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DMA UK

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  • Webinar: Privacy, regulation and you
    Webinar: Privacy, regulation and you
    Asli Yildiz, head of legal, DMA Recorded: May 20 2019 58 mins
    Join us on Wednesday 20 May for a webinar reviewing the progress and issues businesses have faced a year on from the implementation of GDPR

    This is your chance to get a full update on the impact that the implementation of GDPR has had on the marketing industry.

    Chaired by the DMA’s Asli Yildiz, head of legal, you’ll hear from Zach Thornton, external affairs manager, DMA, who will offer insights as to how GDPR has driven a culture of change within the industry.
  • Webinar: Marketing Creative - From human + Guesswork, to human + Machine
    Webinar: Marketing Creative - From human + Guesswork, to human + Machine
    Clare Willetts, brand director and head of customer experience, Virgin Recorded: May 8 2019 56 mins
    Join Assaf Baciu, co-founder, Persado, alongside Virgin, and William Wapshott, marketing transformation lead - customer and digital consulting, PwC for a webinar on how AI can help you gain invaluable insights into your customer base, and win every digital marketing moment.
  • Webinar: DMA Awards - Industry sector winners
    Webinar: DMA Awards - Industry sector winners
    Andy Keetch and Stephen Baker, Propellernet and Fiona Davison-Dennis, OLIVER and Katie Henley, AXA PPP Healthcare Recorded: Apr 24 2019 64 mins
    Join us and our DMA Awards 2018 winners, OLIVER, AXA PPP Healthcare and Propellernet for a session jam-packed with award-winning strategy, creativity, and insight from the super-talented teams on how they managed to attract the judges’ attention and win.
  • Webinar: Supporting vulnerable consumers
    Webinar: Supporting vulnerable consumers
    Jacqui Crawley, Tom Jenkins, Matt Radford and Gerald Oppenheim Recorded: Mar 27 2019 59 mins
    Are you doing enough to support vulnerable consumers? Learn how to help the people who need it most with the DMA, Maggie’s and British Gas
  • Webinar: How mail can improve the customer experience
    Webinar: How mail can improve the customer experience
    Royal Mail MarketReach Recorded: Mar 20 2019 59 mins
    Join Royal Mail MarketReach as we outline the benefits that mail can bring to enhance the overall customer experience.

    In today’s omnichannel world customer experience presents an ongoing challenge for marketers as they have to plan and deliver across multiple channels and touchpoints in ever complex customer journeys.

    Effective customer experience is a proven source of competitive advantage. So it is essential to carefully select channels, tactics, and touchpoints that not only drive sales but also cultivate engagement and trust.
  • Webinar: Privacy and regulation and you
    Webinar: Privacy and regulation and you
    Zach Thornton, DMA, Andrew Bridges, REaD Group and Skip Fidura Recorded: Mar 18 2019 65 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
  • Webinar: Improving the customer journey with conversational AI
    Webinar: Improving the customer journey with conversational AI
    Catherine Bell, dunnhumby, Sarah Assous, zoovu and Lamees Butt, zoovu Recorded: Feb 20 2019 55 mins
    Conversational AI has snowballed in recent years and promises plenty of opportunities for marketers to connect with customers.As these interfaces continue to become more ubiquitous with every passing day, join the DMA alongside Zoovu and step into the world of conversational AI.
  • Webinar: Privacy and regulation and you
    Webinar: Privacy and regulation and you
    John Mitchison, DMA Recorded: Jan 14 2019 64 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
  • Webinar: Digital Trends for 2019 - The impact on your email strategy
    Webinar: Digital Trends for 2019 - The impact on your email strategy
    Priya Aggarwall, head of CRM strategy, Tesco Recorded: Dec 12 2018 59 mins
    With another year of disruptive digital innovation ahead of us, how do you stay ahead of the curve? Join Tesco and Mark Ash, CEO, Pure360, as we help you see through the smoke and mirrors to understand which are the key strategies you should be implementing to drive the biggest impact for your business.
  • Webinar: Privacy, regulation and you
    Webinar: Privacy, regulation and you
    John Mitchison, DMA Recorded: Nov 19 2018 61 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.

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