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Forrester - Marketing / IT Thought Leadership

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  • Strategies For The Mobile Mind Shift
    Strategies For The Mobile Mind Shift
    Josh Bernoff, Melissa Parish Recorded: Jul 22 2013 62 mins
    Mobile is not just about apps — it's about a complete shift in the mindset and expectations of consumers. Introducing the Mobile Mind Shift Index: a measure to help you identify how far your customers are on this mind shift. We will show you which groups are moving fastest toward perpetual connectivity and how you can evaluate your own customer base. Then we'll show which strategies companies should use to provide service to those customers and cement loyalty.

    Join Forrester analysts Josh Bernoff and Melissa Parrish as they answer key questions such as:

    What is the mobile mind shift and why is your company at risk?
    What are your competitors doing to understand their customers' view of mobile?
    How can your organization serve the needs of perpetually connected customers?
  • Brand Building In The 21st Century
    Brand Building In The 21st Century
    Tracy Stokes, Principal Analyst, Forrester Recorded: Dec 13 2012 46 mins
    In the age of the customer, digitally empowered customers are no longer sitting back waiting for brands to talk to them. They are seizing new-found opportunities on digital platforms to voice their wants, needs, and expectations. But marketers are disoriented in a world where they are losing influence and trust with their customers and losing control of their brand messages.

    In this session, we show what your customer now expects of you and your brand and how to use a brand destination, a brand map, and a brand compass to navigate your quest for market share and mind share.
  • Understanding Your New Customer - A Critical Inflection in the Tech Industry
    Understanding Your New Customer - A Critical Inflection in the Tech Industry
    Ellen Daley, Managing Director, and Paul Devine, Director of Total Economic Impact (TEI) Recorded: Oct 8 2012 57 mins
    Use Total Economic Impact (TEI) to prove value to your customers' business.
  • IT's Role in Becoming Customer Obsessed
    IT's Role in Becoming Customer Obsessed
    Kyle McNabb, VP and Practice Leader Recorded: Oct 5 2012 67 mins
    Learn to survive and thrive in this age of constant software-led, consumer-led disruption.
  • Harnessing Big Data for Competitive Advantage
    Harnessing Big Data for Competitive Advantage
    Kyle McNabb, VP and Practice Leader and Suresh Vittal, VP and Practice Leader Recorded: Oct 5 2012 61 mins
    Prepare to take advantage of big data and learn how to prioritize your big data investments.
  • B2B Social Media Strategy
    B2B Social Media Strategy
    Kim Celestre, Senior Analyst Recorded: Oct 4 2012 48 mins
    - Understand the current state of social media adoption in the tech marketplace
    - Learn how business technology buyers use social media to make better decisions
    - Explore how to sustain customer engagement through online communities
  • Digital Disruption Trends: How and Why to Disrupt Your Own Business
    Digital Disruption Trends: How and Why to Disrupt Your Own Business
    James McQuivey, PhD, VP and Principal Analyst Recorded: Oct 4 2012 58 mins
    Digital Disruptors create stronger customer relationships, provide better product experiences, and bring products to the market faster. To build the next generation of product experiences and stay competitive YOU must digitally disrupt your own business.
  • Mobile Trends
    Mobile Trends
    Julie Ask, VP and Principal Analyst and Jeffrey Hammond, Principal Analyst Recorded: Sep 25 2012 60 mins
    Using mobile to create a great connected experience around your product is easier said than done. Explore the trends that you should be considering as you shape your mobile strategy.

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