Organisations across all industries are seeking marginal gains and competitive advantage. Combining multiple data sources has become “Information Capital” and is now as important as financial or human capital in enabling growth.
This webinar will discuss how to bring together people, processes and technologies to make the most of the data assets available. We will also discuss how to unlock new revenue-generating opportunities, how to target customers more effectively and reduce risk.
In spite of IT’s stepped up efforts, firms continue to face increased risk exposure from gaps in compliance, security and illegal behavior. Unfortunately much of this risk stems from what a company doesn’t know about their information.
In this webinar, information governance experts will discuss:
•The importance of gaining insight across your enterprise information
•How this insight directly impacts your ability to achieve compliance, mitigate risk, and avoid costly penalties
•Perspectives on the right strategies, processes, and tools that can help you proactively take action with data to reduce risk
What are the hottest trends for 2016? Join this webinar with independent analyst, Rick van der Lans, and Chief Innovation Officer from Information Builders Dr. Rado Kotorov as they share their key predictions for 2016. Attend this webinar to learn:
•Top five trends in analytics
•How to avoid emerging technology “rat holes”
•Impact on industries including retail, banking and finance
•Tips for a future-proof analytics strategy with high ROI
SQL has long been the most widely used language for big data analysis. The SQL-on-Hadoop ecosystem is loaded with both commercial and open source alternatives, each offering tools optimized for various use cases. Fledgling analytical engines are in incubation, but are they ready to become full-fledged members of your enterprise infrastructure? Are they ready to fly?
In the real world, enterprises must understand their needs and select a SQL-on-Hadoop solution that addresses them. Points to consider: What are your analytics use cases-will a single user be working on data discovery or will multiple users perform daily analytics? Will you need to modify SQL to adjust to different deployment scenarios, or does a single solution exist for on-premises, Cloud, and Hadoop? Can a single solution support a variety of workloads from quick-hit dashboards to complex, resource-intensive, join-filled queries?
In this webcast, you will learn:
* Some of the challenges associated with the democratization of analytics while using SQL on Hadoop
* Criteria other than performance that should be considered for enterprise-grade analytics
* How Ambari and Kerberos fit in for management and security of your data.
* How HPE Vertica for SQL on Hadoop can be used as part of a modern IT infrastructure to deliver high-performance SQL on Hadoop.
Hortonworks DataFlow (HDF), powered by Apache NiFi, is the first integrated platform that solves the complexity and challenges of collecting and transporting data from a multitude of sources be it big or small, fast or slow, always connected or intermittently available. Hortonworks DataFlow is a single combined platform for data acquisition, simple event processing, transport and delivery, designed to accommodate the highly diverse and complicated dataflows generated by a world of connected people, systems and things. We will cover, the benefits, the features of HDF and the use cases that are transforming businesses today.
Paypal processes nearly 11.5 million payments a day, helping customers send money safely and flexibly. With 162 million active digital wallets, PayPal has created an open, secure and global payments ecosystem, supporting 203 markets and 100 currencies. To support an infrastructure of this scale, PayPal has built a massive and highly scalable enterprise data integration platform.
In this webinar the PayPal Architect will share details on their journey to build business trust in the data and help end-users understand how data in reports and dashboards is originated. He will also cover how PayPal ensures that business users and technical users all have a common vocabulary for business terms. This helps all stakeholders keep in sync while building reports and sharing analysis. Finally the PayPal Architect will discuss the development team’s imperative to conduct full impact analysis for any proposed change within the data integration environment. He will share how they use data lineage to maintain full insight into impact of change in order to estimate the effort required, minimize risks to the environment and improve productivity.
The PayPal expert will share his extensive expertise built through this journey at PayPal. The Architect will discuss lessons learned and best practices in using metadata management and business glossary to support better decision making, build business trust of the data and improve overall productivity.
After a record-setting year in 2015, where will the tech M&A market go in 2016? What trends that pushed M&A spending to its highest level since the Internet Bubble burst will continue to drive deals and which ones will wind down? What other sectors are likely to see the most activity this year? And most importantly, what valuations will be handed out in deals over the coming year? Drawing on data and views from across 451 Research, the Tech M&A Outlook webinar maps many of the major developments in the IT landscape (IoT, Big Data, cloud computing) to how those influence corporate acquisition strategies. Join us for a look ahead to what we expect for tech M&A in 2016.
Every business has data, but only a few are treating it as a strategic asset for actionable insights. Many struggle with locating and aggregating data, while others wrestle with visualizing and interpreting the data. Join Clive Bearman and Ron Lunasin for an interactive and demo-focused session on how to leverage the latest technologies in the cloud analytics market to make every-line of business data-driven. You’ll see how companies from different industries are using the Informatica Cloud to make waves across their companies by connecting, aggregating and relating data from different sources. You’ll also discover how to achieve amazing insights with the Salesforce Analytics Cloud. Finally you’ll learn the 5 top tips that ensure that your data will always be clean, connected and contextual with Wave Analytics and Informatica.
Practically every business collects terabytes of data from an array of sources, looking to analyze that data into meaningful insight that drives decisions. How come some organizations appear so successful while others simply vacuum up data, and then seemingly do little with the information?
No matter their individual results, overall investment shows no sign of slowing: Brands plan to increase their spending on cloud-based data platforms alone by 73 percent over the next three years, according to VB Insight's "The State of Marketing Analytics" report. They spend more than one-third of their marketing budgets on analytics tools, but marketing executives have limited confidence in analytics tools' ability to generate insight – despite the availability of more than 800 software options.
A VentureBeat webinar helps marketers wade through the tech-speak and discover how to:
• Determine your organization's primary objectives for analytics
• Winnow down your options to a handful of appropriate platforms
• Come up with ways to measure success
• Generate meaningful business insight from data
• Plan for the future by the ability to add new data sources and tools
* Jon Cifuentes, Analyst, VB Insight
* Ken Davis, CEO, TaskEasy
* Ware Sykes, CEO, Nowait
* Mike Osborn, CMO, Upstart
* Wendy Schuchart, moderator, VentureBeat
No analysis needed for this decision. Register today!
This webinar will be based on the results of Jon Cifuentes' VB Insight Marketing Analytics report.
Check out VB Insight to access Jon's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
About and Investopedia have millions of articles spanning a vast array of topics with monthly visitors in the tens of millions. With content and user interest at this scale we can discover trends and insights that feeds into a host of business areas: Content creation, PR, Sales and Product.
In this presentation, I will give an overview of the tools and analyses we use to uncover insights from web traffic data and how it impacts different parts of the business.
Stewart Rogers; Director, Marketing Technology VB Insight
Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.
Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.
Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?
This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:
• How to design a content marketing program that complements your marketing initiatives
• The way to find your voice – and how to adhere to it across media and platforms
• Which internal professionals to target for particular platforms (and how to get them to agree to do it)
• The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
• How to determine the ROI of content marketing, plus the tools and metrics to use.
* Stewart Rogers, Director of Marketing Technology, VB Insight
* Corey Weiner, COO, Jun Group
* Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
* Wendy Schuchart, Moderator, VentureBeat
This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.
Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
Hana Abaza - VP Marketing at Uberflip & ANNA TALERICO - Co-Founder at ion interactive
B2B lead generation involves so much more than simply producing leads — of course, much of the value that comes from lead generation tactics lies less in the quantity of leads and more in the quality.
Interactive content is quickly becoming a best practice for B2B marketers. When implemented effectively, interactive content not only supercharges your lead generation and engagement strategies but can also help to better qualify leads and construct rich lead profiles.
Join Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico for an intense hour exploring the strategies and tactics used by leading next-generation content marketers.
How to convert significantly more leads from your content marketing
How to build rich lead profiles that include content consumption, buyer business challenges, and readiness
How to evaluate your content marketing results in a radically different way
2015 was a big year for e-commerce players, with Forrester Research predicting over $300 billion in online retail sales for the first time. But that number is only poised to grow exponentially in the years to come, reaching $480 billion in 2019.
That staggering number presents a huge opportunity for e-commerce professionals, but it also means an increasingly competitive and rapidly growing market. The need to provide unique, compelling omnichannel customer experiences, across the vast ecosystem of connected devices consumers are now using, is greater than ever. This also means the need to unify customer data across touchpoints, both online and offline, and build a comprehensive customer view in real time is paramount.
In this interactive discussion, Tealium will deep dive into five key focus areas for e-commerce professionals in 2016, including:
•Strategic technology investments
•Prioritization of visitors (over visits)
•Marrying online and offline experiences
Join us to get the insights and prescriptive direction needed to evolve your e-commerce initiatives this year – and drive even more value for your business.
B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.
How can you master these challenges to deliver real and continuous pipeline for your products and solutions?
The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact.
This is ‘smarter demand generation’. It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline.
This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:
•Gain insights into the changing approach of B2B organisations when buying products/solutions
•Learn how to design and execute demand generation that delivers results in this new buying paradigm
•Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors
•Understand the pitfalls to avoid
•Plan the steps needed to improve your own marketing and sales for smarter demand generation
In 2016, it's time to revamp your mobile app strategy.
It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.
To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.
These real-life case studies will help inform your 2016 mobile marketing strategy.
In this webinar, you'll:
* Optimize your user onboarding to improve lifelong retention
* Learn about tools you didn’t know existed for driving deeper personalization
* Triple mobile push notification opt-ins through new tactics that are proven success factors
Tapping into people’s growing awareness of apps, many brands and retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. But are they really getting the most out of their apps?
To investigate this, we conducted an international study to learn how the top retailers use their apps to engage their customers. In this presentation we will reveal the surprising results and discuss our recommendations on how to leverage your mobile app to build long-term relationships with your customers. We will discuss:
•Why personalisation is important and how you can personalise the experience for your users
•How to boost sales with the right type of offers at the right time
•how to leverage your mobile app to build long-term relationships with your customers
The inbound marketing methodology for lead generation and lead nurturing is increasingly popular year over year in B2B industries. Yet many business don’t fully understand what it takes to transition to a content driven and automated form of marketing via the internet.
Everyone wants to experience success as quickly as possible, but not every company is in a position to execute inbound marketing for many reasons. It’s a big change for businesses who are use to event based campaigning, advertising, or cold calling.
The goal of this presentation is to help you assess - for those who want to transition to inbound marketing - how ready you are to start campaigning. Or perhaps you’ve invested in a marketing automation platform but not getting the traction you’d like to see. In either case, after this presentation you’ll have a precise understanding of what to tackle operationally to make your company's inbound machine roar to life.
Here are just a few of the issues we’ll address:
•How ready is your marketing leader and inbound advocate?
•How ready is your email list?
•What should your first marketing goals be?
•What services will you outsource?
•Appropriate document management for security and version control
•Is the needed social media protocol in place?
•Roles of team members
The presenter, Marguerite Inscoe had a 12 year career in workplace learning and performance before transitioning to inbound marketing 5 years ago. She is a blogger, social media marketer, email marketer, and certified with Hubspot as a partner. This fits around her other full time job as mom, wife, choir member, and a martial arts practitioner.
Marguerite’s full service agency, ReLaunchU, specializes in internet marketing for B2B companies - particularly those in the consulting and training industries.
Businesses spend a huge amount of time and money profiling their customers to predict behaviour based on historic information, such as where they live and what they’ve previously purchased. The problem with this approach is that it assumes we fit certain stereotypes. It also only allows you to profile those customers who have provided you with their personal details, excluding the masses who may walk into your shop or visit you online and never leave their details. At Triggar, we believe that the best predictors of behaviour are what we’re doing or how we’re feeling from moment to moment.
Discover how we use predictive analytics to help us analyse, predict and improve online and offline experience, turning more prospects into customers and more customers into brand advocates.
Clemens Deimann, Associate Marketing Manager at LinkedIn
Are you a B2B marketer who wants to crack the "webinar code“ or increase the revenue generated from your current webinars? Webinars are amongst the most effective B2B channels for successful lead generation and can be used effectively by startups as well as established brands.
In this webinar, Clemens Deimann, Associate Marketing Manager at LinkedIn, will share his A to Z strategy of successful webinar execution that results in a positive ROI (return of investment):
- Identify your strongest buying persona to ensure lead conversion
- Leverage on the audience and expertise of professional networks to drive registrations
- Identify the right professional networks to reach decision makers
- Find a thought leading speaker and topic relevant to your target audience
- Choosing the right webinar technology setup to ensure flawless execution
- Involve the sales department to design an optimal follow up
- Measure the ROI success of your webinar to optimise and scale
If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).
Heather Foeh, Director of Customer Advocacy, Lattice Engines
In this webinar you will learn about the most common uses of predictive scoring to prioritize leads for sales and hear how three Lattice customers creatively put their predictive scores to use to increase conversion and campaign performance rates. Audience will learn how to increase sales enablement, how to sell more to current customers, and what to do if you have too many leads.
Demand Generation is a pinnacle concept of marketing, and drives customer awareness and interest in new products and services. Efficient and balanced demand generation programmes address new markets, promote new product features, build significant interest and hype, generate PR, and help with re-engaging customers.
What sets demand generation apart from other customer acquisition campaigns is a strategic mindset with a commitment to long-term customer relationships.
Join BrightTALK's SVP of Engineering, Julian Buhagiar, as he discusses key strategies and metrics to ensure successful demand generation campaigns, Learn how BrightTALK uses key industry leaders to discuss and engage in current demand topics, such as demand vs lead generation, digital optimisation strategies, SEO and PPC campaigns, Inbound/Outbound Marketing, Social Channel Optimisation, Lead Scoring & Ranking and more.
If you’re already using Eloqua, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Eloqua expert Zee Jeremic of MASS Engines reveals various hacks for getting better results out of your Eloqua software.
If you’re already using HubSpot, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of inbound marketers still feel that they’re not using the technology to its full potential.
In this presentation, Francois Mathieu, Uberflip's resident HubSpot expert, reveals various hacks for getting better results out of your HubSpot software.
For more information on how to better leverage HubSpot, check out the following resources:
The Ultimate Marketing Automation Glossary
How To Clean Up Your Marketing Automation Database
9 Marketing Automation Hacks Powered by Zapier
If you’re already using Marketo, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Marketo expert Justin Norris reveals various hacks for getting better results out of your Marketo software.
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In 45 minutes, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Specifically, here’s what we’ll discuss:
– The anatomy of a powerful mobile growth engine
– How to earn, engage, and activate your users into influential app evangelists
– Real-world examples and lessons from apps that have skyrocketed to success
Plus: Get the inside scoop on how to turbo-charge your mobile engine with deep links and predictive app marketing!
Phil Hollrah, vice president of product marketing, Demandbase and John Dering, director, marketing programs, Demandbase
The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies.
This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.
In this webinar, you’ll learn:
Adoption rates for ABM within B2B organizations.
Which types of companies are adopting ABM.
How ABM impacts your business.
Key steps in how to adopt and get started with an ABM strategy.