Hi [[ session.user.profile.firstName ]]

Smart Insights Digital Marketing Strategies

  • Date
  • Rating
  • Views
  • Pharmaceutical/Healthcare Digital Marketing Strategy Business Membership Demo
    Pharmaceutical/Healthcare Digital Marketing Strategy Business Membership Demo
    Jessica Towns and Jake Helliwell Recorded: Jun 19 2019 47 mins
    Increase digital team skills, company structure/processes, and increase brand awareness online!

    Healthcare companies face several challenges when it comes to their digital marketing. They're in one of the most highly-regulated industries and must compete with a plethora of medical advice websites and conflicting information to gain their audience's attention. They also have to provide communications and customer journeys that appeal both to patients and multiple healthcare decision makers. That's why having a plan to organize your digital marketing efforts to engage your audiences is integral to improving your brand's performance.

    In this demo of business membership, you will find out how we can help you:

    - Launch/roll-out transformation projects that meet essential business goals.
    - Create integrated marketing, product, and communications strategies and budgets.
    - Improve dashboard/KPI monitoring to communicate value generated.
    - Manage and develop internal team resources and skills for ongoing CPD.
    - Improve ROI from activities by learning the latest best practice techniques.

    With Smart Insights, plan, manage and optimize your strategy to become the best in the industry using a complete and structured system of audits, templates, guides, and e-learning.
  • Discussion: The opportunities provided by AI for online search and merchandising
    Discussion: The opportunities provided by AI for online search and merchandising
    Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK Recorded: Jun 12 2019 59 mins
    The way retailers have merchandised online stores hasn’t changed since the early days of E-
    commerce, but it has now. This webinar looks at the disruption and opportunities that come
    from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
    like machine learning and predictive analytics help to solve the complex problem of serving the
    most relevant products in ALL cases.
    In this practical webinar, using examples, you will learn how to 
    * Understand the scale of the challenge and the opportunity
    * The limitations of traditional online merchandising 
    * How AI impacts online merchandising by improving search, coping with trends in real-time,
    providing insights and making the work of merchandisers more productive and enjoyable
    * How and why not all AI solutions are the same
    * Make the organisational changes required to accommodate AI-based merchandising
  • Business Strategy and Growth - Business Membership Demo - Smart Insights
    Business Strategy and Growth - Business Membership Demo - Smart Insights
    Jess Towns and Jake Helliwell of Smart Insights Recorded: Apr 23 2019 30 mins
    Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy.

    From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan, Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

    In this demo, you will get a chance to see:

    - How you can apply the RACE planning framework across your marketing with integrated communications.

    - How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements.

    - A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics.

    - The range of e-learning available to you, including our accredited RACE digital marketing strategy course.

    - How to use Quick Wins to supplement e-learning through a shorter, practical module.

    - Business Membership team dashboard to track and evaluate membership use.
  • Agency growth and management - Business Membership Demo - Smart Insights
    Agency growth and management - Business Membership Demo - Smart Insights
    Jessica Towns, Inbound Sales Coordinator and Jake Helliwell, Business Development Executive of Smart Insights Recorded: Mar 27 2019 31 mins
    With a Smart Insights Agency Business Membership you can improve the digital marketing services your agency offers and grow your business. You will have full access to our specialist agency resources to review how you win, deliver and retain clients with ready-to-use templates and reports available for rebranding.

    Take a look at Business Membership and find out how we can help you achieve your key responsibilities for effective agency growth and management including:

    *Pitching and winning new client projects
    *Retaining existing clients and growth account techniques
    *Delivering successful campaigns that show a high ROI for clients
    *Developing marketing skills of team members
    *Creating strategy, vision, budgeting and planning
    *Building the agency brand including reputation management and thought-leadership

    Join the Smart Insights team for an exclusive look around our Business Membership platform and services. We will show how you can improve your agency marketing strategy by using and implementing a range of our step-by-step guides, templates, revenue calculators, pitching documents and reports.

    We will also take you inside our comprehensive e-learning platform, Quick Wins micro e-learning, and show you how you can plan, manage and optimize your organization’s goals to help create an integrated marketing strategy that is successful to your and your clients’ needs.
  • How To Measure The Performance Of Your Content And Track ROI
    How To Measure The Performance Of Your Content And Track ROI
    Georgi Mirazchiev, Digital Marketing Specialist Recorded: Jan 30 2019 37 mins
    Learn a framework for calculating content ROI

    In this practical webinar, you will learn:

    * How to ask the right questions of your data
    * A framework for calculating content ROI
    * How to use actionable insights to adapt and improve your content
    * Content marketing trends for 2020
  • Best Practice To Take Your Digital Content And Brand Global
    Best Practice To Take Your Digital Content And Brand Global
    Annette Obermeier, Director of Global Marketing Recorded: Jan 30 2019 40 mins
    Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.

    In this practical webinar, we’ll look at:

    * Enhancing the impact of your content strategy in new markets
    * Improving the quality of website and mobile copy used for international audiences
    * Executing more personalized and scalable localization efforts
  • The Evolution of Digital Transformation
    The Evolution of Digital Transformation
    Chris Purcell, Product Marketing Manager Recorded: Jan 30 2019 46 mins
    Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.

    In this practical webinar, you will learn how to:

    * Play Offence, not Defence against disruption
    * Improve Customer Experience​
    * Grow the Business
    * Create a Single View of the Customer​
  • Smart Insights Business Membership Demo
    Smart Insights Business Membership Demo
    Jess Towns and Jake Helliwell of Smart Insights Recorded: Jan 30 2019 29 mins
    Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy. From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

    In this demo, you will get a chance to see:

    - How you can apply the RACE planning framework across your marketing with integrated communications
    - How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements
    - A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics
    - The range of e-learning available to you, including our accredited RACE digital marketing strategy course.
    - How to use Quick Wins to supplement e-learning through a shorter, practical module.
    - Business Membership team dashboard to track and evaluate membership use
  • Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
    Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
    Mike McDougall, Organic Search Director, Stickyeyes Recorded: Jan 30 2019 47 mins
    Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

    In this practical webinar, we’ll look at:

    * Revisiting your agency relationships
    * Reviewing your use of targeting and data
    * Considering the most effective way to report on success
  • Email marketing predictions that matter!
    Email marketing predictions that matter!
    Komal Helyer, Marketing Director Recorded: Jan 30 2019 45 mins
    What will be the tech advancements of 2019? And what will have the biggest impact on your email marketing strategy?

    We look beyond the smoke and mirrors to bring you the top strategies and tactics that savvy marketers should be focused on this year.

Embed in website or blog