Channel Maven

Channel profile:

We help you DRIVE more business through the CHANNEL

Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes.

We are your strategic channel program and channel marketing partner. So what does that mean? We know not every channel strategy or program fits every organization. That’s why we work with you to understand your current channel programs, define your goals, and assess your resources. Then we pull from industry best practices and current innovations to help you drive more effective relationships both to and through your partners. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages.

Subscribers (194)
Better Enable Partners to Drive Demand Now, more than ever your team is challenged to come up with the ideal resources to enable partners to drive demand. Your partners struggle with where and how to begin often times leading to having a half-baked strategy and minimal execution. Join Heather K. Margolis Monday December 10 at 1:00pm EST for this 30 minute webinar where she will help you to:
*Better educate your partners to drive demand
*Provide your partners with the resources they can use today
*Build upon that foundation to execute "Through" marketing success.
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Dec 10 2013
32 mins
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Webinars and videos

  • Live and recorded (6)
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  • Now, more than ever your team is challenged to come up with the ideal resources to enable partners to drive demand. Your partners struggle with where and how to begin often times leading to having a half-baked strategy and minimal execution. Join Heather K. Margolis Monday December 10 at 1:00pm EST for this 30 minute webinar where she will help you to:
    *Better educate your partners to drive demand
    *Provide your partners with the resources they can use today
    *Build upon that foundation to execute "Through" marketing success.
  • You've recruited them, trained them, and helped them execute several sales but your channel partners still struggle when it comes to truly marketing your solutions. Whether lack of resources, know-how or bandwidth your partners need more marketing resources and assistance. In this 1-hour webinar with channel marketing maven Alexandra Krasne learn how to provide them with just that and walk away with:
    - An in-depth overview of the types of marketing designations your partners fit into
    - Programs you can implement today to make your partners better marketers
    - Resources and strategies to truly drive business through your channel

    About Alexandra:
    Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
    With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.
  • The final installment of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. This webinar will walk channel professionals through executing an email campaign to and through your partners.

    If you missed the last three webinars, please watch the recordings below:
    -Assessing Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/50083
    -Improving Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/51689
    -Helping Your Partners Use Social Platforms
    http://www.brighttalk.com/webcast/7889/52935
  • Part three of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. The webinars are designed to help these professionals market to and through your channel partners.

    If you missed the last two webinars, please watch the recordings below:

    - Assessing Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/50083
    - Improving Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/51689

    Be sure to register for the final installment in this webinar:
    - October 10, 2012 – Executing an Email Campaign
    http://www.brighttalk.com/webcast/7889/51689
  • Part two of a four part webinar series to guide channel account managers and other partner-facing channel professionals through common marketing concerns. The webinars are designed to help these professionals market to and through your channel partners.

    Be sure to attend the additional upcoming events in this webinar series:

    * September 12, 2012 - Helping Your Partners Use Social Platforms
    * October 10, 2012 - Executing an Email Campaign
  • Part one of a four part webinar series to guide channel account managers through common marketing concerns over four months. The webinars are designed to help channel account managers better market to and through your channel partners. We respect your time, so each webinar is designed to be brief and impactful.

    Be sure to attend the following events in this webinar series:

    •August 8, 2012 ─ Improving partners online marketing capabilities
    •September 12, 2012 ─ Helping your partners use social platforms
    •October 10, 2012 ─ Executing an email campaign

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