Online shoppers expect the right product at the right price at the right time. While this is a simple concept, the applications supporting these goals are extremely complex. An online retailer’s inventory, pricing and marketing management system must deliver real-time updates and associated recalculations within milliseconds in order to serve millions of dynamically-generated pages per second.
The problem is exacerbated as an e-commerce business scales. Most databases cannot handle the inventory updates, price adjustments and personalized recommendations in real-time as early successes deliver a significant increase in demand. This degrades the customer experience just as word of mouth starts to take hold.
In this webinar, Matt Bushell, Director of Product Marketing - Aerospike, and guest speaker, Sucharita Kodali, Vice President and Principal Analyst - Forrester Research, will cover:
> The latest technology trends affecting the Retail/Ecommerce space
> Where and how Machine Learning can be deployed
> How one larger retailer is managing its dynamic growth and needs with a real-time database