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  • Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph
    Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph inMarket’s Cameron V. Peebles and The Integer Group’s M.K. Woltz Recorded: May 18 2017 45 mins
    Online-to-offline leaders inMarket and Integer Group are teaming up to discuss effective brand strategies for digital-to-physical conversions, from advanced audience segmentation to predictive algorithms, machine learning, retargeting and attribution. Watch this session to understand how digital advertising can drive customers and move inventory.
  • 10 Things You Must Know About Influencer Marketing (But Never Asked)
    10 Things You Must Know About Influencer Marketing (But Never Asked) Joseph Cole - VP of Marketing, Bee Stuhlmiller - Head of Sales, TapInfluence Recorded: May 10 2017 61 mins
    Influencer Marketing is hot. It’s estimated that 84% of marketers will launch an influencer marketing campaign in the next 12-months. With more brands jumping into the mix, there’s the very real danger of messing up so don’t be surprised if we tell you that “Kimmie” isn’t an influencer.

    In this presentation, Joseph and Bee will share 10 tangible steps on how to work with influencers the right way, how to protect your brand, and how to define and scale your strategy for uber growth. The advice is solid, given TapInfluence has been in the business for almost 10 years and is the only influencer marketing solution with a proven 11x ROI.
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 9 2017 61 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jonathan Jarvis, CEO, Token
    * Wendy Schuchart, Moderator, VentureBeat
  • Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach
    Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach David Raab, founder of the Customer Data Platform Institute Recorded: Apr 20 2017 46 mins
    And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:

    1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources

    2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top

    3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
  • Unbeatable best practices in global subscriptions
    Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Recorded: Apr 20 2017 62 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Derek Blatter, Senior Manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Director, Digital Content, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • VR meets marketing: Get ready for this new reality
    VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 19 2017 62 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Machine Learning To Increase Human Understanding
    Machine Learning To Increase Human Understanding Assaf Baciu, Co-founder, SVP of Product & Engineering at Persado Recorded: Apr 13 2017 46 mins
    There is a misconception that infusing automation into the customer experience will make it less human, and thus less relatable, to consumers. On the contrary, companies are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.

    Join Assaf Baciu, head of product and co-founder of Persado, who will demonstrate how Fortune 1000 brands are leveraging machine learning to create emotional relationships with their audiences.
  • Triple Threat:  Protecting Data Throughout its Lifecycle
    Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Recorded: Apr 5 2017 46 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Methods To Measure Marketing And The Metrics We Move
    Methods To Measure Marketing And The Metrics We Move Dean Levitt, Founder, Teacup Analytics Recorded: Apr 5 2017 47 mins
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • BrightTALK Live Panel: AI and Machine Learning
    BrightTALK Live Panel: AI and Machine Learning Joel Harrison, B2B Marketing; Justin Hall, Soto; Adam Sharp, Clever Touch, Dorian Logan, BrightTALK Recorded: Apr 4 2017 60 mins
    Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.

    Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?

    Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
  • Chatbots in der Marktforschung
    Chatbots in der Marktforschung Edvin Babic, Head of Firefly Millward Brown Recorded: Apr 4 2017 47 mins
    Chatbots sind auf dem Vormarsch. Der von „Robot“ abgeleitete Begriff beschreibt intelligente Dialogsysteme, die via Text oder Sprache mit Konsumenten kommunizieren können.

    Die Einsatzmöglichkeiten von Chatbots sind dabei vielfältig Das größte Anwendungsgebiet der Chatbots ist derzeit auf Unternehmensseite, und zwar im Bereich Customer Service. Sie sollen die Interaktion mit dem Nutzer vereinfachen und damit das Markenerlebnis steigern.

    Aber wie lassen sich Chatbots in der Marktforschung einsetzen?

    In diesem Webinar wird Ihnen Edvin Babic, Head of Firefly Millward Brown, eine kurze Einführung in das Thema „Chatbots in der Marktforschung“ geben.
    Im Vordergrund steht dabei die Frage wie Chatbots die Erhebung von Antworten vereinfachen und damit die tiefgehende Untersuchung großer Stichproben ermöglichen können. Außerdem wird der Einfluss des Einsatzes automatisierter Befragungsmethoden auf die Teilnehmer diskutiert.
  • Cashing in on influencer marketing
    Cashing in on influencer marketing VentureBeat Recorded: Mar 30 2017 61 mins
    Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.

    Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.

    In this webinar, you'll:
    * Learn the different types of influencer marketing and understand which is right for you
    * Discover the right influencers for the best results in your specific industry
    * Get tips from a super influencer on what works for them and what turns them off
    * Avoid the mistakes of bad influencer marketing strategies

    Speakers:
    * Virginia Sallas Castilio, BBC
    * Bill Arzt, COO and co-founder, FitReserve
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Webinar AdReaction - Brasil
    Webinar AdReaction - Brasil Felipe Ramirez - Kantar Latin America; Maura Coracini - Kantar Millward Brown Brasil & Sebastian Codeseira - Kantar Futures Recorded: Mar 30 2017 47 mins
    Quer entender mais sobre a geração que já nasceu conectada?
    Fique por dentro participando do nosso webinar!
    Nesse webinar da Kantar Millward Brown apresentaremos o estudo completo da nova edição do AdReaction Brasil.
    Assista e conheça mais sobre os hábitos e atitudes da Geração Z de consumidores brasileiros:
    •Quais são suas características, desejos, gostos e desgostos?
    •Como querem interagir com as marcas?
    •O que os diferenciam, em atitudes e comportamento, dos Millennials (Geração Y) e da Geração X?
    O AdReaction é um estudo realizado desde 2001 que fornece insights sobre a percepção que os consumidores têm em relação à publicidade, especialmente em formatos digitais. Nesse ano iremos entender as diferenças sobre a receptividade à publicidade entre as três gerações – X,Y e Z. O AdReaction desse ano contou com mais de 23 mil entrevistas a consumidores conectados entre 16 a 49 anos em 39 países, incluindo Brasil, Argentina, Chile, Colômbia e México.
  • Search & Shopping: 2016 Trends and Takeaways
    Search & Shopping: 2016 Trends and Takeaways Tim Kilroy, VP of Insight & Analytics, Elite SEM Recorded: Mar 29 2017 58 mins
    Get the inside scoop on digital marketing trends (SEM and Shopping) from our VP of Insight & Analytics, Tim Kilroy.

    Learn what aggregated data tells us about last year's marketing efforts, how and where customers purchased, and how this data should influence your digital budget in the years to come.

    This exclusive webinar covers:
    •CPCs rising from 2015 to 2016
    •Non-brand and its importance
    •Assessing performance with new metrics
    •Display and Social and how they factor into your efforts
    •What this all means for 2017

    Watch this video for insight you can apply to your current Digital Marketing Strategy to ensure 2017 success!
  • Know Thy Guidelines:  FTC Compliance for Influencer Marketing (encore)
    Know Thy Guidelines: FTC Compliance for Influencer Marketing (encore) Amanda Schreyer - Attorney at Law of Sullivan & Worcester and Fran Cruz, VP Product TapInfluence Recorded: Mar 29 2017 45 mins
    Influencer Marketing has grown to become mainstream for many brands. As Influencer Marketing continues to grow so do the opportunities for serious snafus.

    Do you know if you're compliant? Whether you're a marketer or an influencer make sure you join this webinar so you're equipped to navigate potentially serious expensive mistakes.

    - FTC and general compliance best practices
    - Examples of newsworthy case studies of compliance and non-compliance
    - Learn how to simplify the IM process

    Join Fran Cruz - VP Product Strategy of TapInfluence and Amanda Schreyer - Attorney at Law of Sullivan & Worcester on March 29 to keep up to date and learn how to protect you and your brand.
  • The value of a digital ad
    The value of a digital ad Toni Liebetrau, Sales Account Manager DACH, comScore Inc. und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Mar 23 2017 32 mins
    Ein immer größerer Anteil der Werbeausgaben fließt zu Online- und Mobile-Plattformen.

    Doch die Onlinewerbung gerät unter Druck: Budgets sollen sinnvoll eingesetzt werden, d.h. es muss ein Nachweis gebracht werden für die Wirkung. Sichtbarkeit, Zielgruppenerreichung, geografische Auslieferung und Brand Safe Auslieferung kann mit comScore vCE nachgewiesen werden.

    Kantar Millward Brown bietet mit Brand Lift Insights, die Möglichkeit Informationen über den tatsächlichen Einfluss auf die Zielgruppe ausweisen zu können, d.h. hat die Kampagne dafür gesorgt, dass mein Produkt bekannter geworden ist und das Kaufinteresse gestiegen ist oder ist meine Marke insgesamt bekannter geworden?
    In diesem Webinar zeigen Ihnen Toni Liebetrau (Sales Account Manager DACH, comScore Inc.) und Thomas Deneke (Client Director, Kantar Millward Brown) eine einfache Lösung um die Kampagnenperformance zu messen und zu verbessern.
  • Video als Werbeformat - Herausforderung oder Chance in einer Multi-Screen Welt?
    Video als Werbeformat - Herausforderung oder Chance in einer Multi-Screen Welt? Shanine Chaudhry , Client Director und Marc Ullrich, Client Director Recorded: Mar 16 2017 38 mins
    Ein gutes Storytelling erhöht die Chance, dass Videowerbung die beabsichtigten Botschaften an die Konsumenten kommuniziert. Wir wissen, dass Video nur dann wirklich erfolgreich ist, wenn Spots an die spezifischen Kanäle und Screens – TV, Pre-Roll, Facebook etc. angepasst werden. Dies erschwert wiederum ein einheitliches Storytelling.

    Shanine Chaudhry und Marc Pascal Ullrich stellen Ihnen in diesem Webinar 5 Schritte zur Optimierung von Multiscreen-Videos und unser neues Tool Link for Video vor.
  • Personal Branding for Women in Tech
    Personal Branding for Women in Tech Jennifer Riggins, the eBranding Ninja Recorded: Mar 8 2017 44 mins
    How to keep that Imposter Syndrome at bay.

    We are more likely to work harder than our male counterparts and yet we're less likely to believe in our capability for success. This presentation looks to help everyone in tech overcome her or his Imposter Syndrome, empowering you with tricks that can help position you for the right jobs, roles and collaborators in just 15 minutes a day. This will include presenting yourself online in the most favourable (and Googleable) light including branding, image, and social media networks like Twitter and LinkedIn.

    After this webinar, you can continue the conversation and branding exploration via #InternationalWomensDay and @BrightTalk
  • Lanzamiento AdReaction latinoamérica: Generación X, Y y Z
    Lanzamiento AdReaction latinoamérica: Generación X, Y y Z Felipe Ramírez, Chief Solutions Officer Latin America Recorded: Mar 2 2017 52 mins
    La Generación Z ahora está en el umbral de la edad adulta por lo que es cada vez más pertinente que los expertos en marketing se adapten a los valores y actitudes de este grupo.

    Conozca qué define a la Generación Z y qué esperan de las marcas:

    •¿Cuáles son sus características, deseos, gustos y disgustos?
    •¿Cómo quieren interactuar con las marcas?
    •¿En qué se diferencian sus actitudes y comportamientos hacia los medios de las de los Millennials (Generación Y) y la Generación X?
  • Connected Life 2017 Teil 3 - Commerce
    Connected Life 2017 Teil 3 - Commerce Walter Freese, Associate Director, Kantar TNS und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Mar 2 2017 32 mins
    Unser Schwesterunternehmen Kantar TNS zeigt mit dieser Studie, wie die ständige Konnektivität der User über digitale und mobile Endgeräte das Konsumentenverhalten in verschiedenen Produktkategorien verändert hat.

    Im Rahmen von Connected Life wurden weltweit mehr als 70.000 Interviews in 57 Ländern – davon 4.000 Interviews allein in Deutschland durchgeführt. Die Studie repräsentiert 90% der weltweiten Online-Bevölkerung.

    Die Webinarreihe deckt die 4 Themenbereiche Consumers – Connections – Content – Commerce ab.

    Im dritten Teil der Webinarreihe wird der Themenbereich Commerce vorgestellt.

    Erfahren Sie, welche Kategorien und Produkte den eCommerce dominieren und was die jeweiligen Treiber und Barrieren für zukünftiges Wachstum sind. Darüber hinaus zeigen wir Innen, welche neuen, disruptiven Technologien den Handel in Zukunft verändern werden.
  • AdReaction France : Engaging Gen X, Y and Z
    AdReaction France : Engaging Gen X, Y and Z Maryline Guillaume, Knowledge & Insights Manager et Pierre Gomy, Directeur Général France Recorded: Mar 2 2017 52 mins
    Découvrez les résultats France de la nouvelle étude AdReaction de Kantar Millward Brown, qui étudie les comportements à l’égard des contenus publicitaires, et qui souligne les spécificités de la génération Z par rapport aux générations X et Y
  • Winning with video in a multiscreen world
    Winning with video in a multiscreen world Daren Poole: Global Brand Director – Creative Development & Leila Buckley: Global Innovations Director Recorded: Mar 1 2017 32 mins
    Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

    We would love you to join us for this webinar, in which Kantar Millward Brown experts will take you through the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution.
  • Winning with video in a multiscreen world
    Winning with video in a multiscreen world Daren Poole: Global Brand Director – Creative Development & Leila Buckley: Global Innovations Director Recorded: Mar 1 2017 33 mins
    Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

    We would love you to join us for this webinar, in which Kantar Millward Brown experts will take you through the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution.
  • Digital transformation of tracking
    Digital transformation of tracking Mark Chamberlain, Sector Managing Director, Service, Retail & Transformation Brands and Alex Taylor, Client Strategy Officer Recorded: Feb 28 2017 52 mins
    Like every other industry, the research industry is in the midst of its own transformation. Changes in consumer behaviour, increased business pressures and new technologies have created a perfect storm. We see businesses track brand experience, consumer loyalty, customer satisfaction, in-store activation and more as they strive to understand their consumer.

    Join us in this webinar as we dig into the digital transformation of tracking. Transformation: changing ‘how we do it’ not ‘what we do’.
  • BrightTALK Channel Training
    BrightTALK Channel Training Presented by BrightTALK Recorded: Feb 23 2017 37 mins
    In this training you will learn How to --

    1. Schedule new webinars & upload video content. (5:10 & 17:20)
    2. Promote your scheduled events & uploaded content. (18:38)
    3. Access data and reporting tools. (19:38, 25:13)
    4. Request Help from BrightTALK Support (34:36)


    Need Help?...
    Submit your questions by clicking the green chat bubble on the bottom right corner of your computer screen or email support@brighttalk.com.
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Wendy Schuchart, VentureBeat May 24 2017 5:00 pm UTC 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jun 7 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • 5 Critical Ways Influencers Can Improve Your Content Marketing
    5 Critical Ways Influencers Can Improve Your Content Marketing Joseph Cole - VP of Marketing, Sydney Hodgson – Strategic Accounts Manager Jun 7 2017 7:00 pm UTC 60 mins
    Modern marketers get that influencer marketing is a critical piece of their marketing strategy, yet most don't realize influencers can be the best source of authentic content creation at scale.

    Influencers, unlike celebrities, built their followings based on subject matter expertise and their amazing ability to deliver content to a highly engaged audience.

    In this webinar, join Sydney Hodgson, and Joseph Cole of TapInfluence as they share 5 best practices on how to use the power of influencers and influencer marketing to support your content marketing goals:

    1). Creative Ideation (both copy + design)
    2). Content Creation
    3). Content Distribution and Amplification
    4). Content ROI
    5). Optimization and Measurement
  • How to boost and amplify your content marketing with influencers
    How to boost and amplify your content marketing with influencers Joseph Cole - VP of Marketing, and Max Roesler - Influencer Marketing Content Optimization Strategist Jun 14 2017 7:00 pm UTC 60 mins
    There are hundreds of influencer marketing solutions out there. Still, 73% of marketers are challenged with finding the right (quality) influencers and how to get started.

    Join Max Roesler – Influencer Marketing Content Optimization Strategist, and Joseph Cole - VP of Marketing as they provide you with best practices for boosting and amplifying content with real benchmarks so you can really understand what success looks like.

    In this webinar, we’ll give you tangible steps so that you become a pro. Learn how to:

    - Select the right influencers
    - Understand what content works best with real examples
    - Boost and amplify your content with influencers
    - Measure campaign success with actual benchmarks

    Watch your content go viral with influencers powered by TapFire.
  • Make a Lasting Impression
    Make a Lasting Impression Daren Poole, Global Brand Director for Creative Development at Kantar Millward Brown Jun 14 2017 8:00 pm UTC 75 mins
    Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.
  • Make a Lasting Impression
    Make a Lasting Impression Daren Poole, Global Brand Director for Creative Development at Kantar Millward Brown Jun 15 2017 11:00 am UTC 75 mins
    Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks VentureBeat Jun 21 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * Stewart Rogers, Director of Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced?

    Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Stewart Rogers, Director of Marketing Technology, VentureBeat Aug 17 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    More speakers to be announced soon!