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Experian Data Quality Webinars

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  • Building a successful omnichannel experience: Why data quality is key
    Building a successful omnichannel experience: Why data quality is key
    Lauren McKinney, Senior Campaign Specialist Experian Data Quality Recorded: Apr 29 2015 24 mins
    These days consumers interact with companies across multiple channels—from walking into a physical location to engaging with your website or even calling to make a complaint. Is your customer experience consistent across these channels? Or do these multiple touch points mean multiple consumer experiences?

    Join our webinar to learn how you can create a truly seamless omnichannel experience and gain better insights from a single customer view, all through unlocking the power of your data.

    Attend this webinar to find out:
    • Where the omnichannel dream falls flat
    • What role data and its quality plays in omnichannel and the single customer view
    • How to address common data collection challenges, through every channel you interact with customers
    • How to achieve omnichannel success through better data quality
  • Uncovering data as a strategic asset
    Uncovering data as a strategic asset
    Erin Haselkorn, Analyst and Public Relations Manager Recorded: Feb 19 2015 45 mins
    The uses of data continue to increase as we look to better understand our customers and business success. However, the quality of that data is of paramount importance and many organizations are investing in new data quality solutions. This is simply because without good quality data, organizations are unable to gain the desired level of insight.

    To better understand how organizations are using and managing data, Experian Data Quality conducted a global survey to understand market trends.

    Join this upcoming webinar to hear information from a recent global research study on data quality and tips for how you can improve your data management in 2015.

    Register for this webinar to hear:
    •Global trends on turning data into insight
    •Current data management practices
    •Four tips to improve your data quality in 2015
  • Loyalty Matters: How better insight can drive more loyal customers & revenue
    Loyalty Matters: How better insight can drive more loyal customers & revenue
    Erin Haselkorn, Senior PR and Marketing Specialist and Jamie Carlin, Product Manager Recorded: Jan 27 2015 54 mins
    In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and are driving major changes within businesses. Since the cost to acquire a new customer is so high, many businesses are looking to increase the lifetime value of customers they already have and are implementing loyalty programs. With loyalty programs comes data. Organizations have an opportunity to utilize this data to better understand their customers and drive actionable insights, but only if the data captured is accurate and consolidated.

    Join us with Loyalty360 to discuss:

    •The prevalence of loyalty programs and data collection
    •Strategic initiatives around loyalty
    •Consumer insights available through data
    •Three ways to improve loyalty insight
  • Solving the mystery: Tips for measuring ROI on your data quality tools
    Solving the mystery: Tips for measuring ROI on your data quality tools
    Erin Haselkorn, Senior PR and Marketing Specialist and Johann Collins, Account Executive Recorded: Nov 18 2014 29 mins
    An increasing number of companies are investing in data quality solutions, but not all are demonstrating return on investment. This leaves organizations at risk for budget reductions to those solutions or ineffective technology.

    Join this upcoming webinar to hear the current state of data quality investment and the top three tips for measuring ROI.

    Register for this webinar to hear:
    •The expansion of data quality tools and the level of investment
    •The number of companies calculating ROI
    •Three tips for measuring the effectiveness of data quality tools
  • Become an acquisition magician
    Become an acquisition magician
    Craig Swerdloff- SVP/GM, LeadSpend and Jordan Cohen- CMO, Fluent Recorded: Oct 2 2014 32 mins
    Become and email acquisition magician! Craig Swerdloff and Jordan Cohen will cover 10 helpful tricks for acquiring email addresses, maintaining those emails with best-practices, and keeping those customers loyal to your brand. It will also focus on tactics for utilizing a variety of channels to collect emails. In this one-hour session, you’ll learn:
    - How to leverage your web presence to capture as many emails as possible without interrupting the user experience
    - Ways to incentivize registrations on your website, brick and mortar locations, and other channels
    - Best-practices in email marketing, and leveraging those tactics to optimize your ROI

    Craig Swerdloff, SVP/GM, LeadSpend, a part of Experian (@swerd, @ExperianDQ)

    Jordan Cohen, CMO, Fluent (@JCohen808, @FluentInc)
  • Driving consumer insight through data collection and linkage
    Driving consumer insight through data collection and linkage
    Erin Haselkorn Senior PR Specialist, Experian Data Quality Recorded: Sep 18 2014 29 mins
    Consumers expect to interact with companies how they want, whenever they want. How can companies create a customized, coordinated customer experience? By leveraging accurate and complete consumer data to better understand buyers, companies can drive retention and revenue. But, the process is not easy.

    Challenges in data collection and linkage are hurting insight for key business initiatives. Join this webinar to hear:
    -The value in analyzing data
    -The top challenges in linking data across channels
    -Three ways to improve consumer insight
  • 5 ways to drive marketing ROI
    5 ways to drive marketing ROI
    Craig Swerdlow, LeadSpend a part of Experian ; Dennis Dayman, Return Path, Spencer Kollas, Experian Marketing Services Recorded: Sep 5 2014 54 mins
    Are your email marketing efforts driving the revenue numbers your business needs? Don’t let common oversights lead to poor email performance and shrinking ROI.

    Experian Data Quality has partnered with Chief Marketer, to bring together three world renowned experts in email marketing. Join our panel and learn how to avoid major email marketing challenges, unlock the full potential of your strategy, and ultimately deliver better business results.

    Watch this webinar to hear:

    Ways to leverage email validation and deliverability techniques
    Factors that influence your sender reputation and steps you can take to improve it
    Real-world examples of marketers that have dramatically boosted ROI by advancing their email strategy
  • The missing piece of your marketing puzzle
    The missing piece of your marketing puzzle
    Erin Haselkorn, Senior PR Specialist, and Ian Rogenski, Senior Statistics Manager, Experian Marketing Services Recorded: Aug 20 2014 44 mins
    Data-driven marketing is everywhere and many of us are looking to gain new insight from the wealth of information available, opening up new possibilities around customization and consumer experience.

    However, 81% of companies are encountering problems when trying to utilize their data in a strategic way for business intelligence. While marketers have a large volume of information available, many struggle to find meaningful insights from that data.

    Register for the webinar to hear:
    • The growing need for data insights
    • Market research on analytics and marketing intelligence
    • Tips for improving data quality and accessibility
  • Leveraging personalization to improve engagement
    Leveraging personalization to improve engagement
    Erin Haselkorn Recorded: Jul 16 2014 30 mins
    To engage consumers and drive revenue, marketers are turning to personalization. But with a large number of companies facing challenges when it comes to personalization, marketers need to clean-up data to execute on desired initiatives.
  • Navigating business performance and intelligence efforts
    Navigating business performance and intelligence efforts
    Erin Haselkorn, Jennifer Levin and Rishi Patel Recorded: Jun 26 2014 38 mins
    Customer data is the foundation of any business, no matter the company size or industry. Accurate data is necessary for customer interaction, analytics, operations and marketing. However, a recent Experian Data Quality research study found that the size of an organization may correlate to how they wish to benefit from customer data.

    Join our presentation to find out how priorities shift as businesses grow. Get benchmarks regarding data priorities and sophistication levels for organizations as they grow from a small business to an enterprise organization.

    This webinar will cover:
    •How data plays a role within business performance and intelligence efforts
    •Guide for navigating data quality obstacles
    •Ways to enhance data quality strategies as business priorities evolve

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