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iPad version: The Future of Webinars and Videos in B2B Marketing
Patricia Page, Marketing Program Manager EMEA, BrightTALK & Joel Harrison, Editorial & Content Director, B2B Marketing
The growth of webinar and video is becoming a huge part of the B2B armoury. With the ability to grow brand awareness and leads, should online events become a vital part of a demand generation strategy? If so, what are the best ways to utilise the platform? How can the content be targeted to the…
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