Digital Service Providers need analytics to improve their operations and to exploit new revenues streams. The higher the quality of network intelligence, the more they can differentiate on their core asset to meet their subscriber’s needs and business partner expectations. Network engineering must take critical actions on very complex systems to improve the service quality for customers, while Telco marketing needs actionable, self-service, easy analytics to exploit most effective levers to increase revenues.
Procera Networks is a 100 MUSD+ company with products serving more than 450 million subscribers in 80 tier-1 operators and 500+ enterprises around the world. Procera leverages big data and advanced analytics to build a complete service network ScoreCard with continuous measurement reports for all type of traffic from all live subscribers all the time. In this webinar, we will discuss how records are pumped into a central Vertica analytical database from a distributed Packetlogic probe setup, and aggregated up with 15 different dimensions (e.g. location, handset, customer, tier, topology, line card, VNF) to see the true impact of these dimensions on quality delivered to subscribers.
We will also discuss how Procera helps Telco companies monetize network data enabling any “consumer industry” to deliver better-personalized marketing offers based on user habits and content consumption. Procera pushes the bar on advanced analytics using Vertica to store and mine the subscribers’ behavior gathered via a Deep Packet Inspection (DPI) engine detecting 2900 unique application signatures and 294 content categories. This rich fine-granular information is used to profile subscribers in relevant “marketing personas” for highly targeted offerings. We will discuss the key critical success factor to execute monetization strategies tapping from Procera experience and the requirements of the underlying analytics platform.