This presentation will cover the community management framework, a process through which many of the world's top online community managers use within the communities for their own organization. This framework divides the sphere of community management into 8 key elements:
Subhendu Pattnaik, Director Marketing, Gallop Solutions
99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.
In this webinar you will learn:
- Where are you going wrong with Social Media Marketing?
- Things you can do to fix and super-charge your social media campaigns.
- Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.
Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps
Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
Shellie Hutchens, Director of Marketing, Mediacurrent
Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.
A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.
In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.
• Overcoming challenges to inbound marketing implementation
• Considerations before implementation
• Proving measurable ROI
• Innovative ways to make sure your system works for your goals
Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps
Social Selling is a now buzzword and many are asking how to better use Social Media through sales and its partners to generate more opportunities and customer engagement. Here we will be joined by Ian Moyse, sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Come hear for simple, usable practical approaches and tips from Ian Moyse on how to leverage Social Media and Social Selling.
Cath Hackett, VP of Channel and Marketing at Becrypt and Gary Morris, CEO / Founder at Successful Channels Inc.
Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.
This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
Heather Margolis, President & Founder of Channel Maven Consulting & Robert Cassard, CMO of Voodoo Viral Marketing systems
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
Joe Gelata, Head of Global Revenue Operations, Vidyard
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
Webinars have proved to be one of the most cost effective and successful mediums of engaging with a global audience. While many organizations deploy a webinar strategy, they are often erratic and unorganized.
Join this webinar to learn how you can move away from one-off webinars to building a program that will “improve your demand generation funnel!
This session will cover:
•The evolution of webinars
•Key determinants of a successful webinar strategy
•Necessary evils and how to avoid them
•How to build a consistent strategy for your webinar program
Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
Video is absolutely everywhere these days. It’s in our Facebook and Twitter feeds. It’s in our Snapchat and Instagram. It’s the very essence of Periscope and Meerkat, apps specifically designed for live broadcasting. But, is it in your email? In email, the impact of video is amplified. Why? Because unlike random videos or ads that pop up on Facebook, video emails are distributed directly and precisely to your subscriber audience.
In this webinar learn the reasons to incorporate video into email and tips on how to make your email campaigns even better for better engagement and ROI.
Founded by Winnie Christiansen and Maren Demant, Transceiving Reality X [TRX] merges Immersive Theatre and multisensory Virtual Reality for their project 'Empfaenger Verzogen". It aims to explore the interplay of virtual and physical environments to develop a format for Story-living that is driven by technology, personal interaction and sensory perception.
This presentation gives insights into what they've learned so far from the project and an outlook for use cases and opportunities of locationbased perceptible VR experiences.
Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?
Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:
- Nik Badminton - Futurist & CEO at Design:Culture:Mind
- Josh Downs - AR/VR Community Manager, BrightTALK
- James Girling - AR & VR Channel Founder
Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
VR is sometimes perceived as an isolating technology, where the user is cut off entirely from the real world in order to be fully immersed in the virtual one. Yet this doesn’t take into account how much of our lives are lived online, and how our identities and relationships are already built in connected virtual worlds. The Internet and social media have transformed every aspect of society by connecting people in ways that were previously unimaginable. Virtual Reality will build upon this interconnectedness, while at the same time making those connections much more compelling, meaningful and emotional. This introductory webinar will look at the unique aspects of the medium and ask how VR content producers can best leverage them to engage their audience.
In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.
Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:
- Budget allocation
- Preferred social platforms
- Key challenges faced
- Measuring success
- Top performing tactics
- Why influencer marketing works
About the speaker:
Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
B2B Content Marketing is one of the most popular B2B marketing approaches over the last few years. However, implementing a content marketing program doesn't always guarantee success. This webinar highlights the many facets of B2B content marketing and looks at the key success factors for a healthy and effective program.
In this webinar, Greta Paa-Kerner of Ganduxer will cover the following topics:
- What is B2B Content Marketing
- Why is it important
- Personas & Customer Journeys
- Seeding Content
- Measuring Success
- Resources Needed
- Key Success Factors
Criteria for Success has spent the last 16 years transforming sales systems and increasing sales performance by at least 25% for the organizations they help. They recognized early on that busy sales executive easily forget that new customers and clients are right under their nose.
CFS have identified Social Selling as key to reaching to these buyers and accelerating sales growth. And that intuition is now supported by data: according to a Forbes report, 78.6% of salespeople that used social media to sell out performed those who didn't use social media.
Join us to learn how you can combine standard tools, such as LinkedIn and Salesforce, with a simple process to create a winning Social Selling PlayBook.
Attendees of this workshop will learn:
• How to target qualified suspects and prospects
• Generate more business opportunities using inbound and outbound applications, such as Hubspot and LinkedIn
• Learn how to turn suspects into paying customers and partners
• A Social Selling PlayBook, customized at the event
• Tips and know-how to identify, connect with, and sell new contacts
• An efficient process to generate a larger volume of workable leads
Who should attend:
• Business owners
• Key sales & marketing executives
• Any stakeholder involved in growing their business
Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software
In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.
We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.
Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.
In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.
Case studies show that the vast majority of defects creating havoc in production software are not introduced by developers or testers, but by requirements. Rather than alleviating this problem, agile development practices have introduced a new one: Testers must navigate a constant barrage of disparate user stories and change requests.
In order for development teams to keep up with constantly changing user needs, requirements must be captured in a format that minimizes miscommunication, reacts quickly to change, and enables subsequent test assets to be derived automatically.
Learn a requirements-driven approach that:
- Captures user needs in a format already familiar to business analysts
- Allows testers to automatically generate optimized test cases, test scripts, data, and expected results
- Automatically reflects changes made to the requirements in the test assets
Una Visión Única del Ciudadano (Master Data Management o Visión 360º) permite que todos los sistemas operacionales y los procesos empresariales
compartan datos fiables y coherentes.
Tales proyectos tienen un impacto directo en la calidad de los servicios que los ciudadanos reciben, así como en la optimización de los procesos internos, con la consiguiente reducción de costes. Por ejemplo, una visión única del contribuyente permitirá eliminar reembolso a contribuyentes duplicados, y detectar el fraude.
Esta visión estratégica está ganando terreno en el sector público conforme sus instituciones se afanan por unificar la información relativa a ciudadanos, procesos y sistemas.
Pero generalmente esos proyectos se abordan desde una visión muy tecnológica, de gran envergadura y coste elevado, con resultado a largo plazo, de ahí que las organizaciones sean reticentes a abordarlos.
En este webcast al cual Information Builders tiene el placer de invitarles, podrá ver cómo abordar un proyecto MDM desde otra óptica.
Learn how to reduce costs and drive efficiencies with Microsoft Azure!
The partnership between Microsoft and SAP benefits our enterprise customers every day. With over 50% of our enterprise customers running SAP for their core ERP systems, Microsoft and SAP have made significant investments helping our joint customers realize the benefits of our collaboration.
Join this webcast to learn how to reduce costs and drive efficiencies with Microsoft's roadmap for HANA on Azure. You'll discover why these customers have realized significant productivity gains, as well as 30-50% cost savings, from our investments in 3 key areas:
•Productivity: Full integration from SAP NetWeaver to Microsoft Office and Outlook with Single Sign-On
•Analytics: Rich visualizations in Microsoft Excel and Power BI solutions through native connectors from SAP Business Warehouse (BW) and HANA
•Infrastructure: Over 400 customers are taking advantage of the Azure (Microsoft Public Cloud) certification for all NetWeaver-based databases and HANA for production and non-production systems
From game consoles to supercomputers and now the datacenter, GPUs are permeating more and more of the computing ecosystem. By boasting order of magnitude performance improvements on key tasks and exhibiting massive cost of ownership advancements these once specialized chips are writing a new chapter in enterprise computing.
Sam Madden, professor at MIT's Computer Science and AI Lab, will cover the evolution of compute and why it impacts databases along the dimensions of speed, memory and scalability. Madden will detail those insights with a case study from Cambridge Telematics where he is a founder and the Chief Scientist.
The evolution of compute, particularly GPUs, needs software to harness its promise. The second part of the webinar will feature one of Sam’s former students, founder and CEO of MapD, Todd Mostak.
Todd will address what software optimizations MapD has employed to harness the parallel processing power of GPUs: LLVM, backend rendering, and memory management. There will be a live product demonstration using the 1.1B row NYC taxi/limo/uber dataset.
The financial crisis brought about huge losses to a large number of financial institutions and exposed many of the internal inefficiencies leveraged to manage risk and data within and across divisions. Today, things have changed dramatically. Despite the many regulatory changes over the years, marketplace lenders have been extremely successful implementing predictive modeling and data aggregation to assess consumers’ and small businesses’ financial health.
New lending technologies allow lenders to improve customer satisfaction by creating a personalized and unique customer experience. By taking into consideration personal, transactional, application, and product-selection data from financial institutions, lenders are able to leverage this data for other opportunities such as cross-selling credit products during the loan-application process. These innovations ultimately provide borrowers with an intuitive and simplified borrowing process.
In this webinar you’ll:
* Get insight into the trends and opportunities driving change in the lending and credit risk management industries
* Explore more accurate predictive ratings models based on alternative data sets
* Discover the future of commercial retail lending and credit risk management
* Learn how to improve credit decisions, collections, and portfolio management using new technologies and data analytics
* Spencer Robinson, Head of Strategy, Kabbage
* Sherif Hassan, Founding CEO, Herio Capital
* Saurabh Sharma, Founder and CEO, Indus Insights
* Terry McKeown, Practice Manager, Credit Analytics, Envestnet | Yodlee
* Evan Schuman, Moderator, VentureBeat
Join us on September 22nd at 10 am PT/1 pm ET for an exciting FREE discussion on the trends and opportunities driving change in lending and credit risk management.
Hadoop didn’t disrupt the data center. The exploding amounts of data did. But, let’s face it, if you can’t move your data to Hadoop, then you can’t use it in Hadoop. Join the experts from Hortonworks, the #1 leader in Hadoop development, and Attunity, a leading data management software provider, for a webinar where you’ll learn:
-How to ingest your most valuable data into Hadoop using Attunity Replicate
-About how customers are using Hortonworks DataFlow (HDF) powered by Apache NiFi
-How to combine the real-time change data capture (CDC) technology with connected data platforms from Hortonworks
We will discuss how Attunity Replicate and Hortonworks Data Flow (HDF) work together to move data into Hadoop. And, there will be a live question & answer session.
Hadoop is a wonderful framework that can drive insight into a range of problems, but administrators can be blind to performance, utilization and cost issues of cluster deployments. There’s risk in sizing initial deployments properly, as well as determining optimal capacity over time. Without sufficient visibility, job performance can suffer and costs can escalate. Keeping a critical resource running effectively and being able to plan for the future requires intelligent decision making capabilities that many Hadoop deployments lack. This webinar will look into common problems that affect clusters and ways to detect issues early and head off long term problems. We’ll dig into capacity management and ways to deal with ever increasing demands for Hadoop resources.
• Understand initial deployment challenges
• Handling cluster growth
• Working to meet increasing pressure on storage and job density
• Planning for capacity growth and extension to cloud
Presented by IoT expert, Bill Roberts, this webinar explores how the Industrial Internet of Things (IIoT) is having a dramatic impact on how manufacturers and service providers operate. From the factory floor to a distributed energy generation facility to anywhere a critical piece of equipment operates, machine data holds enormous potential to drive high levels of operational efficiency and unlock new service innovations. This blending of operational technologies (OT) with Information Technology (IT) has created challenges with the data, the analytics lifecycle and a deep thinking into the roles of personnel. A robust IoT analytics lifecycle can play a critical role in helping organizations separate the relevant signals from the noise in IIoT data, gain real time critical insights, and drive appropriate, timely action to realize the promised value of IIoT. This session will explore these topics and offer insights on pursuing a successful industrial IoT strategy that leverages a robust analytics lifecycle.