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"Right On, No Bull" Marketing Best Practices

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  • 5 Steps To Increase Your Returns From Search Marketing
    5 Steps To Increase Your Returns From Search Marketing
    Akin Arikan and Dale Knauss Recorded: Apr 14 2010 59 mins
    It only takes a few minutes to pay Google or Facebook to start showing your ads and begin driving clicks to your website. But a lot more goes into figuring out whether you are getting your moneys worth. And improving outcomes so that you get as much from your ad dollars as you could requires a number of steps that you should be aware of and make the time to apply.

    In this presentation you will learn:

    * 5 critical tasks that you can do to increase your returns from search
    * 5 top changes to search marketing in 2010 that you must know
    * Examples of tools (free and commercial) that are available to help you
  • How to Use Facebook & Twitter To Grow Your Business
    How to Use Facebook & Twitter To Grow Your Business
    Dave Kerpen and Dale Knauss Recorded: Mar 3 2010 61 mins
    Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC's "On the Money", ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs.
  • The Skinflint’s Guide to Generating Free Search Traffic
    The Skinflint’s Guide to Generating Free Search Traffic
    Mike Moran and Dale Knauss Recorded: Feb 17 2010 56 mins
    If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don't need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don't allow the investment you've made in your Web site go to waste. With the right moves in search marketing, you'll bring more traffic to your site than ever before, and you won't pay the search engines a dime.
  • "How To Use Facebook To Grow Your Profits"
    "How To Use Facebook To Grow Your Profits"
    Brian Offenberger and Dale Knauss Recorded: Feb 3 2010 51 mins
    Facebook has significant implications for business and this powerful session gives you the straight scoop on increasing profits using Facebook. In this high impact webinar you’ll understand:

    • The most effective business uses of Facebook
    • Simple strategies to promote your company
    • The essential elements of a strong Facebook profile
    • Basics do’s and don’ts of using Facebook
    • Simple ways to measure results

    The business uses of social media are exploding. Kick the New Year off the right way by learning the basics of marketing on Facebook to create a massive following, build your brand and boost your profits.
  • Creating Killer PPC Ads for Search & Display: 2010 Edition
    Creating Killer PPC Ads for Search & Display: 2010 Edition
    Matt Van Wagner and Dale Knauss Recorded: Jan 20 2010 61 mins
    You need great ads to bring great results for your Google, Yahoo and Bing Search Campaigns. The challenge, of course, is keeping up as competitors evolve their tactics, search engines add new formats, and the market demands your best creativity!

    In this one hour webinar, Matt Van Wagner, President of Find Me Faster will take you through all you need to know to keep your campaigns moving forward in 2010. How to write ads that are much more exciting – and still earn great quality scores. How to develop display ads for content network that grab people’s attention and bring them to your site. This whirlwind tour will cover creative, technical and practical tips you can use right away.
  • Winning Elections in the Marketing Democracy
    Winning Elections in the Marketing Democracy
    Christopher Marriott and Dale Knauss Recorded: Dec 9 2009 49 mins
    Christopher Marriott of Acxiom discusses "Winning Elections in the Marketing Democracy"
  • Creating Successful Branded Apps: Searchable Content That Sticks
    Creating Successful Branded Apps: Searchable Content That Sticks
    Rachel Pasqua and Dale Knauss Recorded: Nov 25 2009 25 mins
    Strategies for developing sticky iPhone apps.
  • Best Practices in Customer Feedback Programs
    Best Practices in Customer Feedback Programs
    Evan Klein and Dale Knauss Recorded: Nov 11 2009 60 mins
    According to a recent study by Heidrick & Struggles, the customer is the number-one focus for C-level executives for 2009. Acquiring new ones, improving retention, and increasing their lifetime value are critical to the success of every organization. Companies with the highest customer loyalty engage in a co-creative process with their customers. They have a formal process for obtaining customer expectations, preferences and perceptions and they use that feedback to help drive strategic initiatives, service enhancements and process improvements. This webinar will discuss several types of customer feedback programs, what is required to make them successful, best practices associated with their design and execution and pitfalls to avoid. It will also cover how they can be leveraged to improve customer loyalty, referrals, retention, share-of-wallet and sales close rates.

    Satrix Solutions website: http://www.satrixsolutions.com/
  • The Business of Social Media
    The Business of Social Media
    Shawna Vercher and Dale Knauss Recorded: Oct 14 2009 60 mins
    The Business of Social Media - Using Web Marketing to Generate Revenue and Increase Profitability
  • Web Marketing Check-Up
    Web Marketing Check-Up
    Lorrie Thomas and Dale Knauss Recorded: Sep 16 2009 59 mins
    Get on the marketing therapy couch for a marketing health “check-up” with Lorrie Thomas, Marketing Therapist at www.WebMarketingTherapy.com. It’s time to get self-help advice from the expert to learn how to put the web to work to serve, support and SELL!

    Having a website does not mean that you are engaged in web marketing. Savvy web marketing comes from sound strategy, continual optimization, tracking and creativity. This is an ongoing process, it requires commitment and work, but once you get the hang of it, it pays off!

    It’s time to get your marketing healthy, so you can get wealthy!

    This power "web marketing check-up" webcast will address:

    *The best practices “check-up” list to get your web marketing optimized and healthy

    *The secrets to making web sites “web solutions”

    *Web marketing “musts” for success

    *How to make your marketing multi-task

    It’s time for a healthy dose of web marketing therapy – admitting that you need web marketing help is the first step to recovery!

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