The Definitive Guide to Marketing Metrics and Marketing Analytics
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. Join Elizabeth Smyth, Marketing Director at Marketo EMEA, for a presentation where sheoffers advice to help you prove and improve your marketing ROI.
This webcast will show you:
• The right metrics for understanding and interpreting marketing results
• Why measuring marketing programs is difficult, and how to do it correctly and efficiently
• Revenue metrics that get the executives’ attention and prove marketing ROI
• The critical elements of a marketing dashboard
• What Revenue Cycle Analytics and Revenue Performance Management are, and why they’re crucial
RecordedMay 22 201236 mins
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There is an arms race going on in the Virtual Reality world, and the stakes couldn’t be higher.
In the upcoming VR boom, the platform that enables user-generated virtual experiences that are both social and shareable will become the next Facebook. And although we shouldn’t count Facebook itself out of this picture, right now it’s anybody’s game to win.
In this talk I’ll look at four of the major players working to bring social VR to the masses, what they are going to offer, and how they hope to monetize. What gives them the edge, and why should we all care?
Subhendu Pattnaik, Director Marketing, Gallop Solutions
99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.
In this webinar you will learn:
- Where are you going wrong with Social Media Marketing?
- Things you can do to fix and super-charge your social media campaigns.
- Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.
Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps
Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
Shellie Hutchens, Director of Marketing, Mediacurrent
Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.
A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.
In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.
• Overcoming challenges to inbound marketing implementation
• Considerations before implementation
• Proving measurable ROI
• Innovative ways to make sure your system works for your goals
Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps
Social Selling is a now buzzword and many are asking how to better use Social Media through sales and its partners to generate more opportunities and customer engagement. Here we will be joined by Ian Moyse, sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Come hear for simple, usable practical approaches and tips from Ian Moyse on how to leverage Social Media and Social Selling.
Dayna Rothman, VP Brand, Content and Demand Generation, EverString
ABM strategies require the coordination of a lot of moving parts.
In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
You will learn:
- How to leverage what you already have to create personalized content that resonates with accounts
- About the different levels of account-based content marketing so you can prioritize where and how to spend your time
- How to use different types of marketing technology to bring your account-based content to the next level
Cath Hackett, VP of Channel and Marketing at Becrypt and Gary Morris, CEO / Founder at Successful Channels Inc.
Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.
This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
Heather Margolis, President & Founder of Channel Maven Consulting & Robert Cassard, CMO of Voodoo Viral Marketing systems
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
Joe Gelata, Head of Global Revenue Operations, Vidyard
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
Webinars have proved to be one of the most cost effective and successful mediums of engaging with a global audience. While many organizations deploy a webinar strategy, they are often erratic and unorganized.
Join this webinar to learn how you can move away from one-off webinars to building a program that will “improve your demand generation funnel!
This session will cover:
•The evolution of webinars
•Key determinants of a successful webinar strategy
•Necessary evils and how to avoid them
•How to build a consistent strategy for your webinar program
Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
Video is absolutely everywhere these days. It’s in our Facebook and Twitter feeds. It’s in our Snapchat and Instagram. It’s the very essence of Periscope and Meerkat, apps specifically designed for live broadcasting. But, is it in your email? In email, the impact of video is amplified. Why? Because unlike random videos or ads that pop up on Facebook, video emails are distributed directly and precisely to your subscriber audience.
In this webinar learn the reasons to incorporate video into email and tips on how to make your email campaigns even better for better engagement and ROI.
Founded by Winnie Christiansen and Maren Demant, Transceiving Reality X [TRX] merges Immersive Theatre and multisensory Virtual Reality for their project 'Empfaenger Verzogen". It aims to explore the interplay of virtual and physical environments to develop a format for Story-living that is driven by technology, personal interaction and sensory perception.
This presentation gives insights into what they've learned so far from the project and an outlook for use cases and opportunities of locationbased perceptible VR experiences.
Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?
Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:
- Nik Badminton - Futurist & CEO at Design:Culture:Mind
- Josh Downs - AR/VR Community Manager, BrightTALK
- James Girling - AR & VR Channel Founder
Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
VR is sometimes perceived as an isolating technology, where the user is cut off entirely from the real world in order to be fully immersed in the virtual one. Yet this doesn’t take into account how much of our lives are lived online, and how our identities and relationships are already built in connected virtual worlds. The Internet and social media have transformed every aspect of society by connecting people in ways that were previously unimaginable. Virtual Reality will build upon this interconnectedness, while at the same time making those connections much more compelling, meaningful and emotional. This introductory webinar will look at the unique aspects of the medium and ask how VR content producers can best leverage them to engage their audience.
In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.
Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:
- Budget allocation
- Preferred social platforms
- Key challenges faced
- Measuring success
- Top performing tactics
- Why influencer marketing works
About the speaker:
Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
B2B Content Marketing is one of the most popular B2B marketing approaches over the last few years. However, implementing a content marketing program doesn't always guarantee success. This webinar highlights the many facets of B2B content marketing and looks at the key success factors for a healthy and effective program.
In this webinar, Greta Paa-Kerner of Ganduxer will cover the following topics:
- What is B2B Content Marketing
- Why is it important
- Personas & Customer Journeys
- Seeding Content
- Measuring Success
- Resources Needed
- Key Success Factors
Is your BI platform enterprise-ready? Give your IT team a supercharge!
IT oversees, facilitates, and orchestrates all BI solutions to make sure they integrate with existing systems and maximize resources. When you choose a comprehensive, enterprise-ready BI platform, IT is empowered to leverage data more effectively for your business.
Join this webcast to learn how, with the right BI solution, IT can:
•Control and monitor access to data and assets
•Help ensure security and compliance
•Partner with the business to help drive strategic projects
This webcast is part of our Building a Data Culture Leveraging Power BI webcast series. Sign up for this session, or the entire series today!
Data is more valuable than ever. Yet BI adoption rates hover around 22% and project costs keep skyrocketing, leaving few companies with measurable ROI from their analytics programs.
Join analyst Surya Mukherjee, of leading global advisory firm Ovum, as we discuss best practices and common pitfalls when building an ROI business case to justify your investment in analytics. Mukherjee will cover key metrics that are often overlooked, such as faster decision making, and reduced time to value, and how to quantify them. Finally we will discuss how search-driven analytics can skyrocket BI adoption and help you achieve rapid ROI.
In this webinar, you will learn:
1. How to build a business case for analytics
2. Best-practices and common pitfalls for achieving ROI in a short time
3. Examples of ROI achieved with search-driven analytics
In the emerging data economy, how well a business uses advanced analytics to get insights from data can become a major competitive differentiator. It's more critical than ever to achieve the performance, availability and robust security that enterprises need for mission-critical workloads while keeping costs low. SQL Server 2016 expands its scope beyond transaction processing, data warehousing and business intelligence to deliver advanced analytics by:
•Helping customers with data security and compliance when using SQL Server on-premises or in the cloud
•Achieving exponential performance gains with the speed of in-memory OLTP
•Enabling you to embrace open source R language in SQL Server to build intelligent applications and discover new insights
•Capturing data of any size, type and speed easily as part of the Cortana Analytics Suite
Join this webcast to learn about Microsoft's advanced data analytics solutions to enable everyone in your organization to make better decisions, faster.
Success in the idea economy requires technological agility. You have to act quickly to seize opportunity, respond to threats, turn great ideas into reality and stay ahead of the competition – and these capabilities rely on having an amazing IT organization.
Amazing IT teams are competent, aligned to the business, highly collaborative and constantly adapting to change. These attributes just don’t happen. You need talent, you need a continuous education strategy and you need the tools to make it happen. Join this webinar to learn how implementing a continuous education strategy using the new HPE ART Enterprise Learning Edition (ELE) will help your journey to amazing.
The Connected Car is a clear example of digital disruption, affecting both products and business models within the automotive industry. New entrants such as Tesla and Uber are digital natives, and their business models are centered around the customer experience. In contrast, incumbents must change their business models (and supporting IT) from product-centric to customer-centric, with a strong services component.
Most importantly automotive incumbents must revolutionize the way they manage the lifeblood of the digital age: data.
In this webinar, Richard Foskett of Entity Group draws on his 30+ years in the automotive sector to discuss best practices for addressing common data management challenges in order to deliver an enhanced customer experience in a world of high digital expectations.
You will learn about:
• How best to harness the value of the data associated with the connected car
• How data affects the customer experience within the automotive industry
• Best practice for building a strategic data foundation to embrace digital disruption
Many companies experimenting with agile development methods in their engineering and IT groups are having only mixed success.
Unless you’re implementing agile both upstream (through your portfolio) and downstream (through testing and operations,) you’re not harnessing agile’s full power through Digital Transformation. Being faster to market doesn’t help your bottom line if you deliver the wrong things, and failing to get the right things into production fast means you’re leaving money on the table.
Join this web seminar to gain insight into the benefits of a digital transformation. You’ll discover a strategic, collaborative approach to channel the power of agile and deliver more value to your customers.
Una Visión Única del Ciudadano (Master Data Management o Visión 360º) permite que todos los sistemas operacionales y los procesos empresariales
compartan datos fiables y coherentes.
Tales proyectos tienen un impacto directo en la calidad de los servicios que los ciudadanos reciben, así como en la optimización de los procesos internos, con la consiguiente reducción de costes. Por ejemplo, una visión única del contribuyente permitirá eliminar reembolso a contribuyentes duplicados, y detectar el fraude.
Esta visión estratégica está ganando terreno en el sector público conforme sus instituciones se afanan por unificar la información relativa a ciudadanos, procesos y sistemas.
Pero generalmente esos proyectos se abordan desde una visión muy tecnológica, de gran envergadura y coste elevado, con resultado a largo plazo, de ahí que las organizaciones sean reticentes a abordarlos.
En este webcast al cual Information Builders tiene el placer de invitarles, podrá ver cómo abordar un proyecto MDM desde otra óptica.
Learn how to reduce costs and drive efficiencies with Microsoft Azure!
The partnership between Microsoft and SAP benefits our enterprise customers every day. With over 50% of our enterprise customers running SAP for their core ERP systems, Microsoft and SAP have made significant investments helping our joint customers realize the benefits of our collaboration.
Join this webcast to learn how to reduce costs and drive efficiencies with Microsoft's roadmap for HANA on Azure. You'll discover why these customers have realized significant productivity gains, as well as 30-50% cost savings, from our investments in 3 key areas:
•Productivity: Full integration from SAP NetWeaver to Microsoft Office and Outlook with Single Sign-On
•Analytics: Rich visualizations in Microsoft Excel and Power BI solutions through native connectors from SAP Business Warehouse (BW) and HANA
•Infrastructure: Over 400 customers are taking advantage of the Azure (Microsoft Public Cloud) certification for all NetWeaver-based databases and HANA for production and non-production systems
From game consoles to supercomputers and now the datacenter, GPUs are permeating more and more of the computing ecosystem. By boasting order of magnitude performance improvements on key tasks and exhibiting massive cost of ownership advancements these once specialized chips are writing a new chapter in enterprise computing.
Sam Madden, professor at MIT's Computer Science and AI Lab, will cover the evolution of compute and why it impacts databases along the dimensions of speed, memory and scalability. Madden will detail those insights with a case study from Cambridge Telematics where he is a founder and the Chief Scientist.
The evolution of compute, particularly GPUs, needs software to harness its promise. The second part of the webinar will feature one of Sam’s former students, founder and CEO of MapD, Todd Mostak.
Todd will address what software optimizations MapD has employed to harness the parallel processing power of GPUs: LLVM, backend rendering, and memory management. There will be a live product demonstration using the 1.1B row NYC taxi/limo/uber dataset.