For Financial Services organizations, the stakes around trust have never been higher than they are today, with trust-breaching incidents having far reaching consequences. High-profile data leaks, and the boom in connected devices monitoring our behavior, has created serious suspicion around how consumer data is being held.
This presents a challenge both for consumers, who want to trust their financial institutions; and in turn for financial institutions to who need trust to retain customers and grow their business. It is crucial therefore for Financial Services organizations to view this increasing scrutiny as an early warning to maintain maximum transparency, and ensure the data they hold translates clearly into experiences that genuinely benefit their customers.
Join us on November 7th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
- Is connectivity improving or eroding customer relationships?
- When it comes to personal data, are customers really on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
- How is a world of self-serving or fake information eroding consumer trust in brand messages?
We look forward to connecting with you.