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  • Webinar: What is the Current State of Play for Data Regulation?
    Webinar: What is the Current State of Play for Data Regulation?
    John Mitchison, DMA Recorded: Sep 24 2020 59 mins
    Tune in on Thursday 24 September at 3pm to gain valuable insights from experts on data regulation during and following the pandemic; listen to a lively panel discussion, and have your questions answered.
  • The 2021 Content Checklist: Get Budget, Buy-In, and Set Yourself Up for Success
    The 2021 Content Checklist: Get Budget, Buy-In, and Set Yourself Up for Success
    Joe Lazauskas, Head of Marketing Recorded: Sep 24 2020 60 mins
    Lately, it feels like 2015, and not just because we've spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. It’s because content is the hot new marketing buzzword again.

    Next year, 78% of marketers are planning to increase their content budgets, and enterprise content budgets are expected to rise 42% over the next year. Content from brands is going to get better as a result. And everyone is going to have to up their game to stand out.

    In this webinar, Joe Lazauskas—Head of Marketing at Contently and best-selling author of The Storytelling Edge—reveals the secret checklist top content marketers use to:

    Develop an audience-first content strategy

    Set KPIs and build an ROI model that unlock bigger budgets

    Get buy-in across the org

    Lock-in the talent and technology they need to succeed
  • conDati Best Practice Analytics:  An Introduction to Shopify 360°
    conDati Best Practice Analytics: An Introduction to Shopify 360°
    Linh Ho, CMO and Co-founder - conDati Recorded: Sep 23 2020 35 mins
    As the number of ecommerce websites explode the need for deep analytics has become more critical than ever in the fight for attention and wallet share of online shoppers. Access to enough data is not the problem. The real challenge has been getting it all in one place, stitching the various pieces together, and organizing it in a meaningful way — until now.

    Join conDati CMO, Linh Ho as she unveils the new Shopify 360° Analytics starter bundle. Learn how conDati can ingest and unify your ad platform, web analytics and Shopify data within days and provide you with the dashboards you need to make critical decisions to increase profitability and improve operational efficiency.

    What will be covered:
    • The challenges and opportunities with disparate platform data across Shopify and ad platforms like Facebook, Google and more
    • The importance of end-to-end customer journey analytics to make critical decisions
    • Bringing together pre- through post-purchase data quickly and inexpensively
    • Accelerating your path to AI-powered analytics
  • 10 recession-beating digital marketing tactics for business growth
    10 recession-beating digital marketing tactics for business growth
    Dr. Dave Chaffey, Co-founder of Smart Insights Recorded: Sep 23 2020 55 mins
    Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.

    Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:

    - Examples of practical ideas to improve digital interactions with consumers through the customer journey
    - Recommendations on how to plan and prioritize these ideas
    - A data-driven approach to identify and test new opportunities
  • Automating the Enterprise in the New Normal
    Automating the Enterprise in the New Normal
    VentureBeat x Blue Prism Recorded: Sep 23 2020 61 mins
    Initially, companies looked at automation technologies as a way to reduce costs in completing highly repetitive routine tasks — which was largely outsourced. But the global pandemic has put a new spotlight on the role of automation.

    Many organizations now need to reduce dependence on human labor for business-critical processes that have been disrupted by lost productivity. Others are trying to respond to significant volume surges due to shifts in demand.

    In this webinar, we’ll discuss how the automation technology landscape is evolving and the broad set of benefits companies are achieving — beyond cost savings. Learn how automation is improving business resiliency in challenging times and the activities needed to scale automation across the enterprise.

    Attendees will learn about:

    - Evolving technologies used in automation initiatives
    - How automation supports business resiliency
    - Ways to scale automation across the enterprise

    Speakers:

    - Alan Farrar, Head of Automation, eBay
    - Giovanni Gentile, MD Robotics, State Street Bank and Trust
    - Josh Noble, Practice Director, Blue Prism
    - Ted Shelton, Partner, Bain & Company (moderator)
  • Build Your Marketing Analytics Road Map to Growth
    Build Your Marketing Analytics Road Map to Growth
    Matt Hertig, Alight Analytics CEO and Co-Founder Recorded: Sep 23 2020 53 mins
    The margin for error for marketers right now is razor-thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth.

    This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line business goals.

    Join us to learn how to:

    * Assess your ability to produce actionable, relevant insights based on the 4 Levels of Marketing Analytics Maturity
    * Overcome the single biggest challenge to using analytics effectively
    * Develop an analytics game plan that's right for you

    *** This is a recording of Matt Hertig's recent presentation with MarketingProfs. Unfortunately, it will not be possible to submit questions. ***
  • Webinar: How Retailers Can Turn Insight Into Personalised Experiences
    Webinar: How Retailers Can Turn Insight Into Personalised Experiences
    Jaywing, Up There, Everywhere Recorded: Sep 23 2020 78 mins
    Join us as we delve into the world of creativity. Hear from a selection of creative hotshots from Up There, Everywhere and Jaywing as we examine the customer trend of experience and ask how can we champion creativity and pioneering thinking throughout our industry – and beyond?
  • 7 reasons marketers migrate marketing technology platform
    7 reasons marketers migrate marketing technology platform
    Jamie Burrell, Director of Consulting, Clevertouch Marketing Recorded: Sep 22 2020 46 mins
    Jamie Burrell, Director of Consulting, Clevertouch Marketing, presents the 7 reasons we see marketers migrate marketing technology platform.
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | September
    Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | September
    Matt Hertig, CEO and Co-founder, Alight Analytics Recorded: Sep 17 2020 30 mins
    In this “happy half-hour,” Alight Analytics’ Matt Hertig answers YOUR questions about marketing analytics, drawing on his experience helping the nation’s leading brands and agencies tackle their biggest challenges with data.

    Bring your questions to the live Q&A on Sept. 17, or email us at hello@alightanalytics.com!
  • Webinar: Email – The Primary Driver of Customer Loyalty in a Pandemic
    Webinar: Email – The Primary Driver of Customer Loyalty in a Pandemic
    DMA, RSPB Recorded: Sep 17 2020 62 mins
    The coronavirus crisis presents the greatest challenge for brands in recent history. It is now more important than ever to build and maintain customer loyalty. Join us to find out how and why email is at the forefront of establishing customer loyalty during the pandemic.
  • The Step by Step Guide to Account Based Marketing: A Case Study from Linkedin
    The Step by Step Guide to Account Based Marketing: A Case Study from Linkedin
    Angela Lee, Senior Demand Generation Manager, Linkedin Recorded: Sep 16 2020 46 mins
    What are the tools and processes necessary to put into place in order to start an ABM strategy? How should one build an ABM game-plan, and what factors should be considered?

    In this presentation, hear from Angela Lee, Senior Marketing Manager at Linkedin to develop a blueprint to creating an impactful ABM strategy at your organization today.

    You’ll also learn:
    - The tips and tricks to creating an ABM strategy that drives immediate impact
    - How to map content pieces to your ABM strategy
    - Examples of how ABM is done at Linkedin
  • What Marketers Keep Getting Wrong With Content
    What Marketers Keep Getting Wrong With Content
    John Huntinghouse, VP of Marketing, TAB Bank Recorded: Sep 16 2020 53 mins
    When you use content as a marketer, for it to be relevant it needs to elicit an emotional response. Anger, happiness, excitement etc. The only ads/blogs/webinars/pitches that are spammy are the ones that are not relevant. So how do we make content relevant to the user consuming it? Well, it turns out that it’s not the content that’s the problem, it’s who we are showing the content to. We simply don’t know our audience as well as we think we do. You can’t create great content until you first understand your who your audience is. Here’s what you’ll learn in this session.

    - A simple (and a complex way) to look at your data to help you understand if your content is hitting the mark.
    - How to avoid the content machine learning feedback loop bias. (How to get rid of your institutional/agency/copy bias out of the way).
    - A better marketing framework that allows you to actually understand your audience better, instead of going off outdated assumptions.
  • The Customer Advocate Equation: Content, Customer Experience & Confidence
    The Customer Advocate Equation: Content, Customer Experience & Confidence
    Christa Tuttle, Founder and CEO, Launch Marketing Recorded: Sep 16 2020 48 mins
    The customer experience (CX) has become one of the most significant factors to turn customers into brand advocates. A significant component of creating a cohesive, enjoyable, informative customer experience is your content strategy: delivering the right content to the right customer contacts at the right time.

    In this webinar, Launch Founder and CEO Christa Tuttle will discuss CX mapping and how to develop a content strategy that delivers relevant content at precise moments to maximize chances at creating true customer advocates. The presentation will include discussions about identifying and analyzing CX, hub-and-sub content creation, leveraging social media, content diversification and personalization, and more.
  • [PANEL] Driving Demand with Virtual Event Content
    [PANEL] Driving Demand with Virtual Event Content
    Elyse Phillips, Zepl | Paul Spiers, New P&L | Claire Umeda, Okera | Morgan Cantrell, BrightTALK Recorded: Sep 16 2020 63 mins
    Standing out from the digital noise with engaging, valuable, and fun virtual event content can be challenging.

    Join us to hear how the best in the b2b world are designing virtual events to drive business growth.

    We will discuss:
    - Re-imagining your event for a distributed audience
    - Aligning content and demand generation strategy
    - Converting engagement into sales opportunities
    - Creating compelling offers for partners and sponsors

    Moderated by:
    Morgan Cantrell, Vice President & Regional Managing Director, North America, BrightTALK

    Panelists include:
    Paul Spiers, Founder & Host of the New P&L
    Elyse Phillips, VP of Marketing, Zepl
    Claire Umeda, VP of Marketing, Okera
  • From concepts to conversations: How to create relatable visual content
    From concepts to conversations: How to create relatable visual content
    Laura McLeod, Marketing & Brand Strategist, 99designs Studio Recorded: Sep 16 2020 37 mins
    When it comes to creating visuals, marketers in every business face a common problem. How do you take a great idea and turn it into a relatable piece of content?

    In this webinar, we’ll explore creative and efficient ways to take inspiring ideas and execute them with efficacy. Drawing from our corporate design expertise, and those of our clients, we’ll provide tips to ensure you can get from concept to content that drives meaningful conversations - at scale!

    Join Laura McLeod, Marketing and Brand Strategist at 99designs Studio, to understand how taking a broader approach to ideation has been the key to successful content execution for many successful brands and should be the key to yours.

    In this webinar you’ll learn how to:

    - Boost your content ideation by brainstorming with the world
    - Breakdown complex ideas with design
    - Structure a relatable creative brief that delivers relatable visual content


    About the presenter:
    Laura McLeod is passionate about creativity. As Marketing & Brand Strategist at 99designs Studio, Laura combines her global creative agency experience with her extensive knowledge of delivering creative campaigns at 99designs. Laura’s focus is to support 99designs’ partners and corporate clients, such as Squarespace, Nivea and Univision, to activate creative visual content and experiences that deliver value for their audiences.
  • Webinar: Digital Transformation in Times of Crisis
    Webinar: Digital Transformation in Times of Crisis
    DMA, TwentyCi, We Are Family, Be The Business, The Thread Team Recorded: Sep 16 2020 61 mins
    The coronavirus pandemic has proved that digital transformation is a business imperative. Tune in on Wednesday 16 September at 3pm to hear from the brands who altered their business model to succeed within the new normal.
  • Moving from Marketing to Meaning
    Moving from Marketing to Meaning
    Paul Spiers, Founder & Host of the New P&L Recorded: Sep 16 2020 36 mins
    ‘The New P&L – Principles & Leadership in Business’
    Podcast series & Brand Purpose Consultancy

    Placing purpose at the heart of a business is easier said than done. It requires consistent commitment to move a business beyond ‘the marketing of purpose’ to a business that has purpose embedded at it core. This is even more critical, when the business itself is focused on highlighting great examples of purpose, principles and leadership.

    In this webinar, founder and host of The New P&L – Principles & Leadership in Business podcast series Paul Spiers, will present a case study on Moving from Marketing to Meaning, discussing how genuinely putting authenticity, purpose and considered content right at the heart of this new initiative has transformed both the growth of the business and also dramatically changed his view on the characteristics that define a successful business.
  • How to create content that resonates with a C-suite audience
    How to create content that resonates with a C-suite audience
    Hannah Devoy Associate Director & Julia Lavin Account Director, Missive Recorded: Sep 16 2020 45 mins
    This presentation will look into the following areas:

    - Understanding the audience
    - Where are they?
    - What are they interested in?
    - Tailoring your message to suit them
    - Translating the technical into business-ready language
    - Communicating business need
    - Using your C-suite to engage their peers
    - Content that influences the influencers
    - Within the business
    - Outside the business
  • Time to get personal
    Time to get personal
    Joshua Harris, Senior Marketing Manager, British Gas Business Recorded: Sep 16 2020 42 mins
    Creating great content is vital in engaging your customer and taking them on a journey, however too often the content is not created for the customer instead for the seller. Getting personal is about developing excellent content that your customer wants on the channel they want to engage on.

    This webinar will go through:
    - Building insight driven content
    - Personalisation
    - Thinking beyond the sale
  • Bending the Curve Up – AI Playbook for Digital Marketing
    Bending the Curve Up – AI Playbook for Digital Marketing
    Ken Gardner, CEO and Founder - conDati Recorded: Sep 9 2020 41 mins
    The past few months have been wild and scary for most businesses. The speed and force of the shutdown being way outside anyone’s experience. But some companies have snapped back quickly from the shock. So, what are these companies doing differently?

    Join conDati’s CEO Ken Gardner as he shares what he is seeing across conDati's customers and the playbook that has emerged that is setting these companies up to greatly benefit as the economy rebounds.

    Learn about:
    • Which paid marketing campaigns to focus on
    • Marketing channels that are performing
    • Whether sales promotions are a key strategy
    • Where you should be investing budget
  • ABM Master Class: Audience Strategy
    ABM Master Class: Audience Strategy
    Bonnie Thomas, Senior ABM Strategist Recorded: Sep 9 2020 43 mins
    Building the right audiences for your ABM practice is much the same. Using broad-based strokes wastes time and resources and doesn’t yield the best results. Focusing on the right accounts and segmenting them with precision taps into your best opportunities and allows you to develop targeted, relevant, winning content for bringing them over the finish line.

    Walk away from our ABM Audience Strategies webcast with detailed information on how to:

    -Approach your Ideal Customer Profile (ICP).
    -Build and manage your target account list.
    -Segment your audiences for better results.
    -Build behavior-based audiences.
    -Leverage Demandbase Dynamic Audiences to improve workflow.
  • Incentives, a key driver post-COVID
    Incentives, a key driver post-COVID
    Abhishek Kumar, Chief Technology Officer, Xoxoday Recorded: Sep 8 2020 57 mins
    Incentives have been there for long but there could be no better time to use it post COVID to drive business metrics. Can incentives really play a major role in bringing up the economy? Is a transparent way of measuring and quick delivery possible?

    - Measure the ROI on your incentive program
    - Turn the motivation of partners into a revenue engine
    - Incentive personalization to cater to customer needs
    - Gamification as a necessary and important tool to engage
    - Real-time incentives and gratification
    - Cashless incentivization
    - Compliance challenges and handling
    - Convert your incentives into benefits

    About the speaker:
    Abhishek Kumar, IITB alumni and a serial entrepreneur. He is a founding member for Xoxoday. He has created various solutions in the field of FMCG, Rewards Tech and Healthcare. He has built numerous healthcare systems which have been successfully used in the field of telemedicine.
    Currently, Abhishek is focussing on rewards and incentive industry and solving a key challenge of engagement and motivation in incentive sectors.
  • From Ocean to Oxbow: The B2B Marketer's New Reality
    From Ocean to Oxbow: The B2B Marketer's New Reality
    Integrate Chief Growth Officer, Scott Vaughan & Head of Marketing Strategy, Jennifer Goode Recorded: Aug 31 2020 48 mins
    B2B organizations are in the throes of a digital awakening. Business has gone digital overnight, and the pressure is mounting for B2B buyers to act on new solutions and/or do more with less. But as B2B buyers grow savvier, relying on more channels and sources to guide and shape their purchasing decisions, oversaturated tactics and siloed demand approaches are fueling this disconnect making it harder for Marketers to hit targets, expand accounts, and deliver meaningful experiences buyers crave. It matters. Today, 70% of B2B buyers are strongly considering ditching preferred vendors for a competitor, and 1 in 3 are terminating contracts, dissatisfied with poor, digital experiences.

    Precision Demand Generation is a disciplined, purposeful strategy that enables B2B Marketers to break through silos, connect people, provide visibility, trust their data, and measure ROI to:

    -Create buyer and account journeys that deliver better buying experiences
    -Focus effort on ideal customers and accounts when they are looking for solutions
    -Optimize budget, time and resources
    -Deliver more bottom-line value to the organization

    Join Integrate Chief Growth Officer, Scott Vaughan and Head of Marketing Strategy, Jennifer Goode for a controversial marketing reality check on what B2B Marketers need to do right now and where to go from here to connect with our buyers amid uncertain times.
  • Why Omni-Channel Should be a B2B Marketer’s Top Priority
    Why Omni-Channel Should be a B2B Marketer’s Top Priority
    Alisa Groocock, Forrester VP, Principal Analyst Recorded: Aug 28 2020 35 mins
    The COVID-19 pandemic has had a tragic impact on families and communities throughout the world. It also has disrupted our everyday lives, the global economy and our businesses. Environmental factors due to the pandemic are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more digital and customer-centric.

    Join our guest speaker Forrester VP, Principal Analyst, Alisa Groocock, who will discuss:

    -The urgency of an omni-channel strategy which delivers to buyers a streamlined buying process across their preferred channels and touchpoints.
    -The key attributes and characteristics of an effective omni-channel strategy
    -Actions that organizations can take right now to accelerate their digital transformation, and deliver better omni-channel experiences.
  • The Science & Mathematics of RevenueLift™ Optimization
    The Science & Mathematics of RevenueLift™ Optimization
    Iris Lieuw, VP of Data Science & Engineering (conDati) and Phillip North, Director of Data Science (conDati) Recorded: Aug 25 2020 34 mins
    conDati RevenueLift™ Optimization makes getting up to 50% revenue lift from optimizing digital ad campaign bids look easy. But there is a sophisticated multi-step algorithm process that is quite complex that powers it.

    Join conDati's Iris Lieuw, VP of Data Science & Engineering, and Phillip North, Director of Data Science, as they share the science and mathematics that makes RevenueLift Optimization a must have for all paid search and paid social marketers.

    What will be covered:
    • The use of AI to unburden paid digital media professionals from manual optimization
    • A look under the hood of RevenueLift Optimization
    • Microsegments and the role they play in driving conversion and revenue lift
    • Leveraging a multi-step algorithm approach for optimal ad spend allocation

    New to conDati RevenueLift Optimization? Learn about it here:
    https://www.condati.com/product/revenuelift/revenue-optimization/
  • Webinar: Building Trust with Open Banking
    Webinar: Building Trust with Open Banking
    Sustainably, InBest, GofCoe, FinTech Scotland Sep 30 2020 3:00 pm UTC 90 mins
    How can you build trust with users to the extent that they feel comfortable sharing their banking data, and do so within the constraints of the Open Banking ecosystem? Tune in on Wednesday 30 September and hear from our experts from Sustainably, InBest, GofCoe, FinTech Scotland to find out.
  • How AI is impacting customer experience in fintech
    How AI is impacting customer experience in fintech
    VentureBeat x DefinedCrowd Oct 7 2020 5:00 pm UTC 60 mins
    Customer experience is key to having a customer retention rate that leads to more business deals and, consequently, more revenue. And companies like MasterCard are implementing AI strategies that are transforming how customer experience is done.

    Join Mastercard Lab’s VP of Artificial Intelligence & Machine Learning, Dr. Steve Flinter, as he shares insights on why AI is essential for fintech companies now. You'll learn how world-class companies are using artificial intelligence in their retention strategies, explore real-world case studies, and gain insights into developing an AI strategy, as well as how to overcome the challenges that arise.

    And DefinedCrowd’s CEO Dr. Daniela Braga will dive into how to make your AI investment perform. She'll cover the nitty gritty of implementing an AI platform, including data collection, annotation, and structuring to guarantee the accuracy of a machine learning model.

    Register now to learn how your fintech company can leverage AI, NLP, and voice technologies to dramatically improve customer service, boost efficiency, and improve your bottom line.

    Takeaways:

    - Understand the different types of AI initiatives a company can launch to improve CX based on NLP and Voice technologies
    - Know how to develop those AI initiatives and the role of data on training AI/ML models
    - Get to know a case study from a fintech company (Mastercard)

    Speakers:

    - Dr. Steve Flinter, VP of Artificial Intelligence & Machine Learning, Mastercard Lab
    - Carla Saavedra Kochalski, Director of Conversational AI & Messaging Products, Capital One
    - Dr. Daniela Braga, Founder & CEO, DefinedCrowd
    - Hari Sivaraman, Head of AI Content Strategy, VentureBeat (moderator)
  • Keynote Session:  The Future of B2B Marketing
    Keynote Session: The Future of B2B Marketing
    Paul Heald (BrightTALK) & Dr. Dave Chaffey (Smart Insights) Oct 14 2020 8:00 am UTC 45 mins
    COVID-19 is potentially the single most impactful event in the history of digital marketing. While businesses have been prioritizing digital strategies and channels for years, 2020 has completely reshaped how professionals engage with brands, products, and content.

    Join Paul Heald, BrightTALK CEO, and Dr. Dave Chaffey, co-founder and content director of Smart Insights, as they reminisce on the history of digital transformation, explore the future of B2B marketing, and discuss how to compete in an ever-changing economy.

    Speakers:
    Paul Heald, CEO, BrightTALK
    Dr. Dave Chaffey, Co-Founder and Content Director, Smart Insights
  • Marketing When Nobody is in the Office
    Marketing When Nobody is in the Office
    Andy Wiggans (BrightTALK), Catherine Stenson (D4t4 Solutions Plc), Lauren King (Peak.AI) & Billy Cina, (Marketing Envy) Oct 14 2020 9:00 am UTC 45 mins
    In the past year, nearly every marketer has been faced with a question: how can you effectively drive demand and crush KPI’s when no one's in the office?

    As companies both large and small adjust to a new normal of remote work, join us for an expert panel that dives into how marketing teams worldwide are reallocating resources, pivoting goals, and aligning employees to drive revenue and provide value remotely.

    Speakers:
    Andy Wiggans,VP & Regional Managing Director EMEA, BrightTALK
    Catherine Stenson, VP of Marketing, D4t4 Solutions Plc
    Lauren King, CMO, Peak.AI
    Billy Cina, Managing Partner, Marketing Envy
  • Going All In: Resource management priorities
    Going All In: Resource management priorities
    Paul Gilhooly (BrightTALK), Jess Bahr (NS1), Skip Fidura (OVERMORE Group) Oct 14 2020 10:00 am UTC 45 mins
    Making strategic and efficient marketing investments will continue to be a top priority as we look ahead to 2021. With the fiercely competitive digital landscape, knowing how and where top marketers are investing will speak volumes.

    Join this panel to see where top marketing leaders are planning to swing big in the coming year and where they are cutting back. While we won't share top-secret budget numbers, we will highlight how different marketing thought leaders are maximizing ROI across marketing channels in 2021.

    Speakers:
    Moderator - Paul Gilhooly, VP Sales, BrightTALK
    Jess Bahr, Sr. Director, Growth & Analytics, NS1
    Skip Fidura, CMO, OVERMORE Group
  • Driving Engagement in the Video Age
    Driving Engagement in the Video Age
    Jon Mycroft (BrightTALK) & Pe'era Feldman (Joonko) Oct 14 2020 11:00 am UTC 45 mins
    2020 may have been chock full of uncertainty, but one thing is clear - video marketing has never been so powerful. Companies are doubling down on webinar content, experimenting with TikTok or Reel, and investing in short and long-form video creation. But when all is said and done, will marketers continue to prioritize video in the years to come?

    Join our panel of experts as we discuss the rapid evolution of video marketing, how to cut through the noise, and where the industry will go from here.

    Speakers:
    Moderator - Jon Mycroft, Director, Creative Accounts, BrightTALK
    Pe'era Feldman, VP Marketing and Sales, Joonko
  • Recharge: Yoga & Meditation at Home
    Recharge: Yoga & Meditation at Home
    Jen Reed, Marketing Programs Manager (BrightTALK) Oct 14 2020 12:00 pm UTC 45 mins
    Staying mindful about the mind and body can be challenging while working from home. Take a break from your day and join us for a Recharge Session where wellness experts demonstrate easy ways to focus your energy in order to maintain a positive outlook through at-home meditation and yoga.
  • Sales and Marketing Showdown: What’s keeping you up at night?
    Sales and Marketing Showdown: What’s keeping you up at night?
    David Pitta, CMO (BrightTALK) and Ryan Ashburn, President and Chief Revenue Officer (BrightTALK) Oct 14 2020 1:00 pm UTC 45 mins
    Only 8% of companies can claim strong marketing and sales alignment, according to Forrester. If partnership across these to teams is essential to revenue growth, why does it seem to be so challenging to achieve?

    In this session, BrightTALK’s Chief Marketing Officer and Chief Revenue Officer will go head-to-head on how they’ve aligned on their priorities, created true collaboration, and overcome business challenges. This game show-style talk will feature a range of categories on topics that keep marketing and sales professionals up at night. We’ll dig into the results and share tips and tricks that have worked for the BrightTALK team.
  • What's the Next Normal for B2B Marketing?
    What's the Next Normal for B2B Marketing?
    David Pitta (BrightTALK), Kyle Lacy (Lessonly), Mark Kilens (Drift) & James Watson (Immerse) Oct 14 2020 3:00 pm UTC 45 mins
    Marketing's new normal has shifted to the next normal - and the change we’re experiencing is here to stay. But if we don’t know where we’re going, how can we devise strategies that prepare our team for success?

    In this panel discussion, global thought leaders will discuss the rapid evolution of B2B marketing in 2020 and make their predictions for the future of our industry.

    Speakers:
    David Pitta, CMO, BrightTALK
    Kyle Lacy, CMO, Lessonly
    Mark Kilens, VP of Content and Community, Drift
    James Watson, CMO, Immerse
  • Using Intent Data to Predict the Future
    Using Intent Data to Predict the Future
    Val Pierre-Genton, Parrish Blascka, Kathleen Schneider & Akbar Jaffer Oct 14 2020 5:00 pm UTC 45 mins
    As the market for intent data continues to grow dramatically, so do the possibilities for how we utilize these key engagement signals. With the scale of intent data expanding, we continue to see momentum in how intent is integrated within organizations, the speed at which we can act on surging signals, and the expansion of touchpoints.

    Join us for this engaging panel where industry leaders strive to address how to effectively and efficiently predict the future using intent data and it’s signals.

    Speakers:
    Moderator: Val Pierre-Genton, VP, Corporate Development, BrightTALK
    Parrish Blascka, Sr. Director, Demand Generation, Nasuni
    Kathleen Schneider, CMO, Intent Derivatives
    Akbar Jaffer, CMO, McKinley Consulting Group
  • Survive or Thrive: Where Will B2B Event Marketing Go From Here?
    Survive or Thrive: Where Will B2B Event Marketing Go From Here?
    David Edwards, Melissa Goldberger, Gayle Troberman, Nicole Feldman, Deanne Martin Oct 14 2020 6:00 pm UTC 45 mins
    Events have been the cornerstone of many GTM strategies for decades. But how can event marketing continue to function with the economic, social, and health limitations brought on by the current climate?

    This panel will take a fresh look at event strategy through the lens of 2021. Join us as marketing thought leaders from across the industry will discuss where in-person, hybrid, and virtual events will push event marketing in the coming year(s).

    Speakers:
    Moderator - David Edwards, Business Manager & Associate Managing Director, NY, BrightTALK
    Melissa Goldberger, CMO, Capsule8
    Gayle Troberman, CMO, Iheart Media
    Nicole Feldman, Vice President Client Services, George P. Johnson
    Deanne Martin, Senior Event Manager, Aerospike
  • Recharge: Explore an Artist's Studio
    Recharge: Explore an Artist's Studio
    Jen Reed, Marketing Programs Manager (BrightTALK) Oct 14 2020 7:00 pm UTC 45 mins
    Where do artists find their inspiration? How has making and selling art changed in the time of COVID-19? Join us for a Recharge Session where we walk through an artist's studio and take a dive deep into the mind of a creative.
  • B2B Earthquakes: Building strategy and plans to bend, not break
    B2B Earthquakes: Building strategy and plans to bend, not break
    Rob Leavitt, Jennifer Jackson, Marianna Kantor, Tim Minahan, & Debbie Murphy Oct 14 2020 8:00 pm UTC 45 mins
    CMOs understand that even the most carefully developed plans rarely survive intact when their teams hit the inevitable bumps in the road. But the industry earthquakes of 2020 are something else entirely. Pre-pandemic priorities went out the window as CMOs scrambled to shift focus, budgets, and teams, and the aftershocks are likely to continue for quite some time.

    So, what now?

    Join this panel of all-star marketing leaders for an inside look at strategy and planning amid our profoundly unsettled environment. We'll tackle the tough questions we've all been grappling with over the past year, including:
    - What matters most when disruption lurks around every corner?
    - How flexible can plans be while still retaining clear focus and direction?
    - How can we guide our teams to adapt and evolve in the face of continued uncertainty?

    Speakers:
    Moderator - Rob Leavitt, SVP - Consulting (ITSMA)
    Jennifer Jackson, VP Strategy and Execution (Teradata)
    Marianna Kantor, CMO (Esri)
    Tim Minahan, CMO (Citrix)
    Debbie Murphy, CMO (Gibraltar Industries)
  • The State of Customer Marketing
    The State of Customer Marketing
    Katie Nachtwey, Alex Yakabov, Christa Tuttle, Ashley Ward & Scott Salkin Oct 14 2020 9:00 pm UTC 45 mins
    Customer marketing is gaining momentum as more organizations realize the true value of a function entirely dedicated to driving customer retention, loyalty, advocacy, growth, and more. Let’s dive into how this function can revamp and amplify traditional go-to-market strategies by effectively serving each stage of the customer lifecycle from acquisition to loyalty.

    Speakers:
    Moderator - Katie Nachtwey, Executive Vice President of Customer Success, BrightTALK
    Alex Yakabov, VP or Marketing, Yubico
    Christa Tuttle, Founder & CEO, Launch Marketing
    Ashley Ward, Director of Customer Marketing, LeanData
    Scott Salkin, VP, Revenue Marketing and Partnerships, Gainsight
  • Content Marketing That Gets Noticed
    Content Marketing That Gets Noticed
    Trent Warrick (BrightTALK), Cassandra Jowett (PathFactory), Shayne Tilley (99designs) & Matthew Woodget (Go Narrative) Oct 14 2020 11:00 pm UTC 45 mins
    Every marketer wants “IT.” That creative spark that connects with customers in exactly the right way to sway minds and close deals. But, with the sheer amount of content our industry produces daily, how can creators identify this mysterious factor that leads a piece of content to stand out from the crowd?

    Join us as we sit down with a panel of visionary leaders from content marketing powerhouses to discuss how they have strategically grown their businesses by cutting through the noise.

    Speakers:
    Moderator - Trent Warrick, Content Marketing Manager, BrightTALK
    Cassandra Jowett, Senior Director of Marketing, PathFactory
    Shayne Tilley, Senior Director of Marketing at 99designs
    Matthew Woodget, Founder & CEO of Go Narrative
  • What's the Next Normal for B2B Marketing in APAC?
    What's the Next Normal for B2B Marketing in APAC?
    Stuart West (BrightTALK), Krishna Zulkarnain (Cloudflare) & Alexa Rzasa (Respond Software) Oct 15 2020 1:00 am UTC 45 mins
    Marketing's new normal has shifted to the next normal - and the change we’re experiencing is here to stay. But if we don’t know where we’re going, how can we devise strategies that prepare our team for success?

    In this panel discussion, global thought leaders will discuss the rapid evolution of B2B marketing in 2020 and make their predictions for the future of our industry.

    Speakers:
    Moderator: Stuart West, VP & Regional Managing Director APAC, BrightTALK
    Krishna Zulkarnain, Marketing Director, APAC, Cloudflare
    Alexa Rzasa, Sr Campaign Manager, Respond Software
  • Using Intent Data to Predict the Future in APAC
    Using Intent Data to Predict the Future in APAC
    Joseph McCarthy (BrightTALK), Will Griffith (Tealium) & Priscilla Lee (ServiceNow) Oct 15 2020 2:00 am UTC 45 mins
    As the market for intent data continues to grow dramatically, so do the possibilities for how we utilize these key engagement signals. With the scale of intent data expanding, we continue to see momentum in how intent is integrated within organizations, the speed at which we can act on surging signals, and the expansion of touchpoints.

    Join us for this engaging panel where industry leaders strive to address how to effectively and efficiently predict the future using intent data and it’s signals.

    Speakers:
    Moderator - Joseph McCarthy, Regional Sales Manager APAC, BrightTALK
    Will Griffith, VP & General Manager APJ, Tealium
    Priscilla Lee, Digital Marketing Manager, Demand Generation Programs, ServiceNow
  • What it takes to launch a mobile game internationally
    What it takes to launch a mobile game internationally
    VentureBeat x Facebook Oct 22 2020 5:00 pm UTC 60 mins
    Mobile gaming is a global billion dollar industry. Its meteoric rise is fueled by growing ad revenues, an increase in gamer participation from a diverse demographic, and investment from non-gaming giants from entertainment and other industries. At the same time, the advent of technologies like 5G and increased cloud capabilities are expanding mobile game appeal and accessibility.

    The next step? Launching abroad. Publishers are capitalizing on these trends by expanding their reach into new, lucrative markets. But finding success means overcoming some at-home market hurdles like foreign government regulations, the risk of market saturation and competition, and the spectre of slow sales. Such hurdles can make the leap to cross-border success intimidating — but there's never been a better time to go global.

    For insights into what it takes for American publishers to build an international audience and vice-versa, the strategies that developers need to put into place, and how to mitigate risk, join experts from Facebook Audience Network in this VB Live event.

    From a NA/LATAM lens, this session will cover:

    - What is influencing publisher motivations to expand internationally?
    - What should publishers ask themselves when looking to expand?
    - What are the key insights and trends publishers can leverage when planning to expand?

    Speakers:
    - Marcio Freire, Publisher Solutions Manager, LATAM & Scaled, Facebook Audience Network
    - Martin Bradley, Research Director, 2CV
    - Jennifer Poulson, Head of Publishing & Product, SEA, Riot Games (moderator)
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | October
    Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | October
    Matt Hertig, CEO and Co-founder, Alight Analytics Oct 22 2020 8:30 pm UTC 30 mins
    Answer your biggest questions about marketing analytics in this live Q&A with Alight Analytics’ Matt Hertig. Each month, Matt shares advice and recommendations from his work with America’s biggest agencies and brands on analytics and data-driven marketing.

    So grab a drink, bring questions and join Matt on Oct. 22!

    (P.S. You can ALSO send questions in advance — email them to hello@alightanalytics.com!)
  • Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live)
    Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live)
    VentureBeat Dec 8 2020 4:00 pm UTC 90 mins
    Evolve is a 90-minute event focused on best practices on how to ensure racial fairness and equity while building products, teams, and companies with AI, ML, and large data.

    Evolve bridges two of the most significant trends in the corporate world in 2020.

    First, the events of the past few months have reawakened the world to continued racial injustice. The corporate sector, in particular the technology industry, has historically been perceived as slow in efforts to promote equality and affirmative action in the workforce. But recent events have spurred them into action, and there are signs that real change could come about.

    At the same time, machine learning (ML) and artificial intelligence (AI) are arguably the most powerful enterprise technologies today, and hundreds of large companies are pushing AI/ML product development to get an edge on their competitors. But they are doing so at a time when many, if not most, of the decision-makers, do not reflect the diversity of the general population. And many companies have been careless in making sure their data used in AI decision-making is not reflecting prejudice and bias that can perpetuate inequality for years to come.

    PANEL DISCUSSION 1: THE WHY, HOW & WHAT OF DE&I IN AI
    - Moderated by Seth Colaner, Editorial Director, VentureBeat

    PANEL DISCUSSION 2: FROM 'SAY' TO 'DO': UNPACKING REAL-WORLD CASE STUDIES & HOW TO OVERCOME REAL-WORLD ISSUES OF ACHIEVING DE&I IN AI
    - Moderated by Hari Sivaraman, Head of AI Content Strategy, VentureBeat

    Speakers:
    - Rashida Hodge, VP, North America Go-to-Market | Global Markets, IBM
    - Huma Abidi, Senior Director of AI Software Products, Intel
    - More to come!