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  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences Mary Anne Hensley, CMO Council; John Timmerman, Teradata; Peter Francis, T-Mobile Recorded: Nov 16 2017 63 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing
  • What Every Marketer Needs to Know About Omnichannel, Programmatic, & Measurement
    What Every Marketer Needs to Know About Omnichannel, Programmatic, & Measurement Cardinal Path: Corey Koberg, Co-founder, Sr. Partner; Alex Langshur, Co-founder, Sr. Partner; Eric Hitchman, Consultant Recorded: Nov 16 2017 57 mins
    Of the tools in a marketer’s kit these days, some are just too powerful to save for later. This session brings together three of the industry’s top minds to provide practical recommendations on the opportunities marketers need to action as soon as possible:

    * Omnichannel - through recent case studies, learn how you can start tackling cross-channel, personalization, and customer journeys for incremental successes that will pay dividends.

    * Programmatic - discover how automated media buying can reduce costs and create better engagement with customers, and how to know if it’s right for you.

    * Measurement Framework - without a measurement framework, you won’t know what part of your marketing efforts are working, and which are wasted. Learn how a measurement framework aligns the business goals to specific KPIs so you can double-down on what matters.
  • Connected Life - Webinar Latinoamérica
    Connected Life - Webinar Latinoamérica Mercedes Ruiz Barrio Recorded: Nov 16 2017 53 mins
    La tecnología está transformando nuestra sociedad pero trae consigo varios retos. Abundan las noticias falsas, hay un crecimiento del uso de chatbots y una preocupación por la seguridad de los datos. En ese entorno ¿cómo las marcas pueden construir y mantener la confianza de los consumidores?

    Participa el próximo 16 de noviembre en el webinar de Connected Life, Hidden dangers: Trust in a Connected World.
    - ¿La conectividad está mejorando las relaciones con los clientes?
    - ¿Qué impacto tienen los chatbot en el servicio al clientes?
    - ¿Cómo pueden generar las marcas nuevas oportunidades de eCommerce al hacer frente a los desafíos de la pérdida de confianza?
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Recorded: Nov 15 2017 61 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • Hidden Dangers: Trust in a Connected World
    Hidden Dangers: Trust in a Connected World Liam Hickey, Vice President Kantar TNS Recorded: Nov 9 2017 30 mins
    Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
    Join us on November 9th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding consumer trust in brand messages?
  • Boohma’s Recommendation Engine: Bringing Machine Learning to Out-of-Home
    Boohma’s Recommendation Engine: Bringing Machine Learning to Out-of-Home Muneer Mubashir, General Manager of Boohma Technologies Recorded: Nov 8 2017 32 mins
    Boohma’s Recommendation Engine: Bringing AI-based Machine Learning to Out-of-Home for the First Time.

    Machine learning and AI are part of our modern life, used in everything from mobile banking to driving directions to Amazing product recommendations. The technology offers an unprecedented level of prediction and accuracy with wide applications across our modern world. And with the launch of the Boohma software platform, that now includes out-of-home advertising.



    In this webinar, Muneer Mubashir will take you through Boohma’s journey in bringing machine learning to out-of-home. You’ll get to see a live demo of their recommendation engine and see first-hand what the powerful prediction algorithms can do. You’ll also get a taste of what the industry’s first recommendation engine can do to help brands make stronger connections with their consumers and get better, more reliable ROI for out-of-home campaigns.
  • Hidden Dangers: Trust in a Connected World
    Hidden Dangers: Trust in a Connected World Liam Hickey, Vice President Kantar TNS Recorded: Nov 7 2017 32 mins
    For Financial Services organizations, the stakes around trust have never been higher than they are today, with trust-breaching incidents having far reaching consequences. High-profile data leaks, and the boom in connected devices monitoring our behavior, has created serious suspicion around how consumer data is being held.

    This presents a challenge both for consumers, who want to trust their financial institutions; and in turn for financial institutions to who need trust to retain customers and grow their business. It is crucial therefore for Financial Services organizations to view this increasing scrutiny as an early warning to maintain maximum transparency, and ensure the data they hold translates clearly into experiences that genuinely benefit their customers.

    Join us on November 7th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    - Is connectivity improving or eroding customer relationships?
    - When it comes to personal data, are customers really on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    - How is a world of self-serving or fake information eroding consumer trust in brand messages?

    We look forward to connecting with you.
  • Hidden Dangers: Trust in a Connected World
    Hidden Dangers: Trust in a Connected World Liam Hickey, Vice President Kantar TNS US Recorded: Nov 2 2017 34 mins
    Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
    Join us on November 2nd as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding consumer trust in brand messages?
  • Launch of the first BrandZ™ Top 50 Most Valuable UK Brands
    Launch of the first BrandZ™ Top 50 Most Valuable UK Brands Peter Walshe; Global BrandZ Strategy Director, Martin Guerrieria; Global BrandZ Research Director Recorded: Nov 1 2017 37 mins
    Don’t miss a first look at the first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands on 1 November. It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.
  • Connecting you to your consumers along the Belt and Road Routes
    Connecting you to your consumers along the Belt and Road Routes Sacha Cody Recorded: Nov 1 2017 58 mins
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.
  • Connecting you to your consumers along the Belt & Road Routes
    Connecting you to your consumers along the Belt & Road Routes Sacha Cody Recorded: Nov 1 2017 58 mins
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.
  • Take Your Walmart Digital Shelf to the Next Level
    Take Your Walmart Digital Shelf to the Next Level Ram Rampalli, Chief Catalog Evangelist & Sr Director @WalmartLabs with Dave Copeland, Sr Dir Solutions Architecture, Salsify Recorded: Oct 31 2017 38 mins
    Walmart relies on product content to help determine assortment, pricing, promotion, and drive every touchpoint across the customer shopping journey. Walmart Executive Ram Rampalli discusses the ways in which brands can provide this critical information. He outlines best practices to keep in mind to improve your Walmart go-to-market strategy and answers audience questions about Walmart Supplier Central.

    “If you can give us your best content, then we don’t have to go and search for this content from other sources.” -

    Learn an actionable set of next steps including how to:

    Boost product discoverability and brand accuracy on Walmart
    Expand your sales via item set up on Walmart.com
    Improve your strategy with insights and analytics on content performance
  • A Guide to Activating Audiences Using Analytics
    A Guide to Activating Audiences Using Analytics Nick Iyengar, Director, Digital Intelligence, Cardinal Path; Mary Andrews, Director, Digital Intelligence, Cardinal Path Recorded: Oct 31 2017 56 mins
    "Many organizations are getting better at tracking the different data sources required to measure their individual KPIs, but they're still doing so in an ad-hoc manner, meaning they have no guiding strategy or measurement framework in place. Without being able to paint a full picture of your online performance, how can you know if your analytics efforts are going to waste, and how do you succeed in turning insights into action?

    View this on-demand webinar to understand measurement frameworks, customer journey mapping, and KPI development at a deeper level, and come away with practical steps to activate your data and personalize the customer experience."
  • 把握数字机会,赢得一带一路上的消费者
    把握数字机会,赢得一带一路上的消费者 陈雅君 Recorded: Oct 25 2017 45 mins
    对于想要进行海外扩张的中国企业来说,“一带一路” 是一个前所未有的商机。想要知道怎样在这些国家的消费者心目中打造你的品牌,为自己找到增长的机会?来参加我们免费的网络研讨会就可以了。

    10月25日,凯度特恩斯将举办网络研讨会,解读“数字生活”(Connected Life)这一全球消费者调查研究所覆盖的30个“一带一路”沿线市场,探索品牌如何能够在消费者的数字生活中与他们建立联系。我们将就以下一些话题进行探讨:

    • 品牌与消费者互动的最佳方式是什么,每个国家具体的媒体渠道是什么?
    • 不同国家的消费者在电子商务中有着怎样的不同行为?对于品牌来说,各国的机遇是什么?
    • 在中国“一带一路”涵盖的四条走廊和整个海上丝绸之路沿线上,消费者们生活的数字化程度有何不同?
    • 消费者在各国的社交媒体上的参与度如何?品牌在不同国家和文化环境下,应该如何通过社交媒体来影响他们的?
    如果您希望获得完整的报告、或是有具体的商务挑战希望听取我们的意见,请通过以下邮件地址与我们联系:marketing.china@kantar.com
  • Applying Data Science Methods for Marketing Lift
    Applying Data Science Methods for Marketing Lift Charlotte Bourne, Assc. Director, Digital Intelligence, Cardinal Path; Danika Law; Consultant, Data Science, Cardinal Path Recorded: Oct 24 2017 58 mins
    "Data science can deliver transformational business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow marketers to surface insights from large swathes of data. Which technique is right for your business and where do you start?

    In this on-demand webinar, our experts go over a broad range of data science techniques, and expose how major global brands are using them for valuable business insights including:

    * Customer lifetime value for customer segmentation and activation
    * Forecasting and predictive analytics with machine learning
    * Natural language processing for digital marketing optimization
  • Hidden dangers: Trust in a connected world
    Hidden dangers: Trust in a connected world Michael Nicholas, Rosie Hawkins Recorded: Oct 24 2017 60 mins
    From fake news to connected devices, chatbots and more, technology is shaping society but is it making us uncomfortable? How can brands build and maintain trust in this rapidly-evolving world?

    Join Kantar TNS on 24 October as we draw from Connected Life, our 56 country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to our data, are we on the losing end of an unfair exchange and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding our trust in brand messages?
    • How might overcoming obstacles in trust create new eCommerce opportunities for brands?
  • Taming data: How marketers turn data into real ROI
    Taming data: How marketers turn data into real ROI Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Recorded: Oct 18 2017 61 mins
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by: Lytics
  • Optimize 360: Test, Adapt & Personalize for Greater Returns
    Optimize 360: Test, Adapt & Personalize for Greater Returns Jonathan Mesh, Google; Dave Eckman, Cardinal Path Recorded: Oct 11 2017 43 mins
    Google’s own Jonathan Mesh, Lead Product Manager for Optimize, joins our webinar on Google Optimize 360 where we uncover ways to accelerate your testing and optimization strategy.

    We’ll step through the power of personalization, share a real-time platform demo, and explore experiments to get started on delivering more compelling user experiences.
  • AI facts vs fiction: AI business decisions that really work
    AI facts vs fiction: AI business decisions that really work Avinash Gangadharan, Sr Director of Engineering, Walmart Recorded: Oct 10 2017 61 mins
    Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.

    As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?

    Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.

    In this webinar, you’ll explore:
    * Myths and realities of AI replacing vs. augmenting staff functions
    * How to bake AI into your business strategy
    * On- and offline use cases for AI
    * The future of AI for business

    Speakers:
    * Avinash Gangadharan, Sr Director of Engineering, Walmart
    * Allen Sebrell, Senior Manager E-Commerce Team, Amtrak
    * Deep Varma, VP of Engineering, Trulia
    * Stewart Rogers, Analyst-at-Large, Venturebeat
    * Rachael Brownell, Moderator, VentureBeat
  • How to Optimize Your Product Pages for the Holiday Season
    How to Optimize Your Product Pages for the Holiday Season From Salsify: Andrew Waber/Data Insights, Ashley Young and Alex Clark/Customer Success Recorded: Oct 4 2017 14 mins
    In our recently launched "Holiday Shopping Keyword Intelligence Report," we discovered that the 2016 holiday season drove a 30% increase in the number of top retail search terms. Not only that, 76% more product detail page content updates were pushed during an average holiday month last season.

    These are just two of the dozens of findings from last year's busy holiday season. To bring this report to life, we're putting on a live webinar that will arm you with actionable tips and best practices to ensure your product pages are ready for success during this year's holiday rush.

    You will learn:

    - How consumer shopping searches change over the holidays
    - What leading brands do to improve holiday product pages
    - How to effectively refresh your holiday content
  • Activating and Shaping the Customer Journey
    Activating and Shaping the Customer Journey Vicky Currie, N Brown Group; Tony Brown, Teradata Customer Journey Solution; and Mary Anne Hensley, CMO Council Recorded: Oct 4 2017 55 mins
    It is easy to commit to delivering to exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.

    During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for N Brown Group (JD Williams), will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how N Brown Group moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped the company meet business objectives, drive revenue and, above all, improve the customer experience.

    Joining the CMO Council and Vicky Currie will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.

    Among the topics to be discussed:

    • How data and analytic insights can help identify a customer’s stage in the buying journey
    • Why integrating online and offline data is critical for a holistic view of the customer
    • Real-life business benefits of optimizing customers’ journeys
  • Boosting Product Discoverability on Amazon: Are your products standing out?
    Boosting Product Discoverability on Amazon: Are your products standing out? Rob Gonzalez, Co-Founder/VP, Salsify and Rana Kannan, Strategic Programs, Salsify Recorded: Sep 29 2017 44 mins
    Over 55% of all product searches start on Amazon.

    Amazon’s giant product selection and helpful content has made it the go-to site for online shoppers researching products. With over half of product searches starting on Amazon, it has become a retailer you cannot afford to ignore.

    Join Salsify and content26 for a webinar on the ways you can use content and advertising to get your products discovered on Amazon’s digital shelf. We’ll be sharing tips to improve both organic and paid search on the site.

    You will learn how to:

    - Boost product discoverability through paid and organic search
    - Improve brand accuracy on product pages to drive conversion
    - Get the most out of Amazon Marketing Services (AMS)
    - Create content that works in tandem with your Amazon advertising efforts
  • Data Studio: Visualization & Reporting Solutions to Enable Better Decisions
    Data Studio: Visualization & Reporting Solutions to Enable Better Decisions Nick Mihailovski, Google; Mary Andrews, Cardinal Path; Dave Eckman, Cardinal Path Recorded: Sep 26 2017 50 mins
    In this webinar, we’re joined by Nick Mihailovski of Google Data Studio to explore the value of dashboards, demonstrate the simplicity and power of Data Studio, and share incredible real-world examples from leading organizations.
  • Enhancing Email Marketing with New Targeting and Customer Experience Tactics
    Enhancing Email Marketing with New Targeting and Customer Experience Tactics David Daniels, CEO & Founder, The Relevancy Group | @EmailDaniels Recorded: Sep 26 2017 53 mins
    Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.

    David’s presentation and discussion will address the following:
    • Data utilization in email marketing and the efficacy of real time data
    • Individual targeting and the rise of People Based Marketing and its role in email marketing
    • The impact of machine learning and other artificial intelligence technology on email marketing
    • Innovations in mobile utilization to drive mobile app usage
    • The challenges and opportunities of utilizing embedding video in email

    David will also take your questions and offer access to research reports available for download.

    About David Daniels – CEO & Founder, The Relevancy Group
    Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com

    As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
  • Hyper-personalization: Marketing to a segment of one
    Hyper-personalization: Marketing to a segment of one Cherie Yu, Head of Local Marketing, Lyft Recorded: Sep 21 2017 61 mins
    Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improve one-to-one marketing
    * The importance of not being creepy
    * The trends and future of hyper-personalization

    Speakers:
    * Cherie Yu, Head of Local Marketing, Lyft
    * Dr. Martin Prescher, CTO of AutoGravity
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat