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  • Google’s UAC, the App Landscape, and Best Practices for New App Success
    Google’s UAC, the App Landscape, and Best Practices for New App Success Natalie Aller, Assoc. Director Mobile Strategy, 3Q Digital & Aaron Austin, Mobile App Strategy & Sales Expert, Google Recorded: Aug 10 2017 43 mins
    With so many new apps launching on the app stores everyday, app discovery and acquisition has become a challenging endeavor. Join experts from Google and 3Q Digital to learn how to use Google’s powerful Universal App Campaigns (UAC) to drive your user acquisition for your app.

    Register now for this live webinar on Thursday, August 10th at 2pm ET / 11am PT, where we'll discuss:

    * How mobile apps are disrupting the industry
    * Tools for promoting a new app and how UAC uses machine-learning and AI to optimize discovery
    * How to solidify the KPIs for your app, and use advertising metrics as instant feedback to improve app performance
    * Common UAC mistakes to avoid
    * How to allocate your budget to maximize app discovery and engagement
    * UAC insights for the Finance, QSR, and Retail industries
  • BrandZ™ Top 100 Markenranking 2017
    BrandZ™ Top 100 Markenranking 2017 Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Aug 10 2017 38 mins
    Bereits zum 12. Mal wurde dieses Jahr Kantar Millward Browns internationale Markenwertstudie BrandZ veröffentlicht. Auf der Basis von Finanzkennzahlen und der Befragung von mehr als drei Millionen Konsumenten bestimmen wir die wertvollsten Marken weltweit.

    Google ist auch 2017 die wertvollste Marke der Welt. Mit einer Steigerung des Markenwertes von 7% im Vergleich zum Vorjahr auf nun 245,6 Mrd. USD verteidigt das Internetunternehmen den Spitzenplatz in der jährlich veröffentlichten Markenwertstudie BrandZTM. Auch Apple und Microsoft verzeichnen mit +3% (234,7 Mrd. USD) und +18% (143,2 Mrd. USD) ein Wachstum ihrer Markenwerte und bleiben damit weiterhin auf den Plätzen zwei und drei.

    In diesem Webinar werden wir Ihnen weitere Schlüsselergebnisse der BrandZ Studie mit einem Fokus auf die europäischen und deutschen Marken vorstellen und aufzeigen, was wertvolle Marken von weniger wertvollen Marken unterscheidet.
  • AdWords Industry Benchmark Webinar
    AdWords Industry Benchmark Webinar Lucia Rodas-Estrada Recorded: Aug 2 2017 36 mins
    See how you stack up against your industry peers and find out from AdWords experts what the report means for you.
  • An Intro to Direct-to-Garment Printing and the Epson F2000
    An Intro to Direct-to-Garment Printing and the Epson F2000 Terry Combs, Equipment Zone Recorded: Jul 27 2017 61 mins
    This DTG (Direct-to-Garment) printing webcast offers a valuable overview of the entire decorating process: what you can print, what you can’t print, and what equipment you need to be successful. It also includes lots of insider “best practices” from one of the leading experts on DTG, Terry Combs of Equipment Zone. There will be time during the presentation and at the end to help cover any questions you may have about the technology. If you are looking to get into the DTG market, or add DTG to your existing business, this is a must-attend webcast.
  • ASO or GTFO: App store optimization that works
    ASO or GTFO: App store optimization that works Trey Stout, CTO and co-founder, ScribbleChat and Handwriting.io Recorded: Jul 20 2017 61 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Turning advances in VR + AR into business innovation
    Turning advances in VR + AR into business innovation Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 20 2017 31 mins
    Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.

    In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.

    By attending this VB Live event, you'll:
    * Understand VR and AR attitudes across the globe
    * Learn what's holding consumers back from these technologies
    * Introduce innovation with AR and VR into your own organization
    * Learn how payment technology will help facilitate new VR/AR experiences
    * Hear what experts think the future holds

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Register today!

    Sponsored by Worldpay
  • Why your VR game is virtually useless without data
    Why your VR game is virtually useless without data Kiyoto Tamura, VP Marketing, Treasure Data Recorded: Jul 19 2017 60 mins
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Speakers:
    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Dr. Anand Rao, Global AI Lead for PwC Data & Analytics Recorded: Jul 14 2017 61 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    * Dr. Anand Rao, Global AI Lead for PwC Data & Analytics
    * Scott Horn, CMO, 24[7]
    * Stewart Rogers, Director of marketing technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Webinar - Making a lasting impression portuguese
    Webinar - Making a lasting impression portuguese Silvia Quintanilha Recorded: Jul 13 2017 58 mins
    Dados da Kantar Millward Brown revelam que apenas 15% dos anúncios atuais transmitem mensagens que as pessoas podem facilmente absorver.

    Nós convidamos você a participar do webinar “conseguir um impacto duradouro” onde a equipe Kantar Millward Brown irá compartilhar cinco princípios para uma publicidade bem sucedida que gere crescimento para a marca; discutiremos sobre conteúdos publicitários que geram diferenciação através da emoção.
  • The Q4 Prep All Retail CMOs Need to Know
    The Q4 Prep All Retail CMOs Need to Know Caitlin Halpert and Michael Shore, 3Q Digital Recorded: Jul 13 2017 36 mins
    Good planning for Q4 starts far before October 1. In this webinar, eCommerce experts Caitlin Halpert and Michael Shore run through best practices for retail brands looking to blow away their Q4 numbers - by preparing now. They'll cover:

    - Channel mix, including CSEs
    - Forecasting
    - Keyword and bidding preparation
    - How to ride the momentum beyond Q4

    Join us and bring questions!
  • 5 Steps for Scaling Data, Analytics & Insights: Move Beyond Countless Reports an
    5 Steps for Scaling Data, Analytics & Insights: Move Beyond Countless Reports an Mollie Parker Recorded: Jul 13 2017 51 mins
    DWA joins Datorama for a discussion on how to identify the data that is most relevant to your business goals, set up a measurement framework that accommodates multiple data sources, and glean actionable insights from data visualizations.
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Marissa Aydlett, VP Marketing, Appboy Recorded: Jul 13 2017 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Marissa Aydlett, VP Marketing, Appboy
    * Colleen LeCount, SVP Global Sales and Marketing, Mobolize
    * Kara Dake, Founder, Women in Wireless
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Rachael Brownell, Moderator, VentureBeat
  • The BrandZ Vital Signs for Brands Success
    The BrandZ Vital Signs for Brands Success Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung Recorded: Jul 12 2017 53 mins
    A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
    Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.
    Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.
  • The BrandZ Vital Signs for Brands Success
    The BrandZ Vital Signs for Brands Success Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung Recorded: Jul 12 2017 55 mins
    A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
    Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.
    Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.
  • The BrandZ Vital Signs for Brands Success
    The BrandZ Vital Signs for Brands Success Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung Recorded: Jul 12 2017 53 mins
    A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
    Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall into.
    Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.
  • Get to Know a CMO: A Conversation With IBM’s Maria Winans
    Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Recorded: Jun 28 2017 56 mins
    Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

    A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
  • Webinar - Making a Lasting Impression - español
    Webinar - Making a Lasting Impression - español Stefanie Klinge Recorded: Jun 27 2017 60 mins
    Conoce los resultados del reporte Making a lasting impression, el cual se basa en el análisis de la base de datos de Kantar Millward Brown de 160,000 anuncios evaluados para demostrar cómo la comprensión de los factores que impulsan el compromiso puede hacer más efectiva la publicidad.
  • 5 Critical Ways Influencers Can Improve Your Content Marketing
    5 Critical Ways Influencers Can Improve Your Content Marketing Joseph Cole - VP of Marketing, Sydney Hodgson – Strategic Accounts Manager Recorded: Jun 22 2017 43 mins
    Modern marketers get that influencer marketing is a critical piece of their marketing strategy, yet most don't realize influencers can be the best source of authentic content creation at scale.

    Influencers, unlike celebrities, built their followings based on subject matter expertise and their amazing ability to deliver content to a highly engaged audience.

    In this webinar, join Sydney Hodgson, and Joseph Cole of TapInfluence as they share 5 best practices on how to use the power of influencers and influencer marketing to support your content marketing goals:

    1). Creative Ideation (both copy + design)
    2). Content Creation
    3). Content Distribution and Amplification
    4). Content ROI
    5). Optimization and Measurement
  • Two Years Later: DMPs and CDPs and CRMs – Oh My!
    Two Years Later: DMPs and CDPs and CRMs – Oh My! Cory Munchbach, VP Marketing - BlueConic Recorded: Jun 22 2017 46 mins
    In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.
     
    In this webinar, we’ll cover:

    • How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
    • Trends that haven’t undergone much change in two years, the good and the bad
    • New research about how a customer data platform is uniquely suited to help marketers of all kinds
     
    Join us on Thursday June 22nd at 1pm EST/10am PST for a 45 minute webinar to look back, around, and ahead at customer data platforms.
  • Webinar: Getting Started With Experimentation
    Webinar: Getting Started With Experimentation Jeremy Epperson, Director of Optimization at 3Q Digital & Carlos Enriquez, Strategic Partnerships at Optimizely Recorded: Jun 19 2017 55 mins
    Even the most comprehensive strategies will only ever be as effective as the teams, tools, and processes that bring them to life. Optimizely and 3Q Digital take a practical look at the challenges organizations face when rolling out experimentation to many teams --and best practices for succeeding.

    Watch this webinar to learn:

    Getting started: Earn executive buy-in and build your team
    Maintain momentum despite setbacks: Turn initial losses into wins
    Scale up: Build company-wide culture for long-term winning streaks
  • Transforming Your Digital Advertising With the Power of First Party Data
    Transforming Your Digital Advertising With the Power of First Party Data Lakshmi Ramesh, Director of Digital Marketing at Treasure Data Recorded: Jun 15 2017 26 mins
    Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.

    Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.

    The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.

    Join us for our webinar and you will learn:

    - How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
    - The common pitfalls of working only with 2nd and 3rd party data
    - Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
    - Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
  • Make a Lasting Impression
    Make a Lasting Impression Daren Poole, Global Brand Director for Creative Development at Kantar Millward Brown Recorded: Jun 15 2017 31 mins
    Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.
  • Make a Lasting Impression
    Make a Lasting Impression Daren Poole, Global Brand Director for Creative Development at Kantar Millward Brown Recorded: Jun 14 2017 31 mins
    Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.
  • Lanzamiento ranking marcas más valiosas del mundo - BrandZ
    Lanzamiento ranking marcas más valiosas del mundo - BrandZ Oliver Pacht, Director Kantar Vermeer Recorded: Jun 6 2017 43 mins
    Conoce cuáles son las marcas más valiosas del mundo. Asiste al webinar en español donde se comunicarán los resultados del Top 100 del BrandZ Global.
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Aug 17 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Antony Humphreys, Adestra & Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Aug 22 2017 2:00 pm UTC 75 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • Using Predictive Analytics to Empower Customer Experience
    Using Predictive Analytics to Empower Customer Experience Patrick Rice, CEO, Lumidatum Aug 23 2017 3:00 pm UTC 45 mins
    Predictive analytics & artificial intelligence are transforming the way all companies connect with customers. The customer experience is on the verge of being completely redefined with A.I.

    In this talk, you will learn what it takes for a business to deliver this new 21st-century customer conversation. Patrick will cover:

    - Collecting & Managing CX data - What I learned analyzing 3 billion records at Amazon
    - We have the data, now what? AI & the Future of Customer Experience
    - How to use Predictive Analytics to find the right customer on the right channel
    - 3 ways to drive ROI for your business by applying AI to improve the Customer Experience

    Patrick is CEO of Lumidatum which helps CMOs apply artificial intelligence to the customer experience in order to grow revenue. He has been in the data and analytics space for over a decade including running a machine learning and advanced analytics team at Amazon.
  • Neuroscience und Werbewirkung – Das Unbewusste sichtbar machen
    Neuroscience und Werbewirkung – Das Unbewusste sichtbar machen Thomas Deneke, Client Director und Maik Riggers, Senior Client Executive Aug 24 2017 9:00 am UTC 60 mins
    Die moderne Hirnforschung hat enorm dazu beigetragen, unser Verständnis der Werbewirkung zu erweitern. Wir wissen, wie Prozesse in unserem Gehirn ablaufen, wie es Informationen verarbeitet und speichert und wie Entscheidungen getroffen werden. Diese Erkenntnisse werden verstärkt auch in der Kreation von Werbemitteln eingesetzt, um langfristig für die Marke zu arbeiten und / oder kurzfristig Kaufimpulse auszulösen.

    Wir sind einer der Pioniere, die sich diese neurowissenschaftlichen Methoden auch beim Testen von Werbung zunutze gemacht haben. Durch die einzigartige Kombination von expliziten Antworten und impliziter Messung innerhalb des gleichen Samples bieten wir unseren Kunden und ihren Agenturen tiefgehende Diagnostik und fundierte Empfehlungen zur Optimierung der Kreation.

    In diesem Webinar werden wir Ihnen …

    • … die Grundlagen der Neurowissenschaften und den System 1 & Sytem 2 Ansatz vorstellen
    • … aufzeigen, wie die Kombination von expliziter und impliziter Messung hilft, Stärken und Schwächen einer Copy zu erkennen und zu analysieren
    • … anhand von Fallstudien zeigen, wie wir Kunden bei der Optimierung ihrer Werbemittel mit einer Kombination aus Facial Coding, Implicit Associations und expliziten Daten, unterstützt haben.
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • The Key to Exceeding Advertiser Expectations
    The Key to Exceeding Advertiser Expectations Tore Frihagen, EVP at Cxense | Kimmo Kiviluoto, CEO at Enreach | Tor Helge Løvåsen, Head of AdOps with Agderposten Mediagroup Aug 24 2017 1:00 pm UTC 60 mins
    Your Audience Data is a treasure trove of insights that can deliver premium services to the readers who expect a personal and engaging experience, and the advertisers who are looking for audience segements that convert.

    Join Tore Frihagen, EVP of Strategic Alliances at Cxense, Kimmo Kiviluoto, CEO of Enreach and special guest Tor Helge Løvåsen, Head of AdOps at Agderposten Mediagroup, as they dive deep into the gap between what advertisers want and what publishers deliver. On this webinar you'll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks James Peng, Head of Mobile and Social Acquisition, Match Group Aug 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Adjust
  • Using Native Advertising To Fuel Your Top-of-Funnel Holiday Marketing
    Using Native Advertising To Fuel Your Top-of-Funnel Holiday Marketing Dave Hennessy, Sr. Native Advertising Manager at 3Q Digital & Ryan Bettencourt, CEO and Co-Founder at Spoutable Aug 29 2017 6:00 pm UTC 75 mins
    This year's holiday season is almost here. You have special sales, promotions and giveaways planned. Your bottom-funnel channels are ready to close. But how are you thinking about top-of-funnel marketing and how you'll introduce potential customers to your brand? A few questions worth asking:

    - What content can we amplify to create awareness around sales and promotions?
    - How will we reach ad-fatigued audiences with that content before and during promotional-heavy periods?
    - What are the most cost-efficient ways to reach consumers with that content?

    Join 3Q Digital and Spoutable as we explore how your brand can leverage native advertising to drive targeted awareness around your holiday promotions and augment overall performance of your online advertising channels in Q4.

    Register now for this live webinar on Tuesday, August 29th at 2pm ET / 11am PT. We'll share:

    * What native advertising is and how it fits into your online media mix
    * The important factors driving native advertising growth and 2018 projections
    * How to measure your native advertising ad spend ROI
    * How to optimize your creative for native advertising
    * How to approach your top-of-funnel native advertising to push higher conversions down the funnel
    * Best practices and insider tips from agency and native network experts
  • Intelligent assistants vs. chatbots: Which is best for your biz?
    Intelligent assistants vs. chatbots: Which is best for your biz? Amir Shevat, Director of Developer Relations, Slack Aug 30 2017 5:00 pm UTC 60 mins
    AI is changing everything — and you know you have to get on the bandwagon. But you may not be as clear about the differences between chatbots and intelligent assistants. What do customers actually expect from one or the other? And are they a passing customer engagement fad, or does this trend have legs?

    Our latest interactive VB Live event brings together a panel of developers who have long-term, hands-on experience in chatbot and intelligent assistant tools. They’ll discuss everything from the platforms they use, the metrics they keep tabs on, the data they collect, and all the other wisdom they’ve gathered on the ground, deep in chatbot and AI territory.

    Register now to find out which solution fits your own digital customer engagement plan, how to plan a strategy, and how to get in on the game now.

    In this webinar, you'll:
    Understand the messaging platforms of the future
    Learn which platforms people are using — and why
    Measure the success of your chatbot through best-practice KPIs
    Create personalized interaction between your organization and your customers

    Speakers:
    * Amir Shevat, Director of Developer Relations, Slack
    * Darrius Jones, AVP, USAA Lab
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Hyper personalization: Marketing to a Segment of One
    Hyper personalization: Marketing to a Segment of One Samantha Goldman, Head of Enterprise Marketing, Lyft Sep 21 2017 5:00 pm UTC 60 mins
    Consumers aren’t actually impressed by just a Hi, . And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyperpersonalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improves one-to-one marketing
    * The importance of not being creepy
    * Trends and future of hyper-personalization

    Speakers:
    * Samantha Goldman, Head of Enterprise Marketing, Lyft
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho
    Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho Vicky Currie, JD Williams, Tony Brown, Teradata Customer Journey Solution and Liz Miller, CMO Council Oct 4 2017 3:00 pm UTC 75 mins
    It is easy to commit to delivering to exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and JD Williams in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.

    During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for JD Williams, will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how JD Williams moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped JD Williams to meet business objectives, drive revenue and, above all, improve the customer experience.

    Joining the CMO Council and Vicky Currie will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.

    Among the topics to be discussed:

    •How data and analytic insights can help identify a customer’s stage in the buying journey
    •Why integrating online and offline data is critical for a holistic view of the customer
    •Real-life business benefits of optimizing customers’ journeys
  • AI facts vs fiction: AI business decisions that really work
    AI facts vs fiction: AI business decisions that really work Stewart Rogers, Director Marketing Technology, VentureBeat Oct 10 2017 5:00 pm UTC 60 mins
    Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.

    As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?

    Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.

    In this webinar, you’ll explore:
    Myths and realities of AI replacing vs. augmenting staff functions
    How to bake AI into your business strategy
    On- and offline use cases for AI
    The future of AI for business

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Rachael Brownell, Moderator, VentureBeat