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Content Rules

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  • Measuring Content Value and Determining ROI Measuring Content Value and Determining ROI James Goldman, Sr. Manager of Content Strategy at Equinix Recorded: Feb 23 2017 59 mins
    Return on investment (ROI) is a mathematical equation. Determining the value of investments in content can be a tricky proposition. If you can't place a value on your content, you can't do the math.

    Determining ROI not only requires we understand the value of our content—and what it costs to create, manage, and deliver—but it also requires consistency. To make the calculation meaningful, you'll need to ensure you're comparing apples to apples and oranges to oranges.

    Join Scott Abel, The Content Wrangler, and his special guest, James Goldman, Content Strategy Program Lead at Equinix, for this free one-hour webinar. James will examine the need for normalizing measurements, making sense of key performance indicators, and communicating the value of digital content production improvements in ways that are meaningful to management.
  • Holy Trifecta of Global Content Success: Terminology, Structure, and Translation Holy Trifecta of Global Content Success: Terminology, Structure, and Translation Val Swisher, Founder and CEO of Content Rules, Inc. Recorded: Feb 14 2017 56 mins
    The Holy Trifecta of Content is the intersection of managed terminology, structured authoring, and translation memory. If you have these three components of content under control, your content will be easier to read in every language, easier to translation, easier to locate, and easier to create.

    Join Scott Abel, The Content Wrangler, and Val Swisher, Global Content Strategist, and CEO of Content Rules, for this free one-hour webinar. Val will provide information on the Holy Trifecta, how the components work together, and talk about why these are critical factors for successful global content. Val will also cover the options for including services that address each aspect of the trifecta into your service offerings. This webinar is intended for LSPs, content developers, and customers who use their services.

    You’ll leave with an understanding of how terminology, structure, and TM work and how paying attention to all three factors will help your customers provide better content in any language.
  • Using Corporate Terminology to Achieve Content Bliss Using Corporate Terminology to Achieve Content Bliss Val Swisher, CEO of Content Rules, and Klaus Fleischmann, Managing Director at Kaleidoscope GmbH Recorded: Feb 2 2017 60 mins
    Are you using your corporate terminology effectively?

    Terminology enables clear, unambiguous communication. It prevents misunderstandings, both within your organization as well as with clients, partners, and suppliers. Terminology helps companies save time and money in providing all types of content. As the quality and precision of communication increases, so does brand image and customer satisfaction.

    Join Val Swisher, CEO of Content Rules, and Klaus Fleischmann, Managing Director at Kaleidoscope GmbH for a free webinar that will teach you how to:

    • Roll out terminology across an enterprise efficiently and tailored to the various target audiences
    • Reduce the complexity of terminology for the benefit of all users
    • Guarantee consistent quality and agreement on the terminology in all languages using a comprehensive process for requesting, defining, approving and maintaining terminology
    • Make sure all content creators in your company are adhering to the terminology by enabling automatic terminology checking
    • Place a regular spotlight on terminology by offering "edutainment"-like elements such as term quizzes and term of the week
    • Allow occasional termbase users to find what they are looking for by searching and also by navigating the termbase through browse trees and concept maps
  • Why Scorecards Are an Important Part of Your Content Quality Strategy Why Scorecards Are an Important Part of Your Content Quality Strategy Val Swisher, Founder and CEO of Content Rules, Inc. Recorded: Dec 8 2016 60 mins
    Ever since we were kids, we’ve gotten scorecards. Every year teachers give us an “A,” “B” or—heaven forbid—a “C” on the quality of our work. When we move on to college prep, we take tests such as the SAT or ACT. Again, the end result is a scorecard. In the content arena, scorecards provide a way for us to assess how our content stacks up against certain criteria. For example, how closely aligned is our content to the style guide? How well does content follow the rules of governance? And how precise are our translations?

    Join Scott Abel, The Content Wrangler, and his special guest Val Swisher, CEO of Content Rules, as they talk about why content scorecards are necessary. Val will demonstrate how to use these scores to make crucial business decisions.
  • Monologue to Dialogue: Engaging and Collaborating with Your Audience Monologue to Dialogue: Engaging and Collaborating with Your Audience Scott Abel, The Content Wrangler, Val Swisher, Content Rules, and Matt Abrahams of Bold Echo Recorded: Nov 16 2016 61 mins
    Mustering the courage to present confidently in front of others is hard enough. But when it comes to engaging an audience and managing their participation, presenters often freak out.

    On Wednesday, November 16, join Scott Abel, The Content Wrangler, co-host Val Swisher, CEO of Content Rules, and Matt Abrahams, Principal of Bold Echo, for this free, one-hour webinar. Matt will talk about how to confidently and assertively manage interaction in your presentations—be it a Q&A session or a meeting—while still delivering and reinforcing your message in a compelling way. You will learn practical and easily implementable—and immediately applicable—facilitation techniques that are informed by scholarly research and are perfect for priming your audience for participation.

    These methods include 1) managing anxiety before speaking so that you are calm and confident when engaging your audience; 2) preparing your audience for interactive participation, and 3) facilitating the participation while it’s happening, such as calling for questions and queuing them up.
  • Optimizing Technical Product Content: SEO, XML, and Findability Optimizing Technical Product Content: SEO, XML, and Findability Val Swisher, Keith Schengili-Roberts and Joe Gelb Recorded: Nov 2 2016 60 mins
    There’s a joke going around that asks: "Where’s the best place to hide a dead body?" The answer: "On the second page of a Google search." It underscores the fact that if your technical content is difficult to find, it might as well not exist.

    Customers want to find answers, not search for them. As professional communicators, it's our job to utilize effective search engine optimization (SEO) techniques designed to help ensure prospects and customers can find the right answers quickly. Optimizing content for findability is a necessity regardless of whether your content is publicly available and indexed by Google, or protected behind a customers-only documentation portal.

    Join Val Swisher, Founder, and CEO of Content Rules and co-host for the Scott and Val Show, for this free, one-hour web discussion with DITA Specialist Keith Schengili-Roberts of IXIASOFT, and dynamic content delivery guru Joe Gelb, President of Zoomin Software. The presenters will discuss content optimization and share practical strategies for enriching technical product content and improving findability, while enhancing the customer experience.

    Special Focus on DITA

    While there are several mechanisms built into the Darwin Information Typing Architecture (DITA) that are designed to make it easy to find content for reuse, a successful SEO strategy for technical content requires more. Creating a taxonomy and inserting descriptive metadata into your DITA maps and topics is a good start, but this is only the beginning of effective SEO for DITA-based technical content. Attendees can expect to discover techniques that can be used to make DITA-based content easy for your users to find.
  • Answers and Engagement: Digital Experience Management from Curation to Delivery Answers and Engagement: Digital Experience Management from Curation to Delivery Scott Abel, The Content Wrangler, co-host Val Swisher, Joe Gelb, and Eric Kuhnen Recorded: Oct 19 2016 61 mins
    Your customers want answers on their terms. This requires you to deliver findable product content—the evolutionary step beyond single-source publishing and web content management that engages your customers with dynamic digital experiences. Enriching the content you curate with semantic tagging allows your customers to find their answers across all touchpoints you have with them—website, community, knowledge base, interactive mobile experiences and more.

    Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher of Content Rules, with dynamic delivery guru Joe Gelb, President of Zoomin Software, and component content visionary Eric Kuhnen, Director of Global Operations at Astoria Software for this free one-hour webinar. The presenters will discuss how effective component content management combined with cross-touchpoint delivery drives better digital and customer experience, which drives the kind of customer engagement and resulting revenue that business executives can't afford to ignore.
  • Global Content Strategy: Delivery is Critical to Success Global Content Strategy: Delivery is Critical to Success Scott Abel, The Content Wrangler, Tim Steele, and Joe Gelb Recorded: Sep 21 2016 60 mins
    To engage customers on a global scale, you must create great content that speaks to them in the language they understand best—their own. But, success in foreign markets involves more than just choosing the right words. You have to deliver them to the right person, at the right time, in the right format and language, on the device of the customers’ choosing.

    Join Scott Abel, The Content Wrangler on Wednesday, September 21, for a free, one-hour webinar featuring Tim Steele, President of Content Rules, and intelligent content guru, Joe Gelb, President of Zoomin Software. The presenters will discuss the importance of expectations, buying preferences, content consumption habits, culture, religion, and tradition when creating content for global audiences. And, they'll tackle the role of delivery technology and its place in global content strategy projects.
  • How to Turn a Presentation into a Conversation How to Turn a Presentation into a Conversation Scott Abel, The Content Wrangler, Val Swisher, Content Rules, and Greg Rosner Recorded: Sep 12 2016 60 mins
    Don't blame PowerPoint. Since the overhead projector was invented in the 1950's, people have gotten into the habit of having one-way presentations that usually don't resonate with their audiences. Combine that with 50-plus years of an industrialized top-down culture of instruction, and most people think they have to produce a TED Talk to present their products and services. But this is not true; TED Talks aren't sales pitches anyway.

    Based on the principle that people hate being sold to—but love to buy—this webinar will focus on a how you can transform your presentation into a genuine conversation with your audience, regardless if you are presenting to one person or a thousand. Most people hate public speaking because presenting is hard; but conversations are easy.

    The only way you will get your prospect to turn into a customer, or the audience to turn into fans, is to engage them and give them a voice. Having conversations is much easier and natural for people than presenting. The future of presentations is about knowledge-sharing and the experience that happens when you have a conversation that translates into action.

    Join Scott Abel (The Content Wrangler) and Val Swisher (Content Rules) for a presentation from—and discussion with—Greg Rosner—on a different approach to presenting. In this session, we will weave the conversation around three things: 1) a rubric for transforming a presentation into a conversation; 2) suggestions for free and paid technology you can use to enable voting, polling and word clouds; and 3) a mindset to use when going into your next presentation that will transform meeting outcomes.
  • DITA InPrint: Creating Well-Designed Technical Documentation DITA InPrint: Creating Well-Designed Technical Documentation Scott Abel, The Content Wrangler, and Val Swisher of Content Rules with Tim Grantham of Tengwar Systems Recorded: May 22 2014 59 mins
    Technical documents are often the ugly sibling of marketing and corporate communications. Written and produced by staff who typically have no training (or budget) for design, these crude-looking publications not only undermine the carefully crafted image created by the marketing team, they make it harder for customers to actually read and understand the valuable information they contain. The content coming out of the technical communication department is, more often than not, comprised of overcrowded pages loaded with eye-glazing graphics, incomprehensible typefaces, useless headings, bad pagination, and tiresome tables.

    But, it doesn't have to be this way. Even if you use DITA.

    Join Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules, for this free, one-hour webinar featuring XML design specialist, Tim Grantham, founder of Tengwar Systems. Tim will discuss the main reasons technical documentation is so ugly and reveal tips and tricks for making improvements that will delight your customers. He will also discuss his first software product, DITA InPrint™, which enables marketing and documentation teams to get great-looking outputs from DITA XML, quickly and easily, without having to learn to code or to hire programmers.

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