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  • Boosting Product Discoverability on Amazon
    Boosting Product Discoverability on Amazon Rob Gonzalez - Co-Founder, Salsify; Mark White - Co-Founder, Content26 Recorded: Feb 13 2018 42 mins
    Over 55% of all product searches start on Amazon.

    Amazon’s giant product selection and helpful content has made it the go-to site for online shoppers researching products. With over half of product searches starting on Amazon, it has become a retailer you cannot afford to ignore.

    Join Salsify and content26 for a webinar on the ways you can use content and advertising to get your products discovered on Amazon’s digital shelf. We share tips to improve both organic and paid search on the site.

    You will learn how to:

    - Boost product discoverability through paid and organic search
    Improve brand accuracy on product pages to drive conversion
    - Get the most out of Amazon Marketing Services (AMS)
    - Create content that works in tandem with your Amazon advertising efforts
  • Creating effective multichannel campaigns
    Creating effective multichannel campaigns Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Creative Domain Lead, Insights Recorded: Feb 8 2018 51 mins
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • Creating effective multichannel campaigns
    Creating effective multichannel campaigns Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Creative Domain Lead, Insights Recorded: Feb 7 2018 56 mins
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • Creating effective multichannel campaigns
    Creating effective multichannel campaigns Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Creative Domain Lead, Insights Recorded: Feb 6 2018 52 mins
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • Webinar Predicciones - Latinoamérica
    Webinar Predicciones - Latinoamérica Fernando Sánchez, Director de Media & Digital Kantar Recorded: Feb 1 2018 32 mins
    Asiste al webinar y conoce las predicciones de Kantar Millward Brown para 2018
    Por décimo año, Kantar Millward Brown se complace en anunciar el lanzamiento del reporte Media & Digital Predictions 2018. Este reporte anual reúne a nuestros expertos en Media & Digital de todo el mundo para analizar las tendencias y predecir el impacto que tendrán en nuestra industria.
    2018 apunta a ser otro año de mucha actividad para los especialistas en Marketing, conoce lo que implican esos retos y cómo enfrentarlos.
  • Building a true OOH Measurement & Attribution framework
    Building a true OOH Measurement & Attribution framework Muneer Mubashir - General Manager of Boohma Recorded: Jan 31 2018 25 mins
    Out-of-home (OOH) is in the middle of a technological and data-driven evolution that is changing the industry. One of the biggest changes is how we’re measuring and attributing OOH results. Companies are scrambling to come up with reliable models that they can count on.

    And it’s harder than it looks. Building a truly accurate measurement and attribution framework requires a thorough grounding in data science. In this webinar, we’re going to go over the requirements and theory for a dependable framework, including:

    •Why observation measurement alone isn’t enough
    •The difference between causality and correlation
    •The importance of establishing KPIs and building integrated campaigns
    •How to build a comprehensive system designed to accomplish your goals

    If you want to know how to truly know what your advertising is doing, then this webinar is for you.
  • Lean Marketing Planning for Power, Ease of Use, and Accountability
    Lean Marketing Planning for Power, Ease of Use, and Accountability Tim Berry, Founder and Chairman of Palo Alto Software Recorded: Jan 31 2018 48 mins
    In this practical webinar, with American entrepreneur and author of Lean Planning, Tim Berry, you will learn how to develop and execute lean marketing planning based on the latest lean planning techniques:

    - How to keep it simple, doing just what you’ll use
    - How to develop marketing tactics to execute strategy
    - How to set milestones and metrics for tracking and accountability
    - How to develop and manage realistic and useful forecasts
    - How to execute your planning with regular review and revision
    - How to decide when and when not to change the plan
  • 365 Days of Peak Retail Promotion on Pinterest
    365 Days of Peak Retail Promotion on Pinterest Gabrielle Lupton, Agency Partner Manager @ Pinterest & Vernon Johnson and Lindsey Doherty, Social Account Mngrs @ 3Q Digital Recorded: Jan 25 2018 41 mins
    Pinterest is known as the planner’s platform… but it’s more than that, it’s also the motivated planner’s platform. 72% of Pinterest users say that Pinterest influences ideas in their everyday lives, and 1 out of 2 Pinners have made a purchase after seeing a Promoted Pin. Additionally, unlike other social platforms that see holiday spikes primarily around Black Friday/Cyber Monday and Christmas, Pinterest sees holiday and celebration pinning and purchasing all year round. That is an incredible prospecting and conversion opportunity, especially for retailers, who historically do very well on the platform.

    Join 3Q Digital and Pinterest for a live webinar on Thursday, January 25th at 2pm ET / 11am PT where we’ll dive into how retail brands can plan their Pinterest advertising to take advantage of search spikes 365 days a year. We’ll also discuss:

    - How to take advantage of long-tail campaigns for evergreen prospecting
    - When to begin retail holiday promotions (hint: it’s not when you think)
    - How to stay on top of, and reach decision makers for, year-round trends such as weddings and birthdays
    - What advertising strategies will work best for your brand
    - Best creative practices for retail brands
  • 2018 Strategies for Success with Chinese Health Conscious Consumers.
    2018 Strategies for Success with Chinese Health Conscious Consumers. Jules Young, Kantar Global Account Director, Greater China Recorded: Jan 24 2018 50 mins
    68% of Chinese consumers questioned by Kantar in December 2017 across Tier 1 to 3 Cities in China stated that they expect to spend more money in 2018 on achieving their Health & Wellness goals than they did in 2017.
    This webinar will share the findings from our study and discuss the strategies and tactics that brands can employ to ensure that they achieve more than their fair share of this increased spending. If you want to understand how to tap into this trend in your offline and on-line retail strategy, in your digital media and Key Opinion Leader Strategy including Medical Professionals, or in your brand positioning, then the insights and case studies in this webinar will be highly valuable for you, your marketers and product innovators.

    To reach us, or to know more information, data and analysis of health and wellness market in Greater China, please contact Sarah Kuo at +86-21-22870937 or Sarah.Kuo@kantar.com
  • 2018品牌如何赢得“健康”趋势?
    2018品牌如何赢得“健康”趋势? 李征,凯度健康中国区总监 Recorded: Jan 24 2018 55 mins
    在新年伊始的展望中,凯度针对中国一至三线城市的消费者进行新年期许调研, “健康”是最重要的新年愿望。68%的受访者人表示今年会在健康保健方面花费更多钱以达成目标。
    本次网络研讨会我们将分享调研所得,探讨品牌的战略布局方向,让品牌在为保健而增长的消费中占有更多份额。如果您希望了解公司如何找对产品、服务和市场定位,从而调整您线上线下的零售战略、数字媒体和意见领袖及医疗专家的沟通选择,或者是优化品牌定位策略, 此次网络研讨会中的洞察和案例分析就是专为您和您的销售团队、产品开发团队而准备的。
    如果您想了解有关健康保健方面的更多信息、数据和分析,请致电Sarah Kuo +86-21-22870937 或发邮件至 Sarah.Kuo@kantar.com
  • Your Personalized Path to Q1 Success in eCommerce
    Your Personalized Path to Q1 Success in eCommerce James White, Head of Business Development, Nosto Recorded: Jan 17 2018 46 mins
    Q1 is a challenging time for retailers worldwide, with revenue targets are at risk of being sabotaged by lower profit margins, high abandoned cart rates, and unsuccessful ad campaign strategies: are you equipped to conquer these challenges?

    Join the team at Nosto Solutions for a webinar on January 17th where they will discuss crucial roadblocks blocking your path to Q1 success - as outlined in the recently published Q1 Survival Guide - 2018 Edition.

    What you will learn:

    The webinar will provide tried and tested personalization strategies to conquer common roadblocks in Q1, which include:

    - Profit losses associated with post-December gift returns
    - An abandoned cart rate of over 75%
    - Cutting through the social media noise to re-engage current customers (and acquire new ones in the process)
  • Digital & Media Predictions 2018
    Digital & Media Predictions 2018 Claudia Gelbe, Client Director & Thomas Deneke, Client Director Kantar Millward Brown Recorded: Jan 11 2018 36 mins
    Kantar Millward Brown hat die zentralen Digital- und Medientrends für das Jahr 2018 analysiert und identifiziert was das kommende Jahr für das Marketing bereit hält.

    Die Predictions liefern Unternehmen einen Überblick über zukünftige Chancen und Herausforderungen mit Blick auf die Markenführung im digitalen Umfeld. Marketingverantwortliche müssen sich auf Wachstum in den Bereichen geschlossener Plattformen und bei OTT-Angeboten einstellen. Medienhäuser und Plattformen hingegen sollten mit einer veränderten Verteilung der Werbebudgets rechnen. Und Konsumenten dürfen sich auf Innovationen freuen – etwa in den Feldern Branded Entertainment, Content Marketing und künstliche Intelligenz.

    Erfahren Sie mehr zu diesen Trends in unserem Webinar.
    Was ist neu und was muss von den Werbetreibenden berücksichtigt werden, um erfolgreich zu sein?
  • AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale
    AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale Damon Waldron, VP, Marketing, Protagonist & Babak Rasolzadeh, Director, Data Science, Protagonist Recorded: Dec 14 2017 12 mins
    Learn How AI Insights Help Marketers and Communications Execs Communicate More Effectively

    There’s a lot of talk today about Artificial Intelligence in the marketing world but is it really actionable or just a lot of noise? In this live webinar we dig into a real application of AI that’s being used by the top enterprises, foundations and US government agencies: Narrative Analytics. This approach mines billions of digital data points in online discourse and surfaces beliefs about brands, products, industries or any topic. Protagonist then builds strategies and playbooks around these beliefs so marketers, communications execs and even CEOs can communicate more effectively. In this lively webinar, Damon Waldron, VP of Marketing and Babak Rasolzadeh, noted data scientist and Head of Protagonist’s Data Science team dive into what Narrative Analytics is and how it’s having a profound effect on how organizations engage their audience.

    Join us to learn:
    - How AI brings out deep beliefs from online discourse, including news articles, social media, product reviews
    - Why traditional market research and social media monitoring isn’t enough
    - How organizations use Narrative Analytics to drive their messaging, positioning, content generation and much more
  • How B2C Marketers are Sharpening Their Targeting with Professional Data
    How B2C Marketers are Sharpening Their Targeting with Professional Data Meredith Berninger, Senior Account Director, Data Partnerships at LiveRamp and Orlando Perez, Sr Director, Dun & Bradstreet Recorded: Dec 13 2017 32 mins
    Truth: Your customers’ professional attributes are just as important as their non-professional attributes. Career paths speak to who a person is - to their values and interests. When you know what someone does for a living or the company they work for, you have a better idea of their intentions and life trajectory. But these consumer insights are often forgotten when the marketing campaign is built and executed, which leaves money on the table.

    If you’re a data-driven marketer who is already using Household Income for targeting or a marketing leader who is ready to uplevel your targeting strategy, join LiveRamp and Dun & Bradstreet in a 30-minute webinar where you’ll learn:

    *How to marry personal and professional-level data for precision targeting
    *How professional-level data empowers better brand experience and campaign performance through examples
    *Is Professional-Level data right for your targeting strategy?: 3 Easy Questions
  • Six Steps to Conquer the Robo Advisors
    Six Steps to Conquer the Robo Advisors Doug Randall, CEO and Founder of Protagonist Recorded: Dec 12 2017 28 mins
    How Marketers at Traditional Asset Management Firms Can Win the Narrative Battle... or Lose It

    Robo advisor brands like Betterment and Wealthfront have disrupted the asset management landscape, particularly in certain segments like millennials. In this webinar, Doug Randall, CEO and Founder of Protagonist will illustrate how robo advisors have taken hold in the consumer's mind as well as examine consumer beliefs about investing today. From there, he'll walk through the narrative battle that's being waged between traditional asset management firms and the upstarts, showing the six steps that marketers at traditional firms will have to take if they hope to win.

    In this webinar you'll learn:
    - Six steps to winning any narrative battle
    - Key consumer beliefs around robo advisors
    - How traditional asset managers can leverage narratives to communicate more effectively, from marketing content to PR
  • The Future of Influencer Marketing: From Experimentation to Transformation
    The Future of Influencer Marketing: From Experimentation to Transformation Kirk Crenshaw, CMO of Traackr Recorded: Dec 12 2017 47 mins
    In this webinar, you will learn about:

    - How influencer marketing is impacting global organizations
    - Important insights into the current state and strategic evolution of the influencer marketing practice within leading enterprises
    - Why influencer marketing goes beyond the comms function
    - How to move from tactical campaigns to strategic programs

    These findings come from Influence 2.0 research which focused on leading global brands that engage strategically in influencer marketing. After this webinar, you will understand the critical priorities and opportunities for marketers today in scaling influencer programs.
  • The 3 key ways to improve the customer journey
    The 3 key ways to improve the customer journey Joey Moore, Director of Product Marketing and Greg Moore, Manager for Personalisation and Campaign Strategy of Episerver Recorded: Dec 12 2017 45 mins
    In this webinar, you will learn the value of personalization to businesses. We show you how it can improve your customer's online experience by giving them an individualized journey resulting in improved satisfaction, increase loyalty and ultimately more profit to your business.

    We will walk you through the 3 key ways and show real-life examples for each:

    The importance and convergence of Analytics and Machine Learning
    The three tiers of personalization - Basic, Segmentation, and Behavioural
    How you can implement your personalization strategy by using:

    - Personalized Search Results
    - 1:1 Individualised Email Marketing
    - Content Personalisation
  • Global Content Marketing Trends 2018
    Global Content Marketing Trends 2018 Juliana Pereira, VP of Marketing at Smartling Recorded: Dec 12 2017 44 mins
    Join Juliana Pereira, VP of Marketing at Smartling, for this webinar. She will explore some of the latest trends in global content strategy that you can apply to your business. You will learn:

    - What trends are going to shape global content and localization needs in 2018
    - How to leverage these insights to stay ahead of the competition
    - How to prioritize your content based on your business’ needs
    - How to develop your own future-proof localization strategy

    Juliana will also share some case studies from a range of sectors and give examples of how these organizations improved their global content strategy.
  • How to improve your social media results using your analytics
    How to improve your social media results using your analytics Lilach Bullock - Speaker, Content Marketing and Outreach Specialist Recorded: Dec 12 2017 46 mins
    Research shows that marketers often overlook the importance of measuring your social media ROI. Even more so, they don’t use their analytics to inform their strategy and improve it.

    In this webinar, you’ll learn:

    - Why you need to pay close attention to your analytics
    - Why you always need to measure your success
    - Practical tips for how to measure your social media success
    - How to use analytics to test your ideas and improve your results!
  • 7 personal development actions to avoid becoming a redundant Marketer in 2018
    7 personal development actions to avoid becoming a redundant Marketer in 2018 Imran Farooq, CEO of MMC Learning Recorded: Dec 12 2017 48 mins
    Attend this session to get advice on techniques and pathways for developing your personal goals, mindset and the in-demand digital skills to position yourself as a leading Digital Marketer in 2018.

    - Stop wasting time on learning things that are not going to help you
    - Avoid going through days where you are not getting anything done
    - Take the right actions to become the Marketer employers and clients want to hire

    In this practical webinar, you will learn:

    - Framework for the key digital marketing skills to focus your time and energy on
    - The different pathways and opportunities opening up for future Marketing roles
    - Models to become more productive in your day to day Marketing role
    - Positioning yourself to earn more and get the recognition you deserve
    - A new mix of ingredients that helped successful Marketers hit their dream goals
  • How to develop a customer-centric SEO strategy in 2018
    How to develop a customer-centric SEO strategy in 2018 Mike McDougall, Organic Search Director of Stickyeyes Recorded: Dec 12 2017 48 mins
    Putting your customer at the heart of your SEO and content strategy has never made more sense. We’ll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining:

    - How to use search data to map your strategy to intent
    - User experience and shifting ranking signals
    - Conversational search and the rise of voice
    - The importance of data mark-up to enhance the search experience


    In this practical webinar, we’ll look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through:

    - Technical SEO
    - Maximising opportunities from product and category content
    - Competitor intelligence to benchmark and drive organic gains.
  • Behavioural Email Marketing predictions for 2018
    Behavioural Email Marketing predictions for 2018 Komal Helyer, Marketing Director of Pure 360 Recorded: Dec 12 2017 49 mins
    In this practical webinar, you will learn our predictions on the strategies brands will execute to recover lost revenue and increase sales uplift online, using behavioural email marketing, including:

    - Recovery campaigns - ideal for retail, travel, and eCommerce brands
    - Re-engagement campaigns
    - Email and website personalisation
    - Cross selling and upselling using product recommendations
    - Real time content including social proof, weather maps and dynamic images
  • Digital Marketing Trends 2018: From AI and AMPs to DMPs and PWAs
    Digital Marketing Trends 2018: From AI and AMPs to DMPs and PWAs Dave Chaffey, CEO of Smart Insights Recorded: Dec 12 2017 49 mins
    Join Dave Chaffey of Smart Insights for this webinar where Dave will explore some of the latest innovations in digital marketing technology you can apply in your business. You will learn:

    - Which are emerging technologies on Gartner's Marketing Hype Cycle
    - Which Artificial Intelligence (AI) options are most relevant for marketers
    - Google's recommendations to improve SEO on mobile
    - How to exploit different APIs and tools improve integration and analysis of different data sources

    Dave will explain the practical opportunities of these new techniques and give examples of how these techniques are being applied by the early adopters.
  • Effective B2B influencer relationship marketing
    Effective B2B influencer relationship marketing Dave Chaffey, CEO of Smart Insights Recorded: Dec 7 2017 47 mins
    In this webinar, you will learn practical tips and tools for how B2B organizations can boost awareness and leads using social media to support influencer marketing.

    Dr Dave Chaffey will explain techniques used by B2B organisations including his team at Smart Insights which generates over 5,000 leads each month using inbound marketing. Dave will cover:

    - How to segment and target B2B influencers
    - Tools to use to identify and engage relevant influencers in social media
    - How to build long-term relationships with B2B influencers
    - How to measure the impact of social media for influencer marketing
    - How Smart Insights uses influencer marketing to support content distribution
  • Data-Driven Storytelling for Winning Facebook Conversion
    Data-Driven Storytelling for Winning Facebook Conversion Patrick Costello, Chief Strategy Officer & Co-Founder, Naytev Recorded: Dec 6 2017 44 mins
    It has never been easier reach new audiences thanks to Facebook, but it's harder than ever to drive social engagement. With organic Facebook Page reach at historic lows, it’s increasingly difficult to capture your audience's attention, assuming you're able to reach them in the first place.

    Better targeting and engaging creative can overcome these challenges, and testing your content packaging is the best way to learn what resonates most with your target audience in real time. Break through the noise, and get your message right every time you post.

    In this webinar, Patrick Costello will share Facebook A/B testing insights, common pitfalls, and strategies for translating test results into meaningful business ROI.

    Patrick is the co-founder of Naytev, a social media management and A/B testing platform, and he works with teams of all sizes, including ambitious startups like ClarityMoney, publicly traded incumbents like Travelzoo, and content powerhouses Refinery29, HuffPost, and VICE Media.