This presentation will cover the community management framework, a process through which many of the world's top online community managers use within the communities for their own organization. This framework divides the sphere of community management into 8 key elements:
Join the Informatica Cloud product team on Oct 8th, 2015 to find out what's new in the Fall Release of the Informatica Cloud and explore all the key capabilities.
During the webinar, you will also have the opportunity to see the new Informatica Cloud platform in action and ask any questions that you may have.
The Fall 2015 release of the Informatica Cloud is packed with many rich functionalities, including:
•Automated discovery and parsing of log files to enable cloud analytics on your machine generated data
•Enhanced Cloud Mapping Designer with new interactive configuration tool and fixed-width file support
•Highly scalable Cloud Runtime Environment for cloud to cloud integrations
•Informatica Cloud Platform Rest API improvements with fine-grained permission for objects and create or update a connection capability using parameters
•New enhancements to the Informatica Cloud Real Time in the areas of Service Connector, Process Designer & Guides
•Robust Subset Engine for Data Masking transformations with the ability to support complex data models and automatic data chunking for Salesforce to allow horizontal partitioning on large data sets
•Improved connector capabilities for Amazon S3, NetSuite, Salesforce and SAP. New integrations for Microsoft Azure, Box, Concur and others.
Since 1999, Oracle has included a Java Virtual Machine (JVM) within the database. That makes it old enough to drive and well past time to get a real job. In today’s data-obsessed world, that job is fortifying Oracle’s database with a healthy dose of analytics to give your database the power to handle the data challenges of the 21st century.
There are numerous advantages to adopting a 100% Java code base for in-database analytics. Security is doubly enhanced by performing all analytics in the database. The code is highly portable as the identical java classes that run in the database will run on any client with any operating system. Plus the modern paradigm of taking the algorithms to the data is elegantly achieved with minimal effort.
Until now, a single Java solution with all these qualities wasn’t available. By using JMSL Numerical Libraries, you get a suite of algorithms with routines for predictive analytics, data mining, regression, forecasting, and data cleaning. JMSL is scalable and can be used in Hadoop MapReduce applications. Now, JMSL Numerical Libraries makes Java in the database more than useful -- it makes it unbeatable.
This webinar walks through the argument of why embedded analytics is better and provides examples using an Oracle database and JMSL. And if you’re not convinced, tell us so in the live, interactive Q&A!
In this webinar with CenturyLink, discover 5 steps to take today to move toward a secure, fast and flexible hybrid cloud environment. Best practices and use cases are discussed, along with tips and critical questions you should ask your provider before getting started. We will also offer insight around things to avoid and share common, real-world issues that IT managers face when starting their hybrid cloud journey.
This webinar is the third in NetApp’s Hybrid Cloud Exchange Webinar series. Follow this series to discover industry-leading insights, partnerships, and resources to help you embrace the hybrid cloud on your terms.
In this webinar, you’ll learn how the Personalized Medicine Initiative (PMI), part of the Life Sciences Institute of the University of BC, has deployed PHEMI Central Big Data Warehouse to collect, store and manage genomic and clinical data for Molecular You (MyCo). Molecular You is a ground breaking program that will provide 20,000 participants a molecular level understanding of themselves over the next 20 years, and provide scientists with new information necessary to detect disease risk and initiate early intervention.
The speakers for the event are leaders in their respective areas:
--Rob Fraser, COO of PMI, will share Molecular You’s goals, as well as the leading-edge technology needed to support a variety of personalized medicine initiatives.
--Roy Wilds, Director of Product Management for PHEMI, will provide additional examples of how Hortonworks and PHEMI Central can help enterprises in healthcare and other industries provide easy access to secure, unified data to their researchers and analysts.
--Richard Proctor, General Manager, Global Healthcare, Hortonworks, will also talk about how PMI and other life science leaders can leverage Hortonworks Data Platform and PHEMI Central to realize the tremendous potential of precision medicine.
Join us to learn more about how these technologies create the Path to Wellness through Big Data.
Trouble slicing data just the way you want? Survey data got you down? Trouble slicing data just the way you want? Why is it that sometimes data is easy to analyze and other times it seems nearly impossible? This session will explore the wide variety of data out there in the world. We'll look at:
·Excel files with odd "shapes"
·Working with multiple flat files that contain separate 'chunks' of the same (or similar) data
·Free tools that can help you collect, scrape, reformat, and edit data from the web and other sources, all with the idea that all data should have the same chance to express itself!
Traditional business intelligence professionals often find it challenging to identify how this new “analytics” craze is any different from what they’ve been doing all along. Other data professionals don’t think much about the difference between BI and data science, because they’re too busy getting amazing results from data science applications like Watson Analytics and Tableau.
It’s easy to become satisfied with “business as usual”, but what happens when the game changes and more powerful methods become available to derive more value from the same old data? If you want to cut out all the process bulk and really laser target the data and data operations you need… if you want extremely fast results… and if you want to generate data insights that’ll keep you the A-player at your workplace, then you’ll be happy to know that there’s a free (and relatively) easy way to achieve these results by using R programming language.
In this webinar, you’ll get an introduction to R and the core benefits it offers you. You’ll see the lifecycle of an analytics project, noting how analytics is definitely distinct from traditional business intelligence. And lastly, you’ll get a live demo and tutorial on how you can begin using R to prepare your data for analytics.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Who Should Attend?
- Business Areas Directors
- IT Administrators
Register for this webinar and receive a FREE eBook "The State of Omnichannel Retail in the US 2015"!
YARN has fundamentally transformed the Hadoop landscape. It has transformed Hadoop from a single workload system to one that can now support a multitude of “fit for purpose” processing. Join this webinar where will be discussing the importance of YARN, it's role in the Hadoop landscape and take part in votes that will shape the direction of the discussion.
Join this webinar as we discuss how the St. Louis metro system has reduced cost per mile by 30% by partnering with Hortonworks and LHP Telematics. They are now able to gather data from over 200 buses and analyze it to prevent part failures.
Sure, you want to execute successful automated campaigns,
but relying on the batch-and-blast scenarios of the past won’t get you there.
In this session, we’ll cover cutting-edge best practices for campaign automation, from lead source scenarios through to the AQL: automation qualified lead. You’ll also learn how to set campaign progression steps to yield rich leads and trackable results – even when the call-to-action isn’t clicked.
A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
Marketing technology offers new possibilities for delivering personalised, automated experiences across on and offline channels. However, before this begins the first great challenge for marketers and IT professionals is to transfer data from disparate legacy systems into new CRM tools capable of enabling automated marketing campaigns.
In this webinar we will look at the process for migrating a wide range of fragmented data sources into a CRM system. We will look at landscape analysis, data quality rules, data aggregation and transformation, ongoing master data management challenges and the importance of all this for businesses and organisations striving for highly personalised, automated marketing campaigns.
The session will be hosted by Rob Jones, Director at Qbase, with panelists including Holly Gage, Marketing Services Director at Bluewolf, Nick Kelly, Technical Solutions Director at Qbase, and Delia Stuber, Senior Database Support Officer at Great Ormond Street Hospital Children's Charity, fielding questions and sharing their expertise with hints, tips and golden rules for delegates.
Adam Marchick, CEO, Kahuna; Jennifer Wise, Senior Analyst, Forrester Research
Your customers’ lives are glued to their mobile screens and their decisions are increasingly being influenced by what they can or can’t do on their device of choice, in their “mobile moment” of need. Successful brands win those mobile moments with personalized communication at scale. This requires changes in the tools we use, as well as a mindset shift in how marketers communicate with customers.
Kahuna CEO Adam Marchick and guest speaker from Forrester Research, Senior Analyst Jennifer Wise, tackle these subjects in the webinar, “Communication Gets Personal: The Next Generation of Mobile Marketing Automation.”
In this webinar, you’ll learn:
-- Why successful brands are moving away from marketing at customers to communicating with them
-- How to make automation personal through a deep understanding of user behavior and continuous optimization for higher engagement
-- The technical requirements for acquiring, engaging, and retaining customers in their mobile moments
-- How Mobile Marketing Automation is evolving into Communication Automation
Ad blocking has dominated headlines in the marketing world for months, generating a robust debate about the legality, ethics, and financial ramifications of the software.
Regardless of your position, the fact remains that more than $10 billion in U.S. ad revenue is expected to be lost this year, and that’s the estimate before Apple’s launch of iOS9 on September 16th, which will allow mobile ad blocking on iPhones for the first time.
-Ad blockers will cost publishers nearly $22 billion in revenue this year
-200 million people worldwide regularly block ads
-Usage increased by 41% globally in the last year
As an advocate of the digital marketer, TapInfluence is excited to co-host PageFair, the authors of the most quoted ad blocking study in the industry, “The Cost of Ad Blocking, 2015 Global Ad Blocking Report,” for an exclusive webinar.
The impact of ad blocking is undeniable. Cut through the media hype and hear about alternatives. Get the facts straight from the source and learn what it means for the future of Digital Marketing.
Naresh Agarwal - Head of Information Management & Big Data, Tracey Moon - Chief Marketing Officer
Being able to set the appropriate context to ask real questions of this massive quantity of data is how companies will spark change that truly matters. And we must be able to do that now, in the moment – and not minutes, days, weeks, or even months later.
Fatemeh Khatibloo and Liz Witherspoon, Forrester research analysts
Are you a marketer looking for ways to actually put your data to use? Have you thought about monetizing your data but don’t know where to start? Or maybe you’ve started to realize that all of your customer and online data isn’t as unified as you want it to be? There's no question that quality data is a tremendous business asset, but the majority of companies haven't figured out how best to leverage and optimize the data they have and—importantly—the data they don't own but may have access to.
Join our guest speakers, Forrester research analysts Fatemeh Khatibloo and Liz Witherspoon, on September 10, 2015 at 10am PT, to learn about strategies to unlock the value of your data, including:
- How to leverage second-party or “shared” customer data
- What makes some companies creative data powerhouses while others can’t seem to leverage data strategically
- How to create a central hub for activating CRM, sales, and other customer data across your marketing stack
- The ROI Fortune 500 companies experience when they apply what they know about customers in the offline world to online marketing efforts
John Hurley, Director of Product Marketing, Radius
There are now a number of predictive marketing analytics tools that can help marketers better target prospects and run more effective marketing campaigns. But because it’s a new technology, there is also a lot of confusion: What is predictive analytics? What can I use it to do? How do I get started?
Join John Hurley, Director of Product Marketing at Radius, as he reveals the use cases and benefits of integrating predictive insights to improve the outcomes of your marketing activities.
There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.
The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.
This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data.
* Learn the primary objectives for marketing analytics organizations today
* Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
* Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
* Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance
Jon Cifuentes, VB Insight Analyst
Scott Beck, Program coordinator, Master of Science in Customer Analytics, Xavier University
Dmitri Williams, CEO, Ninja Metrics
This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.
Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Social Media provide a veritable feast of data that we can prod, poke and generally pull apart to uncover valuable insight. For those businesses that are not yet using social media to engage, this is the entry point for business social media use. In fact it’s more than that. It’s the absolute minimum you should be doing. It allows you to understand what’s being said about you business, your competitors, your audiences. It allows you to listen to influencers in your niche. It can also measure your activity online. All of these insightful gems will help you to uncover intelligence so important to your business, you’ll wonder why you haven’t been using this before.
In this webinar, I’ll take you through the basics of listening online, how you do it, the tools you need and what you can learn.
If you ask digital marketers what content is proving best for ROI, you’ll probably find a fairly even split of answers between video, long form and short form articles. Now, the scary bit. If you ask them what that answer is based on, more often than not you’ll find it’s the result of opinion or gut feeling. Of course, there’s nothing wrong with this. Most of us have a good idea of what our audience broadly is looking for.
However, it makes the next set of questions really difficult to answer:
- Do I need to be creating more videos, or more long form articles?
- Are infographics a waste of time?
- Do I have the right mix of content for my audience or could I be serving them even better?
Added to this, there are many well-intentioned bloggers eager to share their best practice ideas, which can lead to truths, half-truths and sometimes pure myth. But how can we separate fact from fiction?
In this webinar, we’ll explore how analytics can be used to debunk myths and really inform marketing intelligence. We’ll do this by analysing real live data against some of the common hypotheses, such as:
- Long form articles are more engaging than short form
- Videos are the most efficient form of content
- Infographics are expensive and least effective for driving content marketing ROI
In this webinar, we’ll explore how to link content to ROI and how to optimise ROI in a world where content has to reach a cross-device audience. Learn some top tips for how to plan a really rewarding content marketing strategy.
Most companies are the center of their own universe. This is the ugly truth plaguing our profession as marketers. But in a dizzying age of marketing technology and data, we have more access to information about our buyers than ever before. Why, then, do so many of our efforts to understand buyers fall short?
In this webinar, Cintell Co-Founder and CMO Katie Martell will reveal:
· The top 8 reasons customer intelligence efforts fail
· How to calculate the value of being customer-centric
· Strategies for operationalizing buyer insights
At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.
In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.
Ian Golding, Freelance Customer Experience Consultant
Organisations are very good at measuring the things they do - revenue; profit; costs etc.. Yet in 2015, there are still many who are not great at balancing what they want to know about themselves with measuring what their customers AND employees think about the things they do! This webinar will look at the most effective way of creating a robust, effective customer experience measurement system that will ensure that you have the RIGHT customer focused measures to understand exactly what your business needs to do to continuously and demonstrably improve the customer experience.
You will learn about the following:
1. How measurement fits in to a Customer Experience Management Framework
2. The 4 CX measurement principles
3. The three 'voices' of customer experience measurement
4. Voice of the Customer - methods and things to be aware of
5. Voice of the Employee
6. Voice of the Process
7. The importance of measuring the 'end to end' customer journey
Sir David Spiegelhalter, Statistician, Author, and Cambridge professor
Whatever society we live in, and however open-minded we like to think we are, when it comes to our sex lives we all like to keep a few secrets. But this makes the jobs of sexologists – professionals who study sexual behaviour – pretty difficult.
David Spiegelhalter, Professor of Risk at Cambridge University, has tried to unravel the web of exaggerations, misdirections and downright lies that surround sex in modern society. Drawing on the Natsal survey, the widest survey of sexual behaviour since the Kinsey Report, and a huge range of other sources he answers crucial questions such as what are we all doing? How often? And how has it changed? And crucially, which numbers can we believe?
Jason Lankow, CEO/Cofounder, Visage and Cofounder, Column Five
Data storytelling is more important than ever to help you win over your audience. In this webinar, I'll cover why communicating with data is a mandatory marketing skill, how to mobilize your team to find interesting data, and how to make your data story engaging for your audience.
Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.
Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts.
Learn how to:
- Leverage content curation to generate content at scale
- Amplify your content reach by integrating content, social and email
- Extend the lifetime of your content
- Measure ROI and content impacts on revenue
There's a lot of B2B content 'units' out there. A lot of 'stories' being told. To succeed, it's not enough to stand out, you have to matter. This session looks at why this is, how to matter - and secure both love and sales too.
Join this webinar with Simon Sanders, Head of Content at Pulse, to learn how to make B2b content so good - that customers fall in love with you. And then buy from you.
Louis Adam, Director of Marketing-Communications, Exfo and Cameron Jahn, Director of Product Marketing, BrightTALK
Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.
Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.
This webinar will include practical tips on:
- Increasing your global webinar program leads by 250%
- Growing your attendance rate from 30% to 47%
- Boosting the number of webinar influenced sales opportunities