Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.
The demand for Digital Marketers is growing rapidly, so it’s important your digital skills are developed and recognised. Attend this session to get advice on techniques and pathways for developing your personal goals, mindset and skills to position yourself as a leading Digital Marketer in 2017.
Are you ready for the changes required in your organisation to achieve your digital transformation programme? This webinar will ensure you don’t overlook change management; it will help you plan a bullet-proof change programme, building on your existing approaches.
In this webinar, David and Joey will discuss how you can engage individual users along the customer journey by harnessing clever technology to:
• Be timely and present personalised information to users at the right time and stage
• Promote unique content across different touch points to individualise the user experience
• Scale your personalisation effort with trigger based offers to win back or move customers along the journey
• Ultimately increase your website conversion rates and sales revenue
They will take you through real-life B2B & B2C examples and show you how to overcome challenges marketers face around content personalisation.
B2B case studies, research & best practice for Marketing Automation success - whether you choosing, moving or improving. From requirements gathering and vendor selection to implementation and platform optimisation. All focused on the goal of increasing pipeline, revenue and customer lifetime value.
Break down the jargon, and understand the concepts needed for a solid data driven approach for your marketing. Learn how to build a KPI dashboard with the right metrics, with insights from key industry influencers, for you to find nuggets of insights that drive your business in a profitable direction