The Content Wrangler
The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows
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Jay Maxwell, Cruce Saunders & Joe Gollner
By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows. We will dive into how [A] and content developers at Mayo Clinic are leveraging the Master Content Model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels.
Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises:
• Single-channel vs. omnichannel content lifecycle
• Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack
• Inconsistent content structure resulting in management headaches and disconnected user experiences
• Duplicate content that creates risk of errors
• Author and end-user content findability problems
• Costly conversions between different parts of the workflow, different channels, and different systems
• Content collaboration hampered by organizational silos
Attendee Takeaways
• An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset
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Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises:
• Single-channel vs. omnichannel content lifecycle
• Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack
• Inconsistent content structure resulting in management headaches and disconnected user experiences
• Duplicate content that creates risk of errors
• Author and end-user content findability problems
• Costly conversions between different parts of the workflow, different channels, and different systems
• Content collaboration hampered by organizational silos
Attendee Takeaways
• An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset
Aug 22 2018
5:00 pm
UTC
60 mins
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Man Versus Machine for Editing Content Val Swisher Recorded: Jul 26 2018 54 mins
With the continued development of natural language processing (NLP), there are more software applications, doing more types of editing, than ever before. We will cover how an NLP works, editing tasks best done by a machine, and instances where only a trained human editor will really get the job done.
In this talk, learn more about:
* What is a natural language processor and how does it work?
* What types of editing are done best by an NLP?
* What types of editing are best saved for people?
* How to use both machine editing and human editing to your best advantage- BrightTALK
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The Future of Content: The Content Professional’s Primer to AI & Chatbots Val Swisher Recorded: Jun 28 2018 60 mins
Join subject matter expert, Val Swisher, for a highly illuminating and thought-provoking exploration into artificial intelligence (AI) and its potential impact on the future of content.
In this talk, learn more about:
* How, at its heart, AI is a sophisticated natural language processor.
* The synergy between content management/taxonomies and training AI natural linguistic patterning.
* How content management is critical to AI effectiveness in data mining dark content and determining future applications such as virtual agents and chatbots.- BrightTALK
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Learning Together: Motion Infographics Barry Saiff, Saiff Solutions Recorded: Jun 20 2018 53 mins
In 2018, the pace of life and business is quick. Attention spans are short. Technical communicators need to catch up. Long text passages, with occasional graphics, don't always reach a large part of our audiences.
How can we create snappy visuals that enable people to learn what they need to learn quickly and painlessly?
How do we simplify complex concepts, with far less words, and content that is truly engaging?
Motion infographics combine the best elements of minimalism, instructional design, and information architecture to produce content that people love.
Join The Content Wrangler and Saiff Solutions for a discussion about infographics and their usefulness. We'll examine some examples of effective motion infographics, and hear from the creator of one of them.
By attending this webinar, you'll learn:
• What is so great about motion infographics?
• What does it take to produce effective, engaging visual content?
• What are the challenges?
• How do I get started?- BrightTALK
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Holy Trifecta of Global Content Success Val Swisher Recorded: May 30 2018 52 mins
Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.
When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.
In this session, attendees will learn:
* A clear description of intelligent content, terminology management, and translation memory
* An understanding of how they are interrelated and why they are important to technical communication projects
* A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language- BrightTALK
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Not Good Enough: The Need for a Patient-Focused Content Strategy Paul Perrotta and Scott Abel Recorded: May 17 2018 62 mins
Being a patient in need of life-saving medical treatment can be cripplingly frightening—even the bravest humans often find their nerves of steel are no match for fear of invasive surgery or therapy for serious illnesses like heart disease or cancer. Many patients find themselves trapped on an anxiety-ridden ride made worse by the presence of poorly designed, ambiguous, frustrating and confusing healthcare content. Confusing jargon, misplaced focus, and a lack of empathy are common problems with information provided to patients during their journey toward healthfulness. But it doesn’t have to be that way.
Join Paul Perrotta for a lively discussion with Scott Abel, The Content Wrangler, about his recent battle with brain cancer. Scott will discuss the content challenges he discovered while attempting to navigate the disorganized, inconsistent, and often less-than-useful healthcare content provided to him by hospitals, doctors, laboratories, transporters, specialists, nurses, medical device companies, technicians, pharmacies, and insurance providers.
We’ll hear Scott’s first-hand account of his experiences navigating brain surgery and cancer treatments and learn how adopting a patient-focused content strategy may help professional communicators improve healthcare information provided to those who need it. Come prepared to ask questions of Scott.
One lucky attendee will win a free pass to Information Development World conference, November 27-29, 2018, in Menlo Park, CA. The theme of the conference is “Creating a Modern Online Technical Resource Center.”- BrightTALK
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The Content Convergence Has Arrived Alan J. Porter Recorded: May 16 2018 60 mins
Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.
Join The Content Wrangler and our special guest presenter, Alan J. Porter, Head of Strategic Services at [A], for this free one-hour webinar. Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.- BrightTALK
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How to Extract Content from Outdated Systems Stephani Clark Recorded: May 1 2018 60 mins
Moving from legacy systems to modern technology can be a daunting task. Depending on the number of documents you currently have, just deciding what to move can be difficult.
Join The Content Wrangler and Stephani Clark of Jorsek LLC to learn how to perform a content audit, develop a conversion plan, and learn about other considerations when transferring content.
About Stephani Clark
Stephani Clark is a Customer Success Manager for easyDITA, a DITA Component Content Management System based in Rochester. She works to train and assist users of easyDITA’s software. Stephani also works on easyDITA’s information development team and spends about half her time creating technical documentation for the software.
Before she worked for easyDITA, Stephani spent over ten years working for her family’s energy efficiency company. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator, which brought her to Rochester in 2010 when the company opened an office there.- BrightTALK
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Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Recorded: Apr 26 2018 57 mins
The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.
Val will help you identify which content optimization stage you are in and how to take your content to the next level.
In this webinar, you will learn to:
• Improve customer experience
* Increase quality and consistency
* Improve your brand
* Decrease creation and translation costs
* Improve time to market
Get your questions ready and we hope to see you there!- BrightTALK
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Repurposing DITA Content for Microsoft Office Users Eric Kuhnen and Bill Gamboa Recorded: Apr 18 2018 56 mins
Technical communicators around the globe use the Darwin Information Typing Architecture (DITA) to help them create structured, semantically rich, topic-based technical documentation designed for reuse. The benefits of DITA, including content reuse, are limited to content teams who use XML editing tools. Content creators working with Microsoft Office tools cannot reuse DITA content easily, so content silos coalesce around the tools that content teams use.
It’s one thing to understand the value of content reuse. It’s another to find a solution that defeats tool-driven content silos so that teams who don’t have access to—or knowledge of—XML editing tools are able to effectively reuse and repurpose DITA content. Attend this free, one-hour Content Wrangler webinar, brought to you by the content management gurus at Astoria Software, to learn how technical content teams are sharing and repurposing DITA content with team members who create content using Microsoft Office software.- BrightTALK
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Publishing DITA Content to a Chatbot Patrick Bosek Recorded: Apr 3 2018 60 mins
Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be a helpful content delivery tool today. Join The Content Wrangler, and Patrick Bosek of Jorsek LLC to learn how you can publish your DITA content to your chatbot.
As a part of this process, Patrick will talk about how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.
About Patrick Bosek
Patrick is a co-founder and Director of Customer Success at Jorsek LLC, the makers easyDITA. Since beginning with Jorsek LLC in 2005 Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.
Patrick is a software industry professional specializing in developing, productizing, and solving problems with product content software. He is a highly skilled developer, thoughtful manager, passionate customer advocate.- BrightTALK