Moving Beyond CRM & BI To Improve The Customer Experience

Kevin Permenter, Aberdeen & Joe Dalton, PivotLink
The consumer is now driving the ways retailers respond to current product trends and customer service demands. Retailers need to shift from a product-centric to a customer-centric focus in order to compete with the variety of retail channels available to today’s connected shoppers. This session will focus on best-in-class strategies around using analytics to define customer segments and deliver a more personalized shopping experience.
Jun 12 2012
61 mins
Moving Beyond CRM & BI To Improve The Customer Experience
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Business Intelligence and Analytics

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  • Most IT providers have offers related to big data, cloud, mobility and security, and companies are looking at IT as the way to reduce costs and be competitive during an economic crisis. Investments in IT trends such as cloud computing and big data will rise thanks to a new player in the game: the business departments. This analyst briefing will show why companies are investing in IT, and what will change in 2015.

    Why you should attend:

    - Discover how many companies will adopt big data, cloud, mobility and security in 2015
    - Understand the current scenario of these trends in Latin America
    - Learn what will be different in 2015 regarding each trend
  • At a time when digital transformation is driving significant change across all industry sectors, it is critical that organizations are able to align functional and cross-functional project activities to their strategic objectives. In the digital economy, the lines between technology, new product development, applications, service delivery and change management are increasingly blurred, and it's vital for the business to have an integrated view, not only to support strategic planning and investment prioritization, but also to effectively manage these initiatives through execution. The project portfolio management process must also evolve to handle both fast-moving digital initiatives and longer-term projects, with a shortened feedback loop that engages project teams and business stakeholders, and provides visibility at all levels. This session will address topics including:

    ·How to align projects to business goals in planning AND execution
    ·Why PPM is vital for a digital project portfolio
    ·How PPM can unify cross-functional initiatives
    ·When to consider changes to PPM processes
    ·Why project visibility is critical to successful business change

    This event is approved for 1 Professional Development Unit (PDU) credit.
  • Connecting buyer & supplier: Das Zusammenspiel von Lieferanten und Einkäufern im B2B stellt von je her die Anforderung an noch mehr Geschwindigkeit aber auch an verlässliche und korrekte Informationen über Produkte und Dienstleistungen.

    In diesem Webinar erfahren Einkäufer und B2B Lieferanten alles über die neue Version von Informatica Procurement 8.0 und ...

    - Informatica Procurement im Überblick

    - Catalog Stream the B2B Commerce Machine: für bessere Integration und Datenqualität von Lieferanten durch die direkte Anbindung von PIM-Systemen.

    - Simple Order: Einfache Bestell- und Freigabeprozesse mit erweiterter ERP-Integration und E-Mail

    - Always Auto Content: Automatisches Katalog-Refresh für stets validen Content, perfekte Suchergebnisse bei neuen Katalogen – auch für Anwenderbasierte Sichten

    - Catalog Information Everywhere: Einfache Integration mit verbundenen Anwendungen auf Basis der Service API z.B. für mobile Apps.

    - Live-Demo & mehr…
  • Mater Data Management (MDM) is a key foundation for trusted data and more efficient business processes, touching almost every important activity in a company. Using this data strategically can differentiate you from your competitors.

    To succeed when planning and designing an MDM program, you need to understand where things can go wrong. Join us for this webinar to learn more about the concepts around MDM, including the wider consideration of implementing a data quality framework and pervasive data governance. We will also outline the top worst practices to avoid and discuss how to ensure your MDM initiative is a success.
  • Connecting buyer and supplier in B2B has always been a challenge. The need for speed and information quality as increased over time.

    B2B supply of product catalogs large customers is the core of the sales business of distributors and manufacturers. Feeding the procurement system of large enterprises quicker can bost revenue and build customer relationships.

    On the other side purchasing teams are focussing minimizing manual efforts when sourcing product catalogs from b2b suppliers. The quality of product catalogs from suppliers is still not on the level of quality procurement specialists dream of.

    In this webinar procurement specialists and B2B suppliers will listen and learn:

    Informatica Procurement at a glance

    - Catalog Stream, the B2B Commerce Machine: PIM-2-Procurement B2B integration, for better data quality from suppliers to reduce data management efforts

    - Simple order and approval process in the catalog interface with enhanced ERP integration & eMail

    - Always Auto Content: Auto content synchronization for always valid content and search on classification view with user-based views and new catalog content

    - Catalog Information Everywhere: Integration with surrounding applications based on the Service API (ready for data fueled mobile apps)

    - Demo & more
  • A short video introducing how LityxIQ can be used for Health Care through demonstration of a hospital use case.
  • Hadoop is transforming today's Healthcare industry. In this webinar, Charles Boicey covers the various new use cases made possible as the Hadoop ecosystem matures.​

    In 2010 the Clinical Informatics Team at the University of California in Irvine, led by Charles Boicey, looked outside of the conventional Healthcare data ecosystem for new data management solutions - their existing Electronic Health Record and Enterprise Data Warehouse environments no longer met the organization’s needs. They researched "Big Data" technologies in organizations such as Yahoo, LinkedIn, Twitter, and Facebook and concluded that Hadoop could supplement their current ecosystem to solve existing use cases and act as a platform to develop new applications for future solutions and insights.
  • YARN has fundamentally transformed the Hadoop landscape. It has opened Hadoop from a single workload system to one that can now support a multitude of “fit for purpose” processing. In this workshop we will provide an overview of Apache Slider that enables custom applications to run natively in the cluster as a YARN Ready Application. The workshop will include working examples and provide an overview of work being pursued in the community around YARN Docker integration.
  • Effective data governance requires the effective application of people, process, policy and technology to ensure consistent delivery of trusted, connected, and secure data across an enterprise.

    Organizations across all industries are investing in data governance to gain business value from their data to meet industry regulations, reduce the cost of doing business, and grow revenue and profits.

    In this webinar dedicated to data governance, Michael Wodzinski, Director of Information Architecture team, Lisa Bemis, Director of Master Data, and Fabian Torres, Director, Project Management at Houghton Mifflin Harcourt (HMH), global leader in publishing, will share their experiences in implementing a data governance program within HMH. Our guest speakers from HMH will discuss some of the unique data management challenges within HMH, how the data governance program has helped address those issues and open up new opportunities for the company. While walking you through their data governance journey, our guest speakers will offer their insights on how to establish a viable data governance practice in a complex enterprise environment, share their best practices and lessons learned. David Lyle, VP of Produce Strategy, from Informatica will share his observations in the data governance space, discuss Informatica’s data governance solutions and our thought leadership behind those offerings.
  • Attack Intelligence to Power Tomorrow’s Cyber Response.

    Preparing to combat every threat and vulnerability is a war that no cybersecurity professional can win today. Speed, accuracy and visibility of threats and active attacks is critical to defending against APTs and other sophisticated attacks responsible for today’s headline-grabbing data breaches. The next generation of advanced threat prevention solutions will require a significant shift in how we incorporate threat and attack visibility into everyday security operations, enabling incident responders to identify and stop campaigns as they happen.

    Join us as IDC’s Research Vice President for Security Products Services Charles Kolodgy shares his view of the threat landscape, including how threats are evolving, how cybercriminals are becoming more sophisticated and what new solutions are necessary to combat APTs.
  • Channel
  • Channel profile
  • Understand In-Store Shopper Behavior With Precise Location Analytics Recorded: Oct 22 2014 60 mins
    Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
    This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
  • Conquer the Fitting Room – Make the Most of Your Most Valuable Real Estate Recorded: Sep 24 2014 60 mins
    In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
  • 5 Steps to Deliver the Fastest Mobile Shopping Experiences this Holiday Season Recorded: Sep 18 2014 49 mins
    This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?

    Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
    •Learn why web performance is closely linked with driving higher revenue
    •Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
    •Dynamically serve the right image size to the right device - fast
    •Increase product image quality and size without reducing performance
    •Dramatically improve page load times and therefore conversions
    •Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
  • Freedom from IT: How to Give Power Back To Marketing & Merchandising Teams Recorded: Sep 18 2014 58 mins
    In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.

    Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
  • Embrace The Mobile Retail Store Of The Future…Now! Recorded: Sep 17 2014 50 mins
    "Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
     Enable real-time product information and assisted selling for shoppers; and
     Improve employee productivity through mobile training, task-driven alerts, and gamification.
    "
  • 10 Ways To Personalize The Holidays Recorded: Sep 17 2014 58 mins
    What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.

    During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.

    Key Take-Aways include how to:

    » Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
    » Explore 10 tips to optimize personalization strategies this holiday season; and
    » Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
  • Omnichannel And IoT: The Perfect RFID Storm Recorded: Sep 16 2014 61 mins
    Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.

    Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
  • Holiday Retail Readiness: Preparing For Peak Recorded: Sep 16 2014 59 mins
    "As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.

    For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.

    To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!

    During this event, attendees will receive the following strategic insights, tips and tactics:
    • Best practices for scaling to meet peak demand;
    • How to tackle the complexities of delivering high-quality user experiences across different networks; and
    • Strategies that offer scalable protection without compromising performance.
  • Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium Recorded: Sep 15 2014 60 mins
    For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.

    With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.

    Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.

    Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.

    This first webinar will address some of the most critical holiday planning questions, such as:
    • Should I start my Black Friday sales early?
    • How many messages can I send on Black Friday and Cyber Monday?
    • What do I do when mistakes happen?
    • How can I boost an underperforming campaign?
    • What trends should I expect during the 2014 Holiday Season?
    "
Retail focused webcasts.
Retail focused webcasts covering various topics including Store Operations, Social Media, Mobile, and Cross-Channel.

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  • Title: Moving Beyond CRM & BI To Improve The Customer Experience
  • Live at: Jun 12 2012 5:00 pm
  • Presented by: Kevin Permenter, Aberdeen & Joe Dalton, PivotLink
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