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Smart Insights Digital Marketing Strategies

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  • Your Personalized Path to Q1 Success in eCommerce
    Your Personalized Path to Q1 Success in eCommerce James White, Head of Business Development, Nosto Recorded: Jan 17 2018 46 mins
    Q1 is a challenging time for retailers worldwide, with revenue targets are at risk of being sabotaged by lower profit margins, high abandoned cart rates, and unsuccessful ad campaign strategies: are you equipped to conquer these challenges?

    Join the team at Nosto Solutions for a webinar on January 17th where they will discuss crucial roadblocks blocking your path to Q1 success - as outlined in the recently published Q1 Survival Guide - 2018 Edition.

    What you will learn:

    The webinar will provide tried and tested personalization strategies to conquer common roadblocks in Q1, which include:

    - Profit losses associated with post-December gift returns
    - An abandoned cart rate of over 75%
    - Cutting through the social media noise to re-engage current customers (and acquire new ones in the process)
  • The Future of Influencer Marketing: From Experimentation to Transformation
    The Future of Influencer Marketing: From Experimentation to Transformation Kirk Crenshaw, CMO of Traackr Recorded: Dec 12 2017 47 mins
    In this webinar, you will learn about:

    - How influencer marketing is impacting global organizations
    - Important insights into the current state and strategic evolution of the influencer marketing practice within leading enterprises
    - Why influencer marketing goes beyond the comms function
    - How to move from tactical campaigns to strategic programs

    These findings come from Influence 2.0 research which focused on leading global brands that engage strategically in influencer marketing. After this webinar, you will understand the critical priorities and opportunities for marketers today in scaling influencer programs.
  • The 3 key ways to improve the customer journey
    The 3 key ways to improve the customer journey Joey Moore, Director of Product Marketing and Greg Moore, Manager for Personalisation and Campaign Strategy of Episerver Recorded: Dec 12 2017 45 mins
    In this webinar, you will learn the value of personalization to businesses. We show you how it can improve your customer's online experience by giving them an individualized journey resulting in improved satisfaction, increase loyalty and ultimately more profit to your business.

    We will walk you through the 3 key ways and show real-life examples for each:

    The importance and convergence of Analytics and Machine Learning
    The three tiers of personalization - Basic, Segmentation, and Behavioural
    How you can implement your personalization strategy by using:

    - Personalized Search Results
    - 1:1 Individualised Email Marketing
    - Content Personalisation
  • Global Content Marketing Trends 2018
    Global Content Marketing Trends 2018 Juliana Pereira, VP of Marketing at Smartling Recorded: Dec 12 2017 44 mins
    Join Juliana Pereira, VP of Marketing at Smartling, for this webinar. She will explore some of the latest trends in global content strategy that you can apply to your business. You will learn:

    - What trends are going to shape global content and localization needs in 2018
    - How to leverage these insights to stay ahead of the competition
    - How to prioritize your content based on your business’ needs
    - How to develop your own future-proof localization strategy

    Juliana will also share some case studies from a range of sectors and give examples of how these organizations improved their global content strategy.
  • How to improve your social media results using your analytics
    How to improve your social media results using your analytics Lilach Bullock - Speaker, Content Marketing and Outreach Specialist Recorded: Dec 12 2017 46 mins
    Research shows that marketers often overlook the importance of measuring your social media ROI. Even more so, they don’t use their analytics to inform their strategy and improve it.

    In this webinar, you’ll learn:

    - Why you need to pay close attention to your analytics
    - Why you always need to measure your success
    - Practical tips for how to measure your social media success
    - How to use analytics to test your ideas and improve your results!
  • 7 personal development actions to avoid becoming a redundant Marketer in 2018
    7 personal development actions to avoid becoming a redundant Marketer in 2018 Imran Farooq, CEO of MMC Learning Recorded: Dec 12 2017 48 mins
    Attend this session to get advice on techniques and pathways for developing your personal goals, mindset and the in-demand digital skills to position yourself as a leading Digital Marketer in 2018.

    - Stop wasting time on learning things that are not going to help you
    - Avoid going through days where you are not getting anything done
    - Take the right actions to become the Marketer employers and clients want to hire

    In this practical webinar, you will learn:

    - Framework for the key digital marketing skills to focus your time and energy on
    - The different pathways and opportunities opening up for future Marketing roles
    - Models to become more productive in your day to day Marketing role
    - Positioning yourself to earn more and get the recognition you deserve
    - A new mix of ingredients that helped successful Marketers hit their dream goals
  • How to develop a customer-centric SEO strategy in 2018
    How to develop a customer-centric SEO strategy in 2018 Mike McDougall, Organic Search Director of Stickyeyes Recorded: Dec 12 2017 48 mins
    Putting your customer at the heart of your SEO and content strategy has never made more sense. We’ll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining:

    - How to use search data to map your strategy to intent
    - User experience and shifting ranking signals
    - Conversational search and the rise of voice
    - The importance of data mark-up to enhance the search experience


    In this practical webinar, we’ll look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through:

    - Technical SEO
    - Maximising opportunities from product and category content
    - Competitor intelligence to benchmark and drive organic gains.
  • Behavioural Email Marketing predictions for 2018
    Behavioural Email Marketing predictions for 2018 Komal Helyer, Marketing Director of Pure 360 Recorded: Dec 12 2017 49 mins
    In this practical webinar, you will learn our predictions on the strategies brands will execute to recover lost revenue and increase sales uplift online, using behavioural email marketing, including:

    - Recovery campaigns - ideal for retail, travel, and eCommerce brands
    - Re-engagement campaigns
    - Email and website personalisation
    - Cross selling and upselling using product recommendations
    - Real time content including social proof, weather maps and dynamic images
  • Digital Marketing Trends 2018: From AI and AMPs to DMPs and PWAs
    Digital Marketing Trends 2018: From AI and AMPs to DMPs and PWAs Dave Chaffey, CEO of Smart Insights Recorded: Dec 12 2017 49 mins
    Join Dave Chaffey of Smart Insights for this webinar where Dave will explore some of the latest innovations in digital marketing technology you can apply in your business. You will learn:

    - Which are emerging technologies on Gartner's Marketing Hype Cycle
    - Which Artificial Intelligence (AI) options are most relevant for marketers
    - Google's recommendations to improve SEO on mobile
    - How to exploit different APIs and tools improve integration and analysis of different data sources

    Dave will explain the practical opportunities of these new techniques and give examples of how these techniques are being applied by the early adopters.
  • Effective B2B influencer relationship marketing
    Effective B2B influencer relationship marketing Dave Chaffey, CEO of Smart Insights Recorded: Dec 7 2017 47 mins
    In this webinar, you will learn practical tips and tools for how B2B organizations can boost awareness and leads using social media to support influencer marketing.

    Dr Dave Chaffey will explain techniques used by B2B organisations including his team at Smart Insights which generates over 5,000 leads each month using inbound marketing. Dave will cover:

    - How to segment and target B2B influencers
    - Tools to use to identify and engage relevant influencers in social media
    - How to build long-term relationships with B2B influencers
    - How to measure the impact of social media for influencer marketing
    - How Smart Insights uses influencer marketing to support content distribution

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