Is Your Marketing As Relevant as it Could Be?

Webtrends & Semphonic
The convergence of Database Marketing and Web analytics
Dec 1 2010
53 mins
Is Your Marketing As Relevant as it Could Be?
online media
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Business Intelligence and Analytics

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  • Skype for Business is about to launch, but what will this bring? For the first time we are seeing a product built for the consumer market - 300+ million users worldwide - moving in to the Enterprise.

    In this presentation we will share with you what Skype for Business will mean for the Enterprise, how it will integrate in multi-vendor environments and the changes we'll see from Lync.

    Presented by John Hand, a former Microsoft employee of 25+ years who is now IR’s Global Microsoft Alliance Director, this presentation will remove the marketing spin and give you real insight on what to expect from Skype for Business.

    Following the presentation there will be an opportunity for Q&A.
  • Big Data Analytics is transforming how banks and financial institutions unlock insights, make more meaningful decisions, and manage risk. Join this webinar to see how you can gain a clear understanding of the customer journey by leveraging Platfora to interactively analyze the mass of raw data that is stored in your Hortonworks Data Platform. Our experts will highlight use cases, including customer analytics and security analytics.
  • Speakers:
    John Koetsier: VP Research; VentureBeat
    Jen Kavanagh: EVP, General Manager (US); Beamly

    Abstract:
    The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer improves monetization. It's how Starbucks engages deeper with its customers. And it's how Plants vs Zombies gets you back.

    We surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms. Then we analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers.

    The result is the most complete report on mobile marketing automation available.
  • Companies are increasingly driving revenue and customer satisfaction through digital business initiatives, and IT leadership is more essential to the success of the business than it ever was. You’ll learn how HP’s unique technology - Connected Intelligence - blends big data with automation, enables exceptional user experience, agility with compliance and cost efficiencies across the board.
  • Companies are increasingly driving revenue and customer satisfaction through digital business initiatives, and IT leadership is more essential to the success of the business than it ever was. You’ll learn how HP’s unique technology - Connected Intelligence - blends big data with automation, enables exceptional user experience, agility with compliance and cost efficiencies across the board.
  • Most IT providers have offers related to big data, cloud, mobility and security, and companies are looking at IT as the way to reduce costs and be competitive during an economic crisis. Investments in IT trends such as cloud computing and big data will rise thanks to a new player in the game: the business departments. This analyst briefing will show why companies are investing in IT, and what will change in 2015.

    Why you should attend:

    - Discover how many companies will adopt big data, cloud, mobility and security in 2015
    - Understand the current scenario of these trends in Latin America
    - Learn what will be different in 2015 regarding each trend
  • At a time when digital transformation is driving significant change across all industry sectors, it is critical that organizations are able to align functional and cross-functional project activities to their strategic objectives. In the digital economy, the lines between technology, new product development, applications, service delivery and change management are increasingly blurred, and it's vital for the business to have an integrated view, not only to support strategic planning and investment prioritization, but also to effectively manage these initiatives through execution. The project portfolio management process must also evolve to handle both fast-moving digital initiatives and longer-term projects, with a shortened feedback loop that engages project teams and business stakeholders, and provides visibility at all levels. This session will address topics including:

    ·How to align projects to business goals in planning AND execution
    ·Why PPM is vital for a digital project portfolio
    ·How PPM can unify cross-functional initiatives
    ·When to consider changes to PPM processes
    ·Why project visibility is critical to successful business change

    This event is approved for 1 Professional Development Unit (PDU) credit.
  • Connecting buyer & supplier: Das Zusammenspiel von Lieferanten und Einkäufern im B2B stellt von je her die Anforderung an noch mehr Geschwindigkeit aber auch an verlässliche und korrekte Informationen über Produkte und Dienstleistungen.

    In diesem Webinar erfahren Einkäufer und B2B Lieferanten alles über die neue Version von Informatica Procurement 8.0 und ...

    - Informatica Procurement im Überblick

    - Catalog Stream the B2B Commerce Machine: für bessere Integration und Datenqualität von Lieferanten durch die direkte Anbindung von PIM-Systemen.

    - Simple Order: Einfache Bestell- und Freigabeprozesse mit erweiterter ERP-Integration und E-Mail

    - Always Auto Content: Automatisches Katalog-Refresh für stets validen Content, perfekte Suchergebnisse bei neuen Katalogen – auch für Anwenderbasierte Sichten

    - Catalog Information Everywhere: Einfache Integration mit verbundenen Anwendungen auf Basis der Service API z.B. für mobile Apps.

    - Live-Demo & mehr…
  • Mater Data Management (MDM) is a key foundation for trusted data and more efficient business processes, touching almost every important activity in a company. Using this data strategically can differentiate you from your competitors.

    To succeed when planning and designing an MDM program, you need to understand where things can go wrong. Join us for this webinar to learn more about the concepts around MDM, including the wider consideration of implementing a data quality framework and pervasive data governance. We will also outline the top worst practices to avoid and discuss how to ensure your MDM initiative is a success.
  • Connecting buyer and supplier in B2B has always been a challenge. The need for speed and information quality as increased over time.

    B2B supply of product catalogs large customers is the core of the sales business of distributors and manufacturers. Feeding the procurement system of large enterprises quicker can bost revenue and build customer relationships.

    On the other side purchasing teams are focussing minimizing manual efforts when sourcing product catalogs from b2b suppliers. The quality of product catalogs from suppliers is still not on the level of quality procurement specialists dream of.

    In this webinar procurement specialists and B2B suppliers will listen and learn:

    Informatica Procurement at a glance

    - Catalog Stream, the B2B Commerce Machine: PIM-2-Procurement B2B integration, for better data quality from suppliers to reduce data management efforts

    - Simple order and approval process in the catalog interface with enhanced ERP integration & eMail

    - Always Auto Content: Auto content synchronization for always valid content and search on classification view with user-based views and new catalog content

    - Catalog Information Everywhere: Integration with surrounding applications based on the Service API (ready for data fueled mobile apps)

    - Demo & more
  • Channel
  • Channel profile
  • Webtrends Analytics for Optimization Recorded: Jul 25 2013 60 mins
    How Webtrends Analytics Can Guide Your Optimization Strategy
  • Join the “In-the-Moment” Movement Recorded: May 2 2013 60 mins
    What if you could access visitor-level data as it happens?

    Now you can—and we’ll show you how. Join us for a special webinar where you’ll be among the first to preview our latest game-changing innovation.

    You’ll learn:

    • New marketing possibilities
    • How this technology provides you with as-it-happens, visitor-level data
    • Why interacting with your customer while they’re still on your site affects your bottom line
  • Webtrends Streams- Die neue Ära der Web Analyse Recorded: Feb 19 2013 45 mins
    Geben Sie Ihrem digitalen Marketing eine neue Struktur

    Stellen Sie sich vor, es wäre möglich auf die Vorlieben und Aktivitäten Ihrer Besucher zu reagieren noch während sie sich auf Ihrer Seite befinden, und die Ergebnisse zu beeinflussen bevor sie die Seite verlassen. Keine vergebenen Chancen – sondern Chancen zum richtigen Zeitpunkt ergreifen. Stellen Sie sich vor welche Möglichkeiten und welches Umsatzpotenzial sich dadurch ergäben.

    Diese Technologie gibt es nun.

    Durch Webtrends Streams wird die Art und Weise wie Digital Marketeers ihre Online Strategie angehen vollkommen revolutioniert indem das leidige Problem der Zeitverzögerung entfällt – nicht nur Real-Time, zur richtigen Zeit!

    Nehmen Sie an unserem Webinar teil, in dem wir Ihnen Webtrends Streams vorstellen – das revolutionäre neue Produkt, welches das digitale Marketing für immer verändern wird!
  • Unlocking the Business Value of the Social Enterprise Recorded: Feb 6 2013 62 mins
    Everyone is talking about the Social Enterprise and how it can transform your organization – whether it’s unlocking expertise, connecting teams and people, or improving communications with customers. Ultimately, the real purpose of driving this business transformation is to improve business productivity and increase profitability. But how do you measure the success?

    We have invited Charlene Li of Altimeter Group, an industry leader in social business strategy, to join us and share her insight into understanding and measuring this growing market. Charlene will share her real-world experience and how she sees the Social Enterprise changing the way business is done, how to connect measurable concepts around engagement to ultimate business success, and the direction and impact the social enterprise will have on the future.
  • Measuring and Optimizing the Social Enterprise Recorded: Jan 24 2013 60 mins
    As the social enterprise continues to grow, organizations are more challenged now than ever to understand how these emerging collaboration tools are being used to fuel business productivity and ROI. All too often, measurement strategies are ignored, or considered too late in the process to ensure that the right success metrics are being considered and able to be measured. In this webinar, learn how to measure what matters for the social enterprise and how to create a culture of measurement and optimization that can permeate the organization and help drive adoption, contribution, and ongoing collaboration.
  • Webtrends Streams - The New Era of Web Analytics Recorded: Dec 13 2012 75 mins
    Webtrends Streams is the revolutionary new product that will change the way digital marketers drive top- and bottom-line results. This technology enables immediate intervention to drive customer conversion.

    In this webinar, you’ll discover:
    • The game-changing power of “right time” analytics
    • Product demonstration of Webtrends Streams
    • 6 tenets of digital intelligence
    • 4 R’s of data relevance and how they impact conversion
  • Webtrends Streams - The New Era of Web Analytics Recorded: Dec 12 2012 75 mins
    Webtrends Streams is the revolutionary new product that will change the way digital marketers drive top- and bottom-line results. This technology enables immediate intervention to drive customer conversion.

    In this webinar, you’ll discover:
    • The game-changing power of “right time” analytics
    • Product demonstration of Webtrends Streams
    • 6 tenets of digital intelligence
    • 4 R’s of data relevance and how they impact conversion
  • Protect Your SharePoint Investment: Insight and Governance for Federal Agencies Recorded: Nov 8 2012 51 mins
    Webtrends and Axceler, both Microsoft Gold Certified Partners, provide government agencies with a dynamic solution that combines business insights and administrative controls enhance user experience and governance. Together, Webtrends and Axceler offer the ability to improve usage and increase productivity, all while providing enhanced security and control.
  • Using Metrics to Prove Social Media ROI Recorded: Nov 7 2012 53 mins
    The social web is no longer a new channel. However, the volatility, fragmentation and unique characteristics of the social web continue to challenge brands seeking to quantify the success of social media initiatives, and tie them back to business outcomes.

    In this webcast, John Lovett, Senior Partner at Web Analytics Demystified and author of Social Media Metrics Secrets, will introduce four types of metrics for measuring the success of social media programs, and provide actionable take-aways that can be used immediately to help organizations develop a consistent and repeatable measurement program.
  • The Road to Measurement: Driving Adoption to Fuel Intranet Success Recorded: Oct 31 2012 63 mins
    The Road to Measurement is a journey, not a destination. And, it starts with one simple decision – the decision to measure. But, what comes next is the big, scary question – what to measure? This webinar is designed to empower you with the knowledge you need to get started on a measurement strategy that will unlock intelligence that helps you drive engagement and adoption, while putting in place the foundation for answering the tough questions regarding ROI and the overall business impact of your intranet strategies.
    •Framework for intranet measurement and growth
    •Measuring adoption to drive usage
    •Building toward a more social enterprise

    If you can’t measure it, you can’t manage it – Peter Drucker
  • Developing a Framework for Social Measurement Recorded: Sep 26 2012 65 mins
    The social web is no longer a new channel. However, the volatility, fragmentation and unique characteristics of social data continue to challenge brands. They are now seeking to quantify the revenue impact of social media initiatives, and to tie these initiatives back to business outcomes.

    According to research conducted by Altimeter Group, the primary business impact of social media for many brands today is less about revenue generation, and more about insights that help brands meet customer experience goals. While social media insights are critical to business decisions, the imperative to quantify investments in the social channel, as well as the returns from this investment, continues to escalate. Through the design and execution of a well-formed social measurement strategy, it is possible to measure the revenue impact of social media, and position brands for success in this rapidly evolving channel.

    In this webcast, Altimeter’s Susan Etlinger will present the findings from her research report, “The Social Media ROI Cookbook.” She will provide actionable take-aways to help organizations develop a social measurement strategy. Susan will introduce a top-down and bottoms-up approach to measuring social, and will describe four key factors critical to assessing an appropriate measurement mix.
  • The Era of Digital Intelligence is Here – Are you Ready? Recorded: Sep 19 2012 58 mins
    The success of digital marketing programs hinge on a marketer’s understanding of his or her customers. Sounds familiar, sure, but the marketing landscape has altered. The ways brands interact with customers have changed, and the ability to understand customers across digital channels requires a new approach.

    Traditional web tracking techniques were not designed for the breadth of channels, devices and speed that fuel today's digital interactions. And while web analytics is the logical hub of interactive channel analysis, a multifaceted digital landscape requires an approach that breaks down the walls between analytics and business, eliminating passive insights and making digital data actionable. Forrester Research is redefining this new era of web analytics as "digital intelligence."

    In this webcast, Joe Stanhope, Principal Analyst with Forrester, defines the notion of digital intelligence, from digital data inputs to action. You will also discover:

    • Why digital intelligence demands a broad measurement strategy shift
    • How to adapt your measurement strategy to take full advantage of this new analytics standard
    • What you can do immediately to start the transition to an analytics culture centered on digital intelligence

    Firms, regardless of size, that leverage digital intelligence can use the take-aways from this webinar to deliver relevant and coherent customer experiences, and create sustainable competitive advantages within their markets.
  • Using Analytics to Optimize your SharePoint Intranet Recorded: Jun 13 2012 61 mins
    Webtrends is pleased to invite you to attend a webinar on maximizing your SharePoint intranet using analytics. Analytics is a key component to measuring the effectiveness of your intranet investment, demonstrating ROI and creating a more social and collaborative environment. Analytics delivers the insight into your audiences’ behaviors; empowering you to provide more relevant experiences that translate into increased collaboration, more efficient and satisfied knowledge workers
  • Deliver the most relevant digital experience to your target audience Recorded: Mar 14 2012 58 mins
    Learn how best-in-class marketers are dramatically increasing customer acquisition by delivering more relevant experiences that improve campaign conversion.
    Consumers are increasingly demanding that their favorite brands be more attuned to their personal interests. But how do you deliver relevance to your digital marketing efforts?

    Join industry experts for a free webinar to find out how to deliver the most relevant content to your target audiences across digital marketing channels (web, mobile and social), and get remarkable ROI.
  • Optimizing SharePoint 2010 for Internet Sites Recorded: Jan 19 2012 56 mins
    Are you using your SharePoint to its full potential?

    As a key part of their Customer Experience Management (CXM), organizations around the world use SharePoint for websites, extranets, employee collaboration, web content management, business intelligence and more.

    Join Microsoft, Webtrends, and Avanade for this free webinar to learn how you can fully harness the power of SharePoint 2010.

    Webtrends, a Microsoft Preferred Analytics Provider for SharePoint 2010, provides a comprehensive, integrated solution companies can use to test, target, measure, segment and optimize to improve content, usability, search and collaboration across the enterprise.

    Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. Avanade has helped thousands of organizations in all industries improve business agility, employee productivity, and customer loyalty.

    In this webinar, you'll learn how to:
    > Unlock the value of SharePoint across your enterprise.
    > Gain productivity and increase engagement through optimized content.
    > Measure return on investment using the powerful integrated solution of Microsoft SharePoint 2010 and Webtrends Analytics for SharePoint 2010.
  • Optimize Your SharePoint 2010 for Internet Sites Recorded: Dec 13 2011 54 mins
    Are you optimizing your SharePoint for Internet Sites environment?

    If you've already made an investment in SharePoint for Internet Sites, ask yourself: are you measuring and optimizing that investment?

    Webtrends, a Microsoft-preferred analytics solution for SharePoint 2010, provides an easy-to-implement, comprehensive solution to measure, test, and optimize content, design, usability, search and collaboration.

    Join Microsoft and Webtrends for this free webinar to learn how you can significantly improve the results of your SharePoint for Internet Sites initiatives.

    In this webinar, you will learn:

    How SharePoint for Internet Sites provides a platform for Customer Experience Management

    How to leverage Webtrends, a Microsoft-preferred analytics solution for SharePoint, to measure and optimize your SharePoint environment

    How Microsoft has optimized their own business results using the unique and powerful combination of Webtrends and SharePoint for Internet Sites
  • Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World Recorded: Sep 22 2011 62 mins
    Webtrends Webinar
    Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World

    Mobile is not social media and social media is not site. Marketing channels are clear. What is not always clear is how to achieve marketing success across digital channels.

    Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards.

    The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for marketers.

    In this webinar, Joe Stanhope, Senior Analyst with Forrester Research, will present new research insights into the current state of marketing fragmentation and how it is changing the way companies approach digital marketing.

    Webtrends Director of Product Marketing, Steve Earl, will provide insights on how marketers can best position their companies for success, including:

    > Measuring what matters
    > Analytics that provide insight for marketers at all levels
    > Driving consumer engagement through segmentation and targeting
    > The emerging channel marketers should get ready for now
  • Mobiles and Tablets Recorded: May 24 2011 36 mins
    A new interaction and revenue stream for news publishers?
  • Is Your Marketing As Relevant as it Could Be? Recorded: Dec 1 2010 53 mins
    The convergence of Database Marketing and Web analytics
Insights For Digital Marketers
Digital marketing success depends on measuring what matters and gathering insights that drive action and learning. Absorb digital analytics best practices, learn from best-in-class case studies, and get the information you need to excel in interactive marketing with the Digital Analytics channel.

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  • Title: Is Your Marketing As Relevant as it Could Be?
  • Live at: Dec 1 2010 6:00 pm
  • Presented by: Webtrends & Semphonic
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