their Online campaigns and maximise impact.

    This session will feature a case study presented by Fanny Carouge, Head of Research for Unanimis.

    We will also share a preview of upcoming advancements in cross-platform campaign measurement.

    Key points covered in the event:
    - Generating robust, transparent, people-based measurement for networks that is comparative to other media
    - Monitoring campaigns in flight... knowing when and how to act
    - Going further with the data... understanding which opportunities are offered by a strong performance
  • How Retailers Are Disrupting The Trading Environment
    How Retailers Are Disrupting The Trading Environment
    Mike Watkins (Head of Retailer & Business Insight, UK) & Mark Wohltmann (Global Convenience Centre Senior Manager) Recorded: Mar 27 2013 48 mins
    The retail landscape in Western Europe has become a battleground. Retailers are often disputing the given trading environment and using new ways to CONNECT with their consumers; reward HIGHER spending customers; and build LONGER TERM engagement using Private Label and Digital platforms.

    Join us for new insights and perspectives on how brands and retailers can win in this dynamic environment, including:

    - What manufacturers can learn from retailer innovations
    - Uncovering the categories driving retail disruption
    - Demystifying the Private Label Shopper
    - Retailers‘ advertising strategies

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