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Marketing Automation

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  • Building a Winning Marketing Budget for 2010
    Building a Winning Marketing Budget for 2010
    Gary Damiano, Andrew Gaffney, Malcolm Friedberg Recorded: Jan 28 2010 70 mins
    It’s not too late to infuse your 2010 marketing budget with some winning strategies used by our panel of marketing experts. Join DemandGen Report for this live, interactive webinar and hear from industry experts Gary Damiano, VP of Field Marketing at Composite Software; Andrew Gaffney, Editor and Publisher at DemandGen Report; and Malcolm Friedberg, Principal at Left Brain Marketing, as they discuss how to create a marketing budget can significantly impact your organization in 2010.
  • Lead Nurturing, Lead Scoring and Marketing Automation
    Lead Nurturing, Lead Scoring and Marketing Automation
    David Rodnitzky & Malcolm Friedberg Recorded: Sep 23 2009 49 mins
    This 45 minute webinar will help Marketers with long sales cycles, complex sales and Enterprise clients understand how marketing automation can be a highly effective tool for lead generation. Malcolm Friedberg and David Rodnitzky will discuss how automation applies to lead gen, PPC adversting and everything tied to converting your leads.
  • A Match Maker for Marketing Automation: Finding the Right Vendor
    A Match Maker for Marketing Automation: Finding the Right Vendor
    Malcolm Friedberg and Cari Baldwin Recorded: Sep 3 2009 50 mins
    Left Brain Marketing and Marketbright have teamed up to help you ask the right questions during the marketing automation vendor selection process to find the right match. Join us for this one hour webinar where we will show you how finding the right vendor will increase productivity and reduce costs.
  • Use it or Lose it: Managing Incoming Leads
    Use it or Lose it: Managing Incoming Leads
    Malcolm Friedberg, Principal at Lead Targets Recorded: Mar 17 2009 35 mins
    Inbound marketing is critical, but it's just the beginning of the process. What's your gameplan for converting all those new leads? Hear proven strategies that companies like Apple, Citrix Online and many others are using to maximize their incoming leads.

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