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Vision to Growth

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  • Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Val-Pierre Genton, VP Product Marketing, BrightTALK Recorded: Oct 4 2018 56 mins
    When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.

    In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
    Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
    Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
    Putting it all together. Turn intent into engagement in a few steps.
  • How Content Marketing Is Evolving
    How Content Marketing Is Evolving
    Val-Pierre Genton, VP, Product Marketing at BrightTALK Recorded: Jul 13 2018 4 mins
    Watch this short video to learn how content marketing is evolving.
  • How to turn storytelling into business growth
    How to turn storytelling into business growth
    Carla Johnson, Keynote Speaker, Author, Storyteller and Chief Experience Officer Recorded: May 31 2018 8 mins
    Learn insider tricks on storytelling from world-renowned storyteller, entertaining speaker and a prolific author Carla Johnson.

    Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Named one of the top 50 women in marketing and the chair of the ANA’s Business Marketing Association board of directors, Carla regularly challenges conventional thinking.

    Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
  • BrightTALK is built for the connected economy
    BrightTALK is built for the connected economy
    Val-Pierre Genton, VP of Product Marketing, BrightTALK Recorded: Jan 6 2018 2 mins
    Watch this short video to learn more about BrightTALK.

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