The Human Side of Financial Content Marketing
Eileen Sutton, Principal, Sutton Creative; Patrick Williams, CEO, DailyWorth.com; Josh Reich, CEO and Co-Founder, Simple
Post-crash, clients expect and need financial brands to "speak human." This means firms need to take a fresh look at the role of "voice" in content-marketing efforts. It may not be enough to create a Twitter feed or get some videos on a corporate site. Trust and integrity are still top of mind for customers. And a more "human" approach may require deeper changes. In this podcast we'll explore easy strategies to help financial brands create more authentic communications.
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