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  • Webinar Lanzamiento BrandZ Latam
    Webinar Lanzamiento BrandZ Latam
    Oliver Pacht, Kantar Consulting Recorded: Apr 27 2018 34 mins
    Conoce el ranking de las marcas más valiosas de Latinoamérica
  • Building an imprint for success | Americas webinar
    Building an imprint for success | Americas webinar
    Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 37 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • Building an imprint for success | Europe, Middle-East and Africa webinar
    Building an imprint for success | Europe, Middle-East and Africa webinar
    Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 39 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • Building an imprint for success | Asia Pacific webinar
    Building an imprint for success | Asia Pacific webinar
    Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 40 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • Live Webcast: Kantar Millward Brown - BrandZ Top 30 Italian Brands
    Live Webcast: Kantar Millward Brown - BrandZ Top 30 Italian Brands
    Matteo Beccarelli - Head of Brand Strategy & Guidance & Roberto Rossi - Head of Creativity & Media Recorded: Apr 6 2018 54 mins
    Quali caratteristiche contraddistinguono i Brand di successo? Segui il webinar.
    Analizzeremo i Brand più in salute, evidenziando gli elementi strategici che hanno fatto di questi Brand, dei Brand di Valore.

    BrandZ, lo studio internazionale di Kantar Millward Brown e WPP, approda per la prima volta nel nostro Paese e individua le 30 marche italiane di maggior successo in Italia e nel mondo. Unico nel suo genere, combina le opinioni dei consumatori con i risultati finanziari*, offrendo alle marche gli strumenti necessari per misurare, gestire e proteggere il loro principale valore intangibile: il Brand.
  • Webinar AdReacton Latinoamérica
    Webinar AdReacton Latinoamérica
    Felipe Ramírez, Chief Solutions Officer Recorded: Feb 27 2018 54 mins
    Asiste al Webinar de lanzamiento de AdReaction el 27 de Febrero
    Consigue la efectividad a través de campañas multi canal
    Felipe Ramírez, Chief Solutions Officer de Kantar nos compartirá los datos de nuestro estudio más reciente de AdReaction: El Arte de la integración, que identifica las características clave para tener una campaña de marketing exitosa.
    Nuestros expertos discutirán los retos a los que los mercadólogos se enfrentan al día de hoy y los factores clave para maximizar las estrategias a lo largo de los diferentes canales y crear campañas multicanal que impulsen el crecimiento de la marca.



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  • Creating effective multichannel campaigns
    Creating effective multichannel campaigns
    Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Creative Domain Lead, Insights Recorded: Feb 8 2018 51 mins
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • Creating effective multichannel campaigns
    Creating effective multichannel campaigns
    Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Creative Domain Lead, Insights Recorded: Feb 7 2018 56 mins
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • Creating effective multichannel campaigns
    Creating effective multichannel campaigns
    Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Creative Domain Lead, Insights Recorded: Feb 6 2018 52 mins
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • Webinar Predicciones - Latinoamérica
    Webinar Predicciones - Latinoamérica
    Fernando Sánchez, Director de Media & Digital Kantar Recorded: Feb 1 2018 32 mins
    Asiste al webinar y conoce las predicciones de Kantar Millward Brown para 2018
    Por décimo año, Kantar Millward Brown se complace en anunciar el lanzamiento del reporte Media & Digital Predictions 2018. Este reporte anual reúne a nuestros expertos en Media & Digital de todo el mundo para analizar las tendencias y predecir el impacto que tendrán en nuestra industria.
    2018 apunta a ser otro año de mucha actividad para los especialistas en Marketing, conoce lo que implican esos retos y cómo enfrentarlos.

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