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Latest content in marketing

Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.

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Start-up Life: It's The Little Victories That Add Up Cathal O'Brien, CEO JobsCrush Starting a technology company that services the recruitment industry can be daunting, especially when your have minimal experience in recruitment and technology. This webinar will show you how JobsCrush built two pieces of technology, and went on to grow to 3000 users in 30 days. Read more >
Jul 9 2015 10:00 am
UTC
45 mins
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  • Social Selling is a hot topic these days. Sales teams are talking about it. Marketing teams are talking about it. More and more companies are dropping the phone and picking up social tools and skills to help them target prospects and close deals.

    But how do you get started and make it a success in your company?

    Join LinkedIn and Oracle Marketing Cloud on July 2nd as we draw back the curtain and explore how to operationalise social selling.

    You'll learn:

    Why social selling is important in today’s digital world .
    Which departments need to be involved to make social selling successful.
    Tips for both sales and marketing for getting started on social selling or how to take the next step in improving your programme.
  • See six real-life examples of successfully winning a higher number of satisfied customers on the highly competitive and global market.

    The webinar will be led by Kentico’s Petr Passinger; who will offer the right mix of sales and marketing information from his first role in Customer Care, through Marketing Manager, and finally Sales Operation Leader with Kentico.
  • This webinar will explain how contact centers can improve their agent productivity, and how that effects overall company bottom line. Join Five9 guest Forrester Research analyst Art Schoeller as he explains the value of top-notch behind the scene tools in your contact center.

    As customers continue to demand higher quality service interactions, the contact center agent has had to step up to the challenge. But is the technology behind the scenes promoting these improvements, or hindering the entire process?

    Between self-service to omnichannel solutions, there are a multitude of avenues in which agents can assist in customer interactions. Having the right solution as the driving force behind the scenes in your contact center enables agents to not only better serve customers, but improve efficiency and ultimately sell more.

    Attendees of this webinar will learn:
    •How to handle increasingly complex customer interactions
    •What to look for to efficiently manage multiple channels
    •Additional tools that agents should have at their fingertips to better answer customer inquiries
  • Join us live on June 18, 2015 at 10 am PST/ 1 pm EST

    This webinar will be based on Andrew Jones' VB Insight report, published May 5, 2015.


    Speakers:
    Andrew Jones, VB Insight analyst; VentureBeat
    Jory Des Jardins, Senior Vice President, Strategic Global Alliances; SheKnows Media /BlogHer
    Britta Meyer, Chief Marketing Officer; WageWorks



    Sponsored by Autopilot

    Abstract:

    Fundamentally, marketing automation refers to software designed for marketing departments to automate repetitive tasks. It helps identify, qualify, convert, and grow (up/cross-sell) customers by delivering relevant messages across channels. And it’s no longer just for B2B companies.

    Only 5% of businesses are currently using this technology today, yet those that do are generating outsized leads, conversions, and revenue.

    Our research shows that marketing automation:
    *Delivers value: 80% of MAP users see their leads increase, and 77% see conversions increase.

    *Is hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them.

    *Isn’t easy to implement: Only 29% said they had no issues or delays in getting results.

    Avoid the pitfalls your peers have already dealt with. Understand the opportunity value and how to get ahead fast.

    This research includes data from 243 marketing automation users and details on features, pricing, and services on 24 of the top vendors. We also conducted dozens of interviews and incorporated market share from data partners who spider close to 20 million websites.

    In this webinar you will learn how to:
    * Select the right vendor for you
    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best



    Check out VB Insight to access Andrew's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • You’ve read about keyword research, inbound links and optimizing web copy for search. If you follow the leading SEO experts, you undoubtedly know about Penguin, Hummingbird and Mobilegeddon… But what are they NOT telling you about?

    In this webinar, SEO expert Bruce Chapman from DNN shares 24 rapid-fire tips that you haven’t considered, including the role testing plays toward conversions. You’ll leave the webinar with tricks that you can apply to your website right away, tools you can use to test to find out the best results, increase engagement and outcomes.
  • Complex, closed, time-based nurturing often keeps leads hidden away from sales in the “black box” of lead processing. Frequently, prospects are visiting your content and signaling interest, but legacy marketing systems prevent those engagement signals from reaching sales quickly and intelligently, thereby diminishing your marketing efforts.

    What will you learn?

    • How to use real-time customer intelligence, the social sphere, and email to better engage customers and prospects
    • How to use technology to accelerate sales, including mobile
    • Why sales and marketing automation isn’t the silver bullet
    • How to help sales engage customers to close more business, faster
  • If you are thinking of upgrading or migrating your marketing automation platform then this is a must see webinar. Join us as we cut through the sales decks and marketing chatter to review five tools through the unbiased eyes of a super user that has been using each of these platforms for the past ten years.

    - ActiveCampaign
    - Silverpop (IBM)
    - Salesforce Marketing Cloud (ExactTarget)
    - Marketo
    - Oracle Marketing Cloud (Eloqua)

    Both strong and weak points of each platform will be shown for:

    - Ease of use (Emails/Forms/Landing Page deployment)
    - Campaign Automation (Lead Nurturing)
    - Customisation
    - Reporting
    - Account Management
    - Support

    Finally examples will be provided from personal experience of companies that have chosen the right tool for the job and companies that that have chosen the wrong tool and yet continually attempted to correct their decision through such heavy customization that could have been avoided had they chosen the right platform.

    After watching this webinar you will be in a better position to evaluate your next steps.
  • It's no secret that inbound marketing is changing the way companies market both their products and services. Marketers who have successfully created inbound funnels have seen huge growth in both their traffic and leads. This has helped them outpace their competitors who continue to use a marketing playbook that's clearly broken.

    In this presentation we will cover how inbound marketing can help you create a world class funnel, one that generates enormous growth for your company and leaves your competitors miles behind.
  • Modern marketers are united by a common set of objectives - acquire new customers, grow their lifetime value and convert them to advocates. But succeeding in this quest is difficult in this noisy, information abundant world. Generating demand for your products or services requires a well-oiled machine which not only helps potential customers find you but has the ability to convert them into paying customers.

    Join Ray Coppinger, Senior Marketing Manager EMEA at Marketo, as he outlines the components of an effective demand generation engine, how Marketo generates demand for it’s products as well as tips on optimising demand generation programs. In this webinar, you will learn:

    - Why the most effective demand generation machines go beyond just inbound marketing alone.
    - Marketo’s approach to generating demand for its product and services.
    - Tips for testing and optimising your demand generation programs.
    - Best practices for measuring and analysing demand generation performance
  • Marketing Automation is not a strategy. Too often marketers allow their technology to dictate their strategy, instead of leveraging technology to support it. Every company is unique, and cookie-cutter implementations are doomed to fail before you even send your first email or launch your first nurture program. Jason Stewart, VP of Strategy at B2B Demand Generation Strategy firm ANNUITAS, will share some of the most common mistakes made in marketing automation implementations and offers advice on how to make your technology serve your strategy (instead of the other way around).

    This webinar will help marketers:
    • Develop a content strategy to support your Buyer’s Journey
    through nurture programs
    • Fine-tune their lead scoring to deliver better leads to sales
    • Optimize performance over time so that no leads get left behind

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