The Definitive Guide to Marketing Metrics and Marketing Analytics
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. Join Elizabeth Smyth, Marketing Director at Marketo EMEA, for a presentation where sheoffers advice to help you prove and improve your marketing ROI.
This webcast will show you:
• The right metrics for understanding and interpreting marketing results
• Why measuring marketing programs is difficult, and how to do it correctly and efficiently
• Revenue metrics that get the executives’ attention and prove marketing ROI
• The critical elements of a marketing dashboard
• What Revenue Cycle Analytics and Revenue Performance Management are, and why they’re crucial
RecordedMay 22 201236 mins
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Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps
Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps
Social Selling is a now buzzword and many are asking how to better use Social Media through sales and its partners to generate more opportunities and customer engagement. Here we will be joined by Ian Moyse, sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Come hear for simple, usable practical approaches and tips from Ian Moyse on how to leverage Social Media and Social Selling.
Cath Hackett, VP of Channel and Marketing at Becrypt and Gary Morris, CEO / Founder at Successful Channels Inc.
Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.
Joe Gelata, Head of Global Revenue Operations, Vidyard
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
Webinars have proved to be one of the most cost effective and successful mediums of engaging with a global audience. While many organizations deploy a webinar strategy, they are often erratic and unorganized.
Join this webinar to learn how you can move away from one-off webinars to building a program that will “improve your demand generation funnel!
This session will cover:
•The evolution of webinars
•Key determinants of a successful webinar strategy
•Necessary evils and how to avoid them
•How to build a consistent strategy for your webinar program
John Sweeney Director at Qbase, Francesca Hose-Berte Marketing Consultant at Apteco, Rob Jones Director at Qbase
Implementing data driven marketing techniques and methodologies is the dream of many advanced, forward thinking marketing pioneers. Attempting to tackle big data sets to perform sophisticated analyses that power data driven marketing can be very daunting. But why are so many businesses investing in data driven marketing? What is it they are trying to achieve?
In this webinar we will discuss the reasons why organisations see data driven marketing as the future for their businesses. We will examine what they are using it to achieve and how they are achieving it. In addition we will look at what companies need to successfully implement data driven marketing techniques and methodologies for their businesses and, discuss real-world examples of organisations who have done it.
The session will be hosted by John Sweeney, Sales and Marketing Director at Qbase, with panelists including Francesca Hose-Berte, Business Development and Marketing Consultant at Apteco, and Rob Jones, Head of Delivery at Qbase, who will field questions and share their knowledge and expertise with attendees.
Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?
Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:
- Nik Badminton - Futurist & CEO at Design:Culture:Mind
- Simon Gosling - Creative Evangelist at Happy Finish
Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
VR is sometimes perceived as an isolating technology, where the user is cut off entirely from the real world in order to be fully immersed in the virtual one. Yet this doesn’t take into account how much of our lives are lived online, and how our identities and relationships are already built in connected virtual worlds. The Internet and social media have transformed every aspect of society by connecting people in ways that were previously unimaginable. Virtual Reality will build upon this interconnectedness, while at the same time making those connections much more compelling, meaningful and emotional. This introductory webinar will look at the unique aspects of the medium and ask how VR content producers can best leverage them to engage their audience.
In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.
Heather Margolis, President & Founder of Channel Maven Consulting & Robert Cassard, CMO of Voodoo Viral Marketing systems
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:
- Budget allocation
- Preferred social platforms
- Key challenges faced
- Measuring success
- Top performing tactics
- Why influencer marketing works
About the speaker:
Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
B2B Content Marketing is one of the most popular B2B marketing approaches over the last few years. However, implementing a content marketing program doesn't always guarantee success. This webinar highlights the many facets of B2B content marketing and looks at the key success factors for a healthy and effective program.
In this webinar, Greta Paa-Kerner of Ganduxer will cover the following topics:
- What is B2B Content Marketing
- Why is it important
- Personas & Customer Journeys
- Seeding Content
- Measuring Success
- Resources Needed
- Key Success Factors
Criteria for Success has spent the last 16 years transforming sales systems and increasing sales performance by at least 25% for the organizations they help. They recognized early on that busy sales executive easily forget that new customers and clients are right under their nose.
CFS have identified Social Selling as key to reaching to these buyers and accelerating sales growth. And that intuition is now supported by data: according to a Forbes report, 78.6% of salespeople that used social media to sell out performed those who didn't use social media.
Join us to learn how you can combine standard tools, such as LinkedIn and Salesforce, with a simple process to create a winning Social Selling PlayBook.
Attendees of this workshop will learn:
• How to target qualified suspects and prospects
• Generate more business opportunities using inbound and outbound applications, such as Hubspot and LinkedIn
• Learn how to turn suspects into paying customers and partners
• A Social Selling PlayBook, customized at the event
• Tips and know-how to identify, connect with, and sell new contacts
• An efficient process to generate a larger volume of workable leads
Who should attend:
• Business owners
• Key sales & marketing executives
• Any stakeholder involved in growing their business
Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software
In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.
We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.
Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.
In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.
Ben Rothke, Senior eGRC Consultant, Nettitude Group
As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.
In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
Peter Yates, Director of Client Campaigns, Axonn Media
Improving conversions is the cornerstone of any marketing strategy, but why are so many B2B marketers disheartened with their content marketing results? Peter examines what's going wrong as he takes a look at the strategies that are doomed from the start, and offers advice on how to turn around your content marketing to achieve the conversions you really want to see.
Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:
- Why content is at the forefront of digital strategy
- How to evangelize the importance of content marketing for your brand, product, service, or sector
- Tips and tricks of the trade
- Making a case for content marketing resources and measuring your efforts
Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software
In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.
This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:
· Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics
· Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing
· Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms
· Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results
· Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
Join this webinar to be certain of making the right decisions on moving resources to the cloud. You’ll see how to evaluate which workloads are candidates for cloud migration PLUS measure how efficiently you’re utilizing your own resources.
The CloudPhysics Cost Calculator for Private Cloud lets you apply basic costing models to determine your actual costs per virtual machine (VM) in terms of power, compute resources, memory, storage, licensing, and more to generate a cost baseline.
Now you can apply CloudPhysics rightsizing intelligence to your VMs. See your “as is” costs beside your rightsized costs at peak, 99th percentile, and 95th percentile. Capture savings by reducing workloads to match actual demands and reduce overprovisioning.
When mapping your VMs to their public cloud instances, apply the same peak, 99th percentile, and 95th percentile data to reveal cost difference for private versus public cloud.
Attend this webinar to be sure you’ve optimized decision-making before you move.
All organizations, no matter how large or small, are leveraging virtualization and the cloud to meet the speed and agility needs of today’s businesses. But it comes with challenges. Is the worry of protecting your organization’s critical data keeping you up at night? Wondering how to secure the data in your virtual environments?
Join this live panel discussion to find out how ZaneRay, a Montana-based web design and e-commerce consultancy, protects their high-value websites, internal systems and client data. Learn best practices for VM backup from practitioners just like you!
Many financial institutions recognize that they still do not have sufficient data management, infrastructure, or staffing in place to address all the issues brought about by the myriad of risk regulations. While larger banks continue to struggle with the qualitative aspects of supervisory stress testing and capital planning, IFRS 9 and the new CECL accounting standard will demand greater interconnection of Finance and Risk, more complex modeling, and increased public disclosure. Heightened expectations of strong model risk management and governance further strain organizations.
To address these challenges, institutions are reexamining existing processes with a goal to establish a more efficient and controlled modeling environment—including model implementation and lifecycle management, orchestration, and governance. How can financial institutions ensure they have the foundational building blocks in place to meet these increasing demands?
Microsoft just announced the Skype Operations Framework (SOF) - which incorporates network pre-assessment. This session will take a deep dive in to how the program can be used to deliver an effective and reliable Skype for Business Deployment.
One of the most critical elements in a successful UC deployment in the cloud or a hybrid environment is ensuring the IT infrastructure is optimized to cope with the demands of real-time communications.
However, organizations often fail to pre-assess their network and UC environment and later find out during deployment the network is unable to handle the demands, causing a poor user experience.
Join us to learn more about the new SOF and network pre-assessment requirement.
Ingesting data into Hadoop is a frustrating, time-consuming activity. Further, the growth of data has created immense challenges that are not met by traditional legacy systems. Not only do you have to ingest structured data but unstructured data as well - at scale. Also, this ingestion needs to happen 24x7, never go down nor lose data.
Having a simplified big data application that collects, aggregates and moves volumes of data to and from Hadoop is necessary for an efficient data processing pipeline.
To be a high performing business, you require effective metrics and measurements that will help you gain valuable performance insights which will help drive informed and strategic decisions for your organization. Join Andy Jordan, ProjectManagement.com as he discusses what people are doing wrong when it comes to Agile metrics and provide guidance on how to get it right – the first time. Andy will also discuss the risks of using common metrics between Agile and waterfall approaches as well as why organizations need to focus on value-based metrics rather than arbitrary metrics of progress.
This session is approved for 1 Project Management Institute (PMI) PMP PDU Credit.
Performance Management Framework (PMF) for WebFOCUS lets you quickly go from discovery in WebFOCUS to ongoing measurement – giving you the ability to communicate and act as you observe your metrics.
To speed you along, your business users can work seamlessly with WebFOCUS content creators to assemble dashboards that link up operational reporting and charts to PMF’s high-level strategies and summaries.
Watch two rockstars – Bob Ferrante and Porter Thorndike – collaborate and assemble gorgeous and super-useful content, right before your eyes.
Want faster time to deployment? Need to quickly scale your applications? Microsoft can help.
Microsoft offers a comprehensive set of container technologies for scalable, high availability, and agile release cadence. Join us for an overview of how containers can improve your organization's application development lifecycle. The session will leverage real world examples and highlight Docker.
Watch this webcast to understand:
•The beneficial impact of adopting container technology
•Installation, security, design considerations and deployment operations followed by a quick tour of the Docker platform
•How container technology positively impacts operations
Sign up now to save your space for the live event, or to receive notification when this webcast is available on-demand.