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Content Rules

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  • Answers and Engagement: Digital Experience Management from Curation to Delivery Answers and Engagement: Digital Experience Management from Curation to Delivery Scott Abel, The Content Wrangler, co-host Val Swisher, Joe Gelb, and Eric Kuhnen Recorded: Oct 19 2016 61 mins
    Your customers want answers on their terms. This requires you to deliver findable product content—the evolutionary step beyond single-source publishing and web content management that engages your customers with dynamic digital experiences. Enriching the content you curate with semantic tagging allows your customers to find their answers across all touchpoints you have with them—website, community, knowledge base, interactive mobile experiences and more.

    Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher of Content Rules, with dynamic delivery guru Joe Gelb, President of Zoomin Software, and component content visionary Eric Kuhnen, Director of Global Operations at Astoria Software for this free one-hour webinar. The presenters will discuss how effective component content management combined with cross-touchpoint delivery drives better digital and customer experience, which drives the kind of customer engagement and resulting revenue that business executives can't afford to ignore.
  • Global Content Strategy: Delivery is Critical to Success Global Content Strategy: Delivery is Critical to Success Scott Abel, The Content Wrangler, Tim Steele, and Joe Gelb Recorded: Sep 21 2016 60 mins
    To engage customers on a global scale, you must create great content that speaks to them in the language they understand best—their own. But, success in foreign markets involves more than just choosing the right words. You have to deliver them to the right person, at the right time, in the right format and language, on the device of the customers’ choosing.

    Join Scott Abel, The Content Wrangler on Wednesday, September 21, for a free, one-hour webinar featuring Tim Steele, President of Content Rules, and intelligent content guru, Joe Gelb, President of Zoomin Software. The presenters will discuss the importance of expectations, buying preferences, content consumption habits, culture, religion, and tradition when creating content for global audiences. And, they'll tackle the role of delivery technology and its place in global content strategy projects.
  • How to Turn a Presentation into a Conversation How to Turn a Presentation into a Conversation Scott Abel, The Content Wrangler, Val Swisher, Content Rules, and Greg Rosner Recorded: Sep 12 2016 60 mins
    Don't blame PowerPoint. Since the overhead projector was invented in the 1950's, people have gotten into the habit of having one-way presentations that usually don't resonate with their audiences. Combine that with 50-plus years of an industrialized top-down culture of instruction, and most people think they have to produce a TED Talk to present their products and services. But this is not true; TED Talks aren't sales pitches anyway.

    Based on the principle that people hate being sold to—but love to buy—this webinar will focus on a how you can transform your presentation into a genuine conversation with your audience, regardless if you are presenting to one person or a thousand. Most people hate public speaking because presenting is hard; but conversations are easy.

    The only way you will get your prospect to turn into a customer, or the audience to turn into fans, is to engage them and give them a voice. Having conversations is much easier and natural for people than presenting. The future of presentations is about knowledge-sharing and the experience that happens when you have a conversation that translates into action.

    Join Scott Abel (The Content Wrangler) and Val Swisher (Content Rules) for a presentation from—and discussion with—Greg Rosner—on a different approach to presenting. In this session, we will weave the conversation around three things: 1) a rubric for transforming a presentation into a conversation; 2) suggestions for free and paid technology you can use to enable voting, polling and word clouds; and 3) a mindset to use when going into your next presentation that will transform meeting outcomes.
  • DITA InPrint: Creating Well-Designed Technical Documentation DITA InPrint: Creating Well-Designed Technical Documentation Scott Abel, The Content Wrangler, and Val Swisher of Content Rules with Tim Grantham of Tengwar Systems Recorded: May 22 2014 59 mins
    Technical documents are often the ugly sibling of marketing and corporate communications. Written and produced by staff who typically have no training (or budget) for design, these crude-looking publications not only undermine the carefully crafted image created by the marketing team, they make it harder for customers to actually read and understand the valuable information they contain. The content coming out of the technical communication department is, more often than not, comprised of overcrowded pages loaded with eye-glazing graphics, incomprehensible typefaces, useless headings, bad pagination, and tiresome tables.

    But, it doesn't have to be this way. Even if you use DITA.

    Join Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules, for this free, one-hour webinar featuring XML design specialist, Tim Grantham, founder of Tengwar Systems. Tim will discuss the main reasons technical documentation is so ugly and reveal tips and tricks for making improvements that will delight your customers. He will also discuss his first software product, DITA InPrint™, which enables marketing and documentation teams to get great-looking outputs from DITA XML, quickly and easily, without having to learn to code or to hire programmers.
  • Ask the Experts – Structured Content and ROI Ask the Experts – Structured Content and ROI Ann Rockley, founder of The Rockley Group, and Val Swisher, founder of Content Rules Recorded: Apr 4 2014 61 mins
    Thinking about a move to structured content? Want to find out how you can calculate your return on investment for the move? Look no further! Join Content Strategy experts Ann Rockley, founder of The Rockley Group, and Val Swisher, founder of Content Rules for an in-depth look at how to measure the potential ROI for moving to structured content.

    Ann and Val are well-known experts in the field of content strategy and global content strategy. They will present information that you can use to “make your case” for changing the environment in which your writers create and manage content.

    After a short presentation, Ann and Val will answer your questions about making the case for structured content. Submit your questions in advance here: http://www.contentrules.com/ask-experts-question-submission-form/
  • Authoring in Neutral English Authoring in Neutral English Scott Abel & Val Swisher - Guest Presenter: Shawn Prenzlow Recorded: Feb 20 2014 60 mins
    How would you approach content development if your product was never going to be released in the writers’ native language? What might you start with? Colloquial English? Simplified English? Some other type of controlled language structure? We’ll interview Shawn Prenzlow, the Reluctant Strategist, about her experience doing just that: her experience creating a strategy for and successfully releasing a multi-product, multi-market, multi-channel content set at Microsoft – all of which was authored in Neutral English, a rarity for that company.

    Shawn’s Bio:

    Shawn Prenzlow is The Reluctant Strategist.

    Shawn has more than 20 years of experience as a team manager and content strategist in technical content and executive communications.

    Shawn’s first professional role was as a Director of Communications at a small non-profit organization. After two years of going it alone with only unpaid volunteer resources, she made a death-defying leap to Microsoft. For twelve years she grew there, clawing her way up from editor to Principal Content Manager. She is now the Senior Content Strategist at Steyer Associates, Inc., a premier staffing agency for the U.S. Tech Comms industry.

    Shawn has led projects for a spectrum of audiences, including those as massive as Microsoft and its PC-manufacturing hardware and software partners, down to niche audiences of high-tech aerospace and non-profit organizations. Shawn is passionate about crafting the perfect strategy for each new project and client, creating deeply detailed project plans and budgets, and building creatively-sourced content teams that turn concepts into reality.


  • Content Reuse: Getting Started Is Easy With Witty Parrot Content Reuse: Getting Started Is Easy With Witty Parrot Scott Abel, The Content Wrangler, and Val Swisher of Content Rules with Corey Sommers and Anil Jwalanna of Witty Parrot Recorded: Dec 13 2013 59 mins
    Join Scott Abel, The Content Wrangler, and Val Swisher of Content Rules for a discussion about productivity through content reuse with Corey Sommers and Anil Jwalanna of Witty Parrot. Learn how content-heavy organizations are equipping their staffs with simple, easy-to-use software designed to help them produce consistent content and reuse it efficiently and effectively. A demonstration of the Witty Parrot software tool will be included.
  • Content Rules - Learn what we do in 90 seconds! Content Rules - Learn what we do in 90 seconds! Val Swisher, Founder and CEO Recorded: Dec 2 2013 2 mins
    Content Rules provides consulting guidance and professional services to companies across the entire content lifecycle. Our clients range from new technology startups to Fortune 100 companies in the high-tech, life sciences, medical device and manufacturing sectors. Our content development services include technical documentation, marketing collateral, and training development. We provide services using our large network of technically-astute consultants located in Silicon Valley and throughout the U.S. Our consulting practice specializes in content strategy, structured authoring, new publishing technologies and global readiness. Content Rules is a preferred implementation and services partner of Acrolinx, the leading content optimization software for the enterprise. We are the only authorized implementation partner for The Rockley Strategic Method™, from renowned content strategist Ann Rockley.
  • Collaborative Authoring: Use and Maintenance of a Multidisciplinary eTextBook Collaborative Authoring: Use and Maintenance of a Multidisciplinary eTextBook Robert Glushko, University of California Berkeley, School of Information Recorded: Sep 27 2013 59 mins
    Description: A multi-disciplinary textbook faces the challenge of satisfying the need for breadth, to represent all the disciplines that contribute to it, without compromising the need for depth, to treat each contributing discipline in a substantive way. We met this challenge in a text called "The Discipline of Organizing" with several innovations in book design. The key idea was to write the book as a "core" text with hundreds of supplemental endnotes tagged by discipline, effectively creating a family of related texts suitable for different courses and perspectives. This book architecture lends itself to implementation in ebook formats, and it also implies a clear path for evolving the book and ebooks over time. In this session the lead author and editor of the textbook describes the processes and principles needed to create, deploy, and maintain it.

    About the Presenter: Robert J. Glushko is an Adjunct Full Professor at the University of California, Berkeley in the School of Information. Before coming to Berkeley in 2002, he spent a decade in Silicon Valley, where he founded or co-founded four companies in the areas of electronic publishing and e-business. He previously worked in corporate R&D and consulting, mostly at Bell Laboratories. He has a PhD in cognitive psychology from the University of California, San Diego and an MS in Software Engineering from the Wang Institute.
  • Improving Service Delivery by Making Technical Documentation Interactive Improving Service Delivery by Making Technical Documentation Interactive Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules & Joe Jenkins of Oberon Technologies Recorded: Jul 19 2013 58 mins
    Typically, technical service documentation is static and encompasses many makes and models of equipment, meaning that once the information is published, it’s up to the technician/engineer to figure out how to find the information they need to properly service the equipment being worked on. Additionally, information that must be captured during the service procedure, such as instrument readings and technician notes, is often first captured on paper, then later entered manually into a separate computer system, an inefficient and error-prone process at best. Although this approach is typical across industries, it leaves significant opportunity for improvement for technical communication departments looking for ways to improve the customer experience, reduce costs, and increase productivity.

    Join Scott Abel, The Content Wrangler and Val Swisher, CEO of Content Rules, for a discussion about interactive documentation with Joe Jenkins of Oberon Technologies. The three will discuss how structured content, which many organizations already use to create technical documentation products, can be leveraged to make content more intelligent and more useful to those who need it. Attendees will learn how interactive documentation can help service-oriented businesses streamline manual tasks, automate transactions, and provide value traditional approaches cannot.

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