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  • Trailblazing Women Changing the Face of Cannabis: Community & Events
    Trailblazing Women Changing the Face of Cannabis: Community & Events
    Denise Biderman: Mary's List, Solonje Burnett: Humble Bloom, Sasha Perelman: Revolver Productions, Ashley Kingsley: Ellementa Recorded: Apr 24 2019 55 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Solonje Burnett, Sasha Perelman & Ashley Kingsley as they discuss community & the importance of creating events of impact.

    Solonje Burnett is a cannavist & Co-Founder of Humble Bloom. As a culture consultant, she creates innovative workplace conferences, designs & implements D&I plans & forges agency partnerships. Her clients include Databricks, Working Mother Media, BetterCloud, & Koya Leadership Partners. Solonje produces events & festivals for conscious companies, hosts nightlife parties & programs music at membership clubs. She has worked with Afropunk, Summit Series, Le Bain at the Standard Hotel, Transgender Legal Defense & Education Fund & Soho House, among others.

    Sasha Perelman is the CEO of Revolver Productions. With 17+ years of global brand event curation, her portfolio includes Yves Saint Laurent, Giorgio Armani, 23&Me, & Lenscrafters. Sasha’s event 'Immersion' was featured in Rolling Stone as the “Best Pot Party in California.” In 2017, Revolver worked with the Grammy Award Winning Artist & Activist Common’s Non-Profit, Imagine Justice, for the Hope & Redemption Tour - a 30,000 person concert in Sacramento, & two prison shows raising awareness around mass incarceration. In 2018, Revolver Productions, partnered with MARY Magazine to launched Mary Talks - discussions around cannabis as a wellness & lifestyle tool.

    Ashley Kingsley is the Co-Founder of Ellementa. She is a strategic, multidisciplinary marketing executive who partners with CEOs & entrepreneurs - multi-million dollar brands and start-ups alike - to grow companies, brands, & profits. Noted as 'Top 50 People to Watch in Social Media' by Arrea Agency in 2017, she built & launched Daily Deals for Moms that expanded into 27 markets before it sold. She has been featured in the Wall Street Journal, Fox, CNN, CNBC, MSNBC, Mashable for Daily Deals for Mom, HERB, Techcrunch, Women's Day Magazine, Westword, & Fox31.
  • Secrets of Fintech Startup Success: A Formula for Disruption
    Secrets of Fintech Startup Success: A Formula for Disruption
    Yodlee Recorded: Apr 24 2019 60 mins
    Every founder starts with a big idea, but only 1 out of 10 see their idea succeed. So what’s the difference between the fintech startups that get off the ground and those that don’t make it out of the gate? What are the secrets of the startups that disrupt entire industries? This is your chance to find out how founders and VCs look at creating successful startups first-hand.

    Our panel of industry experts will cover a range of topics, from getting started building your team, to the importance of finding an impactful mentor, and more. They’ll also answer questions from future startup founders in a Q&A. It’s everything you need to travel the path from big idea to successful startup.

    Register for the webinar to discover:

    • What successful fintech startups have in common
    • The differences between being a solopreneur vs. being a co-founder
    • Tips for finding and growing your dream team
    • How to go from killer idea to disruptive startup


    Speakers:

    • Evan Schuman, Moderator, VB
    • Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee
    • Pierre Wolff, SVP Business Development, InCountry
    • Ken Kruszka, CEO, SnapCheck
    • Kathleen Utecht, Managing Partner, Core Innovation Capital
  • Trailblazing Women Changing the Face of Cannabis: PR, Advertising & Media
    Trailblazing Women Changing the Face of Cannabis: PR, Advertising & Media
    Denise Biderman (Mary's List), Mary Pryor (Cannaclusive), Cynthia Salarizadeh (AxisWire) Recorded: Apr 24 2019 44 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Mary Pryor and Cynthia Salarizadeh as they discuss the world of cannabis marketing, their own career transitions, and the future of cannabis advertising and media.

    Mary Pryor is the Co-Founder and CEO of Cannaclusive. She is a passionate and vocal media expert currently based in Los Angeles and New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today, Mary is a powerful and accomplished Digital and Marketing Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, CBS News, Ebony Magazine, The Rolling Stones, VaynerMedia, Mindshare, McGarryBowen, McCann, SheKnows, and MusicWorld.

    Cynthia Salarizadeh is the Founder of AxisWire, as well as the Founder of House of Saka, which houses the world’s first cannabis infused still and sparkling rosé out of Napa Valley. In addition, Cynthia is the Co-founder of Green Market Media, most recognized for its cannabis finance news publication, Green Market Report, as well as Co-founder of Industry Power Women. As an entrepreneur, Cynthia has either founded or co-founded multiple companies that have successfully exited through acquisition within the cannabis industry. In 2018, Cynthia was nominated as Entrepreneur of the Year and CEO of the Year by Cashinbis; she was named by High Times as one of the 100 Women in High Places, and she was featured by Dope Magazine as one of the “Outstanding Women in Cannabis."
  • Trailblazing Women Changing the Face of Cannabis: Start-ups & Entrepreneurship
    Trailblazing Women Changing the Face of Cannabis: Start-ups & Entrepreneurship
    Denise Biderman (Mary's List), Lisa Snyder (Tokeativity), Adelia Carrillo (Direct Cannabis Network) Recorded: Apr 24 2019 50 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Adelia Carrillo and Lisa Snyder as they discuss start-up life, career transitions and being entrepreneurs.

    Adelia Carrillo - Founder & CEO of Direct Cannabis Network. DCN is the leading digital B2B news network covering the latest tech, entrepreneurs and innovative companies in the cannabis industry. With her roots in the corporate and consumer electronics industry, her passion for technology, startups and innovation has been a key strength in her transition into the cannabis space. Becoming a voice for the upcoming startups, uniting the cannabis business community, Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis entrepreneurship.

    Lisa Snyder - Founder & CEO of Tokeativity, The Global Cannabis Community for Women. Lisa is a cannabis and women’s rights activist, a web developer and online strategist. She has designed and launched over three hundred websites and digital campaigns, including ecommerce & membership platforms, and has extensive background in Google SEO leading back to 2004. Her work has been recognized in Forbes, Rolling Stone, The Guardian, MJ Lifestyle, Travel Portland, CannabisTours.com, Dope Magazine, Civilized, Willamette Week and Time Out New York among others.
  • Crawler Automation - Selenium vs. Puppeteer (UK time)
    Crawler Automation - Selenium vs. Puppeteer (UK time)
    Rachel Holander, Roi Paz Recorded: Apr 24 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Crawler Automation - Selenium vs. Puppeteer (USA time)
    Crawler Automation - Selenium vs. Puppeteer (USA time)
    Rachel Holander, Roi Paz Recorded: Apr 23 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Business Strategy and Growth - Business Membership Demo - Smart Insights
    Business Strategy and Growth - Business Membership Demo - Smart Insights
    Jess Towns and Jake Helliwell of Smart Insights Recorded: Apr 23 2019 30 mins
    Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy.

    From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan, Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

    In this demo, you will get a chance to see:

    - How you can apply the RACE planning framework across your marketing with integrated communications.

    - How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements.

    - A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics.

    - The range of e-learning available to you, including our accredited RACE digital marketing strategy course.

    - How to use Quick Wins to supplement e-learning through a shorter, practical module.

    - Business Membership team dashboard to track and evaluate membership use.
  • Accelerate Sales Growth by Streamlining Customer Experiences
    Accelerate Sales Growth by Streamlining Customer Experiences
    DocuSign Recorded: Apr 10 2019 61 mins
    Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.

    Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.

    To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!


    Register here for free.


    Webinar attendees will learn:

    * How to deliver success across the entire customer lifecycle from lead to retention
    * How to configure, price, and quote complex deals, fast and efficiently
    * How to accelerate business by closing deals with instant sign-offs on agreements
    * How customer-focused organizations win business with personalized experiences


    Speakers:

    * Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
    * Dave Simon, Vice President, Small Business Sales, DocuSign

    Sponsored by DocuSign
  • What you need to know about Device Fingerprints
    What you need to know about Device Fingerprints
    Rachel Holander, Roi Paz Recorded: Apr 10 2019 26 mins
    Learn about different types of device fingerprints and how to manipulate them to ensure you never get blocked when crawling websites.

    - Introduction to device fingerprinting:
    - Headers
    - Plugins and fonts
    - Zombie and sync cookies
    - Canvas and WebGL
    - WebRTC
    - Web Audio API
    - Manipulating and disabling device fingerprinting
    - Preventing IP leaks
    - Rotating headers
    - Real-time debugging
  • Agency growth and management - Business Membership Demo - Smart Insights
    Agency growth and management - Business Membership Demo - Smart Insights
    Jessica Towns, Inbound Sales Coordinator and Jake Helliwell, Business Development Executive of Smart Insights Recorded: Mar 27 2019 31 mins
    With a Smart Insights Agency Business Membership you can improve the digital marketing services your agency offers and grow your business. You will have full access to our specialist agency resources to review how you win, deliver and retain clients with ready-to-use templates and reports available for rebranding.

    Take a look at Business Membership and find out how we can help you achieve your key responsibilities for effective agency growth and management including:

    *Pitching and winning new client projects
    *Retaining existing clients and growth account techniques
    *Delivering successful campaigns that show a high ROI for clients
    *Developing marketing skills of team members
    *Creating strategy, vision, budgeting and planning
    *Building the agency brand including reputation management and thought-leadership

    Join the Smart Insights team for an exclusive look around our Business Membership platform and services. We will show how you can improve your agency marketing strategy by using and implementing a range of our step-by-step guides, templates, revenue calculators, pitching documents and reports.

    We will also take you inside our comprehensive e-learning platform, Quick Wins micro e-learning, and show you how you can plan, manage and optimize your organization’s goals to help create an integrated marketing strategy that is successful to your and your clients’ needs.
  • Insights That Drive Revenue: How to Transform Your Marketing Analytics
    Insights That Drive Revenue: How to Transform Your Marketing Analytics
    Andrew Richardson, Elite SEM & Matt Hertig, Alight Analytics Recorded: Feb 20 2019 60 mins
    Ready to build a marketing analytics practice that delivers powerful insights and lightning-fast reporting — and ultimately boosts your revenue?

    In this webinar, you’ll hear from Elite SEM’s Andrew Richardson how Elite, one of the nation’s largest digital agencies, has streamlined and evolved its analytics — and how that’s allowed them to achieve even greater results for its clients.

    And you’ll discover a proven framework for advancing your own marketing analytics practice, courtesy of Alight Analytics’ Matt Hertig.
  • How AI and machine learning are supercharging cybersecurity
    How AI and machine learning are supercharging cybersecurity
    VentureBeat Recorded: Feb 19 2019 60 mins
    Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern.

    Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down.

    To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:

    * How AI is defeating and preventing cyberattacks
    * When AI analytics need to be deployed and for what reason
    * How to build AI-powered tools that can assure consumers their data is secure
    * Real-world AI applications and what they mean for cybersecurity

    Speakers:

    * Fernando Maymi, Cybersecurity Researcher & Consultant, Moderator
    * Jim Ducharme, VP, Identity Products, RSA.
    * Eduardo Delgado, AVP, ORM, Cybersecurity, TD
  • How To Measure The Performance Of Your Content And Track ROI
    How To Measure The Performance Of Your Content And Track ROI
    Georgi Mirazchiev, Digital Marketing Specialist Recorded: Jan 30 2019 37 mins
    Learn a framework for calculating content ROI

    In this practical webinar, you will learn:

    * How to ask the right questions of your data
    * A framework for calculating content ROI
    * How to use actionable insights to adapt and improve your content
    * Content marketing trends for 2020
  • Best Practice To Take Your Digital Content And Brand Global
    Best Practice To Take Your Digital Content And Brand Global
    Annette Obermeier, Director of Global Marketing Recorded: Jan 30 2019 40 mins
    Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.

    In this practical webinar, we’ll look at:

    * Enhancing the impact of your content strategy in new markets
    * Improving the quality of website and mobile copy used for international audiences
    * Executing more personalized and scalable localization efforts
  • The Evolution of Digital Transformation
    The Evolution of Digital Transformation
    Chris Purcell, Product Marketing Manager Recorded: Jan 30 2019 46 mins
    Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.

    In this practical webinar, you will learn how to:

    * Play Offence, not Defence against disruption
    * Improve Customer Experience​
    * Grow the Business
    * Create a Single View of the Customer​
  • Smart Insights Business Membership Demo
    Smart Insights Business Membership Demo
    Jess Towns and Jake Helliwell of Smart Insights Recorded: Jan 30 2019 29 mins
    Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy. From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.

    In this demo, you will get a chance to see:

    - How you can apply the RACE planning framework across your marketing with integrated communications
    - How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements
    - A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics
    - The range of e-learning available to you, including our accredited RACE digital marketing strategy course.
    - How to use Quick Wins to supplement e-learning through a shorter, practical module.
    - Business Membership team dashboard to track and evaluate membership use
  • Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
    Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
    Mike McDougall, Organic Search Director, Stickyeyes Recorded: Jan 30 2019 47 mins
    Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

    In this practical webinar, we’ll look at:

    * Revisiting your agency relationships
    * Reviewing your use of targeting and data
    * Considering the most effective way to report on success
  • Email marketing predictions that matter!
    Email marketing predictions that matter!
    Komal Helyer, Marketing Director Recorded: Jan 30 2019 45 mins
    What will be the tech advancements of 2019? And what will have the biggest impact on your email marketing strategy?

    We look beyond the smoke and mirrors to bring you the top strategies and tactics that savvy marketers should be focused on this year.
  • Media Predictions 2019
    Media Predictions 2019
    Claudia Gelbe, Domain Expert Media und Thomas Deneke, Client Development Lead, Kantar Millward Brown Recorded: Jan 17 2019 47 mins
    Kantar hat die wichtigsten globalen Medientrends für das Jahr 2019 analysiert: Fortschritte bei Augmented Reality, eine veränderte Darstellung von Geschlechtern in der Werbung und der Einsatz vertikaler Videos werden die Medienlandschaft für Marken, Agenturen und Medienplattformen im Jahr 2019 prägen und verändern.
    Unsere Experten haben einen Bericht mit 12 Schlüsselthemen für das Marketing 2019 veröffentlicht. In diesem Webinar, erfahren Sie noch einmal mehr zu den Predictions und Trends 2019.
  • Reimagining the Contact Center with Bots & AI
    Reimagining the Contact Center with Bots & AI
    Abinash Tripathy, Co-founder, Helpshift Recorded: Dec 13 2018 62 mins
    Bots, artificial intelligence, and messaging — cost-effective, easy-to-implement automation technology —- is gaining a major foothold in customer service organizations, and the impact is palpable. Contact centers are on track to shrink by 50 percent in the next three years as routine tasks are taken over by faster, efficiency-saving bots that can triage requests, boost customer satisfaction, and offer an 8.6 percent increase in profit margin per customer.

    These technologies are also making it easy to tap into the gig economy, which is producing a growing supply of tech-savvy labor for companies that also saves costs. For workers, it means flexible arrangements with low barriers to entry, plus more satisfying employment, now that the grunt work has been eliminated by automation.

    AI and automation is set to level up the workforce, the economy, and your bottom line. For a closer look at the long-term implications of automation, how to invest in the brave new world of work, and more, don’t miss this VB Live event!

    Attend this webinar and learn:

    * The workforce implications of customer service bots
    * How bots and employees can work side-by-side
    * What smart companies are doing to lay the groundwork
    * Future of work - what does it look like?

    Speakers:

    * Abinash Tripathy, Co-founder, Helpshift
    * Peter Ryan, Principal Analyst, Ryan Strategic Advisory
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Dilan Yuksel Moderator, VentureBeat

    Sponsored by Helpshift
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Mark Coffey, SVP of Strategic Partnerships, GasBuddy Recorded: Dec 12 2018 57 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Evan Jones, CMO, Fender
    * Mark Coffey, SVP of Strategic Partnerships, GasBuddy
    * Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
    * Shannon Ryan, Head of Marketing, CI&T
    * Dilan Yuksel, VentureBeat

    Sponsored by Cvent
  • How smart companies use voice and bots to get and keep more customers
    How smart companies use voice and bots to get and keep more customers
    Bharath Kadaba, Chief Innovation Officer, Intuit Recorded: Dec 11 2018 60 mins
    The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.

    AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.

    To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How bots and voice are uniquely positioned to help customers make purchasing decisions
    * How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
    * The best ways to leverage voice and bots to optimize the customer experience
    * What's next for voice and bots

    Speakers:

    * Bharath Kadaba, Chief Innovation Officer, Intuit
    * Ryan Lester, Director, Customer Engagement Technologies, LogMein
    * Matthias Keller, Chief Scientist & SVP Technology, Kayak
    * Russ Tar, VP EMEA, Artificial Solutions
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Bold360 by LogMeIn
  • Consumers trust influencers more than they trust you
    Consumers trust influencers more than they trust you
    Amanda Brown, Senior Manager Digital Marketing, TGI Fridays Recorded: Dec 5 2018 61 mins
    They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

    In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

    What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

    Register now for free!

    Attend this webinar and learn:
    * How influencers and customers drive brand reputation and how they differ.
    * The relationship between PR tactics and community voice
    * Real-world tactics used by brands to overcome PR nightmares
    * How to create an influencer marketing plan that retains authenticity and believability
    * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

    Speakers:
    * Mae Karwowski, Founder and CEO, Obviously
    * Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
    * Taimoor Dar, Head of Community, Yummly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Obviously
  • How esports can combine old and new monetization models to reach new heights
    How esports can combine old and new monetization models to reach new heights
    Dean Takahashi, Lead Writer, GamesBeat Recorded: Dec 4 2018 60 mins
    Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.

    There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.

    So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.

    In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.

    Register now to join us for free.

    Attend this webinar and learn:
    * How the current esports model stacks up against traditional sports, and where the money is coming from now
    * The new technologies that will change the existing business model
    * The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line

    Speakers
    * Jonathan Singer, Industry Strategist, Akamai
    * Robb Chiarini, Director esports, NCSA at Ubisoft
    * Dean Takahashi, Lead Writer, Gamesbeat
    * Kent Wakeford, Co-founder and COO, Gen.G

    Sponsored by Akamai
  • How to rank for head terms with Hub and Spoke content
    How to rank for head terms with Hub and Spoke content
    Tom Smith, Senior Search Lead, Zazzle Media Recorded: Nov 21 2018 40 mins
    The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms.

    Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Ready-to-Use Marketing Dashboard Templates For Tableau
    Ready-to-Use Marketing Dashboard Templates For Tableau
    Matt Hertig, CEO, Alight Analytics May 16 2019 4:00 pm UTC 60 mins
    Get a guided tour of Alight’s new Tableau dashboard templates, powered by ChannelMix, the world’s most powerful data engine for marketing. These turnkey templates give marketers unmatched insight into campaign and channel performance.

    In this webinar, you'll learn:

    > Why data connectors aren't enough for real-world marketers
    > How to unleash the full power of Tableau for visual analytics
    > How ChannelMix's OneView technology has changed the analytics game for marketers
  • [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    Cannabis Marketing Experts Jun 5 2019 3:00 pm UTC 55 mins
    As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Jun 12 2019 5:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Aug 13 2019 5:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat
    *Jake Reni, Head of Adobe Sales Academy, Adobe

    More speakers coming soon!