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Kantar

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  • Marketing in the world of 24 hour data | Americas
    Marketing in the world of 24 hour data | Americas Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance Recorded: Nov 21 2017 38 mins
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Marketing in the world of 24 hour data | EMEA
    Marketing in the world of 24 hour data | EMEA Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance Recorded: Nov 21 2017 38 mins
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Marketing in the world of 24 hour data | APAC
    Marketing in the world of 24 hour data | APAC Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance Recorded: Nov 21 2017 38 mins
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Connected Life - Webinar Latinoamérica
    Connected Life - Webinar Latinoamérica Mercedes Ruiz Barrio Recorded: Nov 16 2017 53 mins
    La tecnología está transformando nuestra sociedad pero trae consigo varios retos. Abundan las noticias falsas, hay un crecimiento del uso de chatbots y una preocupación por la seguridad de los datos. En ese entorno ¿cómo las marcas pueden construir y mantener la confianza de los consumidores?

    Participa el próximo 16 de noviembre en el webinar de Connected Life, Hidden dangers: Trust in a Connected World.
    - ¿La conectividad está mejorando las relaciones con los clientes?
    - ¿Qué impacto tienen los chatbot en el servicio al clientes?
    - ¿Cómo pueden generar las marcas nuevas oportunidades de eCommerce al hacer frente a los desafíos de la pérdida de confianza?
  • Hidden Dangers: Trust in a Connected World
    Hidden Dangers: Trust in a Connected World Liam Hickey, Vice President Kantar TNS Recorded: Nov 9 2017 30 mins
    Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
    Join us on November 9th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding consumer trust in brand messages?
  • Hidden Dangers: Trust in a Connected World
    Hidden Dangers: Trust in a Connected World Liam Hickey, Vice President Kantar TNS Recorded: Nov 7 2017 32 mins
    For Financial Services organizations, the stakes around trust have never been higher than they are today, with trust-breaching incidents having far reaching consequences. High-profile data leaks, and the boom in connected devices monitoring our behavior, has created serious suspicion around how consumer data is being held.

    This presents a challenge both for consumers, who want to trust their financial institutions; and in turn for financial institutions to who need trust to retain customers and grow their business. It is crucial therefore for Financial Services organizations to view this increasing scrutiny as an early warning to maintain maximum transparency, and ensure the data they hold translates clearly into experiences that genuinely benefit their customers.

    Join us on November 7th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    - Is connectivity improving or eroding customer relationships?
    - When it comes to personal data, are customers really on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    - How is a world of self-serving or fake information eroding consumer trust in brand messages?

    We look forward to connecting with you.
  • Hidden Dangers: Trust in a Connected World
    Hidden Dangers: Trust in a Connected World Liam Hickey, Vice President Kantar TNS US Recorded: Nov 2 2017 34 mins
    Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
    Join us on November 2nd as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding consumer trust in brand messages?
  • Launch of the first BrandZ™ Top 50 Most Valuable UK Brands
    Launch of the first BrandZ™ Top 50 Most Valuable UK Brands Peter Walshe; Global BrandZ Strategy Director, Martin Guerrieria; Global BrandZ Research Director Recorded: Nov 1 2017 37 mins
    Don’t miss a first look at the first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands on 1 November. It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.
  • Connecting you to your consumers along the Belt and Road Routes
    Connecting you to your consumers along the Belt and Road Routes Sacha Cody Recorded: Nov 1 2017 58 mins
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.
  • Connecting you to your consumers along the Belt & Road Routes
    Connecting you to your consumers along the Belt & Road Routes Sacha Cody Recorded: Nov 1 2017 58 mins
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.

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