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The Content Wrangler

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  • Monologue to Dialogue: Engaging and Collaborating with Your Audience Monologue to Dialogue: Engaging and Collaborating with Your Audience Scott Abel, The Content Wrangler, Val Swisher, Content Rules, and Matt Abrahams of Bold Echo Recorded: Nov 16 2016 61 mins
    Mustering the courage to present confidently in front of others is hard enough. But when it comes to engaging an audience and managing their participation, presenters often freak out.

    On Wednesday, November 16, join Scott Abel, The Content Wrangler, co-host Val Swisher, CEO of Content Rules, and Matt Abrahams, Principal of Bold Echo, for this free, one-hour webinar. Matt will talk about how to confidently and assertively manage interaction in your presentations—be it a Q&A session or a meeting—while still delivering and reinforcing your message in a compelling way. You will learn practical and easily implementable—and immediately applicable—facilitation techniques that are informed by scholarly research and are perfect for priming your audience for participation.

    These methods include 1) managing anxiety before speaking so that you are calm and confident when engaging your audience; 2) preparing your audience for interactive participation, and 3) facilitating the participation while it’s happening, such as calling for questions and queuing them up.
  • Optimizing Technical Product Content: SEO, XML, and Findability Optimizing Technical Product Content: SEO, XML, and Findability Val Swisher, Keith Schengili-Roberts and Joe Gelb Recorded: Nov 2 2016 60 mins
    There’s a joke going around that asks: "Where’s the best place to hide a dead body?" The answer: "On the second page of a Google search." It underscores the fact that if your technical content is difficult to find, it might as well not exist.

    Customers want to find answers, not search for them. As professional communicators, it's our job to utilize effective search engine optimization (SEO) techniques designed to help ensure prospects and customers can find the right answers quickly. Optimizing content for findability is a necessity regardless of whether your content is publicly available and indexed by Google, or protected behind a customers-only documentation portal.

    Join Val Swisher, Founder, and CEO of Content Rules and co-host for the Scott and Val Show, for this free, one-hour web discussion with DITA Specialist Keith Schengili-Roberts of IXIASOFT, and dynamic content delivery guru Joe Gelb, President of Zoomin Software. The presenters will discuss content optimization and share practical strategies for enriching technical product content and improving findability, while enhancing the customer experience.

    Special Focus on DITA

    While there are several mechanisms built into the Darwin Information Typing Architecture (DITA) that are designed to make it easy to find content for reuse, a successful SEO strategy for technical content requires more. Creating a taxonomy and inserting descriptive metadata into your DITA maps and topics is a good start, but this is only the beginning of effective SEO for DITA-based technical content. Attendees can expect to discover techniques that can be used to make DITA-based content easy for your users to find.
  • Answers and Engagement: Digital Experience Management from Curation to Delivery Answers and Engagement: Digital Experience Management from Curation to Delivery Scott Abel, The Content Wrangler, co-host Val Swisher, Joe Gelb, and Eric Kuhnen Recorded: Oct 19 2016 61 mins
    Your customers want answers on their terms. This requires you to deliver findable product content—the evolutionary step beyond single-source publishing and web content management that engages your customers with dynamic digital experiences. Enriching the content you curate with semantic tagging allows your customers to find their answers across all touchpoints you have with them—website, community, knowledge base, interactive mobile experiences and more.

    Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher of Content Rules, with dynamic delivery guru Joe Gelb, President of Zoomin Software, and component content visionary Eric Kuhnen, Director of Global Operations at Astoria Software for this free one-hour webinar. The presenters will discuss how effective component content management combined with cross-touchpoint delivery drives better digital and customer experience, which drives the kind of customer engagement and resulting revenue that business executives can't afford to ignore.
  • Harnessing the Value of Content Harnessing the Value of Content Scott Abel, The Content Wrangler, John Mancini, Rob Hanna and Noz Urbina Recorded: Oct 18 2016 62 mins
    Forward-thinking businesses are taking concrete steps to break down departmental silos that impede the creation, management, and flow of high-value content across their enterprise. These businesses understand that while, for most, these critical information assets have no real book value, they have a very high intrinsic value to their organization that must be nurtured and grown. These businesses realize that to bring down the barriers, they need a coordinated effort to manage the required skills, processes, technology, and infrastructure to support the organization and bring better experiences to end customers.
     
    On October 18, join Scott Abel, The Content Wrangler, for this free, one-hour panel discussion and Q&A. Scott will host John Mancini, Chief Evangelist and Past-President of the Association for Information and Image Management (AIIM), Rob Hanna, President of Precision Content, and Noz Urbina, Founder of Urbina Consulting. Insight from this panel of experts will help you kick-start a dialog for bringing together the different parts of your organization that are responsible for various aspects of content marketing, content creation, and information management. The objective is to give you several key talking points to help your organization make the move towards further harnessing the value of content within your enterprise.
  • Best Practices for Developing Policies and Procedures Best Practices for Developing Policies and Procedures Scott Abel, The Content Wrangler, Dave White, CTO of Quark, and Rob Hanna of Precision Content Recorded: Oct 6 2016 61 mins
    Policies and procedures are broad-reaching because they impact your entire organization—from employees to customers. So it’s no surprise that the authoring and production of these critical documents can be complex with a large number of people involved while also trying to enforce internal standards, regulations, and security. What’s more, the requirement for easy access and comprehension of policies and procedures on any number of digital devices is pushing the boundaries of what’s possible with current systems and processes.
     
    Join Scott Abel, The Content Wrangler, Quark CTO Dave White, and Rob Hanna, President of Precision Content, for this free one-hour webinar. Our presenters will discuss all of these challenges and how to overcome them. You’ll learn how innovative organizations are applying content automation practices to policy and procedure production; understand the requirements for collaboration, semantic content, and fine-grained metadata, and learn how to enhance readability for your policies and procedures.
  • DITA and Slideshows: Like Inviting the Pope to a Rave? DITA and Slideshows: Like Inviting the Pope to a Rave? Scott Abel, The Content Wrangler and France Baril, owner of Architextus, Inc. Recorded: Oct 5 2016 54 mins
    The Darwin Information Typing Architecture (DITA) provides an open framework for the creation of topic-based content. Technical authors often use DITA to produce structured, context-independent, reusable, semantically-rich topics of information—just enough to help a user solve a problem or perform a task. The goal is to provide only the information needed, and nothing more.

    DITA topics aren’t particularly suited for storytelling, especially the type of stories presenters tell when addressing an audience. Slide shows, on the other hand, are a useful tool used by many storytellers to inspire, inform, educate, and convert. They’re especially useful when we need to compare and contrast approaches or convince our audience that our ideas have merit. As such, slideshows are often designed to help us sell an idea, approach, product or service. And, while they are sometimes used to present training and learning content, they are particularly suited to provide topic-based content.

    But, what would happen if we were able to leverage DITA and slideshows together? And, if so, can we produce visually-compelling, colorful, lively content and present it in a slide deck?

    Spoiler: Inviting slideshows to our reuse party does make a lot more sense than getting the Pope to a rave. And guess what? You'll cash in on all of the benefits of DITA: faster content creation, quality through consistency of content and layout, lower maintenance costs (from reuse), lower translation costs (also from reuse), and more.

    What are you waiting for? Join Scott Abel, The Content Wrangler and France Baril, owner of Architextus Inc. for this free, one-hour webinar about adding a new channel to your multichannel publishing solution.
  • Why You Should Care About Findability Why You Should Care About Findability Scott Abel, The Content Wrangler and Cheryl Landes, Technical Communications Consultant Recorded: Sep 26 2016 48 mins
    You finished your amazing content and released it to the public. You eagerly await the day that it’s cherished and consumed. But no one uses it, and you don’t know why. After all, it’s the best content on the planet. 

    So what happened? In your rush to release this incredible content, you missed one important step—making it findable.

    How do you make content findable? For starters, come to this webinar. Join Scott Abel, The Content Wrangler and Cheryl Landes, Technical Communications Consultant and owner of Tabby Cat Communications, where you will be introduced to the world of findability. Cheryl will explain why findability is important and share tips for allowing your content to be discovered and retrieved whenever and wherever your users need it.

    You’ll understand what findability is, learn why findability is important in discovering and using content, and learn tips on how to make content findable whenever and wherever your users need it. Don’t miss this informative webinar—your content will thank you for it.
  • Global Content Strategy: Delivery is Critical to Success Global Content Strategy: Delivery is Critical to Success Scott Abel, The Content Wrangler, Tim Steele, and Joe Gelb Recorded: Sep 21 2016 60 mins
    To engage customers on a global scale, you must create great content that speaks to them in the language they understand best—their own. But, success in foreign markets involves more than just choosing the right words. You have to deliver them to the right person, at the right time, in the right format and language, on the device of the customers’ choosing.

    Join Scott Abel, The Content Wrangler on Wednesday, September 21, for a free, one-hour webinar featuring Tim Steele, President of Content Rules, and intelligent content guru, Joe Gelb, President of Zoomin Software. The presenters will discuss the importance of expectations, buying preferences, content consumption habits, culture, religion, and tradition when creating content for global audiences. And, they'll tackle the role of delivery technology and its place in global content strategy projects.
  • How to Make Sense of Any Mess How to Make Sense of Any Mess Scott Abel, The Content Wrangler and Abby Covert, Information Architect Recorded: Sep 20 2016 59 mins
    In a world where everything is getting more complicated and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. 

    These tools aren’t hard to learn or even tough to implement, but they are also not part of many people’s education. Information Architecture is the practice of making sense — a set of principles, lessons, and tools to help anyone make sense of anything.

    On Tuesday, September 20, join Scott Abel, The Content Wrangler, and Information Architect Abby Covert for this free one-hour webinar. Learn how to increase your comfort with taking on larger information architecture challenges; learn tools and concepts for developing controlled vocabularies and taxonomies; and better understand how to choreograph an organization’s information architecture across audiences, contexts and channels.

    Whether you are a student or a professional, a designer, a technologist or a small business owner, or an intern or executive – you can learn how information architecture can help you make sense of your next endeavor.
  • Helping Teams to Adapt to Medical Device Content Best Practices Helping Teams to Adapt to Medical Device Content Best Practices Scott Abel, The Content Wrangler and Ann Rockley, President of The Rockley Group Recorded: Sep 13 2016 57 mins
    For the most part, human beings don't like change. It’s scary. It's stressful. And it can be difficult. Adapting to a new way of producing medical device content is no different. To succeed, we must educate stakeholders about the need for intelligent content and explain the benefits. And, we must help everyone involved in the content production lifecycle understand the changes required, the problems they solve, and the benefits they will provide both the company and its content creators and managers.

    Join Scott Abel, The Content Wrangler, and Ann Rockley, content strategy expert and president of The Rockley Group, for this free, one-hour webinar. You'll learn how leading medical device manufacturers tackle big changes to content production methods and you'll discover change-management best practices you can put in place in your organization.