Today’s empowered B2B buyers expect marketers to provide them with rich, relevant content that meets them exactly where they are at in their buying cycle. But how do you know who to target, when to engage, what to deliver, and how to reach them?
The key is to create an integrated marketing strategy and actionable plan that will help you:
• Understand your buyers and their buying process
• Create, curate and deliver content that answers their questions
• Deepen your relationship with prospects
• Measure and improve on your results
Tyson Roberts is the CMO of Yesler, a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results by applying an integrated framework. Follow him @lucidtyson