SmaRTB is a fast-growing self-serve real-time bidding (RTB) mobile ad network that handles more than 70,000 impressions every second and 100 billion ads a month globally. In this webinar, SmaRTB CEO Evan MacZura and CIO Aaloan Miftah will talk about the SmaRTB platform and it’s use of Aerospike. The talk will include a comparison of Aerospike and other popular SQL and NoSQL solutions, as well as a review of how User-Defined Functions (UDFs) are implemented in Aerospike and other databases. They will describe the fundamental design patterns in Aerospike, how the SmaRTB platform uses Aerospike as a fast user profile store, and will include a deep dive into how UDFs are used for competitive advantage.
ABOUT THE PRESENTERS:
CEO, Evan MacZura
Entrepreneur from Tulsa, Oklahoma with a background in software, marketing, and business management. Previously developed in-house applications that played a critical role in the success of online ad campaigns.
CIO, Aaloan Miftah
Aaloan is a seasoned low-level developer. He has extensive experience with HPC, GPGPU, compilers, and analysis software. He has contributed/worked on software such as IBM's Wala (Java analysis suite), Soot (a static analysis suite), NRGT (a high performance data-plane kernel on top of Linux), and Rootbeer (a transcompiler for Java to CUDA, which was presented at GTC 2013 to companies such as AMD and Nvidia).