DWA Media and experts share insights for tech marketers
DWA is a new kind of agency with its feet in media and its head in marketing, data and analytics. We’re fanatical about the art and science of engaging people and thrive on delivering imaginative thinking, unexpected clarity and tangible impact in a complex communications landscape.
We have earned our position of global leadership by providing unparalleled levels of support, service and expertise to the world’s most successful and respected technology brands.
DWA joins Datorama for a discussion on how to identify the data that is most relevant to your business goals, set up a measurement framework that accommodates multiple data sources, and glean actionable insights from data visualizations.
Christropher Caen, ReadWrite, Michele Perras, Pivotal Software, and Areyah Sternberg, DWA MediaRecorded: May 11 201643 mins
A Brave New (connected) World.
For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.
Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.
This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B.
Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.
In the webinar, you will learn
• How IoT will effect B2C and B2B marketing
• About the Business to Ecosystem (B2E) and what means for your marketing plans
• Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing
Are you a marketer looking to learn how to engage and influence purchase behaviors with today’s savvy buyer? We’ve got you covered. In this webcast recording, the DWA, Brite Content, and Dfuzr Industries teams share how to combine intent marketing, video content marketing, and conversational experiences in a framework that will give you immediately actionable insights and tactics to deliver delightful and high-converting campaign experiences.
You’ll come away knowing (at least):
- 3 actionable strategies to improve YouTube video marketing performance today
- How to drive 10x more value from paid ad campaigns on YouTube, Google, Pinterest, Instagram, LinkedIn and Facebook
- 4 keys to delivering a user experience that exceeds today’s customers great expectations
A must-watch session for Content, Performance, and Video Marketing professionals alike.
Michael Burton, Bombora; Ben Barenholtz, DWA; Mark Howard, Forbes; Frannie Danzinger, 6senseRecorded: Nov 18 201550 mins
How would a B2B intent data aggregator, a modern media agency and one of the most recognizable B2B publishers build a marketing engine to target, engage and convert your prospects with precision and accuracy? 6sense is bringing together Bombora, DWA and Forbes to explore how data and predictive intelligence technologies can connect what is currently 3 silo-ed areas of media campaigns.
Frannie Danzinger, Head of Market Development, 6sense
Michael Burton, Co-Founder, SVP Data Sales, Bombora
Ben Barenholtz, Sr. Director, Global Marketing and Communications, DWA
Mark Howard, Chief Revenue Officer, Forbes
We’ll look at how the strategy and products of these 4 organizations can together create an unstoppable B2B marketing engine. You’ll learn:
- What is intent data and how can it be leveraged in your marketing strategy?
- How predictive intelligence can create feedback loops that target your content marketing and display advertising dollars for the greatest effect.
- How access to B2B intent data is changing the way the media planning and publishing industries operate.
- What you can start doing today to prepare to take advantage of the latest B2B marketing strategies.
Join us as we turn our attention attention to the future of B2B marketing.
Paul Waadevig, Principal Consultant, Frost & SullivanRecorded: Aug 15 201334 mins
Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.
Emily Rucker, Director of Search and Social of DWA MediaRecorded: Jul 10 201345 mins
Learn how to expand and build your pay per click (PPC) and search strategy to increase brand engagement and drive sales.
Emily Rucker, Director Search and Social of DWA Media, will share insights from both B2B and B2C programs.
- What digital marketing trends are crucial to optimize search and social marketing?
- What should you consider mobile search?
- How are marketers benchmarking search and social campaigns against those of competitors?
- What should you look for in a paid search account audit?
- What technologies are available for tracking these programs and tying success to revenue?