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  • Beyond Marketing BI: How AI Is Transforming Business Growth
    Beyond Marketing BI: How AI Is Transforming Business Growth
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati Recorded: Aug 14 2019 46 mins
    As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.


    Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

    - building data science into the tech stack and workflow
    - modules for optimization, budget allocation and forecasting
    - Journey analytics and attribution using statistical models
  • How to Boost Your Sales, Leads, and Clients on Instagram in 2019
    How to Boost Your Sales, Leads, and Clients on Instagram in 2019
    Laurie Wang, Digital Marketing Consultant Recorded: Aug 14 2019 40 mins
    In this webinar, you will learn:

    1. The secret to spend less time on Instagram and get more results
    that you must know to dramatically cut down the time that you spend on Instagram, yet getting you more results and profits

    2. The top 3 mistakes that business owners make on Instagram in 2019
    by following advice that no longer works and I'll show you my insider tips on what does

    3. The most effective way to sell your services and products on Instagram in 2019 and confidently connect with your followers like a pro to create more impact online

    Instagram is constantly changing and is dramatically different in 2019 and beyond.

    Instead of just another social media platform, Instagram can become the main source of your business leads, sales, and booked clients.

    But a lot of the information and advice are outdated because so much has changed on this powerful platform.

    Join this webinar to get the most updated on what it takes to market you and your brand successfully on Instagram in 2019.

    About Laurie Wang:

    Laurie Wang is an award-winning digital marketing consultant, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy.

    She has been featured by the Guardian, Fast Company, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.
  • Accelerating Customer Performance via Strategic Customer Assessments
    Accelerating Customer Performance via Strategic Customer Assessments
    Thomas B. Cross Recorded: Jul 31 2019 31 mins
    In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
    1 - Customer – now and forever will always be about the customer.
    2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
    3 – Channels Media – what mainstream and other media channels are customers using now and will use?
    4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
    5 – Connections - the means for networking with other businesses, industry, government and others.
    6 - Communications - the unique organization processes that occur between companies and customers.
    7 - Collaboration - organizational thought leadership for content development and delivery processes.
    8 - Call to Actions – driving behavior without which nothing happens.
    9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
    10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
  • Leading Research Across the AI Spectrum
    Leading Research Across the AI Spectrum
    Qualcomm Recorded: Jul 16 2019 59 mins
    Artificial Intelligence (AI) is revolutionizing industries, products, and core capabilities by delivering dramatically enhanced experiences. However, the deep neural networks of today are growing quickly in size and use too much memory, compute, and energy. Plus, to make AI truly ubiquitous, it needs to run on the end device within a tight power and thermal budget.

    Fundamental research, in AI as well as applying that research, is required to advance AI further and speed up adoption. In this webinar, we’ll discuss:

    * Several research topics across the entire spectrum of AI, such as generalized CNNs and deep generative models
    * AI model optimization research for power efficiency, including compression, quantization, and compilation
    * Advances in AI research to make AI ubiquitous

    Speakers:

    * Jilei Hou, Sr. Director, Engineering, Qualcomm Technologies, Inc.
    * Jack Gold, Principal Analyst, J.Gold Associates, LLC.
  • 3 ways you’re wasting your biddable media budget….and how to fix it!
    3 ways you’re wasting your biddable media budget….and how to fix it!
    Sarah Barker: Head of Biddable Media Strategy at Stickyeyes Recorded: Jul 3 2019 49 mins
    How to maximize the returns from your biddable media budget

    There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?

    In this seminar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.

    You will learn:

    - The minefield of marketing metrics and how you can use data to understand your audience

    - Cross-channel cannibalisation and the danger of a silo-mentality

    - Why last-click attribution isn’t the answer

    - Risk-taking – why it’s not just for James Bond!
  • How to start using the Luminati Proxy Manager
    How to start using the Luminati Proxy Manager
    Roi Paz, Product Manager Recorded: Jun 19 2019 10 mins
    Learn how to start with Luminati’s Proxy Manager.

    Agenda:
    - What is the Luminati Proxy Manager
    - Proxy ports and preset’s
    - IP rotation
    - Long single session
    - Geo, ISP, ASN and carrier targeting
    - Success metrics
    - HAR viewer and session logs
  • Pharmaceutical/Healthcare Digital Marketing Strategy Business Membership Demo
    Pharmaceutical/Healthcare Digital Marketing Strategy Business Membership Demo
    Jessica Towns and Jake Helliwell Recorded: Jun 19 2019 47 mins
    Increase digital team skills, company structure/processes, and increase brand awareness online!

    Healthcare companies face several challenges when it comes to their digital marketing. They're in one of the most highly-regulated industries and must compete with a plethora of medical advice websites and conflicting information to gain their audience's attention. They also have to provide communications and customer journeys that appeal both to patients and multiple healthcare decision makers. That's why having a plan to organize your digital marketing efforts to engage your audiences is integral to improving your brand's performance.

    In this demo of business membership, you will find out how we can help you:

    - Launch/roll-out transformation projects that meet essential business goals.
    - Create integrated marketing, product, and communications strategies and budgets.
    - Improve dashboard/KPI monitoring to communicate value generated.
    - Manage and develop internal team resources and skills for ongoing CPD.
    - Improve ROI from activities by learning the latest best practice techniques.

    With Smart Insights, plan, manage and optimize your strategy to become the best in the industry using a complete and structured system of audits, templates, guides, and e-learning.
  • Discussion: The opportunities provided by AI for online search and merchandising
    Discussion: The opportunities provided by AI for online search and merchandising
    Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK Recorded: Jun 12 2019 59 mins
    The way retailers have merchandised online stores hasn’t changed since the early days of E-
    commerce, but it has now. This webinar looks at the disruption and opportunities that come
    from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
    like machine learning and predictive analytics help to solve the complex problem of serving the
    most relevant products in ALL cases.
    In this practical webinar, using examples, you will learn how to 
    * Understand the scale of the challenge and the opportunity
    * The limitations of traditional online merchandising 
    * How AI impacts online merchandising by improving search, coping with trends in real-time,
    providing insights and making the work of merchandisers more productive and enjoyable
    * How and why not all AI solutions are the same
    * Make the organisational changes required to accommodate AI-based merchandising
  • Data, Attribution & Reporting: Question & Answer Session
    Data, Attribution & Reporting: Question & Answer Session
    CleverTouch Marketing Recorded: Jun 10 2019 11 mins
    A Q&A session with speakers Iron Mountain, Robert Walters and CleverTouch.
  • Reach Your Target Audience: Advanced Digital Marketing Strategies for Cannabis
    Reach Your Target Audience: Advanced Digital Marketing Strategies for Cannabis
    Taylor Wheeler, Director of Digital Sales for V Digital Services Recorded: Jun 5 2019 58 mins
    For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.

    Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.

    On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:

    - Organic and Local Search (SEO)
    - Hyper-targeted Device ID technology
    - Website Development in the Cannabis space

    You will also be able to review some case studies that showcase each of these platforms.

    Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
    Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
  • [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital Services Recorded: Jun 5 2019 59 mins
    As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
  • Ready-to-Use Marketing Dashboard Templates For Tableau
    Ready-to-Use Marketing Dashboard Templates For Tableau
    Matt Hertig, CEO, Alight Analytics Recorded: May 16 2019 45 mins
    Get a guided tour of Alight’s new Tableau dashboard templates, powered by ChannelMix, the world’s most powerful data engine for marketing. These turnkey templates give marketers unmatched insight into campaign and channel performance.

    In this webinar, you'll learn:

    > Why data connectors aren't enough for real-world marketers
    > How to unleash the full power of Tableau for visual analytics
    > How ChannelMix's OneView technology has changed the analytics game for marketers
  • How to prevent and solve ReCaptcha
    How to prevent and solve ReCaptcha
    Roi Paz, Product Manager Recorded: May 8 2019 17 mins
    Learn about ReCaptcha prevention and solution methods.

    Agenda:
    Understanding ReCaptcha
    Preventing ReCaptcha using browser fingerprints and proxy manipulations
    How to overcome ReCaptcha with Luminati proxy manager automation
    ReCaptcha solver
    ReCaptcha unblocker
  • Trailblazing Women Changing the Face of Cannabis: Community & Events
    Trailblazing Women Changing the Face of Cannabis: Community & Events
    Denise Biderman: Mary's List, Solonje Burnett: Humble Bloom, Sasha Perelman: Revolver Productions, Ashley Kingsley: Ellementa Recorded: Apr 24 2019 55 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Solonje Burnett, Sasha Perelman & Ashley Kingsley as they discuss community & the importance of creating events of impact.

    Solonje Burnett is a cannavist & Co-Founder of Humble Bloom. As a culture consultant, she creates innovative workplace conferences, designs & implements D&I plans & forges agency partnerships. Her clients include Databricks, Working Mother Media, BetterCloud, & Koya Leadership Partners. Solonje produces events & festivals for conscious companies, hosts nightlife parties & programs music at membership clubs. She has worked with Afropunk, Summit Series, Le Bain at the Standard Hotel, Transgender Legal Defense & Education Fund & Soho House, among others.

    Sasha Perelman is the CEO of Revolver Productions. With 17+ years of global brand event curation, her portfolio includes Yves Saint Laurent, Giorgio Armani, 23&Me, & Lenscrafters. Sasha’s event 'Immersion' was featured in Rolling Stone as the “Best Pot Party in California.” In 2017, Revolver worked with the Grammy Award Winning Artist & Activist Common’s Non-Profit, Imagine Justice, for the Hope & Redemption Tour - a 30,000 person concert in Sacramento, & two prison shows raising awareness around mass incarceration. In 2018, Revolver Productions, partnered with MARY Magazine to launched Mary Talks - discussions around cannabis as a wellness & lifestyle tool.

    Ashley Kingsley is the Co-Founder of Ellementa. She is a strategic, multidisciplinary marketing executive who partners with CEOs & entrepreneurs - multi-million dollar brands and start-ups alike - to grow companies, brands, & profits. Noted as 'Top 50 People to Watch in Social Media' by Arrea Agency in 2017, she built & launched Daily Deals for Moms that expanded into 27 markets before it sold. She has been featured in the Wall Street Journal, Fox, CNN, CNBC, MSNBC, Mashable for Daily Deals for Mom, HERB, Techcrunch, Women's Day Magazine, Westword, & Fox31.
  • Secrets of Fintech Startup Success: A Formula for Disruption
    Secrets of Fintech Startup Success: A Formula for Disruption
    Yodlee Recorded: Apr 24 2019 60 mins
    Every founder starts with a big idea, but only 1 out of 10 see their idea succeed. So what’s the difference between the fintech startups that get off the ground and those that don’t make it out of the gate? What are the secrets of the startups that disrupt entire industries? This is your chance to find out how founders and VCs look at creating successful startups first-hand.

    Our panel of industry experts will cover a range of topics, from getting started building your team, to the importance of finding an impactful mentor, and more. They’ll also answer questions from future startup founders in a Q&A. It’s everything you need to travel the path from big idea to successful startup.

    Register for the webinar to discover:

    • What successful fintech startups have in common
    • The differences between being a solopreneur vs. being a co-founder
    • Tips for finding and growing your dream team
    • How to go from killer idea to disruptive startup


    Speakers:

    • Evan Schuman, Moderator, VB
    • Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee
    • Pierre Wolff, SVP Business Development, InCountry
    • Ken Kruszka, CEO, SnapCheck
    • Kathleen Utecht, Managing Partner, Core Innovation Capital
  • Trailblazing Women Changing the Face of Cannabis: PR, Advertising & Media
    Trailblazing Women Changing the Face of Cannabis: PR, Advertising & Media
    Denise Biderman (Mary's List), Mary Pryor (Cannaclusive), Cynthia Salarizadeh (AxisWire) Recorded: Apr 24 2019 44 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Mary Pryor and Cynthia Salarizadeh as they discuss the world of cannabis marketing, their own career transitions, and the future of cannabis advertising and media.

    Mary Pryor is the Co-Founder and CEO of Cannaclusive. She is a passionate and vocal media expert currently based in Los Angeles and New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today, Mary is a powerful and accomplished Digital and Marketing Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, CBS News, Ebony Magazine, The Rolling Stones, VaynerMedia, Mindshare, McGarryBowen, McCann, SheKnows, and MusicWorld.

    Cynthia Salarizadeh is the Founder of AxisWire, as well as the Founder of House of Saka, which houses the world’s first cannabis infused still and sparkling rosé out of Napa Valley. In addition, Cynthia is the Co-founder of Green Market Media, most recognized for its cannabis finance news publication, Green Market Report, as well as Co-founder of Industry Power Women. As an entrepreneur, Cynthia has either founded or co-founded multiple companies that have successfully exited through acquisition within the cannabis industry. In 2018, Cynthia was nominated as Entrepreneur of the Year and CEO of the Year by Cashinbis; she was named by High Times as one of the 100 Women in High Places, and she was featured by Dope Magazine as one of the “Outstanding Women in Cannabis."
  • Trailblazing Women Changing the Face of Cannabis: Start-ups & Entrepreneurship
    Trailblazing Women Changing the Face of Cannabis: Start-ups & Entrepreneurship
    Denise Biderman (Mary's List), Lisa Snyder (Tokeativity), Adelia Carrillo (Direct Cannabis Network) Recorded: Apr 24 2019 50 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Adelia Carrillo and Lisa Snyder as they discuss start-up life, career transitions and being entrepreneurs.

    Adelia Carrillo - Founder & CEO of Direct Cannabis Network. DCN is the leading digital B2B news network covering the latest tech, entrepreneurs and innovative companies in the cannabis industry. With her roots in the corporate and consumer electronics industry, her passion for technology, startups and innovation has been a key strength in her transition into the cannabis space. Becoming a voice for the upcoming startups, uniting the cannabis business community, Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis entrepreneurship.

    Lisa Snyder - Founder & CEO of Tokeativity, The Global Cannabis Community for Women. Lisa is a cannabis and women’s rights activist, a web developer and online strategist. She has designed and launched over three hundred websites and digital campaigns, including ecommerce & membership platforms, and has extensive background in Google SEO leading back to 2004. Her work has been recognized in Forbes, Rolling Stone, The Guardian, MJ Lifestyle, Travel Portland, CannabisTours.com, Dope Magazine, Civilized, Willamette Week and Time Out New York among others.
  • Crawler Automation - Selenium vs. Puppeteer (UK time)
    Crawler Automation - Selenium vs. Puppeteer (UK time)
    Rachel Holander, Roi Paz Recorded: Apr 24 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Crawler Automation - Selenium vs. Puppeteer (USA time)
    Crawler Automation - Selenium vs. Puppeteer (USA time)
    Rachel Holander, Roi Paz Recorded: Apr 23 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Business Strategy and Growth - Business Membership Demo - Smart Insights
    Business Strategy and Growth - Business Membership Demo - Smart Insights
    Jess Towns and Jake Helliwell of Smart Insights Recorded: Apr 23 2019 30 mins
    Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy.

    From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan, Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

    In this demo, you will get a chance to see:

    - How you can apply the RACE planning framework across your marketing with integrated communications.

    - How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements.

    - A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics.

    - The range of e-learning available to you, including our accredited RACE digital marketing strategy course.

    - How to use Quick Wins to supplement e-learning through a shorter, practical module.

    - Business Membership team dashboard to track and evaluate membership use.
  • Accelerate Sales Growth by Streamlining Customer Experiences
    Accelerate Sales Growth by Streamlining Customer Experiences
    DocuSign Recorded: Apr 10 2019 61 mins
    Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.

    Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.

    To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!


    Register here for free.


    Webinar attendees will learn:

    * How to deliver success across the entire customer lifecycle from lead to retention
    * How to configure, price, and quote complex deals, fast and efficiently
    * How to accelerate business by closing deals with instant sign-offs on agreements
    * How customer-focused organizations win business with personalized experiences


    Speakers:

    * Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
    * Dave Simon, Vice President, Small Business Sales, DocuSign

    Sponsored by DocuSign
  • What you need to know about Device Fingerprints
    What you need to know about Device Fingerprints
    Rachel Holander, Roi Paz Recorded: Apr 10 2019 26 mins
    Learn about different types of device fingerprints and how to manipulate them to ensure you never get blocked when crawling websites.

    - Introduction to device fingerprinting:
    - Headers
    - Plugins and fonts
    - Zombie and sync cookies
    - Canvas and WebGL
    - WebRTC
    - Web Audio API
    - Manipulating and disabling device fingerprinting
    - Preventing IP leaks
    - Rotating headers
    - Real-time debugging
  • Crawler Automation - Selenium vs. Puppeteer
    Crawler Automation - Selenium vs. Puppeteer
    Rachel Holander, Roi Paz Recorded: Apr 4 2019 19 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Agency growth and management - Business Membership Demo - Smart Insights
    Agency growth and management - Business Membership Demo - Smart Insights
    Jessica Towns, Inbound Sales Coordinator and Jake Helliwell, Business Development Executive of Smart Insights Recorded: Mar 27 2019 31 mins
    With a Smart Insights Agency Business Membership you can improve the digital marketing services your agency offers and grow your business. You will have full access to our specialist agency resources to review how you win, deliver and retain clients with ready-to-use templates and reports available for rebranding.

    Take a look at Business Membership and find out how we can help you achieve your key responsibilities for effective agency growth and management including:

    *Pitching and winning new client projects
    *Retaining existing clients and growth account techniques
    *Delivering successful campaigns that show a high ROI for clients
    *Developing marketing skills of team members
    *Creating strategy, vision, budgeting and planning
    *Building the agency brand including reputation management and thought-leadership

    Join the Smart Insights team for an exclusive look around our Business Membership platform and services. We will show how you can improve your agency marketing strategy by using and implementing a range of our step-by-step guides, templates, revenue calculators, pitching documents and reports.

    We will also take you inside our comprehensive e-learning platform, Quick Wins micro e-learning, and show you how you can plan, manage and optimize your organization’s goals to help create an integrated marketing strategy that is successful to your and your clients’ needs.
  • How Customers Think, Feel and Act: The Paradigm of Business Outcomes
    How Customers Think, Feel and Act: The Paradigm of Business Outcomes
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Dipanjan Chatterjee, VP, Forrester Research Aug 22 2019 5:00 pm UTC 56 mins
    Great customer experiences begin with understanding your Customer Truth™. By understanding their hearts and minds. Why they do what they do. How they think, feel, act.

    A new commissioned study conducted by Forrester Consulting on behalf of FocusVision reveals that how a customer feels is 1.5x more influential in driving business outcomes, such as purchase, loyalty and advocacy. Yet, as businesses strive to make data-driven decisions to propel growth, there is an over-reliance on Big Data when it comes to understanding customers, which cannot uncover Customer Truth™.

    Join our webinar featuring quest speaker Dipanjan Chatterjee, VP & Principal Analyst serving CMO professional, Forrester Research, to hear key findings from the study and from FocusVision on how they can help you get close enough to your customers to understand why they do what they do to drive business growth.

    In this webinar, you will learn:

    - The importance of emotions in driving desired business outcomes
    - How organizations can inform their understanding of customer behavior
    - Implications for organizations and the need to collect Small Data in addition to Big Data"
  • Building a world-class sales organization
    Building a world-class sales organization
    Dell for Entrepreneurs Aug 27 2019 5:00 pm UTC 60 mins
    The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.

    Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.

    Register for free now!

    Attend this webinar and learn:
    *How to effectively hire and train a top sales force
    *What the smartest sales quotas look like, and how to set them
    *How to create and implement business management systems
    *What motivates sales teams, and how to take advantage
    *What an effective sales culture looks like and how to build one

    Speakers:
    *Burt Powers, Senior Director of Dell Small Business Sales
    *Stewart Rogers, Analyst At Large, VentureBeat
  • Online Survey Masterclass: Dos and Don'ts of Interactive Questions
    Online Survey Masterclass: Dos and Don'ts of Interactive Questions
    Aaron Jue, Director of Market Research, FocusVision Sep 3 2019 6:00 pm UTC 48 mins
    "Interactive questions can enhance survey usability and improve respondent engagement, but along with their advantages they can come with their own pitfalls.

    An interactive survey question can be a graphical or dynamic alternative to the more traditional checkbox or radio button survey question design. They can include star ratings, satisfaction sliders, or more advanced and engaging options like card sorters or virtual magazines.

    In this webinar, we will cover:

    - Best practices for using interactive questions for research specialists
    - How to avoid common pitfalls
    - What experimental evidence has taught us about interactive questions

    Get the most out of your online surveys and customer insights."
  • The audience, 5G, AR and mobile trends shaping the next generation of gaming
    The audience, 5G, AR and mobile trends shaping the next generation of gaming
    Treasure Data Sep 4 2019 5:00 pm UTC 60 mins
    The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.

    In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.

    Registration is free.

    What this webinar will cover:
    *A historical look at gaming revenue and the impact of mobile networks
    *Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
    *Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
    *Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry

    Speakers:
    Erik Archer Smith, Marketing Director, Data at Treasure Data
    Dean Takahashi, Lead Writer, GamesBeat
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Sep 17 2019 5:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Better Data Means Better Business Decisions: Tips for Engaging Your Participants
    Better Data Means Better Business Decisions: Tips for Engaging Your Participants
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Andrew Cannon, Exec. Director, Global Research Business Director Sep 17 2019 6:00 pm UTC 57 mins
    We all strive for great data and insights to feed into decisions that propel business' forward.  In today's fast-spinning world we need to do that ever more quickly and cost-effectively.  But when moving quickly, the research participant and their needs can be forgotten, and this can have negative consequences for data quality.

    Fortunately, it does not have to be this way.  GRBN has conducted research-on-research, and worked with many experts in the field, to understand how to give participants a great user experience, results in higher data quality, without adversely impacting cost or speed.

    Our research participants are the life-blood for our sector.  Join our webinar to learn concrete ways to create great participant user experiences.

    In this webinar, we will discuss:

    - What participant engagement means and why it's important
    - 10 tips for elevating the user experience in qual and quant studies
    - Trying something different - saying thank you with video"
  • The Football Association Wins with Post-Event Survey Overhaul
    The Football Association Wins with Post-Event Survey Overhaul
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Phil Roughsedge, Insight Officer, The Football Association Oct 1 2019 6:00 pm UTC 52 mins
    "There are always possible risks when deciding to upgrade survey solutions and make big changes to an existing format. The FA (formerly known as The English Football Association) weighed up the odds against the potential gains, and achieved great success.

    Learn how The FA refreshed and reinvigorated a long-standing post-event tracking study. By willing to risk historical data for future success, they stepped back and reviewed the entire program. Working with key stakeholdres, they updated the questions and capitalized on FocusVision Decipher's capabilities with customer branding, interactive question types, and ensured it was mobile first. The result? On-point questioning, improved respondent experience, better data quality, and tangible KPIs for multiple departments.

    In this webinar, we will cover:

    - How 'risking' historical data is outweighed by improving the quality of the data gathered
    - Refreshing a tracking study doesn't mean giving up on all that's gone before
    - Taking a mobile-first approach really does work"
  • Why Keeping A Finger on the Pulse of Technology Matters
    Why Keeping A Finger on the Pulse of Technology Matters
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Roddy Knowles, Dir. Product & Innov. Research, Dynata Oct 15 2019 6:00 pm UTC 58 mins
    "AI. AR/VR. Blockchain. Voice. All growing technologies impacting the way people live. Hand-in-hand with the exciting applications of these technologies (both realized and potential) are discussions around data and thus privacy, security, and trust. Join Dynata's Roddy Knowles and FocusVision's Zoe Dowling as they discuss these technologies, fueled by their experiences on the ground at this year's Consumer Electronic Show, and reflect on the wider implications as well as reflections on the wider implications of the technologies.

    In this webinar, we will discuss:

    - The key technologies poised to impact our lives in the coming years
    - Implications around consumer trust, privacy, and security
    - What all of this could mean for research and insights"
  • In The Moment Customer Insights: A Guide to Qualitative Mobile Research
    In The Moment Customer Insights: A Guide to Qualitative Mobile Research
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Emily Eichelberger, Product Manager, FocusVision Oct 29 2019 6:00 pm UTC 46 mins
    "Only mobile provides an in-the-moment, un-biased glimpse into a customer's life, as they live it. Mobile qualitative research is a flexible approach to gathering deep insights through your customers' lens.

    In this practical session, we'll discuss activities best suited to mobile qual research and how to enhance social engagement between participants. We'll also provide a live demonstration of the features within the FocusVision Revelation mobile app.

    In this webinar, you will learn:

    - Activities optimally suited to mobile qualitative research
    - Tips on how to enhance social engagement between participants
    - How to use our FocusVision Revelation Participant App"
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Nov 5 2019 6:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat

    More speakers coming soon!
  • Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Aliza Pollack, Owner, Aliza Pollack Consulting Nov 12 2019 7:00 pm UTC 61 mins
    "What we know: The internet has disrupted the marketing funnel. It's no longer a straight line - that marketers draw and lead - from brand awareness to purchase. It's more of a jigsaw puzzle. Wouldn't it be great to have some sort of insight tool that can shed light on the real customer path - the behaviors, attitudes, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients.

    In this webinar, we will cover:

    - How customer journey maps can serve multiple teams across an organization (and help unify said organization)
    - Key steps to create a successful customer journey mapping project
    - How to approach a basic customer journey mapping project - as the researcher"
  • Why Brand Message Dilution Hurts In The Experience Economy
    Why Brand Message Dilution Hurts In The Experience Economy
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Christopher Wallace, President, InnerView Nov 26 2019 7:00 pm UTC 55 mins
    Brands are spending more than $200 Billion on marketing and advertising annually, yet the advertisements customers see are only part of their experience with a brand. The true faces are the people who represent the company - the front-line employee and partners who interact with customers every day. This leads to the question: are Marketing and front-line employees telling the same story? And if not, what is the business impact of misalignment? These are the questions that InnerView and FocusVision set out to answer in freshly-released research talking to 250 senior business professionals in Marketing, Customer Experience, and Product. Join Chris Wallace, President of InnerView and Zoe Dowling, SVP Research at FocusVision, as they discuss the findings.

    In this webinar, we will cover:

    - What customer research companies are doing and are they leveraging it to its full extent
    - The link between brand promise and brand experience, and the cost of misalignment
    - The need for dynamic conversations, with your customers and your employees"
  • Mobilize Me!! - Mobile Survey Design Enhancements
    Mobilize Me!! - Mobile Survey Design Enhancements
    Zoe Dowling, Ph.D., FocusVision, Roddy Knowles, Dynata & Ted Saunders, MaritzCX Dec 3 2019 7:00 pm UTC 55 mins
    Mobile Survey Design. We've got this, right? Well, not quite. While we've learned a lot over the years, we continue to learn more all the time. And as mobile design evolves, we continually need to monitor whether we are making the best use of the small screen. This is as important for data quality as it is participant experience.

    Recent research-on-research jointly conducted by MaritzCX, Dynata, and FocusVision, sampled nearly 3,000 survey respondents to better understand the preferences of mobile and non-mobile respondents and explore optimal ways to present multi-attribute grids, NPS, lists and pagination.

    Join MaritzCX's Ted Saunders, Dynata's Roddy Knowles, and FocusVision's Zoe Dowling, as they discuss the research findings and the displays that improve respondent experience and capture higher quality responses.

    In this webinar, we will cover:

    - Where we are with mobile completion rates
    - Findings from the research-on-research
    - The need to continually review and evolve mobile survey design best practices
  • Insights: The Missing Piece in Your Marketing Data
    Insights: The Missing Piece in Your Marketing Data
    Zoe Dowling, Ph.D., SVP Research, FocusVision Dec 10 2019 7:00 pm UTC 47 mins
    A freshly released Forrester study, commissioned by FocusVision, shows that how a customer feels about your brand is 1.5 times more likely to drive a positive business outcome (i.e. purchase, loyalty, advocacy).  With this in mind, it's essential to understand your Customer Truth - how they think, feel and act to create experiences that drive business outcomes.

    Yet we rely on our marketing dashboards to provide data on how we are doing and whether we need to change course.  But it only tells one side of the story.  To succeed in creating great customer experiences, you also need the other side - the small data gathered by talking directly to your customers.

    In this webinar, you will learn how to:

    - Get insights that are essential to build the right experiences
    - Really know your customers and how this data can be used across the board
    - Add customer research to help build your marketing foundation and inspire your work"
  • How Insights Can Help Brands Hit the Right Note When Supporting Causes
    How Insights Can Help Brands Hit the Right Note When Supporting Causes
    Zoe Dowling, Ph.D., SVP Research, FocusVision Dec 17 2019 7:00 pm UTC 39 mins
    "It's long been recognized that brands need to identify and operate by their 'greater purpose'; to stand for something beyond their immediate functional benefits.  For some brands, this is ingrained in their DNA and it fuels each move they make (think Patagonia and The Body Shop).  For others, it make be on a smaller scale, championing causes at varying levels from local ads to large national sponsorships.  When it comes to socially charged causes, the waters can be challenging to navigate - how to support without offending.

    Given this backdrop, we wondered how brands have been navigating causes around diversity and inclusion; specifically showing support for the LGBTQ community.  So we asked.  We spoke to 1,500 people across the US to explore their feelings on LGBTQ in advertising, whether brands were doing an appropriate job representing the community and how this impacted their purchasing decisions.  Join us to hear what we learned, both around consumer sentiment as well as the role of insights in helping brands hit the right now.

    In this webinar, we will cover:

    - The results of our recent study into LGBTQ representation within advertising
    - Implications for brands as they look to support a social cause
    - A reflexive look at our study and what we'd do differently next time around"