Emily Griebel shares her thoughts on why CRM programs should be designed to foster customer relationships, not manage them. Takeaways from her presentation will include how to:
- Better court your customers
- Utilize marketing channels appropriately
- Treat customers like they want to be treated
At McKee Wallwork Cleveland since 2005, Emily’s responsibility as head of the Integration Architecture department, is to ensure that all elements of a client's marketing program are strategically interwoven. Previously at DDB Worldwide and imc2 (now MEplusYOU), she honed her interactive marketing skills, developing and executing integrated campaigns and CRM programs for American Airlines (AA.com), Pepsi Cola, BLIMPIE and Campbell's Soup Company. Her opinion has been sought by leading industry media, including Advertising Age, AdvertisingCrossing.com, TalentZoo.com, Media Life Magazine and various other news publications. She is a frequent contributor to the Stalled, Stuck or Stale blog.