We all know the benefits of personalisation for email marketing, yet many marketers are still struggling to advance beyond the basics.
When used well, personalisation can have a transformative effect on not just an email marketing programme, but on your customer experience as a whole.
And it goes without saying that personalisation generates amazing results. Research by Experian revealed that personalised emails deliver 6 times higher transaction rates.
Earlier in the year Pure360 and Holistic Email Marketing surveyed marketers across a wide range of sectors to understand how email personalisation is being used today.
In this webinar, we dive into the results and offer advice you can put into practice. From overcoming data issues through to creating seamless cross-channel experiences.
No matter where you are on your journey, this webinar will guide you towards building a world-class personalisation strategy.
You will learn:
→ How personalisation is currently being used in email marketing
→ How to overcome common challenges that hold marketers back
→ How to move beyond email and deliver true cross-channel personalisation
→ Why you need to think of personalisation as a tool and not a goal
→ What incredible personalisation looks like in practice