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The Content Wrangler

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  • Turning Structured Content into 'How To' Videos
    Turning Structured Content into 'How To' Videos
    Wouter Maagdenberg, TXTOmedia Recorded: Dec 13 2018 47 mins
    Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.

    TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
     
    Takeaways:

    –Watch instead of read; visuals and video are preferred above text by most audiences.
    – Rich media creation is no longer a painful manual and disconnected process
    –Technical publications become more vital for sales.

    ABOUT WOUTER MAAGDENBERG

    Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR. 
  • The State of Technical Communication: 2019
    The State of Technical Communication: 2019
    Scott Abel, The Content Wrangler Recorded: Dec 13 2018 57 mins
    Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.

    Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
  • The Value of Visual Content and a Simplified User Interface
    The Value of Visual Content and a Simplified User Interface
    Daniel Foster Recorded: Dec 13 2018 60 mins
    It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
  • Using Universally Faceted Nano Content to Improve Findability
    Using Universally Faceted Nano Content to Improve Findability
    John O'Gorman Recorded: Dec 12 2018 59 mins
    Technical communications has progressed from monolithic paper and digital manuals, to structured, topic-based authoring, and more recently down to 'microcontent' to improve quality, ease of access and consistency of message. 'Nano-content' is the next logical step in that progression and lives at the 'coalface' between content and data. It is the bridge between structured data and structured topics which, when properly managed, can add several new dimensions to technical publications work.

    Universally faceted nano-content is a technique that takes a page from GPS applications that use triangulation (latitude, longitude, and elevation) to locate things in geographic space. Locating things in digital space should be just as intuitive and precise.

    Join Scott Abel, The Content Wrangler, for this webinar with his special guest, John O’Gorman, Principal and Chief Disambiguation Officer at Quantum Semantics. John will walk through the process of identifying, classifying and using terminology to connect the language of a business or application to the content that supports its use. He will demonstrate how the same process can be extended to the content itself and how, in combination, faceted terminology takes findability to a whole new level.

    ABOUT JOHN O'GORMAN

    John O'Gorman is a 30-year veteran of the information management trenches. He is the inventor of a universal classification protocol called Q6, and co-founder of Q6FSA, an enterprise information management collaboration with Robert Vane in the UK. His experiences run the gamut from terminology stores and data catalogs, to executive information reporting, data warehousing, activity-based costing and technical communications, localization and internationalization. His big 'aha' moment came when he realized that all of them are made of the same stuff and follow the same rules.
  • Outsourcing: Necessary Evil or Valued Partner?
    Outsourcing: Necessary Evil or Valued Partner?
    Jennifer Kaufman and Debbie Roemer Recorded: Dec 12 2018 60 mins
    Adding a vendor to your staffing model can be a strategic move if you need to reduce budget, deliver new content types, scale fast, or co-locate writers in new geographies.

    Join Scott Abel, The Content Wrangler, and his special guests, Jennifer Kaufman a Senior Content Services Manager at NetApp, and Debbie Roemer, a highly experienced content consultant, for this free, one-hour webinar. Jennifer and Debbie will talk about how to find the right vendor, plan for the engagement, and nurture the relationship. You'll learn how to plan for success when building a mixed team of vendor and staff content creators.
  • Structured Writing Practices to Improve Cognition for Both Man and Machines
    Structured Writing Practices to Improve Cognition for Both Man and Machines
    Rob Hanna Recorded: Dec 12 2018 61 mins
    The future of technical communication demands greater precision, knowledge, and discipline in how we create content across an omnichannel universe. It also requires better collaborative writing practices that will meet the need for faster delivery of information. The precision we require involves working with more granular content containing richer metadata. The topic becomes a container for these blocks of reusable content. Each block of content is written to evoke the intended reader response for that content. While these smaller blocks of content require more discipline, they are ultimately easier to write as they are more tightly focused on the need for that information.

    Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, President at Precision Content Authoring Services, for this free one-hour session. Rob will look at some of the writing and analysis techniques they use at Precision Content to enable content for both the present and future—man and machine.

    Attendees will learn to see content differently from the perspective of:
    –Language Arts for Information vs. Language Arts for Personal Response
    –Four cognitive principles for analyzing and organizing information for better comprehension, and
    –Information typing and how it relates to defining the intended reader response for that content.
  • Building the Business Case for Excellent Content Delivery
    Building the Business Case for Excellent Content Delivery
    Joe Gelb Recorded: Nov 15 2018 60 mins
    We instinctively know that unleashing our technical product content will make our customers happier and bring benefits to our company. But how can we quantify and measure that value in order to secure the resources needed to transform the digital experience and build a modern technical resource center? 
     
    Join Scott Abel, The Content Wrangler, and intelligent content guru, Joe Gelb, President of Zoomin Software as they zoom in to the details and show you how to calculate ROI and build the business case to move up the content value chain towards dynamic content delivery and a cross-touchpoint digital experience.
  • Content Collaboration Throughout the Organization
    Content Collaboration Throughout the Organization
    Stephani Clark Recorded: Nov 13 2018 49 mins
    There’s often a disconnect between technical communication teams and others within their organization. This disconnect may be organizational, or may be due to the different tools used by each team. Often, this gap is bridged by PDF and many organizations have resigned themselves to the necessity of the emailed PDF review.

    Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Customer Success Manager for Jorsek LLC, the makers of easyDITA, to learn how you can get tech writers, engineers, and others to work together in a DITA environment and improve the efficiency of your content development process.

    During this presentation, attendees will learn about the problems inherent in collaboration, how unstructured and structured content differ, and what the typical barriers to content collaboration are.
  • Outsourcing Multimedia Content Development
    Outsourcing Multimedia Content Development
    Barry Saiff and Elrik Jundis, Saiff Solutions Recorded: Nov 6 2018 61 mins
    In 2018, life is faster. People can access information quickly. Attention spans are short. Multimedia content — videos, animations, infographics — can engage audiences, and make learning fun.

    Whether you are producing technical, creative, or eLearning content, outsourcing your multimedia content development can enable you to increase the quality and volume of content produced, beyond your local capacity. The bottom line is that if you want to produce — or produce more — videos and animations, learn how outsourcing can help you achieve your goals.

    Join Scott Abel, The Content Wrangler, and his special guests, Barry Saiff, Founder and CEO of Saiff Solutions, and Elrik Jundis, Business Development Manager for Saiff Solutions, for this free, one-hour webinar.

    Attendees will learn:

    –What specific activities are involved in multimedia outsourcing, and which are easiest to outsource?

    –What are the pros and cons of onshore vs. offshore, and freelancers vs. vendor?

    –How do I get started, and how can I scale up quickly?
  • Independent Thinking: How Artificial Neural Networks Enable Computers To Think L
    Independent Thinking: How Artificial Neural Networks Enable Computers To Think L
    Val Swisher Recorded: Oct 30 2018 41 mins
    After years of promises and hype, artificial intelligence has finally reached the stage where it is impacting our lives on a daily basis. The things that computers can do with us and for us is rapidly expanding. This live webinar will provide an overview of how artificial neural networks are changing marketing.

    Here's what you'll learn:

    * What are artificial neural networks and deep learning? How do they work?

    * Where are artificial neural networks used today?

    * What do artificial neural networks mean for marketers?

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