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Smart Insights Digital Marketing Strategies

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  • Agency growth and management - Business Membership Demo - Smart Insights
    Agency growth and management - Business Membership Demo - Smart Insights
    Jessica Towns, Inbound Sales Coordinator and Jake Helliwell, Business Development Executive of Smart Insights Recorded: Mar 27 2019 31 mins
    With a Smart Insights Agency Business Membership you can improve the digital marketing services your agency offers and grow your business. You will have full access to our specialist agency resources to review how you win, deliver and retain clients with ready-to-use templates and reports available for rebranding.

    Take a look at Business Membership and find out how we can help you achieve your key responsibilities for effective agency growth and management including:

    *Pitching and winning new client projects
    *Retaining existing clients and growth account techniques
    *Delivering successful campaigns that show a high ROI for clients
    *Developing marketing skills of team members
    *Creating strategy, vision, budgeting and planning
    *Building the agency brand including reputation management and thought-leadership

    Join the Smart Insights team for an exclusive look around our Business Membership platform and services. We will show how you can improve your agency marketing strategy by using and implementing a range of our step-by-step guides, templates, revenue calculators, pitching documents and reports.

    We will also take you inside our comprehensive e-learning platform, Quick Wins micro e-learning, and show you how you can plan, manage and optimize your organization’s goals to help create an integrated marketing strategy that is successful to your and your clients’ needs.
  • How To Measure The Performance Of Your Content And Track ROI
    How To Measure The Performance Of Your Content And Track ROI
    Georgi Mirazchiev, Digital Marketing Specialist Recorded: Jan 30 2019 37 mins
    Learn a framework for calculating content ROI

    In this practical webinar, you will learn:

    * How to ask the right questions of your data
    * A framework for calculating content ROI
    * How to use actionable insights to adapt and improve your content
    * Content marketing trends for 2020
  • Best Practice To Take Your Digital Content And Brand Global
    Best Practice To Take Your Digital Content And Brand Global
    Annette Obermeier, Director of Global Marketing Recorded: Jan 30 2019 40 mins
    Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.

    In this practical webinar, we’ll look at:

    * Enhancing the impact of your content strategy in new markets
    * Improving the quality of website and mobile copy used for international audiences
    * Executing more personalized and scalable localization efforts
  • The Evolution of Digital Transformation
    The Evolution of Digital Transformation
    Chris Purcell, Product Marketing Manager Recorded: Jan 30 2019 46 mins
    Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.

    In this practical webinar, you will learn how to:

    * Play Offence, not Defence against disruption
    * Improve Customer Experience​
    * Grow the Business
    * Create a Single View of the Customer​
  • Smart Insights Business Membership Demo
    Smart Insights Business Membership Demo
    Jess Towns and Jake Helliwell of Smart Insights Recorded: Jan 30 2019 29 mins
    Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy. From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

    In this demo, you will get a chance to see:

    - How you can apply the RACE planning framework across your marketing with integrated communications
    - How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements
    - A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics
    - The range of e-learning available to you, including our accredited RACE digital marketing strategy course.
    - How to use Quick Wins to supplement e-learning through a shorter, practical module.
    - Business Membership team dashboard to track and evaluate membership use
  • Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
    Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
    Mike McDougall, Organic Search Director, Stickyeyes Recorded: Jan 30 2019 47 mins
    Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

    In this practical webinar, we’ll look at:

    * Revisiting your agency relationships
    * Reviewing your use of targeting and data
    * Considering the most effective way to report on success
  • Email marketing predictions that matter!
    Email marketing predictions that matter!
    Komal Helyer, Marketing Director Recorded: Jan 30 2019 45 mins
    What will be the tech advancements of 2019? And what will have the biggest impact on your email marketing strategy?

    We look beyond the smoke and mirrors to bring you the top strategies and tactics that savvy marketers should be focused on this year.
  • Benchmarking your digital future
    Benchmarking your digital future
    Dr. Dave Chaffey Recorded: Sep 19 2018 64 mins
    According to PwC, 66% of companies say their leadership does not have a clear vision for the digital future. Our next free webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights, will explain techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues.

    You will learn how to:
    > Discover the digital maturity of your business
    > Define goals needed to achieve transformation
    > Plan and prioritize activities to integrate digital
    > Influence company culture and instil a process of continuous improvement

    The webinar will include examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.
  • 33 Questions for Marketing career prosperity
    33 Questions for Marketing career prosperity
    Imran Farooq - MMC Learning Recorded: Jul 25 2018 64 mins
    “You’re either remarkable, or invisible"

    In the past, your employer may have been one of the main drivers to help identify your skills gaps, investigate the training options available and push you to take different courses.

    This is still true to an extent, but with the fast-paced changes in the digital world and the widening variety of skills required to be an effective marketer, the responsibility is more on you to take ownership of your career development and personal learning journey.

    This practical webinar will provide you with the key questions to ask yourself, to help you:

    - Map out your personal short-term and long-term goals
    - Position yourself to make it easier to get promotions or new clients
    - Identify the key elements that will motivate you to take action
    - Understand the different paths you can take to reach your goals
    - Analyze yourself against the 25 top digital marketing skills
    - Identify the strengths that could help generate more income (as a consultant)
    - Implement a model to become more productive in your day-to-day role
  • UX & SEO: Learn about the love match that turns consumer context into conversion
    UX & SEO: Learn about the love match that turns consumer context into conversion
    Jill Quick - Co Founder of The Coloring in Department / Dawn Anderson - Digital Marketing & SEO Consultant Move It Marketing Recorded: Jun 20 2018 60 mins
    What does UX and Marketing have to do with SEO? Everything. Your job is to serve up content that matches query intent, but how do you approach this? Join us for this webinar and you will learn:

    * How to use the Consumer Cross Stitch © Model

    * Get insight from your customers using a Customer Empathy Map

    * Understand the Stage Of Awareness to the customer’s journey

    * Use Keyword Modifiers, the types of terms they use to find things online.

    * How to apply this to your sites Information Architecture

    How to apply principles of user behaviour in information foraging theory in your site’s UX and map in with both SEO and the Consumer Cross Stitch Model

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