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Smart Insights Digital Marketing Strategies

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  • Actionable GDPR advice from the experts
    Actionable GDPR advice from the experts Tim Roe, Compliance Director at RedEye and Chair of the DMA GDPR task force Recorded: Apr 25 2018 63 mins
    Marketing will change forever on 25th May when GDPR takes full force - what will this mean for you?

    Join us for this practical webinar and you will learn:

    • What data is covered under GDPR and how can I be compliant on 25th May 2018?
    • What is the difference between consent and legitimate interest and what is the best for my business?
    • What rights will my customers have over how I process their data and for how long I can keep it for?
    • What impact will E-privacy have on what I have put into place to be GDPR compliant?

    You can watch live or via an on-demand recording
  • Why every business needs a brand identity and how to create it?
    Why every business needs a brand identity and how to create it? Branding expert, Debbie Inglis Recorded: Mar 28 2018 37 mins
    What does your brand stand for? Being clear about your brand identity is important for businesses of all sizes. A brand’s identity is the cornerstone of its strategy. The brand is the face of a business expressed through its identity.

    This webinar will take you through the classical approach with practical examples that bring this logical, intuitive and creative process to life.

    In this 45 minute webinar, you will learn
    * The importance of brand identity
    * A process for defining your brand vision and identity
    * Recommended techniques for creating visions, identities and guidelines based on examples

    The webinar will be presented by Debbie Inglis, owner of Brand Transformations, who has over 15 years experience of transforming brands strategically including Yeo Valley, Clarks, McCoy’s (UB), Appletiser (SABMiller) and Glutafin when owned by Danone.
  • International marketing: Best practices to increase your reach and conversion
    International marketing: Best practices to increase your reach and conversion Dave Chaffey, co-founder, Smart Insights Recorded: Feb 21 2018 48 mins
    Did you know that only 1 in 7 of people worldwide are native English speakers, leaving six billion people worldwide who aren’t. This shows the potential of localizing marketing for audiences with different languages. But how do you achieve your potential? This practical webinar will explain a strategic approach with examples and actionable takeaways.

    The webinar will be presented by Dr Dave Chaffey, co-founder of Smart Insights who will help you review your approach by covering:

    - How to audit the current effectiveness of content marketing in different countries
    - Define your priorities for localization and translation
    - Practical approaches to improve international SEO effectiveness
    - Using cultural customization with CRO and testing
  • Lean Marketing Planning for Power, Ease of Use, and Accountability
    Lean Marketing Planning for Power, Ease of Use, and Accountability Tim Berry, Founder and Chairman of Palo Alto Software Recorded: Jan 31 2018 48 mins
    In this practical webinar, with American entrepreneur and author of Lean Planning, Tim Berry, you will learn how to develop and execute lean marketing planning based on the latest lean planning techniques:

    - How to keep it simple, doing just what you’ll use
    - How to develop marketing tactics to execute strategy
    - How to set milestones and metrics for tracking and accountability
    - How to develop and manage realistic and useful forecasts
    - How to execute your planning with regular review and revision
    - How to decide when and when not to change the plan
  • Your Personalized Path to Q1 Success in eCommerce
    Your Personalized Path to Q1 Success in eCommerce James White, Head of Business Development, Nosto Recorded: Jan 17 2018 46 mins
    Q1 is a challenging time for retailers worldwide, with revenue targets are at risk of being sabotaged by lower profit margins, high abandoned cart rates, and unsuccessful ad campaign strategies: are you equipped to conquer these challenges?

    Join the team at Nosto Solutions for a webinar on January 17th where they will discuss crucial roadblocks blocking your path to Q1 success - as outlined in the recently published Q1 Survival Guide - 2018 Edition.

    What you will learn:

    The webinar will provide tried and tested personalization strategies to conquer common roadblocks in Q1, which include:

    - Profit losses associated with post-December gift returns
    - An abandoned cart rate of over 75%
    - Cutting through the social media noise to re-engage current customers (and acquire new ones in the process)
  • The Future of Influencer Marketing: From Experimentation to Transformation
    The Future of Influencer Marketing: From Experimentation to Transformation Kirk Crenshaw, CMO of Traackr Recorded: Dec 12 2017 47 mins
    In this webinar, you will learn about:

    - How influencer marketing is impacting global organizations
    - Important insights into the current state and strategic evolution of the influencer marketing practice within leading enterprises
    - Why influencer marketing goes beyond the comms function
    - How to move from tactical campaigns to strategic programs

    These findings come from Influence 2.0 research which focused on leading global brands that engage strategically in influencer marketing. After this webinar, you will understand the critical priorities and opportunities for marketers today in scaling influencer programs.
  • The 3 key ways to improve the customer journey
    The 3 key ways to improve the customer journey Joey Moore, Director of Product Marketing and Greg Moore, Manager for Personalisation and Campaign Strategy of Episerver Recorded: Dec 12 2017 45 mins
    In this webinar, you will learn the value of personalization to businesses. We show you how it can improve your customer's online experience by giving them an individualized journey resulting in improved satisfaction, increase loyalty and ultimately more profit to your business.

    We will walk you through the 3 key ways and show real-life examples for each:

    The importance and convergence of Analytics and Machine Learning
    The three tiers of personalization - Basic, Segmentation, and Behavioural
    How you can implement your personalization strategy by using:

    - Personalized Search Results
    - 1:1 Individualised Email Marketing
    - Content Personalisation
  • Global Content Marketing Trends 2018
    Global Content Marketing Trends 2018 Juliana Pereira, VP of Marketing at Smartling Recorded: Dec 12 2017 44 mins
    Join Juliana Pereira, VP of Marketing at Smartling, for this webinar. She will explore some of the latest trends in global content strategy that you can apply to your business. You will learn:

    - What trends are going to shape global content and localization needs in 2018
    - How to leverage these insights to stay ahead of the competition
    - How to prioritize your content based on your business’ needs
    - How to develop your own future-proof localization strategy

    Juliana will also share some case studies from a range of sectors and give examples of how these organizations improved their global content strategy.
  • How to improve your social media results using your analytics
    How to improve your social media results using your analytics Lilach Bullock - Speaker, Content Marketing and Outreach Specialist Recorded: Dec 12 2017 46 mins
    Research shows that marketers often overlook the importance of measuring your social media ROI. Even more so, they don’t use their analytics to inform their strategy and improve it.

    In this webinar, you’ll learn:

    - Why you need to pay close attention to your analytics
    - Why you always need to measure your success
    - Practical tips for how to measure your social media success
    - How to use analytics to test your ideas and improve your results!
  • 7 personal development actions to avoid becoming a redundant Marketer in 2018
    7 personal development actions to avoid becoming a redundant Marketer in 2018 Imran Farooq, CEO of MMC Learning Recorded: Dec 12 2017 48 mins
    Attend this session to get advice on techniques and pathways for developing your personal goals, mindset and the in-demand digital skills to position yourself as a leading Digital Marketer in 2018.

    - Stop wasting time on learning things that are not going to help you
    - Avoid going through days where you are not getting anything done
    - Take the right actions to become the Marketer employers and clients want to hire

    In this practical webinar, you will learn:

    - Framework for the key digital marketing skills to focus your time and energy on
    - The different pathways and opportunities opening up for future Marketing roles
    - Models to become more productive in your day to day Marketing role
    - Positioning yourself to earn more and get the recognition you deserve
    - A new mix of ingredients that helped successful Marketers hit their dream goals

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