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Eileen Sutton

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  • The Human Side of Financial Content Marketing
    The Human Side of Financial Content Marketing
    Eileen Sutton, Principal, Sutton Creative; Patrick Williams, CEO, DailyWorth.com; Josh Reich, CEO and Co-Founder, Simple Recorded: Aug 13 2014 56 mins
    Post-crash, clients expect and need financial brands to "speak human." This means firms need to take a fresh look at the role of "voice" in content-marketing efforts. It may not be enough to create a Twitter feed or get some videos on a corporate site. Trust and integrity are still top of mind for customers. And a more "human" approach may require deeper changes. In this podcast we'll explore easy strategies to help financial brands create more authentic communications.
  • Learn How Bank Leaders Tell Stories with Anecdote's Shawn Callahan
    Learn How Bank Leaders Tell Stories with Anecdote's Shawn Callahan
    Eileen Sutton, Sutton Creative Recorded: May 7 2014 31 mins
    Australian banks are innovating the marriage of story and brand leadership. Join us in conversation with leading story teller Shawn Callahan of Anecdote, who will talk about how the National Australia Bank trains its leaders to tell better brand stories.
  • Siegelvision's Irene Etzkorn "Simplifies" How to Tell a Great Financial Story
    Siegelvision's Irene Etzkorn "Simplifies" How to Tell a Great Financial Story
    Eileen Sutton Recorded: Feb 12 2014 31 mins
    Irene Etzkorn, Chief Clarity Strategist for Siegelvision, helps you see the connection between clear financial communications and effective stories, in our 3rd installment of "Profit and Lunch: Financial Stories at Noon."
  • TD Ameritrade's Denise Karkos Talks Brand Story
    TD Ameritrade's Denise Karkos Talks Brand Story
    Eileen Sutton, Sutton Creative Recorded: Jul 17 2013 31 mins
    Denise Karkos, Managing Director, Brand Marketing and Communications for TD Ameritrade will spend 30 minutes talking brand story in our second installment of "Profit and Lunch: Financial Stores at Noon." Email Q&A will follow.
  • BNY Mellon's Len Blaifeder Talks Financial Stories
    BNY Mellon's Len Blaifeder Talks Financial Stories
    Eileen Sutton Recorded: May 30 2013 30 mins
    Welcome to Profit and Lunch: Financial Stories at Noon, a regular noontime potcast series featuring a leading financial-services marketer in conversation with Sutton Creative's principal Eileen Sutton. Eileen will be exploring the development and execution of effective brand stories.
  • Leveraging financial story to deepen loyalty and profitability
    Leveraging financial story to deepen loyalty and profitability
    Eileen Sutton, Principal, Sutton Creative Recorded: Mar 21 2013 17 mins
    Financial brands bring commoditized products and services to market. Your
    brand can still be visible and powerfully differentiated. See how you can uncover your firm’s unique DNA, and how you can use story to reach all audiences effectively.

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