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The House of Marketing

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  • Marketing Performance - Challenges and Metrics in 2009
    Marketing Performance - Challenges and Metrics in 2009
    Johan Goossens Recorded: Apr 20 2009 32 mins
    This 30-min webcast will provide a short overview of the latest thinking and tips on challenges, metrics and tools to use to improve your marketing performance. It wil also include an analysis of the 2009 Yearly Marketing Survey and what Belgian marketers are doing (or not) in measuring their marketing ROI (ROMI).

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