The pay TV, VOD, and IPTV market is still evolving in terms of content and pricing models, but the demographics of Africa and its large population are highly attractive to existing and new market participants. Internet penetration, supplemented by a significant uptake in smartphone adoption, has altered the manner in which Africa consumes video content. This growth will be further augmented by the availability of cheaper DTT services, data-saving video consumption options, and attractively packaged triple-play services. It is critical for market participants to gauge market trends, price sensitivity and growth opportunities while offering their services. Along with pricing and richness of content, strategic partnerships will play a key role in defining the market leader in the next five years.