Hi [[ session.user.profile.firstName ]]

Advertising

  • The value of a digital ad
    The value of a digital ad Toni Liebetrau, Sales Account Manager DACH, comScore Inc. und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Mar 23 2017 32 mins
    Ein immer größerer Anteil der Werbeausgaben fließt zu Online- und Mobile-Plattformen.

    Doch die Onlinewerbung gerät unter Druck: Budgets sollen sinnvoll eingesetzt werden, d.h. es muss ein Nachweis gebracht werden für die Wirkung. Sichtbarkeit, Zielgruppenerreichung, geografische Auslieferung und Brand Safe Auslieferung kann mit comScore vCE nachgewiesen werden.

    Kantar Millward Brown bietet mit Brand Lift Insights, die Möglichkeit Informationen über den tatsächlichen Einfluss auf die Zielgruppe ausweisen zu können, d.h. hat die Kampagne dafür gesorgt, dass mein Produkt bekannter geworden ist und das Kaufinteresse gestiegen ist oder ist meine Marke insgesamt bekannter geworden?
    In diesem Webinar zeigen Ihnen Toni Liebetrau (Sales Account Manager DACH, comScore Inc.) und Thomas Deneke (Client Director, Kantar Millward Brown) eine einfache Lösung um die Kampagnenperformance zu messen und zu verbessern.
  • Video als Werbeformat - Herausforderung oder Chance in einer Multi-Screen Welt?
    Video als Werbeformat - Herausforderung oder Chance in einer Multi-Screen Welt? Shanine Chaudhry , Client Director und Marc Ullrich, Client Director Recorded: Mar 16 2017 38 mins
    Ein gutes Storytelling erhöht die Chance, dass Videowerbung die beabsichtigten Botschaften an die Konsumenten kommuniziert. Wir wissen, dass Video nur dann wirklich erfolgreich ist, wenn Spots an die spezifischen Kanäle und Screens – TV, Pre-Roll, Facebook etc. angepasst werden. Dies erschwert wiederum ein einheitliches Storytelling.

    Shanine Chaudhry und Marc Pascal Ullrich stellen Ihnen in diesem Webinar 5 Schritte zur Optimierung von Multiscreen-Videos und unser neues Tool Link for Video vor.
  • Personal Branding for Women in Tech
    Personal Branding for Women in Tech Jennifer Riggins, the eBranding Ninja Recorded: Mar 8 2017 44 mins
    How to keep that Imposter Syndrome at bay.

    We are more likely to work harder than our male counterparts and yet we're less likely to believe in our capability for success. This presentation looks to help everyone in tech overcome her or his Imposter Syndrome, empowering you with tricks that can help position you for the right jobs, roles and collaborators in just 15 minutes a day. This will include presenting yourself online in the most favourable (and Googleable) light including branding, image, and social media networks like Twitter and LinkedIn.

    After this webinar, you can continue the conversation and branding exploration via #InternationalWomensDay and @BrightTalk
  • Lanzamiento AdReaction latinoamérica: Generación X, Y y Z
    Lanzamiento AdReaction latinoamérica: Generación X, Y y Z Felipe Ramírez, Chief Solutions Officer Latin America Recorded: Mar 2 2017 52 mins
    La Generación Z ahora está en el umbral de la edad adulta por lo que es cada vez más pertinente que los expertos en marketing se adapten a los valores y actitudes de este grupo.

    Conozca qué define a la Generación Z y qué esperan de las marcas:

    •¿Cuáles son sus características, deseos, gustos y disgustos?
    •¿Cómo quieren interactuar con las marcas?
    •¿En qué se diferencian sus actitudes y comportamientos hacia los medios de las de los Millennials (Generación Y) y la Generación X?
  • Connected Life 2017 Teil 3 - Commerce
    Connected Life 2017 Teil 3 - Commerce Walter Freese, Associate Director, Kantar TNS und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Mar 2 2017 32 mins
    Unser Schwesterunternehmen Kantar TNS zeigt mit dieser Studie, wie die ständige Konnektivität der User über digitale und mobile Endgeräte das Konsumentenverhalten in verschiedenen Produktkategorien verändert hat.

    Im Rahmen von Connected Life wurden weltweit mehr als 70.000 Interviews in 57 Ländern – davon 4.000 Interviews allein in Deutschland durchgeführt. Die Studie repräsentiert 90% der weltweiten Online-Bevölkerung.

    Die Webinarreihe deckt die 4 Themenbereiche Consumers – Connections – Content – Commerce ab.

    Im dritten Teil der Webinarreihe wird der Themenbereich Commerce vorgestellt.

    Erfahren Sie, welche Kategorien und Produkte den eCommerce dominieren und was die jeweiligen Treiber und Barrieren für zukünftiges Wachstum sind. Darüber hinaus zeigen wir Innen, welche neuen, disruptiven Technologien den Handel in Zukunft verändern werden.
  • AdReaction France : Engaging Gen X, Y and Z
    AdReaction France : Engaging Gen X, Y and Z Maryline Guillaume, Knowledge & Insights Manager et Pierre Gomy, Directeur Général France Recorded: Mar 2 2017 52 mins
    Découvrez les résultats France de la nouvelle étude AdReaction de Kantar Millward Brown, qui étudie les comportements à l’égard des contenus publicitaires, et qui souligne les spécificités de la génération Z par rapport aux générations X et Y
  • Winning with video in a multiscreen world
    Winning with video in a multiscreen world Daren Poole: Global Brand Director – Creative Development & Leila Buckley: Global Innovations Director Recorded: Mar 1 2017 32 mins
    Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

    We would love you to join us for this webinar, in which Kantar Millward Brown experts will take you through the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution.
  • Winning with video in a multiscreen world
    Winning with video in a multiscreen world Daren Poole: Global Brand Director – Creative Development & Leila Buckley: Global Innovations Director Recorded: Mar 1 2017 33 mins
    Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

    We would love you to join us for this webinar, in which Kantar Millward Brown experts will take you through the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution.
  • Digital transformation of tracking
    Digital transformation of tracking Mark Chamberlain, Sector Managing Director, Service, Retail & Transformation Brands and Alex Taylor, Client Strategy Officer Recorded: Feb 28 2017 52 mins
    Like every other industry, the research industry is in the midst of its own transformation. Changes in consumer behaviour, increased business pressures and new technologies have created a perfect storm. We see businesses track brand experience, consumer loyalty, customer satisfaction, in-store activation and more as they strive to understand their consumer.

    Join us in this webinar as we dig into the digital transformation of tracking. Transformation: changing ‘how we do it’ not ‘what we do’.
  • Culture IS Brand: Leadership Strategies for the Digital Age
    Culture IS Brand: Leadership Strategies for the Digital Age Michael Brenner - Best-selling author of "The Content Formula" Recorded: Feb 23 2017 55 mins
    SUMMARY:

    Having great ideas is one thing. Having an organization designed to embrace great ideas is a completely different thing. In this webinar you will learn a new framework for creating the culture you need within your team to allow great things to happen.

    DETAILS:

    You're a leader. Whether you work independently, lead a small team, or you're the CMO of a global brand - you know that yesterday's marketing ideas just don't work today.

    Unfortunately, getting the entire organization to embrace your new initiative, green light an innovative marketing concept, or simply redesign your newsletter can feel like an uphill battle.

    In this webinar, veteran marketer and bestselling author Michael Brenner will show you how courageous marketing leaders are transforming their entire culture, and building a powerful brand.

    You will learn the revolutionary new framework that sparks rapid culture change and gets your entire organization on board.

    EVERYONE has the power to spark culture change and become the leader your company, your brand, and your people need. Join us and find out how.
  • AdReaction - Generation Z mit neuen Herausforderungen für Marken
    AdReaction - Generation Z mit neuen Herausforderungen für Marken Fränze Ziegler, Client Director und Thomas Deneke, Client Director Recorded: Feb 23 2017 35 mins
    Die internationale Studie „AdReaction: Engaging Gen X, Y and Z“ zeigt, dass die Generation Z (die zwischen 1995 und 2010 Geborenen) eine sehr spezifische Einstellung gegenüber Werbung hat und anders als ältere Generationen auf Werbeinhalte reagiert.

    Diese Generation gewinnt für Marketingentscheider massiv an Bedeutung, da sie mehr als zwei Milliarden Menschen weltweit umfasst und diese die zukünftigen Verbraucher sind.

    Im Rahmen der Studie wurden erstmals Einstellungen und Meinungen von Vertretern der Gen Z mit Blick auf Mediennutzung und Werbewirkung erforscht.

    Nehmen Sie an unserem Webinar teil, um zu erfahren, wie Sie die Gen Z gezielt ansprechen können und welche Unterschiede es zwischen Gen X, Y und Z gibt.
  • Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud
    Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 22 2017 27 mins
    In Session I, we introduced CloudForms as an enterprise-grade cloud management platform that can give you more control over you infrastructure. In Session III, we’ll go deeper; we’ll leverage CloudForms to demonstrate the deployment of applications in VMware and RHEV, working with Red Hat Satellite to manage our content repos and system configuration standards.

    CloudForms – Gone are the days when multiple management tools juggled a complex, hybrid environment. Red Hat CloudForms unifies management and operations, and maintains a consistent user interface and functionality even as you evolve from traditional virtualization to Infrastructure-as-a-Service (IaaS). CloudForms accelerates service deliver, reduces operational costs, improves operational visibility and control, and ensures compliance and governance – no other management tools, no redundant policy implementations, and no extra staff required.
  • Chasing Shadows: Session 2 - Ansible Tower
    Chasing Shadows: Session 2 - Ansible Tower Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 15 2017 33 mins
    Ansible Tower – Ansible makes everything easier. Its simple, agentless IT automation improves your current processes, migrates applications for better optimization, and does it all in a single language for DevOps practices across your organization.

    Repetitive tasks are automated using a simple, human-readable language that anyone in your IT organization can understand. Ansible’s graphical interface is as intuitive as they come, allowing automation, role-based access control, job scheduling, graphical inventory management and real-time job status updates, all from a single visual dashboard. And because it allows control and reporting capabilities, Ansible Tower is enterprise-ready right away.
  • Sharpening the focus on digital transformation: a case study
    Sharpening the focus on digital transformation: a case study Michael Barker, CTO, Wex Photographic Recorded: Feb 15 2017 48 mins
    The last few years have seen thousands of articles published on digital transformation, but the majority of these reflect a heavily processed view of the reality. Such accounts tend to blur the detail, overexpose the outcomes and incorrectly frame the scope of the transformation journey. This webinar candidly describes how Wex, an award-winning multi-channel photographic retailer, conquered its digital transformation journey; before forecasting the future of digital transformation.

    Michael will take you through:

    - Key indicators that highlight the need for transformation
    - The likely barriers in your transformation journey
    - Preparing for success by establishing the right digital and physical platforms
    - The hygiene and motivating aspects of content, navigation and personalisation
    - The future of digital transformation
  • Strengthening your app monetization super powers
    Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Recorded: Feb 9 2017 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Eric Shashoua, CEO, Kiwi for Gmail
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat


    Register today for this free webinar.
  • AdReaction: Engaging Gen X, Y and Z
    AdReaction: Engaging Gen X, Y and Z Joline McGoldrick, Vice Presiden,Duncan Southgate and Daren Poole Global Brand Directors at Kantar Millward Brown Recorded: Feb 8 2017 37 mins
    A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
  • AdReaction: Engaging Gen X, Y and Z
    AdReaction: Engaging Gen X, Y and Z Joline McGoldrick, Vice President and Duncan Southgate Global Brand Director at Kantar Millward Brown Recorded: Feb 8 2017 36 mins
    A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
  • Chasing Shadows: Controlling the Cloud in the Age of Expectation
    Chasing Shadows: Controlling the Cloud in the Age of Expectation Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 8 2017 42 mins
    Cloud has gone rogue. Developers and end users expect their needs to be met immediately, and with cloud’s rapid and simple provisioning capabilities, they’ve taken matters into their own hands. The result is unregulated Shadow IT – and at the pace the world moves today, a slap on the wrist won’t stop it. Your cloud needs to offer a better way of doing business.

    In this three-part webinar, IIS Red Hat Practice Lead Jesse Barker guides you through three Red Hat and Intel tools that streamline your IT resources and remove the need for Shadow IT. Jesse goes beyond simply telling you why you need them; he shows you how to leverage these tools for your business to cut costs and eliminate vulnerabilities.

    In this session we will discuss the advantages of introducing CloudForms as a management tool and walk through the interface and discuss capabilities.

    Session 1: Cloudforms - Feb 8, 10am est
    Session 2: Ansible Tower - Feb 15, 10am est
    Session 3: Accelerating Service Delivery - Feb 22, 10am est
  • AdReaction: Engaging Gen X, Y and Z
    AdReaction: Engaging Gen X, Y and Z Daren Poole and Duncan Southgate Global Brand Directors at Kantar Millward Brown Recorded: Feb 8 2017 38 mins
    A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
  • Connected Life 2017 Teil 2 – Connections und Content
    Connected Life 2017 Teil 2 – Connections und Content Walter Freese, Associate Director, Kantar TNS und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Feb 2 2017 37 mins
    Unser Schwesterunternehmen Kantar TNS zeigt mit dieser Studie, wie die ständige Konnektivität der User über digitale und mobile Endgeräte das Konsumentenverhalten in verschiedenen Produktkategorien verändert hat.

    Im Rahmen von Connected Life wurden weltweit mehr als 70.000 Interviews in 57 Ländern – davon 4.000 Interviews allein in Deutschland durchgeführt. Die Studie repräsentiert 90% der weltweiten Online-Bevölkerung.

    Die Webinarreihe deckt die 4 Themenbereiche Consumers – Connections – Content – Commerce ab.

    Im zweiten Teil der Webinarreihe werden die Themenbereiche Connections und Content vorgestellt.

    Unter dem ersten Stichwort beschäftigen wir uns mit der Frage, welche Rolle Soziale Netzwerke und Messaging-Dienste in der Customer Journey spielen können. Im Themenblock Content zeigen wir Ihnen, unter welchen Umständen der Einsatz von Youtubern oder Bloggern als Influencer für Ihr Marketing erfolgreich sein kann und warum der richtige Content zur richtigen Zeit so wichtig ist.
  • Orchestrating Optimal Interactions
    Orchestrating Optimal Interactions Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Recorded: Jan 26 2017 63 mins
    Orchestrating Optimal Interactions: Establishing and Implementing a Customer Data Platform to Get Moving Forward

    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother?
    Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Recorded: Jan 26 2017 51 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • Turning data-driven creative into digital marketing success
    Turning data-driven creative into digital marketing success Eric Franchi, Co-founder and SVP Business Development, Undertone Recorded: Jan 19 2017 60 mins
    Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
    How do you hit that grand slam?


    GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.

    Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.

    In this webinar you’ll learn how to:
    * Find your customers online and how to reach them
    * Refine targeting and creative with data
    * Leverage creative as the key variable in digital marketing
    * Reach out to influencers, the new gatekeepers

    Speakers:
    * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin
    * Eric Franchi, Co-founder and SVP Business Development, Undertone
    * Wendy Schuchart, moderator, VentureBeat

    Sponsored by Undertone
  • Digital & Media Predictions 2017
    Digital & Media Predictions 2017 Thomas Deneke, Client Director Recorded: Jan 19 2017 33 mins
    Kantar Millward Brown hat die zentralen Digital- und Medientrends für das Jahr 2017 analysiert und identifiziert was das kommende Jahr für das Marketing bereit hält.

    Die Predictions liefern Unternehmen einen Überblick über zukünftige Chancen und Herausforderungen mit Blick auf die Markenführung im digitalen Umfeld. Das kommende Jahr wird von der Generation Z – den sogenannten Post-Millenials oder auch Centennials – und deren hohen Erwartungen an Marken geprägt sein.

    Erfahren Sie mehr zu diesen Trends in unserem Webinar.
    Was ist neu und was muss von den Werbetreibenden berücksichtigt werden, um erfolgreich zu sein?
  • Know Thy Guidelines:  FTC Compliance for Influencer Marketing (encore)
    Know Thy Guidelines: FTC Compliance for Influencer Marketing (encore) Amanda Schreyer - Attorney at Law of Sullivan & Worcester and Fran Cruz, VP Product TapInfluence Mar 29 2017 7:30 pm UTC 60 mins
    Influencer Marketing has grown to become mainstream for many brands. As Influencer Marketing continues to grow so do the opportunities for serious snafus.

    Do you know if you're compliant? Whether you're a marketer or an influencer make sure you join this webinar so you're equipped to navigate potentially serious expensive mistakes.

    - FTC and general compliance best practices
    - Examples of newsworthy case studies of compliance and non-compliance
    - Learn how to simplify the IM process

    Join Fran Cruz - VP Product Strategy of TapInfluence and Amanda Schreyer - Attorney at Law of Sullivan & Worcester on March 29 to keep up to date and learn how to protect you and your brand.
  • Chatbots in der Marktforschung
    Chatbots in der Marktforschung Edvin Babic, Head of Firefly Millward Brown Mar 30 2017 9:00 am UTC 45 mins
    Chatbots sind auf dem Vormarsch. Der von „Robot“ abgeleitete Begriff beschreibt intelligente Dialogsysteme, die via Text oder Sprache mit Konsumenten kommunizieren können.

    Die Einsatzmöglichkeiten von Chatbots sind dabei vielfältig Das größte Anwendungsgebiet der Chatbots ist derzeit auf Unternehmensseite, und zwar im Bereich Customer Service. Sie sollen die Interaktion mit dem Nutzer vereinfachen und damit das Markenerlebnis steigern.

    Aber wie lassen sich Chatbots in der Marktforschung einsetzen?

    In diesem Webinar wird Ihnen Edvin Babic, Head of Firefly Millward Brown, eine kurze Einführung in das Thema „Chatbots in der Marktforschung“ geben.
    Im Vordergrund steht dabei die Frage wie Chatbots die Erhebung von Antworten vereinfachen und damit die tiefgehende Untersuchung großer Stichproben ermöglichen können. Außerdem wird der Einfluss des Einsatzes automatisierter Befragungsmethoden auf die Teilnehmer diskutiert.
  • Webinar AdReaction - Brasil
    Webinar AdReaction - Brasil Felipe Ramirez - Kantar Latin America; Maura Coracini - Kantar Millward Brown Brasil & Sebastian Codeseira - Kantar Futures Mar 30 2017 2:00 pm UTC 75 mins
    Quer entender mais sobre a geração que já nasceu conectada?
    Fique por dentro participando do nosso webinar!
    Nesse webinar da Kantar Millward Brown apresentaremos o estudo completo da nova edição do AdReaction Brasil.
    Assista e conheça mais sobre os hábitos e atitudes da Geração Z de consumidores brasileiros:
    •Quais são suas características, desejos, gostos e desgostos?
    •Como querem interagir com as marcas?
    •O que os diferenciam, em atitudes e comportamento, dos Millennials (Geração Y) e da Geração X?
    O AdReaction é um estudo realizado desde 2001 que fornece insights sobre a percepção que os consumidores têm em relação à publicidade, especialmente em formatos digitais. Nesse ano iremos entender as diferenças sobre a receptividade à publicidade entre as três gerações – X,Y e Z. O AdReaction desse ano contou com mais de 23 mil entrevistas a consumidores conectados entre 16 a 49 anos em 39 países, incluindo Brasil, Argentina, Chile, Colômbia e México.
  • Cashing in on influencer marketing
    Cashing in on influencer marketing VentureBeat Mar 30 2017 5:00 pm UTC 60 mins
    Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.

    Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.

    In this webinar, you'll:
    * Learn the different types of influencer marketing and understand which is right for you
    * Discover the right influencers for the best results in your specific industry
    * Get tips from a super influencer on what works for them and what turns them off
    * Avoid the mistakes of bad influencer marketing strategies

    Speakers:
    * Virginia Sallas Castilio, BBC
    * Bill Arzt, COO and co-founder, FitReserve
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Methods To Measure Marketing And The Metrics We Move
    Methods To Measure Marketing And The Metrics We Move Dean Levitt, Founder, Teacup Analytics Apr 5 2017 8:00 am UTC 45 mins
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • Triple Threat:  Protecting Data Throughout its Lifecycle
    Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Apr 5 2017 5:00 pm UTC 45 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • 10 Things You Must Know About Influencer Marketing (But Never Asked)
    10 Things You Must Know About Influencer Marketing (But Never Asked) Joseph Cole - VP of Marketing, Bee Stuhlmiller - Head of Sales, TapInfluence Apr 12 2017 7:00 pm UTC 60 mins
    Influencer Marketing is hot. It’s estimated that 84% of marketers will launch an influencer marketing campaign in the next 12-months. With more brands jumping into the mix, there’s the very real danger of messing up so don’t be surprised if we tell you that “Kimmie” isn’t an influencer.

    In this presentation, Joseph and Bee will share 10 tangible steps on how to work with influencers the right way, how to protect your brand, and how to define and scale your strategy for uber growth. The advice is solid, given TapInfluence has been in the business for almost 10 years and is the only influencer marketing solution with a proven 11x ROI.
  • VR meets marketing: Get ready for this new reality
    VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Apr 19 2017 5:00 pm UTC 60 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Unbeatable best practices in global subscriptions
    Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Apr 20 2017 4:00 pm UTC 60 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, director of marketing technology, VentureBeat
    * Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Business development director, North AmericaWorldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat May 11 2017 5:00 pm UTC 60 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks VentureBeat May 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jun 1 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!