Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.
This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it's because marketing is the colouring-in department and sales are know-it-alls who don’t listen. This session will look at how to align the two when adopting an Account Based Marketing strategy.
Need more conversions from your email marketing? The best place to start is with your email Subject Line. Many of us wait until we're ready to press send, before we hastily throw together an ill-considered subject line.
Aimed at e-Commerce and marketing professionals, attend this webinar to learn many invaluable tips that will revolutionise how you write subject lines. Learn the secret to writing subject lines that not only grab your customers attention, but also increase online conversions.
Join Kath Pay, Marketing Director of cloud.IQ, on this webinar to discover how you can use popovers (also known as lightboxes or overlays) to increase your conversions - whether you are looking to drive sales, subscribers, return visits or downloads.
Take the right approach to popovers and they can be an extremely effective conversion tool that are also a helpful customer service tool, encouraging loyalty. Companies looking to increase their subscriptions and download conversions have seen a 300 - 400% uplift.
Attend and you will learn:
> How to integrate offers and codes to drive customers back to basket
> How to personalise popovers to retain visitors and grow your customer database
> How to wake up idle customers and nudge them to action
What motivates your customers to buy from you? If you’re still trying to figure it out, watch this webinar to discover how you can leverage human nature and basic psychology to drive conversions.
Hosted by Kath Pay, Marketing Director of cloud.IQ, this webinar reveals how you can use copy, design and persuasive techniques to trigger positive, often subconscious responses that are innate within all of us, to encourage action.
By leveraging human traits that are present within us all, you can apply techniques that tap in to each persona and their specific buying habits. We will also look at how different personalities use the web and how you can shape your site experience to encourage engagement and action.
Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.
Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. in fact, 35% of shoppers who abandon carts actively welcome receiving these emails.
Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.
Is your email marketing as profitable as you’d like it to be? If not, join Jeanne Jennings, as we take a forensic approach to analyzing past results – and figuring out what qualitative changes to test to boost bottom line performance.
You’ll learn how to use a revenue tree analysis to identify areas of strength and places with potential for improvement in your program. Then we’ll utilize other advanced analytics tools and show examples of how you translate quantitative data into qualitative changes to boost your results.
- How to use revenue tree analysis to pinpoint why your profits are down – and what you need to do to improve them
- How to calculate reach metrics – and how they can be used to boost your bottom line revenue
-How to use advanced quantitative analysis to improve your testing and results -- and make you a rock star in your marketing department
Whether you’re a spreadsheet guru or numbers-challenged, you’ll enjoy this session (it won’t be dry, I promise!) and gain a deeper understanding of how to use data to improve your email marketing efforts.
How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be. Join Kath Pay of Plan to Engage and James Critchley of cloud.IQ where we will focus on 3 keys to leverage in order to prevent abandonment of the shopping cart process. Part 1 of a 2-part series.
“Truly great search is all about turning intentions into actions, lightning fast" says Google in its AdWords blog.
This session is based on my 6 step guide to optimising your search strategy for mobile and tablet to deliver this goal:
1. Start by reviewing search behaviour (50% of mobile interactions start with a search)
2. Deliver geo-location based results (85% of mobile searches have location intent)
3. Make your site SEO friendly
4. Optimise search for high-spending tablet users
5. Bid aggressively on mobile PPC
6. Select mobile ad formats to meet consumer demand