Women dominate when it comes to setting and influencing shopping behaviour trends.
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Did you know that women account for 70% of all spend and 65% of shopping trips? By age 67, a female will have completed a whopping 10,000 shopping trips. Over the next 20 year, young women, aged 16 to 34,will become the shoppers with the most income to spend.
Woman are your most influential consumer group, and it’s important to understand the underlying trends in female shopping behaviour and consumption, particularly amongst young women in order to increase sales. Without this understanding brands are at risk losing the woman of tomorrow.
Please join us at 10 am on Thursday, June 9th for a webinar where you’ll learn about:
o The importance of the female shopper
o Changes in the female shopping behaviour compared to previous generations
o The Ehrenberg Bass report on “Are Younger Shoppers Easier to Win”?
o Female views on private label
o How to reach young female shopper
o Battle of the sexes: the impact of TV on brand and ad recall for
o 7 key action you can take now to grow your female sales