Elizabeth Smyth, Marketing Director, Marketo EMEA
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. Join Elizabeth Smyth, Marketing Director at Marketo EMEA, for a presentation where sheoffers advice to help you prove and improve your marketing ROI.
This webcast will show you:
• The right metrics for understanding and interpreting marketing results
• Why measuring marketing programs is difficult, and how to do it correctly and efficiently
• Revenue metrics that get the executives’ attention and prove marketing ROI
• The critical elements of a marketing dashboard
• What Revenue Cycle Analytics and Revenue Performance Management are, and why they’re crucial