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Jaime Punishill, Brendan Walsh, Brian Randall & Karen Dawson - LionbridgeRecorded: May 27 202060 mins
What Marketing During COVID-19 Reminds Us That We Should Already Be Doing
Crises - like the current COVID-19 pandemic -- only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers.
Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now. Join this hour-long panel discussion to get actionable advice, with specific examples, for how to create winning approaches that:
Amp up employee engagement to keep your employees focused, productive, happy, and thriving through this uncertain environment
Create emotional connections with your audiences by engaging your crisis response mode, staying true to your brand, & messaging empathically and authentically to connect your products or services to your buyer’s pain
Harness the digital only customer journey to make data driven decisions, pivot to agile marketing, and complete/optimize your remote buying experience
Jaime Punishill, CMO, Lionbridge
Brendan Walsh, Global Technical Search SME, Lionbridge
Brian Randall, Director NA Strategic Accounts, Lionbridge
Karen Dawson, VP of Brand Marketing, Lionbridge
Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDatiRecorded: May 26 202045 mins
AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today. Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including these three use cases:
- Digital ad revenue optimization using machine learning to identify and recommend high-potential microsegments that will return lift
- Algorithmic and non-heuristic attribution modeling for a non-biased view across channels and campaigns
- Predictive marketing performance forecasting for forward looking visibility to inform strategy and budgetary decisions
Chris Wickson, GM of Events, IntegrateRecorded: May 26 202033 mins
The world of B2B face-to-face events has been hit harder than most by the Covid-19 pandemic. Uncertainty remains around when and how events will return, and the longer-lasting impact.
One thing few people can argue against is that B2B events will be back. They will always play a key, strategic role in any B2B Marketing and Sales strategy.
With that in mind and to coincide with the release of our new Guide entitled “How To Turn Events Into A Measurable, Pipeline-Generating Machine”, join on GM of Events at Integrate, Chris Wickson for this webinar.
Chris will be sharing insights, tactics and takeaways from the Guide that will help B2B Event Marketers prepare for the return of physical events:
-How to prepare a business strategy for your events
-Building the right events mix to hit your objectives
-Converting attendees into event qualified leads, pipeline and revenue
-Measuring and reporting event success
Taylor Wheeler, Director of Digital Sales & MarketingRecorded: May 21 202050 mins
SEO isn't as difficult as you might think. And with dramatic changes in search behavior over the past few months, there is an opportunity for marketer's to ramp up their impact on SEO with some fundamental elements and hints on how to rank higher.
In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through:
• Defining Organic SEO
• Why SEO Matters
• SEO Ingredients
• Updates & Best Practices
• Marketer's Actionables
Jared Sloan, VP of Product Development at Alight AnalyticsRecorded: May 21 202039 mins
Everybody loves omnichannel marketing campaigns. NOBODY likes reporting on them. All those channels, all that data — it’s a nightmare to bring everything together so you can accurately measure performance.
Unless, of course, you’re using consistent, well-structured campaign names. It’s one of the single most important habits for marketing teams that want deeper insight into their performance.
Join Jared Sloan, VP of Product Development at Alight Analytics, for an insightful, practical session. You’ll learn:
-Why consistent campaign names are so important for marketing analytics
-What well-structured campaign names look like and how to create them
-How to ensure your entire team is using consistent naming across all channels
Andrew Meister, Director of Digital Sales & MarketingRecorded: May 14 202034 mins
With internet usage at an all-time high, leveraging Google Ads will assist you in your efforts to regain customers and acquire new ones. We understand it can be difficult to not only know what the customer's journey looks like for your products or services but also to know how to treat each within your paid media campaigns. We’re here to help and ensure you have the tools and knowledge needed to make the right decisions.
In this 45 minute webinar, Director of Digital Sales & Marketing, Andrew Meister, will share insights on:
• Paid Media: Understanding Intent
• Google Ads Funnel
• Low, Medium & High Intent Tactics
• Paid Success Formula
• Landing Page Optimizations
Juan Rojas, Digital Marketing & Sales Consultant, V Digital ServicesRecorded: May 6 202046 mins
Learn about 3 effective platforms to leverage when communicating with consumers during COVID-19. During these challenging times, it is key to keep your consumers informed on the state of your operations. We understand it can be difficult to determine which channels have the most impact. We’re here to help and ensure you have the tools and knowledge needed to make the right decisions for your consumers and your business.
In this 45 minute webinar, Digital Marketing & Sales Consultant, Juan Rojas, will cover the most effective ways to benefit from:
• Google My Business
• Chat AI
• Email Marketing
Emma Pearce @SaaStock, Colleen Leary @Alert Logic, Kimberley Clarke @KCI Management, Chris Wickson @IntegrateRecorded: Apr 24 202069 mins
The global coronavirus situation is causing shock waves for events, tradeshows and in turn, demand, in Q2 and beyond.
The uncertainty and sudden cancellations, postponements and virtualization of events are raising concerns across the entire industry.
Join Integrate on April 24th for a roundtable webinar on the impact the coronavirus is having and how Exhibitors and Organizers can respond to recent developments.
Featuring insights and input from Emma Pearce, VP, Product & Strategy of SaaStock, Colleen Leary, Senior Marketing Events Manager at Alert Logic, Kimberley Clarke, Chief Strategy Officer of an Event Management Agency, KCI Management, and Chris Wickson, GM of Integrate Events, join us as we discuss:
-How to manage the coming weeks and months amidst the changing events dynamic.
-How to restart your events strategy to get the best results in 2020 and beyond.
Mike Braund, Global Director of Marketing Operations @Tableau & Scott Vaughan Scott Vaughan, Chief Growth Officer @IntegrateRecorded: Apr 23 202045 mins
Join Mike Braund, Global Director of Marketing Operations, to hear what the Tableau marketing and ops teams are doing to overhaul and evolve their tech infrastructure, data models, program approach (and more) to meet these changing requirements. Scott Vaughan, Chief Growth Officer of Integrate, will provide perspective on the changing marketing tech landscape and the ramifications for B2B teams. These real-world marketing leaders will tackle critical topics in this new era of “journeys” and “orchestration”, including how to:
-Navigate the buyer and market changes holding many B2B marketing and revenue teams back
-Evolve from managing marketing and sales funnels to power buyer and customer journeys
-Shift from a marketing automation to an orchestration strategy and mindset
-Efficiently deal with tech debt and dirty data during this important transition
-Get on the right path to manage expectations and deliver against ever-increasing growth numbers
Santiago Dominguez, ABM Campaign Manager, GoCardless and Calum Smith, Account Executive, GoCardlessRecorded: Apr 23 202052 mins
Are you tasked to "do ABM" in 2020? Are you wondering how your specific role and responsibilities will shift as your organisation implements and scales their Account-Based strategy? Well then Listen Up, This Is How You ABM.
Join us for this webinar as B2B sales and marketing peers from GoCardless share their trials, tribulations, tips, tricks, successes and most importantly how ABM has impacted their role.
They will share their experiences and how their lessons learned can be applied to specific roles within the organisation. Think of it as short stories, ABM style!
The key limitation to your marketing career success is how well you have planned your future and what you are doing right now to invest in yourself.
After this webinar you'll be able to;
• Map out your personal short-term and long-term goals.
• Position yourself to make it easier to get a job in digital marketing.
• Identify the 3 things that are stopping you from progressing.
• Understand the different paths you can take to reach your goals.
• Analyze yourself against the 25 top digital marketing skills.
“Where are our best leads coming from? How can we get more of them?”
Those are great questions. Unfortunately, too many marketing teams struggle for answers because they can’t get the necessary data, from all their marketing channels, in time. They need a better way to rapidly report on the ROI of their marketing campaigns, so they can adjust their current spend and plan and justify future spend.
Alight Analytics has created a solution that puts the insight you need directly in your hands. Join Josh Shirley, Alight’s VP of Sales, for a guided tour of the solution, and you’ll see how it …
- Effortlessly brings together all the data necessary for lead gen analytics
- Connects leads to the marketing activity that produced them
- Visualizes the results with a suite of dashboards designed especially for lead gen
Jonathan Kay, Founder, Apptopia; Matthew Kaplan, Content Marketing Manager, InMobiRecorded: Apr 20 202048 mins
We recently sat down with Jonathan Kay, the Founder of Apptopia, for a wide-ranging conversation on all things mobile apps and mobile marketing. Listen in to the 48-minute conversation today!
Here’s a small sampling of what this conversation covered:
- How different apps can use subscription services and rewards.
- Why every company, no matter their business model, should have an app.
- The importance of testing, and the benefits of mobile for testing and gathering data.
- Importance of transparency and the user experience with your ad creatives.
- How to avoid device limitations and how to make sure your app is not uninstalled.
- How privacy initiatives will and won't impact advertising.
- App monetization today: What app publishers need to understand about friction.
Apptopia is a mobile data company that provides insights and intelligence on the mobile app industry by accurately estimating downloads, revenues, and active users for every mobile app in every country. They also provide deep SDK analysis and recognition. Their actionable app store data is designed to help publishers, investors and advertisers across the world make more informed decisions.
Jim Sterne - Founder of Marketing Analytics Summit, Erica Seidel - CEO The Connective Good & Linh Ho - CMO at conDatiRecorded: Apr 14 202064 mins
Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner).
With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging while continuing to drive demand opportunities? What are the new marketing priorities and strategies?
Join our panel of martech leaders to hear about the latest in data technology, marketing roles and governance. They’ll share important insights on the opportunities that 2020 can still provide, as you try to manage your results, data integrity and martech organization needs.
Attend this webinar and learn how to:
- Bridge the data talent gap in your company to acquire must-have skills
- Enhance your data governance processes to comply with new regulations
- Use AI and advanced analytics to optimize your marketing spend to drive maximum results
Matt Hertig, CEO and Co-founder, Alight AnalyticsRecorded: Apr 8 202045 mins
When most marketers plan a campaign, they’re trying to answer the same basic questions: Who should we target? Where should we spend our budget? When should the campaign start and stop?
But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking better questions.
In this session with Alight Analytics CEO Matt Hertig, you’ll learn …
-Why it’s so difficult to use data to guide campaigns
-How to shift from “who” to “how” questions in your marketing strategy
-How to get the data necessary for increased marketing performance
Scott Vaughan, Kerry Cunningham (Sr. Research Dir.) & Mike Riding (Dir. Digital Marketing)Recorded: Mar 30 202047 mins
We’re at an inflection point in B2B marketing. The first-generation approach to “Modern Marketing”––powered by digital lead gen, inbound, content-driven and database marketing––is running out of steam as executive and customer expectations rise.
B2B teams are turning to Marketing Orchestration to fuel today’s more-complex revenue generation requirements. This evolved approach offers CMOs, MOPs and digital demand leaders a unique opportunity to orchestrate data, systems, programs and experiences, while adding new levels of intelligence and activation.
In this 45-minute webinar hosted by Integrate and featuring Kerry Cunningham Sr., Research Director at Sirius Decisions and Mike Riding, Director, Digital Marketing at Workfront, you’ll gain a fresh perspective on how you and your revenue generation team can deliver new levels of business outcomes, including how to:
-Advance from first-generation marketing automation to orchestration
Intelligently engage buying committees at target accounts and create buyer’s journeys
-Streamline and integrate your demand effort with your existing systems, data and processes
-Increase data quality to fuel programs, performance and sales and marketing productivity
-Deliver business outcomes via pipeline and revenue generation
Laura Patterson, President VisionEdge Marketing Moderated by Shawn Elledge, Founder of Lead Generation InstituteRecorded: Mar 26 202049 mins
For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth.
During this program, Laura Patterson, author of the new Fast-Track Your Business and thought leader on using data-derived insights, operational excellence, and performance management to accelerate growth will cover:
• Making customer-centric more than a buzzword
• Using upstream Marketing to drive growth
• Applying a framework to accelerate traction in the market
Kelly McKeown, VP Revenue Marketing (conDati) & Iris Lieuw, VP Data Science (conDati)Recorded: Mar 18 202026 mins
“In its broadest definition, campaign tracking refers to a method of identifying how users discover your site.” – Google
The most common way to accomplish this is through the use of UTM parameters. Simple pieces of code that get attached to the end of a web URL. The UTM data is collected and analyzed within analytics tools, like Google Analytics, to help marketers understand what is working and what is not working.
While the concept is straight forward, there are a few ‘gotchas’ that trip marketers up, resulting in messy campaign reporting. Missing or mismatched UTM tags are common and break that precious link between a campaign interaction such as clicking on an ad, to outcomes like form fills or revenue.
Join conDati’s VP of Revenue Marketing, Kelly McKeown and VP of Data Science, Iris Lieuw as they talk about campaign tracking, specifically UTM tagging and how important it is to get it right, and how to monitor, maintain and fix UTM tags.
Sam O'Brien, Senior Website Optimisation & UX Manager and Sunny Dhami, Senior Director of Product Marketing, RingCentralRecorded: Mar 12 202058 mins
Are you tasked to "do ABM" in 2020? Are you wondering how your specific role and responsibilities will shift as your organisation implements and scales their Account-Based strategy? Well then Listen Up: This Is How You ABM.
Join the conversation with Sam O'Brien and Sunny Dhami (Ring Central's Senior UX Manager and Senior Director of Product Marketing, respectively) as they discuss:
- The trials, tribulations, and challenges they have overcome while implementing a successful ABM strategy
- Tips and tricks to help streamline the ABM journey
- How ABM has impacted their role and successes encountered along the way
Sam and Sunny will share their experiences and how their lessons learned can be applied to specific roles within the organisation.
Toni Schmelzle from SAP Concur, Marina Lemas from Gigamon, Kristy Murphy from Verizon, Frannie Danzinger from IntegrateMay 29 20204:15 pmUTC31 mins
Today Marketing teams are under pressure to achieve ever-increasing lead targets which often end up in quality taking second place to quantity.
The result: pipelines filled with low quality leads, disappointing conversation rates and un-productive friction between marketing and sales.
Join leading marketers Toni Schmelzle, Senior Marketing Manager at SAP Concur, Marina Lemas, Integrated Demand Marketer at Gigamon, Kristy Murphy, Senior Marketing Manager, Demand Generation at Verizon along with Frannie Danzinger, VP Sales at Integrate as they discuss:
-How to navigate the pressure to meet lead targets without sacrificing quality
-What makes a Good and Bad Lead in 2020
-Strategies to eliminate Bad Leads
-What it all means for Marketing & Sales alignment
Bad leads damage more than just revenue. They diminish organizational trust and weaken down funnel programs before they even begin.
Ashley Fletcher, VP Marketing at Adthena - hosted by Lewis Dormer, Digital Marketing Executive at Smart InsightsJun 3 202011:00 amUTC60 mins
In times of constant change, understanding where and how to adjust your digital strategy can feel overwhelming. Decisions made without data could jeopardise your ROI, and your marketing tactics are being monitored closely by the C-Suite who are seeking immediate results and stability.
In this session, we're joined by Adthena's Marketing VP, Ashley Fletcher, who will walk you through how a selection of UK C-Suite members are playing out winning formulas across Retail, Energy, Education, Finance, Gaming, Telco, Technology and Healthcare. Find out how key brands are using Paid Search as the guiding light in a volatile market.
Who should listen in?
- If you’re responsible for managing digital marketing in the UK and Google Ads is part of your channel mix, this session is for you!
- Agencies who are responsible for managing Google Ads for brands.
What you’ll learn:
- How to present your strategy to C-Suite stakeholders with data
- How to get ‘out of the weeds’ of campaign metrics and deliver a clear strategic narrative
- How leading UK brands are guiding their C-Suites using Paid Search
- How verticals in the UK are adapting to change using Paid Search
Who is Adthena?
Adthena is the world’s most advanced intelligence platform for paid search advertising, using AI technology and machine learning models to give customers a clear view of the market shifts and all the moves their rivals make across the search landscape. This means they can make informed, strategic decisions and ensure success, supported by a team of world-class industry consultants.
Ken Gardner, CEO and Founder - conDatiJun 3 20206:00 pmUTC30 mins
The past few months have been wild and scary for most businesses. The speed and force of the shutdown being way outside anyone’s experience. But some companies have snapped back quickly from the shock. So, what are these companies doing differently?
Join conDati’s CEO Ken Gardner as he shares what he is seeing across conDati's customers and the playbook that has emerged that is setting these companies up to greatly benefit as the economy rebounds.
• Which paid marketing campaigns to focus on
• Marketing channels that are performing
• Whether sales promotions are a key strategy
• Where you should be investing budget
Tenessa Lochner, Snr. Manager, ABM Education & Training, Demandbase & Jay Tuel VP Sales Development, DemandbaseJun 4 20209:00 amUTC55 mins
Learn how to transform your sales organisation from a reactive, lead-based model into a proactive, engagement savvy, Account-Based model.
Discover how to leverage data insights and internal partnerships to prioritise and personalise your outreach for pipeline generating engagement with your target accounts. Watch the webinar so that you and your sales team can understand:
- The state of ABM for Sales
- Why intent + engagement is the new lead
- The anatomy of a target account
- How to leverage marketing insights and intent data
- Best practices for operationalising ABM for Sales at scale
Taylor Wheeler, Director of Digital Sales and Marketing & Melissa Sheehan, Director of Product StrategyJun 4 20205:00 pmUTC45 mins
Marketing for cannabis companies can be confusing and challenging but when done correctly, has the potential to be very fruitful. With the cannabis industry marked as essential, the time for increasing your market reach is now.
In this 45 minute webinar, V Digital Service's Director of Digital Sales & Marketing, Taylor Wheeler, and AdCellerant's Director of Product Strategy, Melissa Sheehan, will walk you through:
• How to reach the right customers
• How to track the success of your campaign
• What tools are available for you today including
- Organic and Local SEO
- Social Media
- Print Media
- Programmatic & Device-based targeting
Science plays a pivotal role in modern society and the key way in which science is disseminated is through scholarly publishing. In this webinar, Mathias Astell (Chief Marketing Officer, Hindawi) will walk you through the ways in which a leading open access scholarly publisher uses customer and market data to develop a clear understanding of the trends and requirements in science communities around the world and uses this understanding to serve them with relevant, meaningful and impactful marketing. Through this webinar, attendees will gain an understanding of:
- The makeup of the science publishing market, including the actors, levers, risks and opportunities for a marketer
- The data required in effectively understanding this market
- How these behavioural, market and community data are practically utilised to engage this market
Science publishing is a fascinating, multi-billion dollar industry that is often somewhat obscure to those not in science or publishing – this webinar offers the chance to find out more about this industry and the interesting challenges and opportunities faced by marketers working in this space and the data they use to tackle them.
Verrion Wright, Director of Marketing, ContentlyJun 17 20207:00 pmUTC45 mins
SEO is a critical component of content marketing – bridging the gap between consumers and content. Unfortunately, it’s a key component missing from many marketers’ skillset. Google is the gatekeeper between you and your most valuable audience - the people searching for answers to the big questions and challenges related to your brand. In many ways, it’s the most powerful distribution channel at your disposal. Yet many marketers struggle to integrate SEO into their content strategy, and underestimate SEO’s intrinsic value to standing out in a competitive digital arena.
A strong SEO strategy can transform your content marketing program, delivering compounding returns over time. In this webinar, Verrion Wright, Director of Marketing at Contently, will reveal how to create high quality content that Google loves, increases traffic, leads and revenue.
- Key trends that are making SEO the smartest investment for any marketing team
- How to build your prospect pipeline and identify growth opportunities
- 4 strategies that are sure to grow your SEO traffic
Frank Cowell, CEO, DigitopiaJun 17 20209:00 pmUTC45 mins
COVID-19 was a wake-up call for most businesses. If technology wasn’t powering your buyer experience before, now going digital is the only option. As a business leader, do you know what tech you can and should be using? Not sure how much time and effort you should dedicate to advancing your company’s data capabilities?
Frank Cowell, CEO of Digitopia, will break it down in simple terms so you can quickly adapt to the changing landscape, and most importantly….empower growth in your business!
In this talk you’ll learn:
- How to build a data-driven, revenue-centric marketing strategy
- How to define each stage of your buyer’s journey (and nurture them through the sales pipeline)
- What outcomes your buyers expect from your brand at each stage
- How to identify the right platform to create alignment across Marketing, Sales and Service
Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a digital strategy and execution agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing, and he recently released his latest book, Building Your Digital Utopia, on Amazon.