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  • Agiles Pre-Testing zur Weihnachtszeit – Ergebnisse in sechs Stunden
    Agiles Pre-Testing zur Weihnachtszeit – Ergebnisse in sechs Stunden
    Shanine Chaudhry, Creative Director und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Nov 15 2018 22 mins
    Der Countdown läuft – nur noch wenige Wochen bis Weihnachten!

    Stellen Sie sicher, dass Sie Ihre Konsumenten und Kunden mit wirklich starker Kommunikation in dieser werbeintensiven Zeit erreichen.

    Unsere Experten zeigen Ihnen in diesem Webinar, was Sie bei Ihrer Werbung beachten müssen, damit diese nicht im Weihnachtstrubel untergeht. Dabei stellen sie unsere Lösungen

    - LinkNow for Static – agiles Testen von Print und Out of Home
    - LinkNow for Digital – der schnelle Test, ob Ihre Online-Werbung funktioniert – für Video und Banner inkl. Verhaltensmessung
    - LinkNow for TV – der schnellste Test für TV Werbung, mit optionalem Facial Coding

    vor.
  • How to turn customer experience into customer trust
    How to turn customer experience into customer trust
    Louise Thorpe, Chief Privacy Officer, American Express Recorded: Nov 13 2018 62 mins
    Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.

    There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.

    To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:
    * How to build trust with increasingly savvy consumers
    * Why brand reputation is your most important calling card -- and how to protect it
    * The key qualities customers look for in a trusted brand
    * The secrets of the modern customer-focused organization

    Speakers:
    * Louise Thorpe, Chief Privacy Officer, American Express
    * Andrew Leede, Product Owner, Blinker
    * Ting Ting Luo, Senior Product Marketing Manager, Docusign
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Docusign
  • The ROI of Experiences
    The ROI of Experiences
    Maxie Schmidt-Subramanian (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Recorded: Nov 13 2018 46 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramanian, Principal Analyst, Forrester
  • Lead Generation: how do you nurture good sales leads?
    Lead Generation: how do you nurture good sales leads?
    Phil McGuin, Demand Generation Director, Stickyeyes Recorded: Nov 8 2018 48 mins
    Watch our webinar and follow the 4 stages of lead nurturing to drive more leads and sell more stuff!

    Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.

    This webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin will take you through the four key stages of lead nurturing that will:

    -raise awareness and perception of your brand;
    -convince your prospects of your credentials; and
    -convert those leads into a positive commercial action.

    Sign up now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales.

    This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd
  • The Simplification & Smarter Adoption of Marketing Automation
    The Simplification & Smarter Adoption of Marketing Automation
    CleverTouch Marketing Recorded: Nov 6 2018 108 mins
    Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills.

    This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:

    Different approaches to Marketing Automation simplification
    How to drive better adoption across your organisation
    Building a framework for talent and skills
    Inhouse or outsourced: is there a better approach?

    We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.
  • How Fujitsu Have Driven Adoption and Simplified Marketing Automation
    How Fujitsu Have Driven Adoption and Simplified Marketing Automation
    Tim Creak, Marketing Operations & Strategy, Fujitsu Recorded: Nov 6 2018 47 mins
    CleverTouch client Fujitsu share insight and best practices on to implement marketing automation technology across 27 countries.
  • Leveraging AI to boost customer acquisition, engagement, and retention
    Leveraging AI to boost customer acquisition, engagement, and retention
    Brian Witlin, CEO, Yummly Recorded: Oct 30 2018 61 mins
    Your instincts are good — but AI can make them flawless. With AI, every time a customer engages with your brand, you’re making that moment really count.

    Add AI powered predictive analytics to ensure the right message at the right time, targeting is accurate and high-value, and customer support is proactive. Automate chat-based customer service, and give your agents more info off the top. Level up the shopping experience by offering the right products at the right time — and add contextual conversation to narrow their choices down.

    Customers want this kind of service and attention. And if you can’t deliver, they’re going to find the company that can. So don’t miss this VB Live event, where you’ll learn more about being relevant to your customers, making their engagement meaningful, and more!

    Register now for free!

    Attend this webinar and learn:
    * How AI levels up personalization and customer engagement
    * How to use AI-fueled data analytics to create tactical marketing plans.
    * How to create personalized moments without being creepy
    * How to increase real and effective relevance to customers across channels

    Speakers:
    * Grant Langston, CEO, Eharmony
    * Dave Gerhardt, VP Marketing, Drift
    * Brian Witlin, CEO, Yummly
    * Moira Dorsey, Founder, Dorsey Experience

    Sponsored by Drift
  • Why Simplification is Important and the Business of Marketing
    Why Simplification is Important and the Business of Marketing
    Adam Sharp, CEO & Co-Founder, CleverTouch Marketing Recorded: Oct 30 2018 12 mins
    The Simplification and Smarter Adoption of Marketing Technology Breakfast Networking Event. This session introduces the event agenda before diving into the key approaches that Marketers need to simplify the way they manage and use the technologies available to them.
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer
    David Bairstow, SVP Product Management, Skyhook Recorded: Oct 3 2018 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing?
    Rolf Schromgens, CEO, Trivago Recorded: Oct 3 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • DTG Advice for Any Print Shop, with Tim Brule of Fanatics Branded
    DTG Advice for Any Print Shop, with Tim Brule of Fanatics Branded
    Tim Brule & Ryan Kurek Recorded: Sep 26 2018 59 mins
    Fanatics was one of the pioneers in adopting digital textile print, and is now thriving with DTG and expanding every year.

    One of the key figures behind the DTG revolution at Fanatics is Tim Brule, VP of Disruptive Technologies, who brings more than 20 years of experience in garment production.

    In this live presentation, Tim will share advice on DTG printing that can help any print shop adopt DTG print systems, increase their market share and margins, and thrive in an economy that requires the capabilities only DTG can provide – no matter how big or small the operation, the right system and plan will help you survive and grow in today’s textile print industry.

    Tim Brule, VP of Disruptive Technologies, Fanatics Branded, Inc.
    Tim heads up process improvement for apparel manufacturing at Fanatics Branded. He has 22-years of experience in made-to-order (MTO) manufacturing, having co-founded FanBuzz, Inc., and DemandMade, Inc., where he created innovative software and processes to print, cut, sew, and press items ordered via e-commerce.

    Ryan Kurek, Director of Marketing, Kornit Digital North America
    Ryan joined Kornit in 2017 to lead North American marketing and strategic initiatives. He brings 20-years of B2B and B2C marketing expertise, most from the agency he founded, where he led blue-chips brands such as General Electric, Bayer, Toyota, IBM, Rockwell Automation, LG Electronics, and American Express.
  • Why brands like Amazon are using “dumb” bots for smart service
    Why brands like Amazon are using “dumb” bots for smart service
    Abinash Tripathy Co-Founder and Chief Strategy Officer, Helpshift Recorded: Sep 20 2018 61 mins
    Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more.

    Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse.

    The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast.

    To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event!

    You’ll learn:
    * The difference between NLP and rules-based bots and why it matters
    * Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots
    * How to deliver mobile and web-based customer service that works, using the right bots.
    * How rules-based bots make the customer journey more effective

    Speakers:
    * Abinash Tripathy, Co-Founder and Chief Strategy Officer, Helpshift
    * Mitch Lee, Manager, Credit Karma and Co-Founder, Penny
    * Leslie Joseph, Principal Analyst, Forrester Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Helpshift
  • Breaking Silos (und Mythen) mit crossmedialer Attribuierung von Werbewirkung
    Breaking Silos (und Mythen) mit crossmedialer Attribuierung von Werbewirkung
    Claudia Gelbe, Domain Expert Media & Digital und Antonia Plautz, Senior Client Executive, Kantar Millward Brown Recorded: Sep 6 2018 39 mins
    Die Zeiten, in denen TV-Spots ausreichten, um eine Verbindung zum Konsumenten herzustellen und zu halten, sind lange vorbei. Heute sehen sich Marken zum einen einer ständigen Zunahme von Medienkanälen und Touchpoints, zum anderen anspruchsvolleren Konsumenten gegenüber. Markenverantwortliche müssen diese Touchpoints verwalten und dabei immer schneller reagieren. Kampagnen zur erfolgreichen Aktivierung einer Marke werden dementsprechend immer komplexer. Diese Komplexität überträgt sich auf die Herausforderungen, wenn der umfassende Nachweis der Effizienz einer multimedialen Kampagne erbracht werden soll. Traditionelle Messungen & Trackingstudien greifen oft noch zu kurz, da sie nicht an diese komplexe Umwelt angepasst wurden.

    Im Rahmen unseres Webinars gehen Claudia Gelbe, Domain Expert Media & Digital und Antonia Plautz, Senior Client Executive auf die Herausforderungen für Markenverantwortliche ein und zeigen wie Sie die Wirkung von Multi-Channel-Kampagnen ganzheitlich messen können, dabei aber auch den Beitrag der einzelnen Kanäle auf kurzfristige und langfristige Marken KPIs verstehen.
  • The Future of Advertising: Customer-Centricity in an Increasingly Complex World
    The Future of Advertising: Customer-Centricity in an Increasingly Complex World
    Lauren Fisher (eMarketer), Jared Levitt (Adobe) Recorded: Aug 16 2018 47 mins
    Advertisers face an increasingly challenging balancing act to deliver personalized, integrated and relevant experiences to audiences while ensuring privacy, brand safety, and the ability to collect and analyze audience data across all channels. With the right approach and technology, however, brands can not only achieve a balance, but seize an opportunity to deliver the best digital experiences for their customers.

    In this session, brands, agencies, creative pros, marketers and technologists will learn from experts at eMarketer and Adobe who will cover how to:
    - Improve the customer experience and win trust
    - Optimize advertising effectiveness through improved analytics, targeting, and personalization across a multitude of channels
    - Ensure brand safety and prevent ad fraud
    - Apply best practices for cross-channel media measurement, including advanced TV

    Presented by:
    - Lauren Fisher, Principal Analyst, eMarketer
    - Jared Levitt, Advertising Consultant, Adobe
  • The ROI of Experiences
    The ROI of Experiences
    Maxie Schmidt-Subramanian (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Recorded: Aug 14 2018 46 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramanian, Principal Analyst, Forrester
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing?
    Rolf Schromgens, CEO, Trivago Recorded: Aug 9 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Wie können Marken disruptives Potenzial für mehr Wachstum nutzen?
    Wie können Marken disruptives Potenzial für mehr Wachstum nutzen?
    Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Jul 26 2018 43 mins
    Die neue Studie “How Disruption Can Fuel Brand Growth” von Kantar Millward Brown deckt auf, dass viele Marken ihr Potenzial zur Disruption nicht ausnutzen.
    Weniger als 10 Prozent der 2.000 internationalen Marken, die in der globalen Datenbank BrandZ gelistet sind, konnten zwischen 2014 und 2017 ihren Wert steigern. Einer der Gründe hierfür ist, dass das Potenzial für Disruption, und damit ein wichtiger Wachstumstreiber, nicht genutzt wird.

    Im Webinar werden unsere Experten Ihnen Wachstumsstrategien von Disruptoren aus vielen verschiedenen Branchen vorstellen und anhand dieser Erfolgsgeschichten zeigen, wie man Wachstumschancen für Marken schafft.
  • 33 Questions for Marketing career prosperity
    33 Questions for Marketing career prosperity
    Imran Farooq - MMC Learning Recorded: Jul 25 2018 64 mins
    “You’re either remarkable, or invisible"

    In the past, your employer may have been one of the main drivers to help identify your skills gaps, investigate the training options available and push you to take different courses.

    This is still true to an extent, but with the fast-paced changes in the digital world and the widening variety of skills required to be an effective marketer, the responsibility is more on you to take ownership of your career development and personal learning journey.

    This practical webinar will provide you with the key questions to ask yourself, to help you:

    - Map out your personal short-term and long-term goals
    - Position yourself to make it easier to get promotions or new clients
    - Identify the key elements that will motivate you to take action
    - Understand the different paths you can take to reach your goals
    - Analyze yourself against the 25 top digital marketing skills
    - Identify the strengths that could help generate more income (as a consultant)
    - Implement a model to become more productive in your day-to-day role
  • How AI is changing the customer retention game
    How AI is changing the customer retention game
    Kara Dake, VP Growth & Partnerships, Clevertap Recorded: Jul 11 2018 61 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The evolving trends in marketing automation and omnichannel marketing

    Speakers:
    * Kara Dake, VP Growth & Partnerships, Clevertap
    * Aditi Mohanty, Digital Marketing Manager, Vodafone
    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by Clevertap
  • What You Need to Know About GDPR
    What You Need to Know About GDPR
    Carl Paradiso, VP of Technology, 3Q Digital; David Navetta, Partner, Cooley LLP Recorded: Jun 21 2018 56 mins
    Join 3Q Digital VP of Technology Carl Paradiso and David Navetta, Partner at Cooley, LLP, to get the full download about GDPR's effects on the marketing industry. Carl and David will run through answers to FAQs we've been fielding since the announcement dropped, and they'll leave plenty of time at the end for questions.
  • Unlock the power of your data: Smarte Datenintegration und -analyse
    Unlock the power of your data: Smarte Datenintegration und -analyse
    Dr. Markus Eberl, Senior Director Applied Marketing Science, Kantar Recorded: Jun 21 2018 31 mins
    „Imagine Market Research in a world without surveys“ – diese Welt „ohne Befragungen“ gibt es schon heute und sie wächst so rasant wie neue Arten von Daten: z.B. Point-of-Sale-Daten, Geodaten, Audio und Video – ganz allgemein also Daten über Verhalten von Konsumenten, die nicht erfragt sondern gemessen bzw. beobachtet werden können. DMPs (Data Management Platforms) spielen in diesem Universum die Rolle von Datenbrokern und erlauben es beispielsweise, Marketingmaßnahmen online und offline viel genauer zu steuern als in der Vergangenheit.

    In diesem Webinar erfahren Sie, welche Rolle künstliche Intelligenz und Algorithmen in einer Welt der Datenintegration spielen und wie dadurch das Marketing revolutioniert wird. Wir gehen dabei auch auf Use Cases wie Marketing ROI (Marketing Mix Modelling und –optimierung), CRM Analytics und Programmatic Mindset Targeting von Werbung ein.
  • The 5 Biggest Mistakes Going into Digital Textile Printing
    The 5 Biggest Mistakes Going into Digital Textile Printing
    Mike Clark, Kerry Maguire King, Raitis Purins, Peter Rinnig, and Ryan Kurek, Recorded: Jun 20 2018 60 mins
    For screen printers integrating digital print systems, retail stores transforming to e-tail, or first-timers going straight to on-demand e-commerce, going digital doesn’t come without obstacles and challenges. Whether printing 20 or 2,000 garments per day, or a few yards to several hundred yards, you need to align vital components, or risk falling prey to the changing marketplace.

    Going digital is more than a trend; it is the new normal.

    In this presentation, printers spanning small, independently-owned and operated shops to international Direct-to-Garment and Direct-to-Fabric manufacturers will share their real-life experiences and lessons of launching into digital printing. Each speaker will share a unique issue they faced, where they went wrong, how it impacted their business, and how they managed to survive and thrive with digital printing capabilities. You’ll learn the facts, myths, advantages, and pitfalls to avoid in this informative webinar.

    Going digital need not be a gamble for your print operation. Register today and equip yourself with the knowledge and experience to grow your business with confidence.
  • UX & SEO: Learn about the love match that turns consumer context into conversion
    UX & SEO: Learn about the love match that turns consumer context into conversion
    Jill Quick - Co Founder of The Coloring in Department / Dawn Anderson - Digital Marketing & SEO Consultant Move It Marketing Recorded: Jun 20 2018 60 mins
    What does UX and Marketing have to do with SEO? Everything. Your job is to serve up content that matches query intent, but how do you approach this? Join us for this webinar and you will learn:

    * How to use the Consumer Cross Stitch © Model

    * Get insight from your customers using a Customer Empathy Map

    * Understand the Stage Of Awareness to the customer’s journey

    * Use Keyword Modifiers, the types of terms they use to find things online.

    * How to apply this to your sites Information Architecture

    How to apply principles of user behaviour in information foraging theory in your site’s UX and map in with both SEO and the Consumer Cross Stitch Model
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI
    Rick Winslow, VP Head of Digital Innovation and Transformation, Capital One Commercial Banking Recorded: Jun 14 2018 61 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Rick Winslow, VP, Head of Digital Innovation & Transformation, Capital One Commercial Banking
    * Jenny Lin, Data Scientist, Yelp
    * Ksenia Kouchnirenko, Head of Business Systems, SurveyMonkey
    * Marlene Jia, COO & CoFounder, TopBots
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • State of Marketing Technology Adoption Inside the Financial Services Industry
    State of Marketing Technology Adoption Inside the Financial Services Industry
    Phil Ball, Joint Managing Director at Clevertouch Recorded: Jun 13 2018 45 mins
    This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.

    For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.
  • How brands can survive Google’s E-A-T update
    How brands can survive Google’s E-A-T update
    TBC, Stickyeyes Nov 21 2018 9:00 am UTC 45 mins
    Join this webinar and discover what you need to do to step up your content and search marketing strategy.

    Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning.

    The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells?

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    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Understanding the voice ecosystem, and why it matters to you
    Understanding the voice ecosystem, and why it matters to you
    Jorge Seeliger, Head of Innovation, Reprise Digital Nov 21 2018 10:00 am UTC 45 mins
    What do brands need to do to deliver connected customer experiences that generate a return on investment?

    Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present.

    This session will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment.

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    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How to break into the first page of the SERPs
    How to break into the first page of the SERPs
    Ryan Roberts, Search & Data Lead, Zazzle Media Nov 21 2018 11:00 am UTC 45 mins
    The webinar will look how to push your brand into those all important top spots. We’ll be coaching you on how to audit content effectively to identify weak areas, page structure and improving your internal linking. It aims to prove that your on-page targeting game can influence rankings just as well as backlinks and outreach.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Why a 'channel agnostic' approach to search can deliver greater ROI
    Why a 'channel agnostic' approach to search can deliver greater ROI
    Mike McDougall, Organic Search Director, Stickyeyes Nov 21 2018 1:00 pm UTC 45 mins
    Stop treating organic and paid as seperate channels and drive greater efficiencies and increase ROI.

    Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

    This session will discuss why an ‘channel agnostic’ approach to search is not only more effective at getting more out of your agencies, but a much more efficient approach to generating a return on your investment.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How to rank for head terms with Hub and Spoke content
    How to rank for head terms with Hub and Spoke content
    Tom Smith, Senior Search Lead, Zazzle Media Nov 21 2018 2:00 pm UTC 45 mins
    The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms.

    Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Why audience emotions matter, and how you can measure them with AI
    Why audience emotions matter, and how you can measure them with AI
    Richard Page, Data, Insights and Technology Manager, Reprise Digital Nov 21 2018 3:00 pm UTC 45 mins
    Join our webinar and find out how can you use AI to understand customer emotions.

    As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey.

    This session will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Get and keep customers with killer AI-driven UX design
    Get and keep customers with killer AI-driven UX design
    Stewart Rogers, Analyst-at-Large, VentureBeat Nov 28 2018 6:00 pm UTC 60 mins
    User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences, are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.

    User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.

    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How AI supercharges the relevancy, elegance, and engagement of modern design.
    * The ways well-known brands are creating intuitive apps with powerful UX supported by AI
    * The relationship between effective design and a strong ROI
    * Real-world successes and failures in AI-driven design

    Speakers:
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • How esports can combine old and new monetization models to reach new heights
    How esports can combine old and new monetization models to reach new heights
    Dean Takahashi, Lead Writer, GamesBeat Dec 4 2018 6:00 pm UTC 60 mins
    Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.

    There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.

    So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.

    In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.

    Register now to join us for free.

    Attend this webinar and learn:
    * How the current esports model stacks up against traditional sports, and where the money is coming from now
    * The new technologies that will change the existing business model
    * The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line

    Speakers
    * Jonathan Singer, Industry Strategist, Akamai
    * Robb Chiarini, Director esports, NCSA at Ubisoft
    * Dean Takahashi, Lead Writer, Gamesbeat
    * Kent Wakeford, Co-founder and COO, Gen.G

    Sponsored by Akamai
  • Consumers trust influencers more than they trust you
    Consumers trust influencers more than they trust you
    Rachael Brownell, Moderator, VentureBeat Dec 5 2018 6:00 pm UTC 60 mins
    They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

    In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

    What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

    Register now for free!

    Attend this webinar and learn:
    * How influencers and customers drive brand reputation and how they differ.
    * The relationship between PR tactics and community voice
    * Real-world tactics used by brands to overcome PR nightmares
    * How to create an influencer marketing plan that retains authenticity and believability
    * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

    Speakers:
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • How smart companies use voice and bots to get and keep more customers
    How smart companies use voice and bots to get and keep more customers
    Rachael Brownell, Moderator, Venturebeat Dec 11 2018 6:00 pm UTC 60 mins
    The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.

    AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.

    To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    How bots and voice are uniquely positioned to help customers make purchasing decisions
    How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
    The best ways to leverage voice and bots to optimize the customer experience
    What's next for voice and bots

    Speakers:
    Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Sponsored by LogMeIn
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Rachael Brownell, Moderator, VentureBeat Dec 12 2018 6:00 pm UTC 60 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Rachael Brownell, Moderator, VentureBeat

    More speaker coming soon!

    Sponsored by Cvent
  • Reimagining the Contact Center with Bots, AI, and the Gig Economy
    Reimagining the Contact Center with Bots, AI, and the Gig Economy
    Rachael Brownell, Moderator, Venturebeat Dec 13 2018 6:00 pm UTC 60 mins
    Bots, artificial intelligence, and messaging — cost-effective, easy-to-implement automation technology —- is gaining a major foothold in customer service organizations, and the impact is palpable. Contact centers are on track to shrink by 50 percent in the next three years as routine tasks are taken over by faster, efficiency-saving bots that can triage requests, boost customer satisfaction, and offer an 8.6 percent increase in profit margin per customer.


    These technologies are also making it easy to tap into the gig economy, which is producing a growing supply of tech-savvy labor for companies that also saves costs. For workers, it means flexible arrangements with low barriers to entry, plus more satisfying employment, now that the grunt work has been eliminated by automation.


    AI and automation is set to level up the workforce, the economy, and your bottom line. For a closer look at the long-term implications of automation, how to invest in the brave new world of work, and more, don’t miss this VB Live event!


    Attend this webinar and learn:


    The workforce implications of customer service bots

    How bots and employees can work side-by-side

    What smart companies are doing to lay the groundwork

    Future of work - what does it look like?


    Speakers:

    Rachael Brownell, Moderator, VentureBeat
    Abinash Tripathy, Co-founder, Helpshift

    More speakers to be announced soon.


    Sponsored by Helpshift
  • How AI and machine learning are supercharging cybersecurity
    How AI and machine learning are supercharging cybersecurity
    Rachael Brownell, Moderator, Venturebeat Dec 18 2018 6:00 pm UTC 60 mins
    Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern.

    Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down.

    To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:

    How AI is defeating and preventing cyberattacks
    When AI analytics need to be deployed and for what reason
    How to build AI-powered tools that can assure consumers their data is secure
    Real-world AI applications and what they mean for cybersecurity

    Speakers:
    Rachael Brownell, Moderator, VentureBeat

    More speakers to be announced soon.