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  • AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale
    AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale Damon Waldron, VP, Marketing, Protagonist & Babak Rasolzadeh, Director, Data Science, Protagonist Recorded: Dec 14 2017 12 mins
    Learn How AI Insights Help Marketers and Communications Execs Communicate More Effectively

    There’s a lot of talk today about Artificial Intelligence in the marketing world but is it really actionable or just a lot of noise? In this live webinar we dig into a real application of AI that’s being used by the top enterprises, foundations and US government agencies: Narrative Analytics. This approach mines billions of digital data points in online discourse and surfaces beliefs about brands, products, industries or any topic. Protagonist then builds strategies and playbooks around these beliefs so marketers, communications execs and even CEOs can communicate more effectively. In this lively webinar, Damon Waldron, VP of Marketing and Babak Rasolzadeh, noted data scientist and Head of Protagonist’s Data Science team dive into what Narrative Analytics is and how it’s having a profound effect on how organizations engage their audience.

    Join us to learn:
    - How AI brings out deep beliefs from online discourse, including news articles, social media, product reviews
    - Why traditional market research and social media monitoring isn’t enough
    - How organizations use Narrative Analytics to drive their messaging, positioning, content generation and much more
  • How B2C Marketers are Sharpening Their Targeting with Professional Data
    How B2C Marketers are Sharpening Their Targeting with Professional Data Meredith Berninger, Senior Account Director, Data Partnerships at LiveRamp and Orlando Perez, Sr Director, Dun & Bradstreet Recorded: Dec 13 2017 33 mins
    Truth: Your customers’ professional attributes are just as important as their non-professional attributes. Career paths speak to who a person is - to their values and interests. When you know what someone does for a living or the company they work for, you have a better idea of their intentions and life trajectory. But these consumer insights are often forgotten when the marketing campaign is built and executed, which leaves money on the table.

    If you’re a data-driven marketer who is already using Household Income for targeting or a marketing leader who is ready to uplevel your targeting strategy, join LiveRamp and Dun & Bradstreet in a 30-minute webinar where you’ll learn:

    *How to marry personal and professional-level data for precision targeting
    *How professional-level data empowers better brand experience and campaign performance through examples
    *Is Professional-Level data right for your targeting strategy?: 3 Easy Questions
  • Six Steps to Conquer the Robo Advisors
    Six Steps to Conquer the Robo Advisors Doug Randall, CEO and Founder of Protagonist Recorded: Dec 12 2017 28 mins
    How Marketers at Traditional Asset Management Firms Can Win the Narrative Battle... or Lose It

    Robo advisor brands like Betterment and Wealthfront have disrupted the asset management landscape, particularly in certain segments like millennials. In this webinar, Doug Randall, CEO and Founder of Protagonist will illustrate how robo advisors have taken hold in the consumer's mind as well as examine consumer beliefs about investing today. From there, he'll walk through the narrative battle that's being waged between traditional asset management firms and the upstarts, showing the six steps that marketers at traditional firms will have to take if they hope to win.

    In this webinar you'll learn:
    - Six steps to winning any narrative battle
    - Key consumer beliefs around robo advisors
    - How traditional asset managers can leverage narratives to communicate more effectively, from marketing content to PR
  • The Future of Influencer Marketing: From Experimentation to Transformation
    The Future of Influencer Marketing: From Experimentation to Transformation Kirk Crenshaw, CMO of Traackr Recorded: Dec 12 2017 47 mins
    In this webinar, you will learn about:

    - How influencer marketing is impacting global organizations
    - Important insights into the current state and strategic evolution of the influencer marketing practice within leading enterprises
    - Why influencer marketing goes beyond the comms function
    - How to move from tactical campaigns to strategic programs

    These findings come from Influence 2.0 research which focused on leading global brands that engage strategically in influencer marketing. After this webinar, you will understand the critical priorities and opportunities for marketers today in scaling influencer programs.
  • The 3 key ways to improve the customer journey
    The 3 key ways to improve the customer journey Joey Moore, Director of Product Marketing and Greg Moore, Manager for Personalisation and Campaign Strategy of Episerver Recorded: Dec 12 2017 45 mins
    In this webinar, you will learn the value of personalization to businesses. We show you how it can improve your customer's online experience by giving them an individualized journey resulting in improved satisfaction, increase loyalty and ultimately more profit to your business.

    We will walk you through the 3 key ways and show real-life examples for each:

    The importance and convergence of Analytics and Machine Learning
    The three tiers of personalization - Basic, Segmentation, and Behavioural
    How you can implement your personalization strategy by using:

    - Personalized Search Results
    - 1:1 Individualised Email Marketing
    - Content Personalisation
  • Global Content Marketing Trends 2018
    Global Content Marketing Trends 2018 Juliana Pereira, VP of Marketing at Smartling Recorded: Dec 12 2017 44 mins
    Join Juliana Pereira, VP of Marketing at Smartling, for this webinar. She will explore some of the latest trends in global content strategy that you can apply to your business. You will learn:

    - What trends are going to shape global content and localization needs in 2018
    - How to leverage these insights to stay ahead of the competition
    - How to prioritize your content based on your business’ needs
    - How to develop your own future-proof localization strategy

    Juliana will also share some case studies from a range of sectors and give examples of how these organizations improved their global content strategy.
  • How to improve your social media results using your analytics
    How to improve your social media results using your analytics Lilach Bullock - Speaker, Content Marketing and Outreach Specialist Recorded: Dec 12 2017 46 mins
    Research shows that marketers often overlook the importance of measuring your social media ROI. Even more so, they don’t use their analytics to inform their strategy and improve it.

    In this webinar, you’ll learn:

    - Why you need to pay close attention to your analytics
    - Why you always need to measure your success
    - Practical tips for how to measure your social media success
    - How to use analytics to test your ideas and improve your results!
  • 7 personal development actions to avoid becoming a redundant Marketer in 2018
    7 personal development actions to avoid becoming a redundant Marketer in 2018 Imran Farooq, CEO of MMC Learning Recorded: Dec 12 2017 48 mins
    Attend this session to get advice on techniques and pathways for developing your personal goals, mindset and the in-demand digital skills to position yourself as a leading Digital Marketer in 2018.

    - Stop wasting time on learning things that are not going to help you
    - Avoid going through days where you are not getting anything done
    - Take the right actions to become the Marketer employers and clients want to hire

    In this practical webinar, you will learn:

    - Framework for the key digital marketing skills to focus your time and energy on
    - The different pathways and opportunities opening up for future Marketing roles
    - Models to become more productive in your day to day Marketing role
    - Positioning yourself to earn more and get the recognition you deserve
    - A new mix of ingredients that helped successful Marketers hit their dream goals
  • How to develop a customer-centric SEO strategy in 2018
    How to develop a customer-centric SEO strategy in 2018 Mike McDougall, Organic Search Director of Stickyeyes Recorded: Dec 12 2017 48 mins
    Putting your customer at the heart of your SEO and content strategy has never made more sense. We’ll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining:

    - How to use search data to map your strategy to intent
    - User experience and shifting ranking signals
    - Conversational search and the rise of voice
    - The importance of data mark-up to enhance the search experience


    In this practical webinar, we’ll look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through:

    - Technical SEO
    - Maximising opportunities from product and category content
    - Competitor intelligence to benchmark and drive organic gains.
  • Behavioural Email Marketing predictions for 2018
    Behavioural Email Marketing predictions for 2018 Komal Helyer, Marketing Director of Pure 360 Recorded: Dec 12 2017 49 mins
    In this practical webinar, you will learn our predictions on the strategies brands will execute to recover lost revenue and increase sales uplift online, using behavioural email marketing, including:

    - Recovery campaigns - ideal for retail, travel, and eCommerce brands
    - Re-engagement campaigns
    - Email and website personalisation
    - Cross selling and upselling using product recommendations
    - Real time content including social proof, weather maps and dynamic images
  • Digital Marketing Trends 2018: From AI and AMPs to DMPs and PWAs
    Digital Marketing Trends 2018: From AI and AMPs to DMPs and PWAs Dave Chaffey, CEO of Smart Insights Recorded: Dec 12 2017 49 mins
    Join Dave Chaffey of Smart Insights for this webinar where Dave will explore some of the latest innovations in digital marketing technology you can apply in your business. You will learn:

    - Which are emerging technologies on Gartner's Marketing Hype Cycle
    - Which Artificial Intelligence (AI) options are most relevant for marketers
    - Google's recommendations to improve SEO on mobile
    - How to exploit different APIs and tools improve integration and analysis of different data sources

    Dave will explain the practical opportunities of these new techniques and give examples of how these techniques are being applied by the early adopters.
  • Effective B2B influencer relationship marketing
    Effective B2B influencer relationship marketing Dave Chaffey, CEO of Smart Insights Recorded: Dec 7 2017 47 mins
    In this webinar, you will learn practical tips and tools for how B2B organizations can boost awareness and leads using social media to support influencer marketing.

    Dr Dave Chaffey will explain techniques used by B2B organisations including his team at Smart Insights which generates over 5,000 leads each month using inbound marketing. Dave will cover:

    - How to segment and target B2B influencers
    - Tools to use to identify and engage relevant influencers in social media
    - How to build long-term relationships with B2B influencers
    - How to measure the impact of social media for influencer marketing
    - How Smart Insights uses influencer marketing to support content distribution
  • Data-Driven Storytelling for Winning Facebook Conversion
    Data-Driven Storytelling for Winning Facebook Conversion Patrick Costello, Chief Strategy Officer & Co-Founder, Naytev Recorded: Dec 6 2017 44 mins
    It has never been easier reach new audiences thanks to Facebook, but it's harder than ever to drive social engagement. With organic Facebook Page reach at historic lows, it’s increasingly difficult to capture your audience's attention, assuming you're able to reach them in the first place.

    Better targeting and engaging creative can overcome these challenges, and testing your content packaging is the best way to learn what resonates most with your target audience in real time. Break through the noise, and get your message right every time you post.

    In this webinar, Patrick Costello will share Facebook A/B testing insights, common pitfalls, and strategies for translating test results into meaningful business ROI.

    Patrick is the co-founder of Naytev, a social media management and A/B testing platform, and he works with teams of all sizes, including ambitious startups like ClarityMoney, publicly traded incumbents like Travelzoo, and content powerhouses Refinery29, HuffPost, and VICE Media.
  • Best Practices to Unlock the Hidden Potential of Facebook Advertising
    Best Practices to Unlock the Hidden Potential of Facebook Advertising David J. Bradley, MBA Recorded: Dec 6 2017 39 mins
    Want to leverage multiple Big Data sources to find a precise target audience and convert them into leads and sales?

    Facebook may have the answer for you. With a collection of multiple data sources in addition to the incredible amount of data Facebook owns and collects, ​we have more power than ever before to get the right message to the right people at the right time.

    Why then is there not an explosion of advertising success through Facebook? While dedicated to supporting its advertisers, Facebook cares most about providing an excellent user experience to its 2 billion monthly active users. Therefore, they have a high level of expectations that advertisers are going to provide the best experience to the people they reach out to.

    If you understand how to advertise on Facebook effectively, you can tap into a source of unbelievable potential. If, however, you don't invest serious attention into how to successfully run campaigns on this unique platform, your results will mirror this with lackluster performance and unnecessarily high costs.

    Watch this webinar to discover a process to create a high-performing, data-backed advertising campaign in one month's time that surpasses what over 95% of marketing agencies can accomplish.
  • 4 Ways to Build a Business Case for CRO: Securing Budget, Resources, and Support
    4 Ways to Build a Business Case for CRO: Securing Budget, Resources, and Support Kendall Giglio: Director, CRO @Elite SEM | Hudson Arnold: Senior Consultant @Optimizely Recorded: Nov 30 2017 50 mins
    Download the presentation PDF for reference:
    elitesem.com/elite-sem_webinar_build-a-business-case-for-cro.pdf

    Get a free Heat Mapping and ROI Analysis from Elite SEM to help you make a business case for CRO! elitesem.com/cro-roi

    It's hard to argue the effects that CRO (Conversion Rate Optimization) can have on the bottom line for a business. So why is it so hard to get the budget and resources you need to run a CRO program for your brand?

    In this live webinar with Elite SEM Director of CRO, Kendall Giglio, and Optimizely Senior Strategy Consultant Hudson Arnold, learn how to make a rock-solid business case that will turn actively adamant colleagues into excited evangelists for CRO. Kendall and Hudson will explain:

    - how to identify the right businesses, brands, and websites that could benefit from CRO
    - fool proof plug-and-play formula for proving ROI through CRO
    - proven approaches to secure budget, resources, and buy-in from your organization
  • Marketing in the world of 24 hour data | Americas
    Marketing in the world of 24 hour data | Americas Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance Recorded: Nov 21 2017 38 mins
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Marketing in the world of 24 hour data | EMEA
    Marketing in the world of 24 hour data | EMEA Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance Recorded: Nov 21 2017 38 mins
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Marketing in the world of 24 hour data | APAC
    Marketing in the world of 24 hour data | APAC Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance Recorded: Nov 21 2017 38 mins
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • What Every Marketer Needs to Know About Omnichannel, Programmatic, & Measurement
    What Every Marketer Needs to Know About Omnichannel, Programmatic, & Measurement Cardinal Path: Corey Koberg, Co-founder, Sr. Partner; Alex Langshur, Co-founder, Sr. Partner; Eric Hitchman, Consultant Recorded: Nov 16 2017 57 mins
    Of the tools in a marketer’s kit these days, some are just too powerful to save for later. This session brings together three of the industry’s top minds to provide practical recommendations on the opportunities marketers need to action as soon as possible:

    * Omnichannel - through recent case studies, learn how you can start tackling cross-channel, personalization, and customer journeys for incremental successes that will pay dividends.

    * Programmatic - discover how automated media buying can reduce costs and create better engagement with customers, and how to know if it’s right for you.

    * Measurement Framework - without a measurement framework, you won’t know what part of your marketing efforts are working, and which are wasted. Learn how a measurement framework aligns the business goals to specific KPIs so you can double-down on what matters.
  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences Mary Anne Hensley, CMO Council; John Timmerman, Teradata; Peter Francis, T-Mobile Recorded: Nov 16 2017 63 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing
  • Connected Life - Webinar Latinoamérica
    Connected Life - Webinar Latinoamérica Mercedes Ruiz Barrio Recorded: Nov 16 2017 53 mins
    La tecnología está transformando nuestra sociedad pero trae consigo varios retos. Abundan las noticias falsas, hay un crecimiento del uso de chatbots y una preocupación por la seguridad de los datos. En ese entorno ¿cómo las marcas pueden construir y mantener la confianza de los consumidores?

    Participa el próximo 16 de noviembre en el webinar de Connected Life, Hidden dangers: Trust in a Connected World.
    - ¿La conectividad está mejorando las relaciones con los clientes?
    - ¿Qué impacto tienen los chatbot en el servicio al clientes?
    - ¿Cómo pueden generar las marcas nuevas oportunidades de eCommerce al hacer frente a los desafíos de la pérdida de confianza?
  • Navigating the Amazon Jungle: How to Sell, List, & Advertise on Amazon
    Navigating the Amazon Jungle: How to Sell, List, & Advertise on Amazon Matt Devinney Account Lead, Paid Search @Elite SEM | Joe Minz: Senior Account Manager, Shopping & Feed @Elite SEM | Brian Roi Recorded: Nov 15 2017 57 mins
    You've seen the stats everywhere you look:
    - 72% of people used Amazon when finding products and information before making a purchase in 2017
    - 43% of all retail sales in the US were made through Amazon
    - Amazon has the second-fastest-growing digital ad business of any publisher in the US.

    It's time to start getting serious about the retail behemoth if you haven't yet. Join SEM and Shopping & Feed experts from Elite SEM, Matt Devinney and Joe Minz, and Brian Roizen from listings and integration platform Feedonomics, to learn:

    - what and how to sell on Amazon (hint: it's not "ALL THE PRODUCTS!")
    - fulfillment options, challenges, and recommendations
    - how to get and optimize listings
    - advertising options: sponsored product ads, headline search ads, and product display ads
    - context for all the jargon you've probably heard like FBM, ASIN, ACoS, AMS, and more
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Recorded: Nov 15 2017 61 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • Hidden Dangers: Trust in a Connected World
    Hidden Dangers: Trust in a Connected World Liam Hickey, Vice President Kantar TNS Recorded: Nov 9 2017 30 mins
    Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
    Join us on November 9th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding consumer trust in brand messages?
  • Boohma’s Recommendation Engine: Bringing Machine Learning to Out-of-Home
    Boohma’s Recommendation Engine: Bringing Machine Learning to Out-of-Home Muneer Mubashir, General Manager of Boohma Technologies Recorded: Nov 8 2017 32 mins
    Boohma’s Recommendation Engine: Bringing AI-based Machine Learning to Out-of-Home for the First Time.

    Machine learning and AI are part of our modern life, used in everything from mobile banking to driving directions to Amazing product recommendations. The technology offers an unprecedented level of prediction and accuracy with wide applications across our modern world. And with the launch of the Boohma software platform, that now includes out-of-home advertising.



    In this webinar, Muneer Mubashir will take you through Boohma’s journey in bringing machine learning to out-of-home. You’ll get to see a live demo of their recommendation engine and see first-hand what the powerful prediction algorithms can do. You’ll also get a taste of what the industry’s first recommendation engine can do to help brands make stronger connections with their consumers and get better, more reliable ROI for out-of-home campaigns.