Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.
Chris Wickson, GM of Events, Integrate; Anjie Roberson, Senior Product Marketers, IntegrateRecorded: Sep 18 201928 mins
Join Integrate for an exclusive webinar to learn how forward-thinking B2B marketers are harnessing the power of face-to-face events, and turning them into a key revenue channel.
Physical events account for approximately 18% of total marketing budget spend, making them the biggest single area of investment for B2B marketers. Yet we’re often still unable to quantify success. Why?
Despite advances in marketing technology, when it comes to exhibiting, we’re still left using old-school lead capture methods like paper forms, badge scanners and business cards. The result? Poor quality leads, slow follow-up and missed sales opportunities.
Join this webinar to learn about:
•why the exhibition industry is holding back B2B marketers from maximizing ROI
•how modern marketers can evolve their approach to exhibiting by taking a unified view of event lead management
•a closer look at real world examples of event lead management success
Zoe Dowling, Ph.D., SVP Research, FocusVision & Andrew Cannon, Exec. Director, Global Research Business DirectorRecorded: Sep 17 201957 mins
We all strive for great data and insights to feed into decisions that propel business' forward. In today's fast-spinning world we need to do that ever more quickly and cost-effectively. But when moving quickly, the research participant and their needs can be forgotten, and this can have negative consequences for data quality.
Fortunately, it does not have to be this way. GRBN has conducted research-on-research, and worked with many experts in the field, to understand how to give participants a great user experience, results in higher data quality, without adversely impacting cost or speed.
Our research participants are the life-blood for our sector. Join our webinar to learn concrete ways to create great participant user experiences.
In this webinar, we will discuss:
- What participant engagement means and why it's important
- 10 tips for elevating the user experience in qual and quant studies
- Trying something different - saying thank you with video"
The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.
In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.
Registration is free.
What this webinar will cover:
*A historical look at gaming revenue and the impact of mobile networks
*Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
*Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
*Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry
Aaron Jue, Director of Market Research, FocusVisionRecorded: Sep 3 201948 mins
"Interactive questions can enhance survey usability and improve respondent engagement, but along with their advantages they can come with their own pitfalls.
An interactive survey question can be a graphical or dynamic alternative to the more traditional checkbox or radio button survey question design. They can include star ratings, satisfaction sliders, or more advanced and engaging options like card sorters or virtual magazines.
In this webinar, we will cover:
- Best practices for using interactive questions for research specialists
- How to avoid common pitfalls
- What experimental evidence has taught us about interactive questions
Get the most out of your online surveys and customer insights."
Dell for EntrepreneursRecorded: Aug 27 201960 mins
The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.
Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.
Register for free now!
Attend this webinar and learn:
* How to effectively hire and train a top sales force
* What the smartest sales quotas look like, and how to set them
* How to create and implement business management systems
* What motivates sales teams, and how to take advantage
* What an effective sales culture looks like and how to build one
* Burt Powers, Senior Director of Dell Small Business Sales
* Stewart Rogers, Analyst At Large, VentureBeat
Zoe Dowling, Ph.D., SVP Research, FocusVision & Dipanjan Chatterjee, VP, Forrester ResearchRecorded: Aug 22 201956 mins
Great customer experiences begin with understanding your Customer Truth™. By understanding their hearts and minds. Why they do what they do. How they think, feel, act.
A new commissioned study conducted by Forrester Consulting on behalf of FocusVision reveals that how a customer feels is 1.5x more influential in driving business outcomes, such as purchase, loyalty and advocacy. Yet, as businesses strive to make data-driven decisions to propel growth, there is an over-reliance on Big Data when it comes to understanding customers, which cannot uncover Customer Truth™.
Join our webinar featuring quest speaker Dipanjan Chatterjee, VP & Principal Analyst serving CMO professional, Forrester Research, to hear key findings from the study and from FocusVision on how they can help you get close enough to your customers to understand why they do what they do to drive business growth.
In this webinar, you will learn:
- The importance of emotions in driving desired business outcomes
- How organizations can inform their understanding of customer behavior
- Implications for organizations and the need to collect Small Data in addition to Big Data"
Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDatiRecorded: Aug 14 201946 mins
As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.
Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:
- building data science into the tech stack and workflow
- modules for optimization, budget allocation and forecasting
- Journey analytics and attribution using statistical models
Laurie Wang, Digital Marketing ConsultantRecorded: Aug 14 201940 mins
In this webinar, you will learn:
1. The secret to spend less time on Instagram and get more results
that you must know to dramatically cut down the time that you spend on Instagram, yet getting you more results and profits
2. The top 3 mistakes that business owners make on Instagram in 2019
by following advice that no longer works and I'll show you my insider tips on what does
3. The most effective way to sell your services and products on Instagram in 2019 and confidently connect with your followers like a pro to create more impact online
Instagram is constantly changing and is dramatically different in 2019 and beyond.
Instead of just another social media platform, Instagram can become the main source of your business leads, sales, and booked clients.
But a lot of the information and advice are outdated because so much has changed on this powerful platform.
Join this webinar to get the most updated on what it takes to market you and your brand successfully on Instagram in 2019.
About Laurie Wang:
Laurie Wang is an award-winning digital marketing consultant, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy.
She has been featured by the Guardian, Fast Company, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.
In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
1 - Customer – now and forever will always be about the customer.
2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
3 – Channels Media – what mainstream and other media channels are customers using now and will use?
4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
5 – Connections - the means for networking with other businesses, industry, government and others.
6 - Communications - the unique organization processes that occur between companies and customers.
7 - Collaboration - organizational thought leadership for content development and delivery processes.
8 - Call to Actions – driving behavior without which nothing happens.
9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
Artificial Intelligence (AI) is revolutionizing industries, products, and core capabilities by delivering dramatically enhanced experiences. However, the deep neural networks of today are growing quickly in size and use too much memory, compute, and energy. Plus, to make AI truly ubiquitous, it needs to run on the end device within a tight power and thermal budget.
Fundamental research, in AI as well as applying that research, is required to advance AI further and speed up adoption. In this webinar, we’ll discuss:
* Several research topics across the entire spectrum of AI, such as generalized CNNs and deep generative models
* AI model optimization research for power efficiency, including compression, quantization, and compilation
* Advances in AI research to make AI ubiquitous
* Jilei Hou, Sr. Director, Engineering, Qualcomm Technologies, Inc.
* Jack Gold, Principal Analyst, J.Gold Associates, LLC.
Sarah Barker: Head of Biddable Media Strategy at StickyeyesRecorded: Jul 3 201949 mins
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this seminar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
Jessica Towns and Jake HelliwellRecorded: Jun 19 201947 mins
Increase digital team skills, company structure/processes, and increase brand awareness online!
Healthcare companies face several challenges when it comes to their digital marketing. They're in one of the most highly-regulated industries and must compete with a plethora of medical advice websites and conflicting information to gain their audience's attention. They also have to provide communications and customer journeys that appeal both to patients and multiple healthcare decision makers. That's why having a plan to organize your digital marketing efforts to engage your audiences is integral to improving your brand's performance.
In this demo of business membership, you will find out how we can help you:
- Launch/roll-out transformation projects that meet essential business goals.
- Create integrated marketing, product, and communications strategies and budgets.
- Improve dashboard/KPI monitoring to communicate value generated.
- Manage and develop internal team resources and skills for ongoing CPD.
- Improve ROI from activities by learning the latest best practice techniques.
With Smart Insights, plan, manage and optimize your strategy to become the best in the industry using a complete and structured system of audits, templates, guides, and e-learning.
Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UKRecorded: Jun 12 201959 mins
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now. This webinar looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
In this practical webinar, using examples, you will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Taylor Wheeler, Director of Digital Sales for V Digital ServicesRecorded: Jun 5 201958 mins
For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.
Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.
On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:
- Organic and Local Search (SEO)
- Hyper-targeted Device ID technology
- Website Development in the Cannabis space
You will also be able to review some case studies that showcase each of these platforms.
Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital ServicesRecorded: Jun 5 201959 mins
As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
Matt Hertig, CEO, Alight AnalyticsRecorded: May 16 201945 mins
Get a guided tour of Alight’s new Tableau dashboard templates, powered by ChannelMix, the world’s most powerful data engine for marketing. These turnkey templates give marketers unmatched insight into campaign and channel performance.
In this webinar, you'll learn:
> Why data connectors aren't enough for real-world marketers
> How to unleash the full power of Tableau for visual analytics
> How ChannelMix's OneView technology has changed the analytics game for marketers
Roi Paz, Product ManagerRecorded: May 8 201917 mins
Learn about ReCaptcha prevention and solution methods.
Preventing ReCaptcha using browser fingerprints and proxy manipulations
How to overcome ReCaptcha with Luminati proxy manager automation
Every founder starts with a big idea, but only 1 out of 10 see their idea succeed. So what’s the difference between the fintech startups that get off the ground and those that don’t make it out of the gate? What are the secrets of the startups that disrupt entire industries? This is your chance to find out how founders and VCs look at creating successful startups first-hand.
Our panel of industry experts will cover a range of topics, from getting started building your team, to the importance of finding an impactful mentor, and more. They’ll also answer questions from future startup founders in a Q&A. It’s everything you need to travel the path from big idea to successful startup.
Register for the webinar to discover:
• What successful fintech startups have in common
• The differences between being a solopreneur vs. being a co-founder
• Tips for finding and growing your dream team
• How to go from killer idea to disruptive startup
• Evan Schuman, Moderator, VB
• Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee
• Pierre Wolff, SVP Business Development, InCountry
• Ken Kruszka, CEO, SnapCheck
• Kathleen Utecht, Managing Partner, Core Innovation Capital
Wondering how to get into the cannabis industry? Join Mary's List along with Solonje Burnett, Sasha Perelman & Ashley Kingsley as they discuss community & the importance of creating events of impact.
Solonje Burnett is a cannavist & Co-Founder of Humble Bloom. As a culture consultant, she creates innovative workplace conferences, designs & implements D&I plans & forges agency partnerships. Her clients include Databricks, Working Mother Media, BetterCloud, & Koya Leadership Partners. Solonje produces events & festivals for conscious companies, hosts nightlife parties & programs music at membership clubs. She has worked with Afropunk, Summit Series, Le Bain at the Standard Hotel, Transgender Legal Defense & Education Fund & Soho House, among others.
Sasha Perelman is the CEO of Revolver Productions. With 17+ years of global brand event curation, her portfolio includes Yves Saint Laurent, Giorgio Armani, 23&Me, & Lenscrafters. Sasha’s event 'Immersion' was featured in Rolling Stone as the “Best Pot Party in California.” In 2017, Revolver worked with the Grammy Award Winning Artist & Activist Common’s Non-Profit, Imagine Justice, for the Hope & Redemption Tour - a 30,000 person concert in Sacramento, & two prison shows raising awareness around mass incarceration. In 2018, Revolver Productions, partnered with MARY Magazine to launched Mary Talks - discussions around cannabis as a wellness & lifestyle tool.
Ashley Kingsley is the Co-Founder of Ellementa. She is a strategic, multidisciplinary marketing executive who partners with CEOs & entrepreneurs - multi-million dollar brands and start-ups alike - to grow companies, brands, & profits. Noted as 'Top 50 People to Watch in Social Media' by Arrea Agency in 2017, she built & launched Daily Deals for Moms that expanded into 27 markets before it sold. She has been featured in the Wall Street Journal, Fox, CNN, CNBC, MSNBC, Mashable for Daily Deals for Mom, HERB, Techcrunch, Women's Day Magazine, Westword, & Fox31.
Denise Biderman (Mary's List), Mary Pryor (Cannaclusive), Cynthia Salarizadeh (AxisWire)Recorded: Apr 24 201944 mins
Wondering how to get into the cannabis industry? Join Mary's List along with Mary Pryor and Cynthia Salarizadeh as they discuss the world of cannabis marketing, their own career transitions, and the future of cannabis advertising and media.
Mary Pryor is the Co-Founder and CEO of Cannaclusive. She is a passionate and vocal media expert currently based in Los Angeles and New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today, Mary is a powerful and accomplished Digital and Marketing Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, CBS News, Ebony Magazine, The Rolling Stones, VaynerMedia, Mindshare, McGarryBowen, McCann, SheKnows, and MusicWorld.
Cynthia Salarizadeh is the Founder of AxisWire, as well as the Founder of House of Saka, which houses the world’s first cannabis infused still and sparkling rosé out of Napa Valley. In addition, Cynthia is the Co-founder of Green Market Media, most recognized for its cannabis finance news publication, Green Market Report, as well as Co-founder of Industry Power Women. As an entrepreneur, Cynthia has either founded or co-founded multiple companies that have successfully exited through acquisition within the cannabis industry. In 2018, Cynthia was nominated as Entrepreneur of the Year and CEO of the Year by Cashinbis; she was named by High Times as one of the 100 Women in High Places, and she was featured by Dope Magazine as one of the “Outstanding Women in Cannabis."
Denise Biderman (Mary's List), Lisa Snyder (Tokeativity), Adelia Carrillo (Direct Cannabis Network)Recorded: Apr 24 201950 mins
Wondering how to get into the cannabis industry? Join Mary's List along with Adelia Carrillo and Lisa Snyder as they discuss start-up life, career transitions and being entrepreneurs.
Adelia Carrillo - Founder & CEO of Direct Cannabis Network. DCN is the leading digital B2B news network covering the latest tech, entrepreneurs and innovative companies in the cannabis industry. With her roots in the corporate and consumer electronics industry, her passion for technology, startups and innovation has been a key strength in her transition into the cannabis space. Becoming a voice for the upcoming startups, uniting the cannabis business community, Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis entrepreneurship.
Lisa Snyder - Founder & CEO of Tokeativity, The Global Cannabis Community for Women. Lisa is a cannabis and women’s rights activist, a web developer and online strategist. She has designed and launched over three hundred websites and digital campaigns, including ecommerce & membership platforms, and has extensive background in Google SEO leading back to 2004. Her work has been recognized in Forbes, Rolling Stone, The Guardian, MJ Lifestyle, Travel Portland, CannabisTours.com, Dope Magazine, Civilized, Willamette Week and Time Out New York among others.
Rachel Holander, Roi PazRecorded: Apr 24 201918 mins
Make your crawler be seen as a ‘real-user’ and not get blocked.
- Select the right tools for browser automation
- Selenium vs. Puppeteer, pro and cons
- Setup Selenium and Puppeteer to work with proxy
- Proxy manipulation for an automated crawler
- Setup your Proxy Manager with Selenium and Puppeteer
Business Espionage & Sabotage Seminar on Building a Corporate Intelligence Agency (CIA)
"Competitors have this time prevented us from knowing enough about them; but we have not prevented them from knowing far too much about us.”
Critical analysis on building an ultra artificial intelligence and quantum computing for business intelligence gathering, internal and external threat assessment, competitive intelligence, customer assessment and actions and more.
Dr Dave Chaffey, Co-Founder of Smart Insights, and Julie Bordato, Senior Product Marketing Automation Manager at SalesforceSep 25 201911:00 amUTC60 mins
Join Smart Insights’ Dr Dave Chaffey and Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
By registering to this webinar, you confirm that you agree to the storing and processing of your personal data by Salesforce as described in the Privacy Statement: https://www.salesforce.com/uk/company/privacy/
Zoe Dowling, Ph.D., SVP Research, FocusVision & Phil Roughsedge, Insight Officer, The Football AssociationOct 1 20196:00 pmUTC52 mins
"There are always possible risks when deciding to upgrade survey solutions and make big changes to an existing format. The FA (formerly known as The English Football Association) weighed up the odds against the potential gains, and achieved great success.
Learn how The FA refreshed and reinvigorated a long-standing post-event tracking study. By willing to risk historical data for future success, they stepped back and reviewed the entire program. Working with key stakeholdres, they updated the questions and capitalized on FocusVision Decipher's capabilities with customer branding, interactive question types, and ensured it was mobile first. The result? On-point questioning, improved respondent experience, better data quality, and tangible KPIs for multiple departments.
In this webinar, we will cover:
- How 'risking' historical data is outweighed by improving the quality of the data gathered
- Refreshing a tracking study doesn't mean giving up on all that's gone before
- Taking a mobile-first approach really does work"
David Pitta, BrightTALK | Fred Studer, Financial ForceOct 9 20194:00 pmUTC45 mins
Join some of the world’s leading B2B marketing executives to learn about their priorities and predictions for 2020. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, EngagioOct 9 20199:00 pmUTC45 mins
The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.
In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
Sam Ngo and Connor BouthotOct 10 20195:00 pmUTC46 mins
New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — including the CCPA — companies need to provide a standard of consumer privacy.
What most brands don’t realize, though, is these data privacy measures offer an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return.
A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by joining our webinar.
Zoe Dowling, Ph.D., SVP Research, FocusVision & Roddy Knowles, Dir. Product & Innov. Research, DynataOct 15 20196:00 pmUTC58 mins
"AI. AR/VR. Blockchain. Voice. All growing technologies impacting the way people live. Hand-in-hand with the exciting applications of these technologies (both realized and potential) are discussions around data and thus privacy, security, and trust. Join Dynata's Roddy Knowles and FocusVision's Zoe Dowling as they discuss these technologies, fueled by their experiences on the ground at this year's Consumer Electronic Show, and reflect on the wider implications as well as reflections on the wider implications of the technologies.
In this webinar, we will discuss:
- The key technologies poised to impact our lives in the coming years
- Implications around consumer trust, privacy, and security
- What all of this could mean for research and insights"
Thomas B. Cross, CEO, TECHtionary.comOct 16 20193:00 pmUTC26 mins
As we continue to remember 9/11, the world by all standards is not more stable but is actually significantly more vulnerable than that fateful day. A crisis management solution is a series of online tools/apps designed to assist, guide, track and manage all corporate communications activities in a timely manner. While we would like to think there is one term to describe responses in a crisis, there is not one type of crisis nor one word to cover all situations critical to any crisis communications. Increasingly, social networks are filled with toxic nonsense, mis and disinformation, weaponized media, shamers, haters, privacy violations, fake and deep fake which you cannot predict. You cannot react to all of this, you can only direct a strategy to manage personal and company messaging. Here are the top 10 reasons for acquiring and using a crisis management team as well as tools/apps as it is "not if but only when" a crisis, disaster or terrorist attack will happen.
Here are the Top 10 Critical Concepts presented: Communications, Context, Contact, Collaboration, Connections, Consistency, Channels, Compliance, Cynchronicity and Customers. This 30-minute webinar will review, navigate and provide actionable tools to help you manage the upcoming crisis coming to you and your business.
Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.
Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.
Registration is free!
*How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer
*Steps to guide your business decisions around what your customers say they want, not what you think they want
*The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level
*The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews
"Only mobile provides an in-the-moment, un-biased glimpse into a customer's life, as they live it. Mobile qualitative research is a flexible approach to gathering deep insights through your customers' lens.
In this practical session, we'll discuss activities best suited to mobile qual research and how to enhance social engagement between participants. We'll also provide a live demonstration of the features within the FocusVision Revelation mobile app.
In this webinar, you will learn:
- Activities optimally suited to mobile qualitative research
- Tips on how to enhance social engagement between participants
- How to use our FocusVision Revelation Participant App"
"What we know: The internet has disrupted the marketing funnel. It's no longer a straight line - that marketers draw and lead - from brand awareness to purchase. It's more of a jigsaw puzzle. Wouldn't it be great to have some sort of insight tool that can shed light on the real customer path - the behaviors, attitudes, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients.
In this webinar, we will cover:
- How customer journey maps can serve multiple teams across an organization (and help unify said organization)
- Key steps to create a successful customer journey mapping project
- How to approach a basic customer journey mapping project - as the researcher"
Zoe Dowling, Ph.D., SVP Research, FocusVision & Christopher Wallace, President, InnerViewNov 26 20197:00 pmUTC55 mins
Brands are spending more than $200 Billion on marketing and advertising annually, yet the advertisements customers see are only part of their experience with a brand. The true faces are the people who represent the company - the front-line employee and partners who interact with customers every day. This leads to the question: are Marketing and front-line employees telling the same story? And if not, what is the business impact of misalignment? These are the questions that InnerView and FocusVision set out to answer in freshly-released research talking to 250 senior business professionals in Marketing, Customer Experience, and Product. Join Chris Wallace, President of InnerView and Zoe Dowling, SVP Research at FocusVision, as they discuss the findings.
In this webinar, we will cover:
- What customer research companies are doing and are they leveraging it to its full extent
- The link between brand promise and brand experience, and the cost of misalignment
- The need for dynamic conversations, with your customers and your employees"
It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.
Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.
There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!
*How to identify your AI needs
*How to identify your decision criteria
*The pros and cons of build and buy, and the best situations for each
*How to get a handle on the true costs of both build and buy
Mobile Survey Design. We've got this, right? Well, not quite. While we've learned a lot over the years, we continue to learn more all the time. And as mobile design evolves, we continually need to monitor whether we are making the best use of the small screen. This is as important for data quality as it is participant experience.
Recent research-on-research jointly conducted by MaritzCX, Dynata, and FocusVision, sampled nearly 3,000 survey respondents to better understand the preferences of mobile and non-mobile respondents and explore optimal ways to present multi-attribute grids, NPS, lists and pagination.
Join MaritzCX's Ted Saunders, Dynata's Roddy Knowles, and FocusVision's Zoe Dowling, as they discuss the research findings and the displays that improve respondent experience and capture higher quality responses.
In this webinar, we will cover:
- Where we are with mobile completion rates
- Findings from the research-on-research
- The need to continually review and evolve mobile survey design best practices
Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.
AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!
Register for free now!
Attend this webinar and learn:
How to simplify tasks that take up too much of sales' time
*How AI will improve forecasting accuracy
*How AI can identify coaching themes from meetings based on what top reps do better than others
*How AI can identify which clients will be easiest to both up-sell and cross-sell
*How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
*The leading technologies to implement AI for sales acceleration
*Stewart Rogers, Analyst At Large, VentureBeat
Zoe Dowling, Ph.D., SVP Research, FocusVisionDec 10 20197:00 pmUTC47 mins
A freshly released Forrester study, commissioned by FocusVision, shows that how a customer feels about your brand is 1.5 times more likely to drive a positive business outcome (i.e. purchase, loyalty, advocacy). With this in mind, it's essential to understand your Customer Truth - how they think, feel and act to create experiences that drive business outcomes.
Yet we rely on our marketing dashboards to provide data on how we are doing and whether we need to change course. But it only tells one side of the story. To succeed in creating great customer experiences, you also need the other side - the small data gathered by talking directly to your customers.
In this webinar, you will learn how to:
- Get insights that are essential to build the right experiences
- Really know your customers and how this data can be used across the board
- Add customer research to help build your marketing foundation and inspire your work"
Zoe Dowling, Ph.D., SVP Research, FocusVisionDec 17 20197:00 pmUTC39 mins
"It's long been recognized that brands need to identify and operate by their 'greater purpose'; to stand for something beyond their immediate functional benefits. For some brands, this is ingrained in their DNA and it fuels each move they make (think Patagonia and The Body Shop). For others, it make be on a smaller scale, championing causes at varying levels from local ads to large national sponsorships. When it comes to socially charged causes, the waters can be challenging to navigate - how to support without offending.
Given this backdrop, we wondered how brands have been navigating causes around diversity and inclusion; specifically showing support for the LGBTQ community. So we asked. We spoke to 1,500 people across the US to explore their feelings on LGBTQ in advertising, whether brands were doing an appropriate job representing the community and how this impacted their purchasing decisions. Join us to hear what we learned, both around consumer sentiment as well as the role of insights in helping brands hit the right now.
In this webinar, we will cover:
- The results of our recent study into LGBTQ representation within advertising
- Implications for brands as they look to support a social cause
- A reflexive look at our study and what we'd do differently next time around"