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DMA UK

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  • Webinar: Privacy and regulation and you
    Webinar: Privacy and regulation and you
    Zach Thornton, DMA, Andrew Bridges, REaD Group and Skip Fidura Recorded: Mar 18 2019 65 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
  • Webinar: Improving the customer journey with conversational AI
    Webinar: Improving the customer journey with conversational AI
    Catherine Bell, dunnhumby, Sarah Assous, zoovu and Lamees Butt, zoovu Recorded: Feb 20 2019 55 mins
    Conversational AI has snowballed in recent years and promises plenty of opportunities for marketers to connect with customers.As these interfaces continue to become more ubiquitous with every passing day, join the DMA alongside Zoovu and step into the world of conversational AI.
  • Webinar: Privacy and regulation and you
    Webinar: Privacy and regulation and you
    John Mitchison, DMA Recorded: Jan 14 2019 64 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
  • Webinar: Digital Trends for 2019 - The impact on your email strategy
    Webinar: Digital Trends for 2019 - The impact on your email strategy
    Priya Aggarwall, head of CRM strategy, Tesco Recorded: Dec 12 2018 59 mins
    With another year of disruptive digital innovation ahead of us, how do you stay ahead of the curve? Join Tesco and Mark Ash, CEO, Pure360, as we help you see through the smoke and mirrors to understand which are the key strategies you should be implementing to drive the biggest impact for your business.
  • Webinar: Privacy, regulation and you
    Webinar: Privacy, regulation and you
    John Mitchison, DMA Recorded: Nov 19 2018 61 mins
    Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
  • Webinar: A Brexit briefing
    Webinar: A Brexit briefing
    Asli Yildiz, DMA, Zach Thornton, DMA, Michael Sturrock, DMA Recorded: Nov 5 2018 56 mins
    A live, online discussion about the data and marketing impacts of Brexit, hosted by the DMA’s External Affairs and Legal teams – with your questions setting the agenda
  • Webinar: Understanding mail and the consumer mindset
    Webinar: Understanding mail and the consumer mindset
    Royal Mail MarketReach Recorded: Oct 17 2018 45 mins
    Customers are the lifeblood of your business. Understanding the behaviours that drive them will help you find new ones, keep them coming back and grow their lifetime value. Join us for a webinar that delves deep into understanding the consumer mindset.

    The Royal Mail MarketReach insight team will be showcasing new insights from a range of projects, including brand new neuroscience research that reveals how the brain reacts to advertising mail.
  • Webinar: The future of GDPR
    Webinar: The future of GDPR
    John Mitchison, DMA Recorded: Sep 10 2018 61 mins
    May 25 marked the dawn of a new age in consumer privacy. But what actually happened? Join us for a detailed Q&A to have your questions answered.
  • Webinar: Get up to date with GDPR and ePrivacy
    Webinar: Get up to date with GDPR and ePrivacy
    John Mitchison, DMA Recorded: Jul 16 2018 59 mins
    GDPR is here, and now there is another piece of legislation set to shake up the marketing industry: introducing the ePrivacy Regulation. Join us for a whistle-stop tour of everything you need to know about how the regulation interacts with the GDPR – and how it will affect your business.
  • Webinar: Global data privacy – What the consumer really thinks
    Webinar: Global data privacy – What the consumer really thinks
    Chris Combemale, DMA Group, Joshua McBain, Foresight Factory, Jed Mole, Acxiom Recorded: Jul 11 2018 50 mins
    Never before has it been so important to understand how consumers think of data and their privacy.

    Alongside Acxiom, we’ll delve into our latest research report to reveal how consumers around the world really feel about sharing their data.

    Compiled in collaboration with the GDMA and Acxiom, these latest findings reveal how consumers around the world take a similarly pragmatic approach to sharing their data

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