Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these individuals to identify (and purchase) your vision and products? BrightTALK’s VP of Audience, Val-Pierre Genton, delves into the new research of over 756,000 North American IT Visionaries on BrightTALK and discusses what it takes to acquire and inspire them.
This session will delve into many questions impacting the IT professional’s buyer’s journey, including:
- How do you engage an IT professional?
- What types of content do IT professionals prefer to consume?
- What are the consumption habits of these individuals?
- What’s unique about persuading an IT pro?