Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these individuals to identify (and purchase) your vision and products? BrightTALK’s VP of Audience, Val-Pierre Genton, delves into the new research of over 756,000 North American IT Visionaries on BrightTALK and discusses what it takes to acquire and inspire them.
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This session will delve into many questions impacting the IT professional’s buyer’s journey, including:
- How do you engage an IT professional?
- What types of content do IT professionals prefer to consume?
- What are the consumption habits of these individuals?
- What’s unique about persuading an IT pro?