There is a lot of noise surrounding the term "social selling", but what is it really? We define social selling as the process of using social media to network, prospect, research, engage, collaborate, educate and close all with the purpose of attaining quota and increasing revenue.
Social selling isn't about one technology, technique or tactic. Don't be fooled by promises that a few tweaks to your LinkedIn profile is all you need. Success requires Strategy, Skills and Execution.
Learn from the best and brightest in Sales and Social Media and put strategies into practical application that prove the measurable return-on-investment when using social media to sell.