Jaren Angerbauer, CEO, DeliveryVision
While the topics discussed in this session will primarily cater to those in the email marketing industry, these concepts can also be applied to other types of email communication as well (i.e. transactional, corporate communications, etc.) We will be going over some of the top factors of being compliant in today's world of email communications. While there are local and national laws that define how to be legally compliant when sending email, there are *many* other recommended best business practices that should be adhered to, and are a requisite for having successful email delivery.
We will be discussing the following topics:
- Primer: What is so important about email delivery and why should I be compliant?
- Subscriber permission: What does the term "opt in" really mean and what are the implications?
- Email authentication: What is it, why is it important, and what if I don't do it?
- List management and hygiene: What does the term "opt out" really mean and what are the implications?
- Question / Answers
About Jaren Angerbauer:
Jaren is an email delivery consultant, and has more than 8 years of experience providing deliverability solutions and strategies to companies ranging from start up level to Fortune 500 organizations. Jaren has established himself as an expert in the email industry, and actively participates within the email sender and receiver communities.