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Digital Marketing Webinars

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  • 5 key customer engaging email segments to automate
    5 key customer engaging email segments to automate Kath Pay, CEO, Holistic Email Marketing Recorded: Aug 10 2017 48 mins
    Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.

    Join us for this webinar, and you’ll discover:
    * 5 often-missed customer segments to automate that will deliver the results you need
    * The right questions to ask when investigating your data
    * How to turn your insights into engaging programs

    About Kath Pay:
    Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
    Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
  • Butting Heads: Why ABM Makes Sales and Marketing Alignment Easier, Not Harder
    Butting Heads: Why ABM Makes Sales and Marketing Alignment Easier, Not Harder Riaz Kanani, Joint-MD, Radiate B2B Recorded: Jun 13 2017 25 mins
    In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it's because marketing is the colouring-in department and sales are know-it-alls who don’t listen. This session will look at how to align the two when adopting an Account Based Marketing strategy.
  • How to create subject lines that increase conversions
    How to create subject lines that increase conversions Kath Pay, Marketing Director, cloud.IQ Recorded: Apr 15 2015 44 mins
    Need more conversions from your email marketing? The best place to start is with your email Subject Line. Many of us wait until we're ready to press send, before we hastily throw together an ill-considered subject line.

    Aimed at e-Commerce and marketing professionals, attend this webinar to learn many invaluable tips that will revolutionise how you write subject lines. Learn the secret to writing subject lines that not only grab your customers attention, but also increase online conversions.
  • 3 sexy ways to use popovers to increase conversions
    3 sexy ways to use popovers to increase conversions Kath Pay, Marketing Director, cloud.IQ Recorded: Feb 26 2015 37 mins
    Join Kath Pay, Marketing Director of cloud.IQ, on this webinar to discover how you can use popovers (also known as lightboxes or overlays) to increase your conversions - whether you are looking to drive sales, subscribers, return visits or downloads.

    Take the right approach to popovers and they can be an extremely effective conversion tool that are also a helpful customer service tool, encouraging loyalty. Companies looking to increase their subscriptions and download conversions have seen a 300 - 400% uplift.

    Attend and you will learn:

    > How to integrate offers and codes to drive customers back to basket
    > How to personalise popovers to retain visitors and grow your customer database
    > How to wake up idle customers and nudge them to action
  • How to Create Call-to-Actions That Drive Conversions
    How to Create Call-to-Actions That Drive Conversions Kath Pay, Marketing Director, cloud.IQ Recorded: Jan 28 2015 44 mins
    A Call-To-Action (CTA) is all too often an after-thought. This webinar reveals the secrets to creating CTA's that encourage the action you’re after – whether it’s downloads, sign-up’s or sales.

    A CTA can fulfil many different purposes as part of the customer experience on your website, in your email communications, banner ads, ppc ads and more.

    There is an art to integrating them in a way that encourages action and provides your customers with the additional benefit of a positive customer experience.

    Included in this webinar:

    •Elements of a good CTA
    •The psychology behind CTAs
    •How to include them at the right place and right time

    This is an extremely practical webinar aimed and e-Commerce and digital marketing professionals looking to improve online conversion.
  • Leveraging Psychology for e-commerce
    Leveraging Psychology for e-commerce Kath Pay, Marketing Director, cloud.IQ Recorded: Dec 12 2014 47 mins
    What motivates your customers to buy from you? If you’re still trying to figure it out, watch this webinar to discover how you can leverage human nature and basic psychology to drive conversions.

    Hosted by Kath Pay, Marketing Director of cloud.IQ, this webinar reveals how you can use copy, design and persuasive techniques to trigger positive, often subconscious responses that are innate within all of us, to encourage action.

    By leveraging human traits that are present within us all, you can apply techniques that tap in to each persona and their specific buying habits. We will also look at how different personalities use the web and how you can shape your site experience to encourage engagement and action.
  • 7 Ways to Leverage the Hidden Power of Email Marketing
    7 Ways to Leverage the Hidden Power of Email Marketing Kath Pay Digital Marketing Consultant & Trainer Plan to Engage Recorded: May 16 2014 45 mins
    Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.
  • 3 steps to recovering your abandoned carts and generate increased revenue
    3 steps to recovering your abandoned carts and generate increased revenue Kath Pay, Consultant, Plan to Engage & James Critchley, MD, cloud.IQ Recorded: Mar 20 2014 42 mins
    Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. in fact, 35% of shoppers who abandon carts actively welcome receiving these emails.

    Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.

    Part 2 of a 2-part series.
  • Email Profits Down? How to Analyze Why and Fix The Problem
    Email Profits Down? How to Analyze Why and Fix The Problem Jeanne Jennings, Vice President of Global Strategic Services, Alchemy Worx Recorded: Mar 11 2014 45 mins
    Is your email marketing as profitable as you’d like it to be? If not, join Jeanne Jennings, as we take a forensic approach to analyzing past results – and figuring out what qualitative changes to test to boost bottom line performance.

    You’ll learn how to use a revenue tree analysis to identify areas of strength and places with potential for improvement in your program. Then we’ll utilize other advanced analytics tools and show examples of how you translate quantitative data into qualitative changes to boost your results.

    Leave knowing:

    - How to use revenue tree analysis to pinpoint why your profits are down – and what you need to do to improve them

    - How to calculate reach metrics – and how they can be used to boost your bottom line revenue

    -How to use advanced quantitative analysis to improve your testing and results -- and make you a rock star in your marketing department

    Whether you’re a spreadsheet guru or numbers-challenged, you’ll enjoy this session (it won’t be dry, I promise!) and gain a deeper understanding of how to use data to improve your email marketing efforts.
  • 3 keys to improving your customers checkout experience
    3 keys to improving your customers checkout experience Kath Pay, Consultant, Plan to Engage & James Critchley, MD, cloud.IQ Recorded: Mar 6 2014 41 mins
    How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be. Join Kath Pay of Plan to Engage and James Critchley of cloud.IQ where we will focus on 3 keys to leverage in order to prevent abandonment of the shopping cart process. Part 1 of a 2-part series.

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