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The Content Wrangler

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  • The Importance of Communicating with Images and Video
    The Importance of Communicating with Images and Video Ryan Knott, TechSmith Corporation Recorded: Dec 14 2017 56 mins
    Humans are hardwired for communicating with visuals. Learn some eye-opening statistics on engagement with video and images, as well as some best practices for improving your marketing and social media videos. Learn how you can use video and visuals to better engage your customers.

    Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and Ryan Knott, Public Relations Specialist at TechSmith, for this free, one-hour webinar. Attendees will learn why visuals and video are so important to your marketing content, why perfection is killing your marketing videos, and three easy ways to improve your video process.
  • The Easy Formula: Validation Made Easy
    The Easy Formula: Validation Made Easy Patrick Bosek, Jorsek LLC Recorded: Dec 14 2017 60 mins
    Validating content is a core component of the modern TechComm process, but often there are still far too many manual processes. Manual checking and validation is inefficient, error-prone, and supremely not fun.

    Join Paul Perrotta sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, Patrick will go through a set of tools that demonstrates how validation can be mostly automated, making your life easier and ultimately producing better results.
  • Tracking and Controlling Technical Documentation Projects
    Tracking and Controlling Technical Documentation Projects Barry Saiff, Saiff Solutions Recorded: Dec 14 2017 59 mins
    Ten years ago, The Content Wrangler published details about a survey that found most documentation managers don’t use metrics as a performance measure. Has that changed? Have documentation managers stuck to their old, metric-less ways, or have they all become “quants” in 10 years’ time?

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Barry Saiff, CEO of Saiff Solutions. Barry is the author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader. He will lead a discussion about the ins and outs of calculating costs and return on investment for documentation projects.

    Attendees will learn from the results of a real-world case study of a technical documentation project that required technical writing, technical illustrations, and a couple of key metrics: cost per page and pages per date. You’ll learn how difficult it was for the team to track, calculate, and report these seemingly simple numbers and how they overcame these challenges. You’ll discover the connection between measurement and process design and learn valuable lessons that should help you avoid getting lost in the weeds of data- and cost-tracking.
  • How to Think Systematically About Tone for Your Content
    How to Think Systematically About Tone for Your Content Pierre Gagnier, ADP Recorded: Dec 12 2017 57 mins
    Are you thinking about incorporating tone into your content strategy? If so, you've probably seen how confusing this topic can be.

    We know, because we are human beings, that language can misfire. Tone is where understanding and emotion come together – and sometimes that’s messy.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Pierre Gagnier, Content Strategist at ADP Innovation Lab, for this free, one-hour webinar. Pierre will show you how a team of researchers at ADP were able to tame some of the trickiness of tone and measure its impact. What they learned will help you to make sense of tone and change it from a source of risk into a tool for creating effective content.

    Attendees will learn about 1) a simple, workable set of definitions that you can use to promote shared understanding among stakeholders of what tone is; 2) A framework for identifying and applying tone attributes so that you can create a foundation for consistent practice, and 3) Some typical factors that will help you to see how tone can go awry and will help you create your own risk factors.

    ABOUT THE PRESENTER

    Pierre Gagnier is a content strategist at ADP's Innovation Lab in New York. He works extensively with user experience researchers to help ADP web and mobile product teams align their content strategies consistently with users' realities.
  • Copywriting to Content Design: Creating Content That Delights
    Copywriting to Content Design: Creating Content That Delights Padma Gillen, Scroll UK Recorded: Dec 12 2017 57 mins
    In 2013, GOV UK, the government services website for the United Kingdom, won the prestigious D&AD Black Pencil for its contribution to moving content forward as a design discipline. Since then GOV UK has been name-checked and modeled around the world as *the* way to do public sector content. And yet, aside from those who are really “in the know,” the practice of content design is still little known outside of government content circles. And inside of government, many people talk about it, but not many know how to do it well.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Padma Gillen, of Scroll UK, for this free, one-hour webinar. Formerly Head of Content Design for the UK's Government Digital Service, Padma has been at the heart of this emerging discipline since its earliest days. He now teaches others how to do it, and helps organizations rebuild their entire content function around the principles of user needs, designing with data and agile content production.

    In this webinar, Padma will introduce you to these principles and explain how to incorporate them into your approach. Attendees will learn how to place the needs of users at the heart of your content strategy, apply agile methods to content production, and learn to understand the governance models needed to improve your content significantly.
  • Enabling Content in Chatbots and AI: Modeling Microcontent Structure for DITA
    Enabling Content in Chatbots and AI: Modeling Microcontent Structure for DITA Steve Manning, Precision Content Recorded: Dec 12 2017 58 mins
    We’ve all heard about the benefits of content modeling and structured content for technical information. We’ve implemented DITA or other topic-based strategies to break content into smaller blocks to manage and publish, but topics are not small enough.

    But the addition of Bots, voice-enabled interfaces, and AI means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer. This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

    Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and her special guest, Steve Manning of Precision Content, for this webinar. Steve will discuss how new technology will change the way we approach content and the topic-based approach to deliver what you need for the new technology challenges. Steve will work through a different approach to the content that focuses you more on reader outcomes how that affects your content models. Attendees will learn how deep into their content then need to model to get the most from chatbots, voice-enabled systems, and ultimately AI.

    Attendees will also learn 1) Why traditional topic-based DITA is not granular enough for the future; 2) How microcontent is a better approach to future-proof your content, and 3) How to use user outcomes to drive models and granularity.
  • Any Questions? How Listening Sparks Innovation
    Any Questions? How Listening Sparks Innovation Leon Segal, Ph.D. & Scott Underwood Recorded: Nov 16 2017 58 mins
    Why are questions so important, and how should questions be used?

    The skill of asking valuable questions is part of a creative mindset and opens up endless opportunities for innovation. It helps us gain valuable insights from ourselves, our colleagues, and our customers, or other people we are designing for.

    Continuously asking questions helps us get below the surface, beyond the obvious, and helps us gain empathy for others, discovering the kind of human needs that lead to breakthrough innovations.

    Join Paul Perrotta, sitting in for Scott Abel, for this free, one-hour webinar designed to highlight the importance of listening, especially during times of major change. Paul will be joined by Leon Segal, Ph.D., and Scott Underwood of Innovationship. The two experience design experts will share their knowledge and insights about asking questions, along with tips for the creative use of questions throughout the innovation process.
  • Preparing Your Content for the Future: Bots, Machine Learning and AI
    Preparing Your Content for the Future: Bots, Machine Learning and AI Steffen Frederiksen, DitaExchange Recorded: Nov 16 2017 59 mins
    Are you ready for how AI, machine learning, and other future technology will affect content development?

    The database revolution changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. But somehow these outcomes never fully transferred over to content. How can we bring this same revolution to content and win the same kind of enormous improvements that would prepare us for the future?

    Structured content management enables organizations to store, organize and build their content so that pieces are easily discoverable, reusable, reconfigurable and adaptable. It provides the perfect solution for constructing large, complex documents, but also for delivering modular content to chatbots, portal sites, and mobile apps. But, more importantly, it is also key to future-proofing your content for emerging technological trends.

    Join Paul Perrotta, sitting in for Scott Abel, and his special guest, Steffen Frederiksen, Founder and CSO of DitaExchange, for this free one-hour webinar. Attendees will learn what structured content management is and how it works. They will understand what benefits structured content can have for writers, project managers, business owners, IT departments and content consumers. They will also learn how to prepare their content to be fed into new technologies with practical examples from the field.
  • Empower Your Team to Write with One Voice While Still Sounding Like Themselves
    Empower Your Team to Write with One Voice While Still Sounding Like Themselves Marcia Riefer Johnston Recorded: Nov 15 2017 60 mins
    The trouble with companies is that they're full of people, and people insist on having separate personalities and distinct voices. So, it's no wonder that issues of consistency and tone of voice creep into our conversations when we take an honest look at our content.

    Join guest host, Val Swisher, sitting in for Scott Abel, The Content Wrangler, and her special guest, wordsmith extraordinaire, Marcia Riefer Johnston for a free one-hour webinar during which we'll discuss the role voice plays in unifying a company's content strategy. You'll learn how to build a brand voice without sacrificing the individuality of the content creators on your team. And, you'll discover ways to empower content creators to succeed by participating in a simple, fun exercise.
  • Documentation Leadership: Dealing with People Issues in Technical Documentation
    Documentation Leadership: Dealing with People Issues in Technical Documentation Barry Saiff, Saiff Solutions Recorded: Nov 9 2017 60 mins
    Documentation leaders are knee-deep in technical communications issues, but rarely get help on people side of the fence. If that sounds familiar, you’re not alone. Effectively managing technical writers and smart documentation teams requires leaders equipped to tackle an increasing variety of “people issues.” We’re here to help.

    Join guest host, Paul Perrotta, and Barry Saiff—Founder and CEO of Saiff Solutions, author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader—for a discussion about the staff management challenges that many documentation leaders face but rarely talk about.

    Attend this webinar to learn how to you can overcome some of the most difficult-to-solve "people issues.” You’ll discover a wealth of resources you already have at your disposal to help you resolve interpersonal challenges.

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