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  • Why brands like Amazon are using “dumb” bots for smart service
    Why brands like Amazon are using “dumb” bots for smart service Abinash Tripathy Co-Founder and Chief Strategy Officer, Helpshift Recorded: Sep 20 2018 61 mins
    Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more.

    Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse.

    The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast.

    To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event!

    You’ll learn:
    * The difference between NLP and rules-based bots and why it matters
    * Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots
    * How to deliver mobile and web-based customer service that works, using the right bots.
    * How rules-based bots make the customer journey more effective

    Speakers:
    * Abinash Tripathy, Co-Founder and Chief Strategy Officer, Helpshift
    * Mitch Lee, Manager, Credit Karma and Co-Founder, Penny
    * Leslie Joseph, Principal Analyst, Forrester Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Helpshift
  • Breaking Silos (und Mythen) mit crossmedialer Attribuierung von Werbewirkung
    Breaking Silos (und Mythen) mit crossmedialer Attribuierung von Werbewirkung Claudia Gelbe, Domain Expert Media & Digital und Antonia Plautz, Senior Client Executive, Kantar Millward Brown Recorded: Sep 6 2018 39 mins
    Die Zeiten, in denen TV-Spots ausreichten, um eine Verbindung zum Konsumenten herzustellen und zu halten, sind lange vorbei. Heute sehen sich Marken zum einen einer ständigen Zunahme von Medienkanälen und Touchpoints, zum anderen anspruchsvolleren Konsumenten gegenüber. Markenverantwortliche müssen diese Touchpoints verwalten und dabei immer schneller reagieren. Kampagnen zur erfolgreichen Aktivierung einer Marke werden dementsprechend immer komplexer. Diese Komplexität überträgt sich auf die Herausforderungen, wenn der umfassende Nachweis der Effizienz einer multimedialen Kampagne erbracht werden soll. Traditionelle Messungen & Trackingstudien greifen oft noch zu kurz, da sie nicht an diese komplexe Umwelt angepasst wurden.

    Im Rahmen unseres Webinars gehen Claudia Gelbe, Domain Expert Media & Digital und Antonia Plautz, Senior Client Executive auf die Herausforderungen für Markenverantwortliche ein und zeigen wie Sie die Wirkung von Multi-Channel-Kampagnen ganzheitlich messen können, dabei aber auch den Beitrag der einzelnen Kanäle auf kurzfristige und langfristige Marken KPIs verstehen.
  • The Future of Advertising: Customer-Centricity in an Increasingly Complex World
    The Future of Advertising: Customer-Centricity in an Increasingly Complex World Lauren Fisher (eMarketer), Jared Levitt (Adobe) Recorded: Aug 16 2018 47 mins
    Advertisers face an increasingly challenging balancing act to deliver personalized, integrated and relevant experiences to audiences while ensuring privacy, brand safety, and the ability to collect and analyze audience data across all channels. With the right approach and technology, however, brands can not only achieve a balance, but seize an opportunity to deliver the best digital experiences for their customers.

    In this session, brands, agencies, creative pros, marketers and technologists will learn from experts at eMarketer and Adobe who will cover how to:
    - Improve the customer experience and win trust
    - Optimize advertising effectiveness through improved analytics, targeting, and personalization across a multitude of channels
    - Ensure brand safety and prevent ad fraud
    - Apply best practices for cross-channel media measurement, including advanced TV

    Presented by:
    - Lauren Fisher, Principal Analyst, eMarketer
    - Jared Levitt, Advertising Consultant, Adobe
  • The ROI of Experiences
    The ROI of Experiences Maxie Schmidt-Subramanian (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Recorded: Aug 14 2018 46 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramanian, Principal Analyst, Forrester
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Aug 9 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Wie können Marken disruptives Potenzial für mehr Wachstum nutzen?
    Wie können Marken disruptives Potenzial für mehr Wachstum nutzen? Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Jul 26 2018 43 mins
    Die neue Studie “How Disruption Can Fuel Brand Growth” von Kantar Millward Brown deckt auf, dass viele Marken ihr Potenzial zur Disruption nicht ausnutzen.
    Weniger als 10 Prozent der 2.000 internationalen Marken, die in der globalen Datenbank BrandZ gelistet sind, konnten zwischen 2014 und 2017 ihren Wert steigern. Einer der Gründe hierfür ist, dass das Potenzial für Disruption, und damit ein wichtiger Wachstumstreiber, nicht genutzt wird.

    Im Webinar werden unsere Experten Ihnen Wachstumsstrategien von Disruptoren aus vielen verschiedenen Branchen vorstellen und anhand dieser Erfolgsgeschichten zeigen, wie man Wachstumschancen für Marken schafft.
  • 33 Questions for Marketing career prosperity
    33 Questions for Marketing career prosperity Imran Farooq - MMC Learning Recorded: Jul 25 2018 64 mins
    “You’re either remarkable, or invisible"

    In the past, your employer may have been one of the main drivers to help identify your skills gaps, investigate the training options available and push you to take different courses.

    This is still true to an extent, but with the fast-paced changes in the digital world and the widening variety of skills required to be an effective marketer, the responsibility is more on you to take ownership of your career development and personal learning journey.

    This practical webinar will provide you with the key questions to ask yourself, to help you:

    - Map out your personal short-term and long-term goals
    - Position yourself to make it easier to get promotions or new clients
    - Identify the key elements that will motivate you to take action
    - Understand the different paths you can take to reach your goals
    - Analyze yourself against the 25 top digital marketing skills
    - Identify the strengths that could help generate more income (as a consultant)
    - Implement a model to become more productive in your day-to-day role
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Kara Dake, VP Growth & Partnerships, Clevertap Recorded: Jul 11 2018 61 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The evolving trends in marketing automation and omnichannel marketing

    Speakers:
    * Kara Dake, VP Growth & Partnerships, Clevertap
    * Aditi Mohanty, Digital Marketing Manager, Vodafone
    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by Clevertap
  • What You Need to Know About GDPR
    What You Need to Know About GDPR Carl Paradiso, VP of Technology, 3Q Digital; David Navetta, Partner, Cooley LLP Recorded: Jun 21 2018 56 mins
    Join 3Q Digital VP of Technology Carl Paradiso and David Navetta, Partner at Cooley, LLP, to get the full download about GDPR's effects on the marketing industry. Carl and David will run through answers to FAQs we've been fielding since the announcement dropped, and they'll leave plenty of time at the end for questions.
  • Unlock the power of your data: Smarte Datenintegration und -analyse
    Unlock the power of your data: Smarte Datenintegration und -analyse Dr. Markus Eberl, Senior Director Applied Marketing Science, Kantar Recorded: Jun 21 2018 31 mins
    „Imagine Market Research in a world without surveys“ – diese Welt „ohne Befragungen“ gibt es schon heute und sie wächst so rasant wie neue Arten von Daten: z.B. Point-of-Sale-Daten, Geodaten, Audio und Video – ganz allgemein also Daten über Verhalten von Konsumenten, die nicht erfragt sondern gemessen bzw. beobachtet werden können. DMPs (Data Management Platforms) spielen in diesem Universum die Rolle von Datenbrokern und erlauben es beispielsweise, Marketingmaßnahmen online und offline viel genauer zu steuern als in der Vergangenheit.

    In diesem Webinar erfahren Sie, welche Rolle künstliche Intelligenz und Algorithmen in einer Welt der Datenintegration spielen und wie dadurch das Marketing revolutioniert wird. Wir gehen dabei auch auf Use Cases wie Marketing ROI (Marketing Mix Modelling und –optimierung), CRM Analytics und Programmatic Mindset Targeting von Werbung ein.
  • The 5 Biggest Mistakes Going into Digital Textile Printing
    The 5 Biggest Mistakes Going into Digital Textile Printing Mike Clark, Kerry Maguire King, Raitis Purins, Peter Rinnig, and Ryan Kurek, Recorded: Jun 20 2018 60 mins
    For screen printers integrating digital print systems, retail stores transforming to e-tail, or first-timers going straight to on-demand e-commerce, going digital doesn’t come without obstacles and challenges. Whether printing 20 or 2,000 garments per day, or a few yards to several hundred yards, you need to align vital components, or risk falling prey to the changing marketplace.

    Going digital is more than a trend; it is the new normal.

    In this presentation, printers spanning small, independently-owned and operated shops to international Direct-to-Garment and Direct-to-Fabric manufacturers will share their real-life experiences and lessons of launching into digital printing. Each speaker will share a unique issue they faced, where they went wrong, how it impacted their business, and how they managed to survive and thrive with digital printing capabilities. You’ll learn the facts, myths, advantages, and pitfalls to avoid in this informative webinar.

    Going digital need not be a gamble for your print operation. Register today and equip yourself with the knowledge and experience to grow your business with confidence.
  • UX & SEO: Learn about the love match that turns consumer context into conversion
    UX & SEO: Learn about the love match that turns consumer context into conversion Jill Quick - Co Founder of The Coloring in Department / Dawn Anderson - Digital Marketing & SEO Consultant Move It Marketing Recorded: Jun 20 2018 60 mins
    What does UX and Marketing have to do with SEO? Everything. Your job is to serve up content that matches query intent, but how do you approach this? Join us for this webinar and you will learn:

    * How to use the Consumer Cross Stitch © Model

    * Get insight from your customers using a Customer Empathy Map

    * Understand the Stage Of Awareness to the customer’s journey

    * Use Keyword Modifiers, the types of terms they use to find things online.

    * How to apply this to your sites Information Architecture

    How to apply principles of user behaviour in information foraging theory in your site’s UX and map in with both SEO and the Consumer Cross Stitch Model
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Rick Winslow, VP Head of Digital Innovation and Transformation, Capital One Commercial Banking Recorded: Jun 14 2018 61 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Rick Winslow, VP, Head of Digital Innovation & Transformation, Capital One Commercial Banking
    * Jenny Lin, Data Scientist, Yelp
    * Ksenia Kouchnirenko, Head of Business Systems, SurveyMonkey
    * Marlene Jia, COO & CoFounder, TopBots
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • State of Marketing Technology Adoption Inside the Financial Services Industry
    State of Marketing Technology Adoption Inside the Financial Services Industry Phil Ball, Joint Managing Director at Clevertouch Recorded: Jun 13 2018 45 mins
    This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.

    For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.
  • The Role of Marketing Automation in Driving the Transformation Agenda
    The Role of Marketing Automation in Driving the Transformation Agenda David Shoesmith, Financial Services AE at Marketo Recorded: Jun 13 2018 22 mins
    Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster.

    This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.
  • Transforming Content Marketing and Demand Generation in Financial Services
    Transforming Content Marketing and Demand Generation in Financial Services Stuart West, VP of Sales, Financial Services at BrightTALK Recorded: Jun 13 2018 26 mins
    In this new era of information and connections, the relationship between buyers and sellers has changed forever.

    Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
    * How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
    * Which content delivers the biggest impact across each stage of the customer experience
    * How advanced machine learning and AI can help connect your content, to the right audience, at the right time
    * How to more accurately attribute bookings and revenue growth ​to campaigns
  • 5 Key Ingredients to Winning ABM Campaigns
    5 Key Ingredients to Winning ABM Campaigns Andrew Mahr, VP Client Success, Triblio Recorded: Jun 6 2018 39 mins
    Triblio has nailed down 5 key ingredients to award-winning ABM campaigns. We’ve enabled thousands of ABM campaigns, and our clients have won recognition from Demand Gen Report, SiriusDecisions, and TOPO. Distilled down to 5 essentials, the secret sauce to ABM incorporates the right mix of organizational support, target account assessments, segmentation, goals & metrics, and ABM campaign tactics.

    As you build out your ABM program, we’ll help you explore essential questions in modern B2B marketing such as:
    - How do I reach anonymous stakeholders?
    - How do I help multiple stakeholders in a buying center reach a consensus?
    - How do I deliver relevant messaging at each purchase stage?

    We’ll also show real examples of how clients tackle 1:1, 1:FEW and 1:MANY account targeting, including case studies on Plex and FinancialForce.
  • Plakativ! Erfolgsfaktoren starker OOH Kampagnen
    Plakativ! Erfolgsfaktoren starker OOH Kampagnen Shanine Chaudhry, Creative Director und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: May 24 2018 41 mins
    Out of Home (OOH / Außenwerbung) ist neben TV der stärkste Werbeträger für den Aufbau von Markenbekanntheit. Der Medien-Kanal profitiert von mehreren Trends, unter anderem der Urbanisierung, dem geänderten Freizeitverhalten und der fortschreitenden Digitalisierung. Dies spiegelt sich in den kontinuierlichen Wachstumsraten von OOH wider.

    Im Rahmen unseres Webinars zeigen wir
    - Die Bedeutung von OOH im Mediamix
    - Trends in der Außenwerbung
    - Erfolgsfaktoren für starke OOH-Kampagnen.
  • How AI is Changing Marketing
    How AI is Changing Marketing Gil Allouche, CEO, Metadata.io Recorded: May 17 2018 43 mins
    In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn:

    - What Machine Learning is in relation to AI and how it connects your data to find patterns
    - Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue
    - How AI technology can help marketers prioritize their budgets to focus on the most effective programs
    - Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI

    Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.
  • Cash in at scale on the esports explosion
    Cash in at scale on the esports explosion Dean Takahashi, Lead Writer, GamesBeat Recorded: May 9 2018 60 mins
    The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

    And the question is -- how do you monetize that at scale?

    Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

    Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

    Register now for free.

    You’ll learn about:
    * The opportunities provided by the growth in the esports streaming content market
    * What's causing the streaming content surge and market growth
    * The technology making this explosive esports growth possible on a global scale
    * Confronting the problems around scale in markets like China and elsewhere

    Speakers:
    * Dean Takahashi, Lead Writer, GamesBeat
    * Johannes Waldstein, CEO, FanAI Inc.
    * Roc Harry, Relationship Director, Worldpay
    * Carter Rogers, Senior Analyst, SuperData Research

    Sponsored by Worldpay
  • The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    The State of Engagement: Bridging the Customer Journey Across Every Last Mile Liz Miller, SVP of Marketing, CMO Council and John Nash, Chief Marketing and Strategy Officer, RedPoint Global Recorded: May 1 2018 60 mins
    The Chief Marketing Officer (CMO Council) and RedPoint Global are partnering to host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

    Join Liz Miller, SVP of Marketing here at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

    Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
  • Actionable GDPR advice from the experts
    Actionable GDPR advice from the experts Tim Roe, Compliance Director at RedEye and Chair of the DMA GDPR task force Recorded: Apr 25 2018 63 mins
    Marketing will change forever on 25th May when GDPR takes full force - what will this mean for you?

    Join us for this practical webinar and you will learn:

    • What data is covered under GDPR and how can I be compliant on 25th May 2018?
    • What is the difference between consent and legitimate interest and what is the best for my business?
    • What rights will my customers have over how I process their data and for how long I can keep it for?
    • What impact will E-privacy have on what I have put into place to be GDPR compliant?

    You can watch live or via an on-demand recording
  • The ROI of good design
    The ROI of good design Max Caldwell, Growth Marketing at SketchDeck Recorded: Apr 18 2018 41 mins
    From marketing content to sales presentations and from ads to events, your company has hundreds of design needs each month. Many teams are unable to keep up with the demand, leading to bad design and a decline in productivity. In fact, according to research by SketchDeck, 47% of marketers in the US report having to design customer-facing material themselves.

    Attend our webinar to learn why design is important, the top challenges marketers face scaling good design, and how to build a business case to overcome those challenges for your company.

    Covered in the webinar are:

    ● The impact of good design on revenue growth
    ● What the barriers are to achieving great design in a company
    ● The impact of bad design on sales and productivity
  • Building an imprint for success | Americas webinar
    Building an imprint for success | Americas webinar Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 37 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • DTG Advice for Any Print Shop, with Tim Brule of Fanatics Branded
    DTG Advice for Any Print Shop, with Tim Brule of Fanatics Branded Tim Brule & Ryan Kurek Sep 26 2018 6:00 pm UTC 60 mins
    Fanatics was one of the pioneers in adopting digital textile print, and is now thriving with DTG and expanding every year.

    One of the key figures behind the DTG revolution at Fanatics is Tim Brule, VP of Disruptive Technologies, who brings more than 20 years of experience in garment production.

    In this live presentation, Tim will share advice on DTG printing that can help any print shop adopt DTG print systems, increase their market share and margins, and thrive in an economy that requires the capabilities only DTG can provide – no matter how big or small the operation, the right system and plan will help you survive and grow in today’s textile print industry.

    Tim Brule, VP of Disruptive Technologies, Fanatics Branded, Inc.
    Tim heads up process improvement for apparel manufacturing at Fanatics Branded. He has 22-years of experience in made-to-order (MTO) manufacturing, having co-founded FanBuzz, Inc., and DemandMade, Inc., where he created innovative software and processes to print, cut, sew, and press items ordered via e-commerce.

    Ryan Kurek, Director of Marketing, Kornit Digital North America
    Ryan joined Kornit in 2017 to lead North American marketing and strategic initiatives. He brings 20-years of B2B and B2C marketing expertise, most from the agency he founded, where he led blue-chips brands such as General Electric, Bayer, Toyota, IBM, Rockwell Automation, LG Electronics, and American Express.
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Oct 3 2018 3:00 pm UTC 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer David Bairstow, SVP Product Management, Skyhook Oct 3 2018 5:00 pm UTC 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook