Local Search Marketing

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Insights from YP

Hear from industry experts on the trends that are shaping local search and advertising.

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Big Data, Local Relevance From a search for a business, to the aisles they roam in the store, to the goods and services they purchase, customers' activities are becoming user profiles, cookied paths and stored purchase histories that help real-world businesses to track them -- as much to retain customers as to make that customer experience better suited to the individual and less frustrating.

In this webinar from Street Fight and YP, key takeaways will focus on making data achieve positive ROI for marketers:

* Which tools and technologies are available to help stores better understand their customers' buying behavior
* How to use big data to help stores acquire customers
* Which data sources are being integrated into digital marketing tools
* Examples of how these tools and information are being used to get the right message to the right customer at the right time
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Dec 4 2013
57 mins
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