Once you've got the pieces of the jigsaw in place the key is creating a point of difference in the mind of your clients. Sadly, most clients don't understand or care about the range of titles we've created for ourselves in an attempt to stand out - Independent Financial Adviser, Financial Planner, Wealth Manager, Life Planner etc - they just don't get it. Changing your title is not differentiation. True differentiation comes from owning a space in the market; doing different things to your competitors or more often doing the same things but in a different way. This webinar covers how to differentiate and market your business more effectively.