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Digital Marketing Webinars

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  • Enhancing Email Marketing with New Targeting and Customer Experience Tactics
    Enhancing Email Marketing with New Targeting and Customer Experience Tactics David Daniels, CEO & Founder, The Relevancy Group | @EmailDaniels Recorded: Sep 26 2017 53 mins
    Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.

    David’s presentation and discussion will address the following:
    • Data utilization in email marketing and the efficacy of real time data
    • Individual targeting and the rise of People Based Marketing and its role in email marketing
    • The impact of machine learning and other artificial intelligence technology on email marketing
    • Innovations in mobile utilization to drive mobile app usage
    • The challenges and opportunities of utilizing embedding video in email

    David will also take your questions and offer access to research reports available for download.

    About David Daniels – CEO & Founder, The Relevancy Group
    Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com

    As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Recorded: Aug 24 2017 48 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Recorded: Aug 22 2017 46 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • 5 key customer engaging email segments to automate
    5 key customer engaging email segments to automate Kath Pay, CEO, Holistic Email Marketing Recorded: Aug 10 2017 48 mins
    Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.

    Join us for this webinar, and you’ll discover:
    * 5 often-missed customer segments to automate that will deliver the results you need
    * The right questions to ask when investigating your data
    * How to turn your insights into engaging programs

    About Kath Pay:
    Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
    Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
  • Butting Heads: Why ABM Makes Sales and Marketing Alignment Easier, Not Harder
    Butting Heads: Why ABM Makes Sales and Marketing Alignment Easier, Not Harder Riaz Kanani, Joint-MD, Radiate B2B Recorded: Jun 13 2017 25 mins
    In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it's because marketing is the colouring-in department and sales are know-it-alls who don’t listen. This session will look at how to align the two when adopting an Account Based Marketing strategy.
  • How to Craft Compelling Call-to-Actions that Drive Results
    How to Craft Compelling Call-to-Actions that Drive Results Kath Pay Recorded: Feb 17 2016 58 mins
    Call-To-Action (CTA) is all too often an after-thought. This webinar reveals the secrets to creating CTA's that encourage the action you’re after – whether it’s downloads, sign-up’s or sales.

    ​A CTA can fulfil many different purposes as part of the customer experience on your website, in your email communications, banner ads, ppc ads and more. There is an art to integrating them in a way that encourages action and provides your customers with the additional benefit of a positive customer experience.

    Included in this webinar:

    Elements of a good CTA

    The psychology behind CTAs

    How to include them at the right place and right time

    This is an extremely practical webinar aimed and e-Commerce and digital marketing professionals looking to improve online conversion.
  • How to Unleash the Testing Power of Your Emails
    How to Unleash the Testing Power of Your Emails Kath Pay Recorded: Dec 17 2015 47 mins
    You create and send regular emails to your database as part of your marketing channel mix. You no doubt run tests on what works best to improve your email marketing. But do you use your emails to test hypotheses that could inform and improve your other channels - such as PPC ads, website copy and page design, banner ads - to improve engagement and conversion rates?

    Aimed at marketing professionals looking to push the power of their email marketing, this FREE webinar reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels.
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    ​Your email database contains the valuable opinion of prospects and customers already engaged in your brand. This webinar will be packed full of practical tips and advice on how to use your email channel as a testing ground to derive useful insights.

    You will learn how to

    select the factors you can best test within your emails, not everything can be tested
    build a hypothesis into your emails, to drive the actions that provide the answers you're looking for
    use a push channel such as email to inform and improve pull channel performance
    interpret the results of your email tests and apply the learnings

    Delivered by international email marketing trainer and Holistic Email Marketing's CEO, Kath Pay, sign up now to learn how you can gain valuable insights from a channel you are already spending time and budget on. ​
  • How to create subject lines that increase conversions
    How to create subject lines that increase conversions Kath Pay, Marketing Director, cloud.IQ Recorded: Apr 15 2015 44 mins
    Need more conversions from your email marketing? The best place to start is with your email Subject Line. Many of us wait until we're ready to press send, before we hastily throw together an ill-considered subject line.

    Aimed at e-Commerce and marketing professionals, attend this webinar to learn many invaluable tips that will revolutionise how you write subject lines. Learn the secret to writing subject lines that not only grab your customers attention, but also increase online conversions.
  • 3 sexy ways to use popovers to increase conversions
    3 sexy ways to use popovers to increase conversions Kath Pay, Marketing Director, cloud.IQ Recorded: Feb 26 2015 37 mins
    Join Kath Pay, Marketing Director of cloud.IQ, on this webinar to discover how you can use popovers (also known as lightboxes or overlays) to increase your conversions - whether you are looking to drive sales, subscribers, return visits or downloads.

    Take the right approach to popovers and they can be an extremely effective conversion tool that are also a helpful customer service tool, encouraging loyalty. Companies looking to increase their subscriptions and download conversions have seen a 300 - 400% uplift.

    Attend and you will learn:

    > How to integrate offers and codes to drive customers back to basket
    > How to personalise popovers to retain visitors and grow your customer database
    > How to wake up idle customers and nudge them to action
  • How to Create Call-to-Actions That Drive Conversions
    How to Create Call-to-Actions That Drive Conversions Kath Pay, Marketing Director, cloud.IQ Recorded: Jan 28 2015 44 mins
    A Call-To-Action (CTA) is all too often an after-thought. This webinar reveals the secrets to creating CTA's that encourage the action you’re after – whether it’s downloads, sign-up’s or sales.

    A CTA can fulfil many different purposes as part of the customer experience on your website, in your email communications, banner ads, ppc ads and more.

    There is an art to integrating them in a way that encourages action and provides your customers with the additional benefit of a positive customer experience.

    Included in this webinar:

    •Elements of a good CTA
    •The psychology behind CTAs
    •How to include them at the right place and right time

    This is an extremely practical webinar aimed and e-Commerce and digital marketing professionals looking to improve online conversion.

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