Illuminator: Your window on Industry Benchmarks
Jan Keuppens,( VP Integrated Execution, Across Health) and Christophe Brock, (Senior Consultant , Across Health)
1- Which channels create engagement amongst your target audience?
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2- Why should we increase or decrease investment in (under)leveraged channels?
3- How do you perform against the industry average?
4- How does this all differ per country, target audience, specialty, message type & stage of product lifecycle?