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HR Marketing and Management

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  • Generation Z and the workforce: A Collaborative and Productive Work Environment Generation Z and the workforce: A Collaborative and Productive Work Environment John Asher, Paul Russell, Gareth Parker, Ricoh UK Recorded: Jan 13 2016 37 mins
    The emergence of Generation Z – those aged 19 and under – means that there are four distinct demographic groups that make up today’s workforce. In addition to Generation Z, there are Baby Boomers, Generation X and Generation Y.

    The challenge facing all senior management is how best to create innovative working environments that cater for each group’s needs and thereby create a culture that promotes collaboration, information sharing and productivity.

    Innovation and productivity are crucial to business growth. To achieve this, organisations must navigate a new world of work by touching on all aspects of information mobility – from the technologies that are revolutionising the way that people collaborate and connect, to the way information is harnessed to power big ideas.

    The traditional analogue way of doing things is no longer a sustainable strategy. Forward-thinking organisations have recognised that a strategy to support digital business transformation is essential for success.

    In this webinar we identify the key components of a workstyle innovation strategy that can help all organisations to create working environments that enhance collaboration and productivity.
  • In professional services...your brand and culture are two sides of the same coin In professional services...your brand and culture are two sides of the same coin Monica Ralli, CMO of Hay Group and Archana Singh, CHRO of Hay Group Recorded: Dec 10 2015 40 mins
    Discover why brand and culture are two sides of the same coin in professional services, and how to align them to achieve your strategic goals. In this webinar, Monica Ralli CMO and Arch Singh CHRO share how they initiated a transformation effort to renew the organization’s brand and culture, increase employee engagement and accelerate commercial success. By developing a Client Value Proposition and Employee Value Proposition in tandem, Hay Group has created a compelling story on releasing the full people potential of both clients and colleagues that resonates in both the marketplace and the organization. Learn why HR and marketing should work so closely together and how to achieve this in your organization.
  • Your HR Transformation Journey Your HR Transformation Journey Tahir Ditta, Regional Business Manager, Equiniti ICS Recorded: Sep 10 2015 30 mins
    Whether you are yet to start your HR transformation journey, are part of the way through, or are reaching your conclusion there are pitfalls to watch out for and best practice to be followed. This showcase will help you present a business case to the board, manage an HR department through change and future proof your HR transformation.
  • The Rise of the Contingent Worker The Rise of the Contingent Worker Manfred Vogels, Vice President, Business Development Continental Europe, IQNavigator Recorded: Sep 10 2015 44 mins
    The workforce landscape is rapidly changing – the rise of the contingent worker dramatically enforces this. In Western Europe, up to a third of workers are not full-time or part-time employees.

    Instead, they are contractors, freelancers, temps, agency workers, outside vendors working on projects, or other types of contingent workers.

    In this session, learn about the seismic shift away from permanent staff; what is driving individuals to take up non-permanent positions, what this means to HR, and how best to manage and integrate in to a total workforce strategy.
  • Workplace Learning Workplace Learning James Marsh, Symposium; Laurie Burruss, Lynda.com; Gavin Walsh, Arvato; Bertie Tonks Collinson Group Recorded: Sep 9 2015 58 mins
    Learning cannot be separated from work. Informal education frameworks put development at the centre of an organisation. This creates a culture of learning that will result in more productivity, less churn, retention of existing talent, attracting top talent, and most importantly ROI.

    This webinar will examine ‘best practice’ for in house learning, the key areas of developing a truly effective learning solution and looking at case studies, the lessons learned and the pitfalls to avoid.

    Click the attend button below to register for this webinar. You will receive a reminder email shortly before the webinar is broadcast
  • How Many Times; a Download is Not a Lead How Many Times; a Download is Not a Lead Peter Gold, Hire Strategies and a panel of industry experts Recorded: Oct 3 2013 46 mins
    The second webinar in a new marketing series, aimed specifically at HR technology marketers.

    Having filled the top of your funnel, this webinar will share how to create content that converts beyond the download.
  • How to Recruit and Retain Top Talent as a Small Business Owner How to Recruit and Retain Top Talent as a Small Business Owner Tom Becker, Vice President of Recruiting, ManpowerGroup Recorded: Sep 26 2013 40 mins
    With the undersupply of qualified talent and more competition to find and recruit them, it is vital to your businesses’ success to play to the strength of your business against other small, medium and even enterprise businesses. Learn new approaches to recruiting the most talented employees in this competitive market, and once you've recruited them, how to maximize their potential.


    About Tom:
    Tom Becker is vice president of recruiting for ManpowerGroup North America. In his role, Tom is responsible for developing the recruiting strategy and overall operational framework, with a focus on creating a world-class recruiting organization across all of ManpowerGroup’s lines of business. Most recently, Tom served as vice president of recruiting for North American operations for the ManpowerGroup brand, Experis. Tom joined Experis when Manpower acquired COMSYS in April 2010. At COMSYS, he served as senior vice president of recruiting, leading the company’s recruiting, employment branding and the consultant experience organizations. Tom has extensive experience leading large recruiting and change management organizations. He is considered an industry recruiting expert, providing public commentary on recruiting best practices and innovations.
  • Blurred Lines: Where does marketing end and sales begin? Blurred Lines: Where does marketing end and sales begin? Atri Chatterjee, Chief Marketing Officer, Act-On Software Recorded: Sep 26 2013 49 mins
    We’ve come a long way from the Wild Wild West of sales and marketing efforts, where we were shooting blind and straight from the hip. It used to be that customer intelligence and behavior insights were slim pickings. Sales and marketing teams worked largely independently of each other – marketing established the brand messaging, while sales focused on prospecting and closing deals.

    The Wild Wild West has now become the Online Globe – disruptive technology advancements have revolutionized the way buyers make purchasing decisions and have drastically shifted how companies engage with buyers. A disjointed approach to sales and marketing doesn't cut it anymore.

    Discover how you can integrate your marketing and sales systems for better engagement with your buyers and improve lead conversion. Act-On’s Chief Marketing Officer, Atri Chatterjee, will discuss how you can leverage customer intelligence and insights to build a consistent and compelling marketing program that closely ties into your sales objectives to not only turn more prospects into customers, but also help you better engage with customers to increase their loyalty and commitment to your products or services.
  • The Power of Marketing & Innovation – Your Unfair Business Advantage The Power of Marketing & Innovation – Your Unfair Business Advantage Tony Robbins Recorded: Sep 26 2013 45 mins
    The world has changed—we are living in the most challenging financial times in history. In order to achieve sustainable business growth you need to know your customers better than anyone else and meet their needs at the deepest level by constantly adding value. Does your business have the unfair competitive advantage it takes to not just survive but thrive?

    Watch this session as Tony Robbins explores how to add more value to your customers through constant and never ending innovation and marketing.


    *About Tony Robbins*
    For over 35 years, Anthony Robbins has helped people to breakthrough and take their lives to another level — in their businesses, personal finance, families, careers and health. More than 50 million people in 100 nations have used his powerful strategies of leadership psychology, negotiation, business turnarounds and peak performance to create an extraordinary quality of life.

    The creator of the #1 personal and professional development system of all time, Robbins has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World,” and by American Express and Harvard Business School as one of the top business leaders in the world.

    Marc Benioff, CEO of Salesforce.com, recently stated, “Tony Robbins and his strategies and tools, have been at the core of our culture from the beginning. He has been one of the critical keys to Salesforce.com's leadership in cloud computing and its growth into a 3 billion dollar company.”
  • How to Use Content to Influence the Top of the Funnel How to Use Content to Influence the Top of the Funnel Peter Gold, Hire Strategies; Richard Brenkley, Centigrade; Bryony Thomas, Watertight Marketing Recorded: Sep 4 2013 45 mins
    The first webinar in a new marketing series, aimed specifically at HR technology marketers.

    This webinar focuses right at the top of the funnel and will share the content you need to be creating to influence HR professionals and stand out from the competition.