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Media + Marketing Insights for Tech Companies

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  • Why the emergence of IoT will change technology marketing forever Why the emergence of IoT will change technology marketing forever Christropher Caen, ReadWrite, Michele Perras, Pivotal Software, and Areyah Sternberg, DWA Media Recorded: May 11 2016 43 mins
    A Brave New (connected) World.

    For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.

    Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.

    This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B.

    Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.

    In the webinar, you will learn
    • How IoT will effect B2C and B2B marketing
    • About the Business to Ecosystem (B2E) and what means for your marketing plans
    • Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing
  • The Science of Capturing Intent and Generating Demand With Search and YouTube The Science of Capturing Intent and Generating Demand With Search and YouTube James Miller, DWA Recorded: Apr 6 2016 48 mins
    Are you a marketer looking to learn how to engage and influence purchase behaviors with today’s savvy buyer? We’ve got you covered. In this webcast recording, the DWA, Brite Content, and Dfuzr Industries teams share how to combine intent marketing, video content marketing, and conversational experiences in a framework that will give you immediately actionable insights and tactics to deliver delightful and high-converting campaign experiences.

    You’ll come away knowing (at least):
    - 3 actionable strategies to improve YouTube video marketing performance today
    - How to drive 10x more value from paid ad campaigns on YouTube, Google, Pinterest, Instagram, LinkedIn and Facebook
    - 4 keys to delivering a user experience that exceeds today’s customers great expectations

    A must-watch session for Content, Performance, and Video Marketing professionals alike.
  • Forbes, DWA and Bombora: 360 Degrees of Predictive Intelligence Forbes, DWA and Bombora: 360 Degrees of Predictive Intelligence Michael Burton, Bombora; Ben Barenholtz, DWA; Mark Howard, Forbes; Frannie Danzinger, 6sense Recorded: Nov 18 2015 50 mins
    How would a B2B intent data aggregator, a modern media agency and one of the most recognizable B2B publishers build a marketing engine to target, engage and convert your prospects with precision and accuracy? 6sense is bringing together Bombora, DWA and Forbes to explore how data and predictive intelligence technologies can connect what is currently 3 silo-ed areas of media campaigns.

    Speakers include:

    Frannie Danzinger, Head of Market Development, 6sense
    Michael Burton, Co-Founder, SVP Data Sales, Bombora
    Ben Barenholtz, Sr. Director, Global Marketing and Communications, DWA
    Mark Howard, Chief Revenue Officer, Forbes 

    We’ll look at how the strategy and products of these 4 organizations can together create an unstoppable B2B marketing engine. You’ll learn:

    - What is intent data and how can it be leveraged in your marketing strategy?
    - How predictive intelligence can create feedback loops that target your content marketing and display advertising dollars for the greatest effect. 
    - How access to B2B intent data is changing the way the media planning and publishing industries operate.  
    - What you can start doing today to prepare to take advantage of the latest B2B marketing strategies. 

    Join us as we turn our attention attention to the future of B2B marketing.
  • Utilizing Community Marketing to Reach Through the Media Clutter Utilizing Community Marketing to Reach Through the Media Clutter Paul Waadevig, Principal Consultant, Frost & Sullivan Recorded: Aug 15 2013 34 mins
    Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
    Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.
  • Top Tips for Marketers Expanding & Building their PPC & Search Strategy Top Tips for Marketers Expanding & Building their PPC & Search Strategy Emily Rucker, Director of Search and Social of DWA Media Recorded: Jul 10 2013 45 mins
    Learn how to expand and build your pay per click (PPC) and search strategy to increase brand engagement and drive sales.

    Emily Rucker, Director Search and Social of DWA Media, will share insights from both B2B and B2C programs.

    - What digital marketing trends are crucial to optimize search and social marketing?
    - What should you consider mobile search?
    - How are marketers benchmarking search and social campaigns against those of competitors?
    - What should you look for in a paid search account audit?
    - What technologies are available for tracking these programs and tying success to revenue?

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