Lead generation campaigns can be divided into two groups - hard ask and soft ask. Hard ask campaigns are designed to generate sales-ready leads using offers like purchase, demo, free trial or appointment setting. Soft ask campaigns are designed to convert anonymous visitors into opt-in leads.
Join us for a free, 1-hour webinar on how to build, execute and sell soft ask lead gen campaigns using Optify.
Jeffrey Jewett, Optify's Marketing Manager, will give a quick introduction to lead generation campaigns and will cover the available channels and offers you can use to generate more leads using this method.
Ting Van Osdol, Optify's Customer Engagement Manager, will give an overview of how to build soft-ask lead gen campaigns using Optify.
Rob Eleveld, Optify's CEO, will cover the agency angle and will explain how to price, package and sell lead gen campaigns as a service.
Registrants will get access to the recorded webinar as well as the presentation and Optify partners will receive co-branded deck to help them sell this new service.
This webinar is designed for both B2B marketers and digital marketing agencies and does not require an Optify account.