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Haymarket marketing channel

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  • Effectively Monetising Social Media
    Effectively Monetising Social Media
    Patrick Johnston, Head of Social Media, J2 Recorded: Nov 5 2009 64 mins
    There is so much buzz around social media in marketing but how does it translate into sales on the bottom line and how can you get your finance director bought-in?

    In this groundbreaking presentation, Patrick will offer vital insights and answer your questions to help you:
    > put pounds and pence against your social media activity
    > get your board bought-in to give your social media activity the stimulus it needs to work at its best
    > learn from case studies where organisations have made social networks thrive on a commercial level
    > create true engagement with your audience using the right content, networks and strategies
    > cut through the hype around sites like Twitter, YouTube etc. to understand the percentage they should command of your marketing mix

    Click ATTEND and fill out the short one-off form to secure your place
  • Advanced Search Strategies - getting full value in 2009
    Advanced Search Strategies - getting full value in 2009
    Colin Lewis, Head of Sales and Marketing, CityJet Recorded: Apr 21 2009 32 mins
    > understand how the business case for search marketing has changed in today's uncertain economy and what you need to be thinking about
    > ensure that your brand is enhanced at every touchpoint of your overall search campaign
    > what is the optimum marketing mix to survive the current climate - some pointers
  • Advanced Search Strategies - results-driven paid search
    Advanced Search Strategies - results-driven paid search
    Rob Pierre, Director, Jellyfish Recorded: Apr 21 2009 33 mins
    > learn how various brands are using paid search to demonstrably drive sales
    > explore how brands should integrate paid search into their overall mix to fully capitalise on its potential
    > looking at results-driven models for paid search to ensure that you don't pay more than you need to to benefit the bottom line
  • Advance Search Strategies - making the most of natural search
    Advance Search Strategies - making the most of natural search
    James Davey, Head of Online, B&Q Recorded: Apr 21 2009 32 mins
    > prioritising natural search at board level to drive brand loyalty and sales
    > easy tips for natural search that will make all the differenceto your rankings
    > mine the top, mid and long tail funnels to drive targeted traffic to your site
  • Advanced Search Strategies - setting the agenda
    Advanced Search Strategies - setting the agenda
    Justin Basini, Vice President, Head of Brand Marketing, CapitalOne Recorded: Apr 21 2009 18 mins
    Understand what's new in search such as Google's new trademark policy and what marketers need to know.

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