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Small Business Marketing Center

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  • 5 Simple Solutions to Boost Your Online Presence
    5 Simple Solutions to Boost Your Online Presence
    Emma Vaughn and Jeff Biesman Recorded: Sep 28 2016 64 mins
    You will learn:
    Ways to increase engagement on Facebook
    Importance of being mobile-friendly
    How to get more customer reviews
    How to optimize your business profiles
    Tips on creating video content
  • Cloud, Mobile, and Social: Great Apps and Services That Will Grow Your Business
    Cloud, Mobile, and Social: Great Apps and Services That Will Grow Your Business
    Gene Marks, Ramon Ray, and Jeff Biesman Recorded: May 4 2016 61 mins
    Discover how to leverage cloud, mobile, and social technologies that will allow you to stand out from your competition. Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits.
  • The Secrets to Crafting a Digital Footprint
    The Secrets to Crafting a Digital Footprint
    Steve Strauss, Jeff Biesman Recorded: May 4 2015 58 mins
    Presented in conjunction with SBA’s National Small Business Week events. Consumers are serious researchers. When hunting for a new product or service, they will search across devices, use multiple sites and make decisions after viewing engaging articles, videos, and images. Small business owners have the challenge of being where consumers are looking and providing the right information. Engage the experts in creating an impactful digital footprint.

    Join Steve Strauss, USA Today Small Business columnist, and Jeff Biesman from YP℠ for this action-oriented conversation.
  • Mobile Marketing: Harnessing the Small Screen
    Mobile Marketing: Harnessing the Small Screen
    Ramon Ray Recorded: Mar 18 2015 51 mins
    Marketing for mobile devices is very different than other forms of digital marketing. Now more than ever before, the When and Where are the foundations of attracting customers - whether it's just to get that lead or to make that sale. Ramon Ray, founder of Smart Hustle Magazine walks us through the world of mobile to identify its differences & connections to larger screens.
  • Email Marketing Messaging
    Email Marketing Messaging
    Kim Albee, President of Genoo and Tina Stock, Executive Director Marketing YP Recorded: Feb 18 2015 54 mins
    Email has the highest ROI of any tactic, and despite claims that the medium was dying its impact has not decreased. However, it’s still a challenging tactic with which to get results. This class will cover how to send more effective messages, how to identify segments that will boost engagement, how to test the elements of your messages to get the best results, and how to look beyond the open rate of an email as a measure of success.
  • Social Media for Boosting Business
    Social Media for Boosting Business
    Janet Fouts, Founder and CEO of Tatu Digital Media & Tina Stock, Tina Stock, Executive Director Marketing YP Recorded: Jan 21 2015 60 mins
    Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more fans, followers, and conversions, and start improving your social media marketing today.
  • Marketing & Mobile
    Marketing & Mobile
    Heather Sears, VP Marketing, National Markets YP & Tina Stock, Executive Director Marketing YP Recorded: Dec 17 2014 53 mins
    Everyone is on-the-go these days, and along for the ride is everyone’s respective mobile device. Accessible wherever, whenever, mobile is quickly becoming our primary source for information, research and, ultimately, for making purchases. So how best do we leverage the power of mobile in our marketing strategies? What tactics work? And more importantly, how do we know what works best for us and our businesses? Mobile marketing offers lots of opportunities and this webinar will explore today’s tools and best practices to implement in your own campaigns today.
  • Lead Generation Tactics – SEM Best Practices
    Lead Generation Tactics – SEM Best Practices
    Anna Yum, Director, Performance Marketing YP & Tina Stock, Executive Director Marketing YP Recorded: Nov 19 2014 36 mins
    Lead Generation & SEM. Sometimes, digital marketing may seem a bit daunting. We know what we want to bring in – business – and we know that online inbound marketing is the way to do it…but we may not sure of exactly how to go about it. Highly competitive, yet highly profitable – if done right – this webinar helps simplify SEM and its best practices, introducing you to keyword selection, landing page optimization, tracking, testing, and maximizing your return.
  • Content Marketing to Attract Customer
    Content Marketing to Attract Customer
    Kim Albee, President of Genoo and Tina Stock, Executive Director Marketing YP Recorded: Oct 15 2014 60 mins
    Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell. Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.
  • Know Your Story, Understand Your Customer
    Know Your Story, Understand Your Customer
    Tina Stock, Executive Director YP Recorded: Sep 17 2014 41 mins
    In today's digital world, traditional branding is not enough. You need a story to extend your brand. And, you need to understand the right people to share it with. Learn how world-class brands are using traditional storytelling techniques to achieve big results and how you, too, can share your story with across multiple platforms to the people that matter most, your customers.

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