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The Content Wrangler

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  • The Value of Visuals: How Visuals Can Unlock Dramatic Savings in Productivity
    The Value of Visuals: How Visuals Can Unlock Dramatic Savings in Productivity Ryan Knott, Public Relations Specialist at TechSmith Recorded: Oct 11 2018 53 mins
    We've all seen statistics suggesting people process and engage better with visual content over text. But what does the science actually say? In 2018, TechSmith embarked on a first-of-its-kind comprehensive study of visual communication in the workplace. The results are eye-opening to say the least. Using opinion data, scientific research, and economic modeling, the new study reveals how businesses are discouraging employee engagement and leaving productivity on the table. The study also points to solutions to fix these challenges.

    Join Scott Abel, The Content Wrangler, and his special guest, Ryan Knott, Public Relations Specialist for TechSmith Corporation, for this free one-hour webinar. Attendees will learn what their employees really want in their workplace communications, how visual content helps people perform better, and just how easy it can be to add more visual content to workplace communications.


    Ryan Knott has more than 20 years of experience managing communications and content strategy, public relations, social media, and media relations. He joined the TechSmith team in 2016, and previously worked at nonprofits, the Michigan Department of Education, and as a coach, communications director, and announcer, for a number of Michigan roller derby teams. Ryan is passionate about creating content that communicates clearly, engages audiences, and inspires action.
  • Publishing DITA Content to a Chatbot
    Publishing DITA Content to a Chatbot Patrick Bosek Recorded: Oct 9 2018 60 mins
    Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be an extremely helpful content delivery tool.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, makers of easyDITA, to learn how to you can create a chatbot using your DITA content.

    As a part of this presentation, we’ll discuss how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.
  • The Need for Employee-Focused Communication
    The Need for Employee-Focused Communication Scott Abel, Aaron Baldwin, Deborah Bosley & Ray Walsh Recorded: Oct 4 2018 61 mins
    Companies of all shapes and sizes proclaim that “employees are our greatest asset.” Does this trite and overused phrase mean anything? If so, how are these values reflected in the way we communicate with employees?

    Join Scott Abel, The Content Wrangler, for a 30-minute discussion with three content industry experts about the need for a unified internal communication strategy. Scott will chat with document content management expert Aaron Baldwin, plain language specialist Deborah Bosley, and localization maven Ray Walsh about the reasons we should adopt a formal, repeatable strategy for internal employee-focused communications.
  • Design Thinking and Content Strategy
    Design Thinking and Content Strategy Buck Bard Recorded: Sep 27 2018 56 mins
    Design thinking may conjure up images of groundbreaking products like the iPod, Tesla, and Uber, but design thinking is just an innovation tool that can be applied to most any process. Design thinking isn’t just for product design; it can transform your content strategy.

    Join Scott Abel, The Content Wrangler, and his special guest, Buck Bard, Content Strategist and Chief Harbinger of Canary Works, for this free one-hour webinar. Learn how you can use design thinking to transform your content strategy from someone who does it every day.

    Attend this webinar to learn what design thinking is by learning its parts; to learn how design thinking can be applied to the process of developing and executing on your content strategy, and discover some free and easy to use tools that you can start using today.


    Buck Bard is the Chief Harbinger at Canary Works. He has been designing and delivering innovative learning solutions for over 25 years. Canary Works was created to promote Innovation, Digital Transformation, and Design Thinking. Through a series of experiential workshops, we help guide organizations discover and draw a roadmap to possible futures. We work with teams and individuals to find the intersections of the strengths of their cultures and their strategic goals, using sound learning principles.
  • An Introduction to Content Engineering
    An Introduction to Content Engineering Alan J. Porter Recorded: Sep 27 2018 61 mins
    The current content evolution necessitates a strong alignment of teams across all areas of our organizations. Each individual or department that touches content at any stage of its development — from CEOs, CMOs, and CTOs, to content strategists and authors, to developers and UX designers — must now work even more closely in order to effectively manage content production and distribution.

    Content engineers bridge the divides between departmental silos and between content lifecycles. Individuals in this position play an important role in the design and facilitation of content structure throughout the entire strategy, production, and distribution cycle from start to finish.

    Join Scott Abel, the Content Wrangler and his special guest, Alan J. Porter, content engineer and head of Strategic Services at [A] for this free one-hour webinar. Attendees will learn:

    1) Strategies that content engineers use for content valuation
    2) How content engineers apply these strategies to support intelligent content practices
    3) About the six core disciplines of the content engineering practice
    4) The content engineer’s ultimate tool to organize and orchestrate intelligent content — the Master Content Model™

    About Alan J. Porter

    Alan J. Porter is the Senior Executive responsible for strategic client services leadership at [A]. Alan has an extensive background within the industry and has consulted for large, well-known enterprises and organizations. He has helped shape the content intelligence space through his writing and thought leadership. As the author of The Content Pool, Alan promotes the concept of content as an enterprise asset with real value. He advocates the convergence of content across an organization and the foundational role of content intelligence in harnessing that convergence in order to deliver exceptional customer experiences.
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Recorded: Sep 26 2018 59 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • A Conversation about Conversational Content
    A Conversation about Conversational Content Scott Abel, Bill Rogers, Lauren Golembiewski, and Jim Compton Recorded: Sep 25 2018 61 mins
    Join Scott Abel, The Content Wrangler, for a lively discussion with three experts about the challenges inherent in creating conversational content for chatbots and intelligent devices. Scott will chat with Bill Rogers, Founder and CEO of Orbita, Lauren Golembiewski, CEO and Co-founder at Voxable, and Jim Compton, Technology Program Manager at Moravia.

    Register today! It's free. Not sure you can attend? Register anyway. Attendees receive a link to the recording shortly after each webinar.
  • The Triangle of Product Knowledge: Connecting the Dots with Digital Experience
    The Triangle of Product Knowledge: Connecting the Dots with Digital Experience Joe Gelb Recorded: Sep 13 2018 62 mins
    In most companies, the majority of knowledge around your product falls into one of three categories: technical documentation, knowledge articles, and community discussions. Each type of knowledge, authored and managed by different stakeholders, has an essential role in bringing a varied perspective serving the cycle of evaluating, purchasing, using, troubleshooting, and maintaining your product, all of which contribute to overall customer success.

    Join Scott Abel, The Content Wrangler, and his special guest, Joe Gelb, Founder and President of Zoomin Software for this free one-hour webinar on the Triangle of Product Knowledge.

    Documentation represents the formal, curated, long-tail knowledge backed by product management and engineering. Knowledge articles and FAQs represent the focused in-the-trenches know-how compiled by your support and service organization garnered from real-life use. Community discussions represent crowd-sourced knowledge from power users inside and outside of your company.

    In this webinar, Joe will examine trends towards connecting these varied forms of content into a unified digital experience, helping your company drive up the value of your content, with the ultimate goal of achieving higher customer satisfaction.
  • The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent
    The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent Barry Saiff and Rob Hanna Recorded: Sep 13 2018 62 mins
    If you're like many of us in tech pubs, your company has already dipped their toes into the rapidly developing field of chatbots and voice. Or perhaps your company is already waist-deep in it and they've tasked you with creating new content on a new system procured specifically for chatbots. Or worse, they've begun hiring a new class of writer, called the UX writer, to develop chatbot content in some other department that copies and pastes content from your technical manuals into chatbot databases. Or perhaps none of this is happening yet, but you want to get ahead of the curve.

    Now what if we told you that you can source chatbot and voice content directly from your structured technical content? What if we told you that rewriting and restructuring your content for chatbots could make your content far more accessible for users in your traditional content delivery channels? What if we could show you that this evolution in structured writing was simply a continuation of our journey down the path to developing structured content for DITA and other topic-based architectures?

    Join host, Scott Abel, The Content Wrangler, and his special guests Rob Hanna, President of Precision Content Authoring Services, and Barry Saiff, Founder and CEO of Saiff Solutions, as we introduce the concept of microcontent as a core component of structured topics.

    Attendees will learn how industry trends point to the emergence of smaller, more precise, componentized content, why writing and classifying content based on user intent matters, how topic structures can support microcontent within topics, and how microcontent is published and consumed by emerging technologies
  • How to Reuse Localized DITA Content
    How to Reuse Localized DITA Content Mike Rice Recorded: Sep 11 2018 58 mins
    Reusing content has substantial benefits over copying and pasting. However, reusing content can be complex to manage without proper guidelines, especially when that content is translated into multiple languages.

    Join Scott Abel, The Content Wrangler, and his special guest, Mike Rice, Customer Success Manager at Jorsek LLC, the publishers of easyDITA, to learn some reuse strategies for localized content so you can safeguard your reuse cases.

    TAKEAWAYS: Attendees will learn about basic reuse types, localization considerations, and guidelines to avoid translations problems.


    Mike Rice is a user-centered professional with over 20 years of experience in technical communication, and a tested eye for transforming how information is managed. Mike is thrilled to be supporting information professionals using easyDITA, and to help them focus on their content, its meaning, its value, and its connections.

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