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  • Plakativ! Erfolgsfaktoren starker OOH Kampagnen
    Plakativ! Erfolgsfaktoren starker OOH Kampagnen Shanine Chaudhry, Creative Director und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: May 24 2018 41 mins
    Out of Home (OOH / Außenwerbung) ist neben TV der stärkste Werbeträger für den Aufbau von Markenbekanntheit. Der Medien-Kanal profitiert von mehreren Trends, unter anderem der Urbanisierung, dem geänderten Freizeitverhalten und der fortschreitenden Digitalisierung. Dies spiegelt sich in den kontinuierlichen Wachstumsraten von OOH wider.

    Im Rahmen unseres Webinars zeigen wir
    - Die Bedeutung von OOH im Mediamix
    - Trends in der Außenwerbung
    - Erfolgsfaktoren für starke OOH-Kampagnen.
  • How AI is Changing Marketing
    How AI is Changing Marketing Gil Allouche, CEO, Metadata.io Recorded: May 17 2018 43 mins
    In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn:

    - What Machine Learning is in relation to AI and how it connects your data to find patterns
    - Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue
    - How AI technology can help marketers prioritize their budgets to focus on the most effective programs
    - Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI

    Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.
  • Cash in at scale on the esports explosion
    Cash in at scale on the esports explosion Dean Takahashi, Lead Writer, GamesBeat Recorded: May 9 2018 60 mins
    The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

    And the question is -- how do you monetize that at scale?

    Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

    Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

    Register now for free.

    You’ll learn about:
    * The opportunities provided by the growth in the esports streaming content market
    * What's causing the streaming content surge and market growth
    * The technology making this explosive esports growth possible on a global scale
    * Confronting the problems around scale in markets like China and elsewhere

    Speakers:
    * Dean Takahashi, Lead Writer, GamesBeat
    * Johannes Waldstein, CEO, FanAI Inc.
    * Roc Harry, Relationship Director, Worldpay
    * Carter Rogers, Senior Analyst, SuperData Research

    Sponsored by Worldpay
  • The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    The State of Engagement: Bridging the Customer Journey Across Every Last Mile Liz Miller, SVP of Marketing, CMO Council and John Nash, Chief Marketing and Strategy Officer, RedPoint Global Recorded: May 1 2018 60 mins
    The Chief Marketing Officer (CMO Council) and RedPoint Global are partnering to host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

    Join Liz Miller, SVP of Marketing here at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

    Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
  • Actionable GDPR advice from the experts
    Actionable GDPR advice from the experts Tim Roe, Compliance Director at RedEye and Chair of the DMA GDPR task force Recorded: Apr 25 2018 63 mins
    Marketing will change forever on 25th May when GDPR takes full force - what will this mean for you?

    Join us for this practical webinar and you will learn:

    • What data is covered under GDPR and how can I be compliant on 25th May 2018?
    • What is the difference between consent and legitimate interest and what is the best for my business?
    • What rights will my customers have over how I process their data and for how long I can keep it for?
    • What impact will E-privacy have on what I have put into place to be GDPR compliant?

    You can watch live or via an on-demand recording
  • The ROI of good design
    The ROI of good design Max Caldwell, Growth Marketing at SketchDeck Recorded: Apr 18 2018 41 mins
    From marketing content to sales presentations and from ads to events, your company has hundreds of design needs each month. Many teams are unable to keep up with the demand, leading to bad design and a decline in productivity. In fact, according to research by SketchDeck, 47% of marketers in the US report having to design customer-facing material themselves.

    Attend our webinar to learn why design is important, the top challenges marketers face scaling good design, and how to build a business case to overcome those challenges for your company.

    Covered in the webinar are:

    ● The impact of good design on revenue growth
    ● What the barriers are to achieving great design in a company
    ● The impact of bad design on sales and productivity
  • Building an imprint for success | Americas webinar
    Building an imprint for success | Americas webinar Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 37 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • Building an imprint for success | Europe, Middle-East and Africa webinar
    Building an imprint for success | Europe, Middle-East and Africa webinar Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 39 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • Building an imprint for success | Asia Pacific webinar
    Building an imprint for success | Asia Pacific webinar Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 40 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • Live Webcast: Kantar Millward Brown - BrandZ Top 30 Italian Brands
    Live Webcast: Kantar Millward Brown - BrandZ Top 30 Italian Brands Matteo Beccarelli - Head of Brand Strategy & Guidance & Roberto Rossi - Head of Creativity & Media Recorded: Apr 6 2018 54 mins
    Quali caratteristiche contraddistinguono i Brand di successo? Segui il webinar.
    Analizzeremo i Brand più in salute, evidenziando gli elementi strategici che hanno fatto di questi Brand, dei Brand di Valore.

    BrandZ, lo studio internazionale di Kantar Millward Brown e WPP, approda per la prima volta nel nostro Paese e individua le 30 marche italiane di maggior successo in Italia e nel mondo. Unico nel suo genere, combina le opinioni dei consumatori con i risultati finanziari*, offrendo alle marche gli strumenti necessari per misurare, gestire e proteggere il loro principale valore intangibile: il Brand.
  • Solving Bad Ad Experiences
    Solving Bad Ad Experiences Victor Wong, CEO, Thunder Recorded: Apr 5 2018 32 mins
    Most brands interact with their customers through advertising more than any other touchpoint. A good ad experience has become integral to a good customer experience pre and post purchase.

    Learn about common mistakes brands are making that risk alienating, losing, and offending customers so that you can bring home ideas on how to solve the core issue.
  • Why every business needs a brand identity and how to create it?
    Why every business needs a brand identity and how to create it? Branding expert, Debbie Inglis Recorded: Mar 28 2018 37 mins
    What does your brand stand for? Being clear about your brand identity is important for businesses of all sizes. A brand’s identity is the cornerstone of its strategy. The brand is the face of a business expressed through its identity.

    This webinar will take you through the classical approach with practical examples that bring this logical, intuitive and creative process to life.

    In this 45 minute webinar, you will learn
    * The importance of brand identity
    * A process for defining your brand vision and identity
    * Recommended techniques for creating visions, identities and guidelines based on examples

    The webinar will be presented by Debbie Inglis, owner of Brand Transformations, who has over 15 years experience of transforming brands strategically including Yeo Valley, Clarks, McCoy’s (UB), Appletiser (SABMiller) and Glutafin when owned by Danone.
  • Growthhacking content creation to transform your business
    Growthhacking content creation to transform your business Lisa Gibbs, Director of News Partnerships, Associated Press Recorded: Mar 27 2018 60 mins
    Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.

    Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

    To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

    By attending thIs webinar, you'll learn how optimizing content can:

    * Increase relevance for consumers across channels
    * Leverage data to increase consumer engagement with content
    * Increase the volume and scope of content, netting stronger conversions.
    * Seize customer journey opportunities when they appear

    Speakers:
    * Lisa Gibbs, AP Director of News Partnerships, Associated Press
    * Ari S Goldberg, Founder, Barber Surgeon’s Guild
    * Peggy Anne Salz, Principal, Mobile Groove Consulting
    * Rachael Brownell, Moderator, VentureBeat
  • Case Study: Measuring How Out-of-Home Increases Foot Traffic
    Case Study: Measuring How Out-of-Home Increases Foot Traffic Aaron Stewart & Shawn Spooner Recorded: Mar 21 2018 20 mins
    For decades, OOH measurement was limited to impressions. But all that is changing. By using mobile data, we’re now able to track the movements of people who pass by an out-of-home unit. Combined with the right data science, measurement goes beyond simple impressions to a true map of your OOH campaign’s impact.

    In this webinar, our Science Product Director Aaron Stewart and Chief Scientist Shawn Spooner will walk you through a real campaign that we tracked. You’ll get a chance to see advanced measurement in action and how it answers these key marketing questions:

    How many people saw the ad, then went to the client location?
    Who are these visitors? Where do they go and what do they do?
    How do I target people who saw my ad with online ads?
    How can we build a stronger audience profile?

    We are on the cusp of a whole new world that integrates out-of-home seamlessly into our technological society. And observational results are only the beginning. Join us to see how data science and technology are changing the out-of-home world.
  • The Top Facebook Ad Features Most Brands are Missing Out On
    The Top Facebook Ad Features Most Brands are Missing Out On Mike Zappulla: Team Lead, Paid Social @Elite SEM | Joonatan Lintala: Head of Business Development @Smartly.io Recorded: Mar 14 2018 58 mins
    With Facebook rolling out new features regularly, it can feel overwhelming trying to decide how to spend your ad dollars.

    With limited budgets and a directive to return a positive ROI, testing new features can feel like a gamble you might not be ready to make.

    We’ve teamed up with our friends at Smartly to talk through the Facebook Ad features we’ve seen perform the best and are worth investing in.

    If you wonder if features like Instagram Story Carousel Ads, dynamic ads for broad audiences, collection ads, and more are worth it—we’ve got you covered. Our experts will talk through their favorite features, how to implement them into your next round of tests, and results we’ve seen for top brands who know the secrets to driving real, profitable growth on Facebook.
  • HD Technology Revealed: Inside Secrets of DTG Printing
    HD Technology Revealed: Inside Secrets of DTG Printing Mike Clark, Printwear Magazine Recorded: Mar 13 2018 60 mins
    January of this year marked the unveiling of Kornit Digital’s new flagship system, the Avalanche HD6. It launched major advancements for the direct-to-garment industry: increasing productivity, decreasing ink consumption, and the most refined hand-feel in the industry, without sacrificing color vibrancy or a higher price tag.

    How did this quantum leap across all textile printing occur? A panel of presenters from Hirsch Solutions, SanMar, and ColorGATE will join representatives from Kornit Digital to discuss the new HD technology, including its implications for apparel, system preference, color-matching, and production and quality.
  • 5 Ways to Optimize Paid Search for Your Most Profitable Conversions
    5 Ways to Optimize Paid Search for Your Most Profitable Conversions Katie Carlson Scrimger: Team Lead, Paid Search @Elite SEM | Blair Symes: Director of Content Marketing @dialogtech Recorded: Mar 8 2018 60 mins
    The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is a real challenge. You have to double-down on the keywords, devices, landing pages, and conversion paths (online and offline) driving the most revenue at the lowest costs.

    If you want to optimize your paid search campaigns to drive sales, watch this webinar to learn how. Elite SEM’s Katie Carlson Scrimger and DialogTech’s Blair Symes explain the 5 PPC strategies to increase not just conversions, but customers. Elite SEM also explains how they used these strategies to help a major home services brand:
    - Increase call conversions by 90%
    - Decrease unprofitable conversions by 23%
    - Increase paid search profitability by 12%
  • AdReaction - The Art of Integration
    AdReaction - The Art of Integration Claudia Gelbe, Client Director & Thomas Deneke, Client Director Kantar Millward Brown Recorded: Mar 8 2018 44 mins
    Die Studie AdReaction: The Art of Integration untersucht, unter welchen Voraussetzungen Multichannel-Kampagnen ihre maximale Wirkung entfalten. Die Studie zeigt zentrale Elemente erfolgreicher Kampagnen, die Werbetreibenden als Leitlinien dienen können, um ihre Maßnahmen kanalübergreifend zu optimieren.

    Im Webinar werden unsere Experten die wichtigsten Herausforderungen diskutieren, mit denen Werbetreibende heute konfrontiert sind, und Erfolgsfaktoren aufzeigen, mit denen Sie die Synergien zwischen den Kanälen maximieren und Multichannel-Kampagnen entwickeln, die das Markenwachstum vorantreiben.
  • Webinar AdReacton Latinoamérica
    Webinar AdReacton Latinoamérica Felipe Ramírez, Chief Solutions Officer Recorded: Feb 27 2018 54 mins
    Asiste al Webinar de lanzamiento de AdReaction el 27 de Febrero
    Consigue la efectividad a través de campañas multi canal
    Felipe Ramírez, Chief Solutions Officer de Kantar nos compartirá los datos de nuestro estudio más reciente de AdReaction: El Arte de la integración, que identifica las características clave para tener una campaña de marketing exitosa.
    Nuestros expertos discutirán los retos a los que los mercadólogos se enfrentan al día de hoy y los factores clave para maximizar las estrategias a lo largo de los diferentes canales y crear campañas multicanal que impulsen el crecimiento de la marca.



    FOLLOW:



    © Kantar Millward Brown. All rights reserved.
  • The Confluence Equation: How Content & Influencers Drive B2B Marketing Success
    The Confluence Equation: How Content & Influencers Drive B2B Marketing Success Lee Odden, CEO at TopRank Marketing Recorded: Feb 22 2018 46 mins
    Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging and converting ideal customers.

    What many marketers don’t realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts.

    Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results.
  • Master B2B Lead Gen with Facebook Advertising
    Master B2B Lead Gen with Facebook Advertising Lauren Wasilition, Agency Partner Manager at Facebook and Carolanne Hornung & Zenia Johnson, Social Account Managers at 3Q Recorded: Feb 21 2018 51 mins
    We’re two months into 2018 and B2B brands are evaluating their early budget planning decisions - and turning more and more to Facebook advertising. It’s been shown that B2B business decision makers spend a median of 74% more time per day on Facebook than the average user. These potential leads are active on the platform, especially on mobile. By investing media spend in Facebook advertising, B2B brands can cover the entire sales funnel process - from initial brand awareness, to conversion, to retargeting for additional upselling.

    Join Facebook and 3Q Digital for a live webinar on Wednesday, February 21st at 11am PT / 2pm ET where we’ll discuss how to plan your B2B full-funnel strategy on the platform.

    We’ll also dive into:
    - The power of video in driving brand awareness and pushing traffic
    - Ensuring that your leads’ initial touchpoints are positive
    - Planning for longer lead cycles and mobile consumption
    - 2018 Facebook focuses
    - And more!
  • International marketing: Best practices to increase your reach and conversion
    International marketing: Best practices to increase your reach and conversion Dave Chaffey, co-founder, Smart Insights Recorded: Feb 21 2018 48 mins
    Did you know that only 1 in 7 of people worldwide are native English speakers, leaving six billion people worldwide who aren’t. This shows the potential of localizing marketing for audiences with different languages. But how do you achieve your potential? This practical webinar will explain a strategic approach with examples and actionable takeaways.

    The webinar will be presented by Dr Dave Chaffey, co-founder of Smart Insights who will help you review your approach by covering:

    - How to audit the current effectiveness of content marketing in different countries
    - Define your priorities for localization and translation
    - Practical approaches to improve international SEO effectiveness
    - Using cultural customization with CRO and testing
  • Boosting Product Discoverability on Amazon
    Boosting Product Discoverability on Amazon Rob Gonzalez - Co-Founder, Salsify; Mark White - Co-Founder, Content26 Recorded: Feb 13 2018 42 mins
    Over 55% of all product searches start on Amazon.

    Amazon’s giant product selection and helpful content has made it the go-to site for online shoppers researching products. With over half of product searches starting on Amazon, it has become a retailer you cannot afford to ignore.

    Join Salsify and content26 for a webinar on the ways you can use content and advertising to get your products discovered on Amazon’s digital shelf. We share tips to improve both organic and paid search on the site.

    You will learn how to:

    - Boost product discoverability through paid and organic search
    Improve brand accuracy on product pages to drive conversion
    - Get the most out of Amazon Marketing Services (AMS)
    - Create content that works in tandem with your Amazon advertising efforts
  • Creating effective multichannel campaigns
    Creating effective multichannel campaigns Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Creative Domain Lead, Insights Recorded: Feb 8 2018 51 mins
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • 5 Key Ingredients to Winning ABM Campaigns
    5 Key Ingredients to Winning ABM Campaigns Andrew Mahr, VP Client Success, Triblio Jun 6 2018 7:00 pm UTC 45 mins
    Triblio has nailed down 5 key ingredients to award-winning ABM campaigns. We’ve enabled thousands of ABM campaigns, and our clients have won recognition from Demand Gen Report, SiriusDecisions, and TOPO. Distilled down to 5 essentials, the secret sauce to ABM incorporates the right mix of organizational support, target account assessments, segmentation, goals & metrics, and ABM campaign tactics.

    As you build out your ABM program, we’ll help you explore essential questions in modern B2B marketing such as:
    - How do I reach anonymous stakeholders?
    - How do I help multiple stakeholders in a buying center reach a consensus?
    - How do I deliver relevant messaging at each purchase stage?

    We’ll also show real examples of how clients tackle 1:1, 1:FEW and 1:MANY account targeting, including case studies on Plex and FinancialForce.
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Charles Bleadnall, CTO, GoDaddy Jun 14 2018 5:00 pm UTC 60 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Charles Bleadnall, CTO, GoDaddy
    * Jenny Lin, Data Scientist, Yelp
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • The 5 Biggest Mistakes Going into Digital Textile Printing
    The 5 Biggest Mistakes Going into Digital Textile Printing Mike Clark, Kerry Maguire King, Raitis Purins, Peter Rinnig, and Ryan Kurek, Jun 20 2018 6:00 pm UTC 60 mins
    For screen printers integrating digital print systems, retail stores transforming to e-tail, or first-timers going straight to on-demand e-commerce, going digital doesn’t come without obstacles and challenges. Whether printing 20 or 2,000 garments per day, or a few yards to several hundred yards, you need to align vital components, or risk falling prey to the changing marketplace.

    Going digital is more than a trend; it is the new normal.

    In this presentation, printers spanning small, independently-owned and operated shops to international Direct-to-Garment and Direct-to-Fabric manufacturers will share their real-life experiences and lessons of launching into digital printing. Each speaker will share a unique issue they faced, where they went wrong, how it impacted their business, and how they managed to survive and thrive with digital printing capabilities. You’ll learn the facts, myths, advantages, and pitfalls to avoid in this informative webinar.

    Going digital need not be a gamble for your print operation. Register today and equip yourself with the knowledge and experience to grow your business with confidence.
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Stewart Rogers, Analyst-at-Large, VentureBeat Jul 11 2018 5:00 pm UTC 60 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data, and harnessing it via marketing automation platforms powered by AI and machine learning, can strengthen your bottom line when you join this VB Live event!.

    Register here free.

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The trends in automation and IoT in ecommerce

    Speakers:

    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    More speakers coming soon!

    Sponsored by Clevertap