Only 25% of buyers say they trust vendor content, stating that there’s still too much sales messaging. Your customers are clamoring for new ideas, insights to trends, and strategic partnerships with vendors who can help them develop a vision to drive future business growth. It’s time to play a more strategic role in your customers’ longer-term potential.
In this session, Ardath Albee, CEO of her firm Marketing Interactions, will discuss what sets thought leadership apart from marketing content and show you how your company can develop and share innovative and progressive ideas that resonate with your target audience to establish credibility, trust, and loyalty. By proactively shaping your customers’ perception of your company’s expertise, marketers will play a more definitive role in expanding reach, growing market share and improving revenue performance.
Find out how to:
•Define thought leadership opportunities
•Develop thought leadership that differentiates your brand
•Gain identifiable value from thought leadership
•Expand customer relationships and market share