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Moving Beyond CRM & BI To Improve The Customer Experience

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Kevin Permenter, Aberdeen & Joe Dalton, PivotLink
The consumer is now driving the ways retailers respond to current product trends and customer service demands. Retailers need to shift from a product-centric to a customer-centric focus in order to compete with the variety of retail channels available to today’s connected shoppers. This session will focus on best-in-class strategies around using analytics to define customer segments and deliver a more personalized shopping experience.
Jun 12 2012
61 mins
Moving Beyond CRM & BI To Improve The Customer Experience
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  • Title: Moving Beyond CRM & BI To Improve The Customer Experience
  • Live at: Jun 12 2012 5:00 pm
  • Presented by: Kevin Permenter, Aberdeen & Joe Dalton, PivotLink
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