Beschreibung: Durch die Nutzung von Big Data wissen Sie bereits, dass Ihre Daten aus unterschiedlichen Quellen kommen, darunter CRM-Systeme, Dateien, Kalkulationstabellen, Videos, soziale Medien, Zahlungsinformationen usw. Beim Sammeln der Daten aus diesen zahlreichen Quellen muss sichergestellt werden, dass sensible Informationen geschützt sind. Die Frage ist: Wie gewährleisten Sie den umfassenden Schutz Ihrer Big-Data-Umgebung, nachdem fast täglich von einem weiteren verheerenden Sicherheitsvorfall bei einer Organisation berichtet wird?
Nehmen Sie an diesem Webinar teil und erhalten Sie praktische Informationen darüber, wie Sie Hortonworks und Vormetrics optimal dazu nutzen können, Ihre Big-Data-Umgebung umfassend zu schützen, Compliance-Probleme zu lösen und die Auswirkungen auf Ihre Systeme zu minimieren.
In this webinar, learn about the new capabilities in the Informatica PowerCenter 10 editions and how they will increase your development agility.
Through the eyes and daily routine of typical developers and business analysts you will discover how this new release:
. Enhances the collaboration between IT developers and business analysts
. Delivers more powerful visualization for data profiling
. Delivers a new monitoring dashboard to view service health and system usage
. Increases your productivity with up to 50X faster data lineage rendering
. Enhances your project reach with new connectors and real time capabilities
. Includes new capabilities for parsing semi-structured and unstructured data
Watch this webinar to accelerate your deliver of data integration-based value to your organization.
In 2015, it goes without saying that Banking is an increasingly complex as well as a global business. Leading Banks now generate a large amount of revenue in Global markets and this is generally true of all major worldwide banks. Financial crime is a huge concern for banking institutions given the complexity of the products they offer their millions of customers, large global branch networks and operations spanning the spectrum of financial services. The BSA (Bank Secrecy Act) requires U.S. financial institutions to assist U.S. government agencies to detect and prevent money laundering. Specifically, the act requires financial institutions to keep records of cash purchases of negotiable instruments, to file reports of cash transactions exceeding $10,000 (daily aggregate amount), and to report suspicious activity that might signify money laundering, tax evasion, or other criminal activities. After the terrorist attacks of 2001, the US Patriot Act was passed into law by Congress. The Patriot Act augments the BSA with Know Your Customer (KYC) legislation which mandates that Banking institutions be completely aware of their customer’s identities and transaction patterns with a view of monitoring account activity. This webinar discusses the key business issues and technology considerations in moving your AML regime to a Hadoop based infrastructure and the key benefits in doing so.
Are you ready to transform healthcare with predictive analytics? Are you ready to turn Data into Insights and Insights into Practice? Predictive Analytics is about making better healthcare decisions. Is your organization Future Ready?
Gli strumenti Command Line Interface (CLI) di AWS forniscono un’interfaccia a riga di commando semplice da utilizzare che permette di creare potenti script di automazione. In questo Webinar, scopirari techiche avanzate che aprono nuovi scenari nell’utilizzo della CLI AWS. Ti mostreremo come filtrare e trasformare le risposte dei servizi via JMESPath, come concatenare script e comandi per ottenere automazioni complesse, ed esplorare le nuove caratteristiche e funzionalità.
Apache Spark brings fast, in-memory data processing to Hadoop. Elegant and expressive development APIs in Scala, Java, R, and Python allow data workers to efficiently execute streaming, machine learning or SQL workloads for fast iterative access to datasets. Apache Spark’s momentum continues to grow and throughout 2015 we saw customers across all industries get real value from using it with the Hortonworks Data Platform (HDP).
In this webinar on November 23, 2015, you will gain insight on how to unlock a fully integrated Spark experience within your enterprise Hadoop environment that is manageable, secure and deployable anywhere.
In recent days we have heard from CEO’s about the challenges they face when a breach occurs in determining what data has been lost. Was it sensitive customer data? If so, how many customers are impacted? Not knowing this information immediately causes further damage to customer confidence and significantly increases the cost of dealing with the breach itself.
In this webinar Informatica will introduce a new generation of Data Security Intelligence capabilities which will provide insight into exactly where company and customer sensitive data resides, how it is moving through the organization and what security measures are in place to protect it. We will also look at some of the proactive measures that can be quickly put in place at the database layer to prevent even authorized staff credentials from making unusual data requests, which are often the precursor to a costly breach.
We hope you can join us for what promises to be an informative and highly topical webinar.
Improper and inadequate management of a major kind of financial risk – liquidity risk, was a major factor in the series of events in 2007 and2008 which resulted in the failure of major investment banks including Lehman Brothers, Bear Stearns etc resulting in a full blown liquidity crisis. Inadequate IT systems in terms of data management, reporting and agile methodologies are widely blamed for this lack of transparency into risk accounting – that critical function – which makes all the difference between well & poorly managed banking conglomerates. Indeed, Risk management is not just a defensive business imperative but the best managed banks can understand their holistic risks much better to deploy their capital to obtain the best possible business outcomes. Since 2008, a raft of regulation has been passed by global banking regulators like the BCBS, the US Fed and others. These include the Basel III committee regulations, BCBS 239 principles on Risk Data Aggregation, Dodd Frank Act, the Volcker Rule,CCAR etc. Leading Global Banks are now leveraging Apache Hadoop and it’s ecosystem of projects to create holistic data management and governance architectures in support of efficient risk management across all the above areas. This webinar will discuss the business issues, technology architectures and best practices from an industry insiders perspective.
Trinity Health is an 86-hospital system that recently completed a large merger with Catholic Health East. With demand for analytics across the enterprise growing faster than ever before, Trinity Health was in urgent need for gaining easy access to high quality, trusted data. One of the most pressing challenges for Trinity Health was to manage the inconsistent data from variety of applications as it was being moved in and out of different data warehouse systems. In order to extend their analytics platform beyond financials to include clinical, operational, and third party data, they needed to deliver connected, safe, and clean data. This meant adding data quality and master data management capabilities to their architecture. In addition to technology, Trinity Health relied on an enterprise-wide, comprehensive data governance and data investigation program to ensure the overall success of the analytics initiative.
This webinar will cover how the Trinity Health team achieved consensus for this program, collaborated with business and technical colleagues, and advanced data governance as a best practice to support advanced analytic initiatives.
During this webinar, you'll learn how to:
• Implement the best health information management technology
• Boost your agility to gain insight from healthcare data for better patient outcomes
• Facilitate patient data centricity for reduced costs with clean, safe data
Today’s businesses are agile and data reliant, they need their data to be flexible. Data governance is different for sandbox and production environments – the key is finding a balance between security and innovation. How can we guarantee our data is secure, yet accessible by everyone that needs it? Join Tableau’s IT leaders as they share firsthand experience in managing data at a modern data-driven organization.
Zoe O’Neil, Director of Paid Search, ClickThrough Marketing
Understand the importance of regularly auditing your AdWords account to ensure it adheres to best practice principles to drive improved growth, performance and efficiency. Plus, we will dig into the trends and considerations for your 2016 paid search strategy.
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Our new benchmarking research takes a look at how the UK marketing community is using email and provides key insights into the challenges and barriers that marketers face. Just 1% are using email to its full potential, leaving the other 99% missing out on significant returns…
What are the new techniques you should be thinking about implementing in 2016? Dave will cover examples of innovation in best practices across all the core digital marketing techniques including Content Marketing, Marketing Automation, AdWords, SEO, Social media, Email marketing and website design.
Jason Falls, Senior VP, Digital Strategy, Elasticity
Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost effective consumer research - that of online conversations - that can uncover the important insights that drive your customers to engage and even purchase.
In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.
In 2014, Passle undertook detailed research of 400 top professional service firms (law, accountancy & consulting) to determine which firms have been most effective at both building their presence and demonstrating their expertise online. We have now carried out this research again in 2015, which has enabled us to map a number of significant changes across those industries. We will go through this research pulling key trends and insights from the data.
Using the Hero, Hub, Hygiene model, we will define clear, workable strategies for those industries in how to achieve their content goals.
According to Econsultancy’s 2014 email marketing census, 36 per cent of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked or click to open) have served us well, they are not necessarily the ultimate measure over a period of time.
In this webinar Skip Fidura of dotmailer takes a look at:
How marketers can measure engagement though 'click and open reach' and 'dwell (or read) time'.
The term 'the halo effect', how it can be measured and how it's in line with multichannel marketing measurement.
The 'post click funnel' metric and making sure your campaign assessment isn't incomplete.
How to examine your 'time of action' which will drive tests and improvements.
Mike Turner, Global Practice - Customer Intelligence
In this modern world of marketing the continued diversification and proliferation of channels and information available to the consumer have led to a change in the attitude of business as they compete for customers. Retailers, telecommunications, financial services and technology companies are all changing the way in which they approach the customer and in turn the customer has changed their expectations of the Organisation. In this webinar we look at the drivers behind this and share some of the changes that are taking place as a result of it. Most importantly we will share our view of what will successful organisations need to change to win the battle for consumers
Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium
In today’s rapidly evolving marketing technology landscape, the one constant that remains is the need for a centralized source of customer data. With that, it becomes possible to build a unified customer view and create a superior customer experience across all stages of the customer lifecycle, from acquisition and growth to retention and service.
Join David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium, as they discuss the emergence of the real-time customer data platform (CDP) as the critical element to achieving this. They will share:
- Three components of a CDP
- Five benefits of the CDP
- How they work and what to look for
- Customer case studies and best practices
Register now to explore how this collection of new technologies allows marketers to re-imagine the boundaries of what can be done with customer data.
Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
Maurice Flynn, Email Marketing Consultant, Altaire and Joe Pratt, Product Manager, Altaire
Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!
1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
3. Final tips, tricks and solutions.
Make your social media reporting more actionable, improving buy-in for future campaigns and always-on activities.
This webinar will run through a host of tools including Facebook & Twitter Analytics, research tools such as Buzzsumo, and setting up custom reports and dashboards in Google Analytics to track your performance.
Learn how to not just get the data, but how to easily report and communicate the success of your work.
So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …
Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.
In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
Daniel Doherty, CEO @Grafform and The Happiness Evangelist @DigitalDoughnut
Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?
Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.
In this webinar, Daniel wil cover:
- How to manage multiple twitter accounts with 1 app
- Learn where your followers are in the world
- Add a Twitter widget to your website without worrying about moderating the tweets
- How to do analysis of competitors twitter accounts for FREE
Use this great opportunity to ask any Twitter questions that might be bothering you.