Moving Beyond CRM & BI To Improve The Customer Experience
The consumer is now driving the ways retailers respond to current product trends and customer service demands. Retailers need to shift from a product-centric to a customer-centric focus in order to compete with the variety of retail channels available to today’s connected shoppers. This session will focus on best-in-class strategies around using analytics to define customer segments and deliver a more personalized shopping experience.
RecordedJun 12 201261 mins
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Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
Marge Laney, CEO & Brian Laney, VP Marketing, Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
Peter Blum, VP of Product Management, Instart Logic
This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?
Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
•Learn why web performance is closely linked with driving higher revenue
•Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
•Dynamically serve the right image size to the right device - fast
•Increase product image quality and size without reducing performance
•Dramatically improve page load times and therefore conversions
•Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
Miya Knights, Senior Research Analyst, IDC Retail Insights ; Mike Haze, Director Of Product Management, Mozu
In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.
Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
Gary Schwartz, President, Impact Mobile ; Eileen Kolev, Retail Program Manager, MicroStrategy
"Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
Enable real-time product information and assisted selling for shoppers; and
Improve employee productivity through mobile training, task-driven alerts, and gamification.
Zimm Zimmerman, VP of Personalization, Merkle and Arif Damji, Senior Director of Strategy & Development, 500Friends
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Richard Mader, Director Emeritus, ARTS; John-Pierre Kamel, Principle, RFID Sherpas
Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.
Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
Lorenz Jakober, Sr. Product Marketing Manager, Akamai & Daniel Shugrue, Director of Product Marketing, Akamai Technologies
"As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.
For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.
To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!
During this event, attendees will receive the following strategic insights, tips and tactics:
• Best practices for scaling to meet peak demand;
• How to tackle the complexities of delivering high-quality user experiences across different networks; and
• Strategies that offer scalable protection without compromising performance.
Jim Davidson, Director of Research, Bronto Software
For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.
With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.
Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.
Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.
This first webinar will address some of the most critical holiday planning questions, such as:
• Should I start my Black Friday sales early?
• How many messages can I send on Black Friday and Cyber Monday?
• What do I do when mistakes happen?
• How can I boost an underperforming campaign?
• What trends should I expect during the 2014 Holiday Season?
Join this webinar to be certain of making the right decisions on moving resources to the cloud. You’ll see how to evaluate which workloads are candidates for cloud migration PLUS measure how efficiently you’re utilizing your own resources.
The CloudPhysics Cost Calculator for Private Cloud lets you apply basic costing models to determine your actual costs per virtual machine (VM) in terms of power, compute resources, memory, storage, licensing, and more to generate a cost baseline.
Now you can apply CloudPhysics rightsizing intelligence to your VMs. See your “as is” costs beside your rightsized costs at peak, 99th percentile, and 95th percentile. Capture savings by reducing workloads to match actual demands and reduce overprovisioning.
When mapping your VMs to their public cloud instances, apply the same peak, 99th percentile, and 95th percentile data to reveal cost difference for private versus public cloud.
Attend this webinar to be sure you’ve optimized decision-making before you move.
All organizations, no matter how large or small, are leveraging virtualization and the cloud to meet the speed and agility needs of today’s businesses. But it comes with challenges. Is the worry of protecting your organization’s critical data keeping you up at night? Wondering how to secure the data in your virtual environments?
Join this live panel discussion to find out how ZaneRay, a Montana-based web design and e-commerce consultancy, protects their high-value websites, internal systems and client data. Learn best practices for VM backup from practitioners just like you!
Many financial institutions recognize that they still do not have sufficient data management, infrastructure, or staffing in place to address all the issues brought about by the myriad of risk regulations. While larger banks continue to struggle with the qualitative aspects of supervisory stress testing and capital planning, IFRS 9 and the new CECL accounting standard will demand greater interconnection of Finance and Risk, more complex modeling, and increased public disclosure. Heightened expectations of strong model risk management and governance further strain organizations.
To address these challenges, institutions are reexamining existing processes with a goal to establish a more efficient and controlled modeling environment—including model implementation and lifecycle management, orchestration, and governance. How can financial institutions ensure they have the foundational building blocks in place to meet these increasing demands?
Microsoft just announced the Skype Operations Framework (SOF) - which incorporates network pre-assessment. This session will take a deep dive in to how the program can be used to deliver an effective and reliable Skype for Business Deployment.
One of the most critical elements in a successful UC deployment in the cloud or a hybrid environment is ensuring the IT infrastructure is optimized to cope with the demands of real-time communications.
However, organizations often fail to pre-assess their network and UC environment and later find out during deployment the network is unable to handle the demands, causing a poor user experience.
Join us to learn more about the new SOF and network pre-assessment requirement.
Ingesting data into Hadoop is a frustrating, time-consuming activity. Further, the growth of data has created immense challenges that are not met by traditional legacy systems. Not only do you have to ingest structured data but unstructured data as well - at scale. Also, this ingestion needs to happen 24x7, never go down nor lose data.
Having a simplified big data application that collects, aggregates and moves volumes of data to and from Hadoop is necessary for an efficient data processing pipeline.
To be a high performing business, you require effective metrics and measurements that will help you gain valuable performance insights which will help drive informed and strategic decisions for your organization. Join Andy Jordan, ProjectManagement.com as he discusses what people are doing wrong when it comes to Agile metrics and provide guidance on how to get it right – the first time. Andy will also discuss the risks of using common metrics between Agile and waterfall approaches as well as why organizations need to focus on value-based metrics rather than arbitrary metrics of progress.
This session is approved for 1 Project Management Institute (PMI) PMP PDU Credit.
Performance Management Framework (PMF) for WebFOCUS lets you quickly go from discovery in WebFOCUS to ongoing measurement – giving you the ability to communicate and act as you observe your metrics.
To speed you along, your business users can work seamlessly with WebFOCUS content creators to assemble dashboards that link up operational reporting and charts to PMF’s high-level strategies and summaries.
Watch two rockstars – Bob Ferrante and Porter Thorndike – collaborate and assemble gorgeous and super-useful content, right before your eyes.
Want faster time to deployment? Need to quickly scale your applications? Microsoft can help.
Microsoft offers a comprehensive set of container technologies for scalable, high availability, and agile release cadence. Join us for an overview of how containers can improve your organization's application development lifecycle. The session will leverage real world examples and highlight Docker.
Watch this webcast to understand:
•The beneficial impact of adopting container technology
•Installation, security, design considerations and deployment operations followed by a quick tour of the Docker platform
•How container technology positively impacts operations
Sign up now to save your space for the live event, or to receive notification when this webcast is available on-demand.
Rapidly evolving trends among digital financial services are driving fintech developers to create much more personalized customer experiences within their applications. By harnessing the power of consumer transaction data, these industry innovators can enhance customer engagement and drive more targeted cross-sell and upsell revenue opportunities.
Analyzing consumers’ financial data is quickly becoming the future of online banking and those in the fintech community that can leverage this information quickly and effectively will have the edge and be able to deliver the personalized services necessary to attract and retain the next generation of banking customers.
Join us on August 24 to hear from a panel of industry experts as we discuss the evolution of consumer transaction data analytics and how to leverage it to create a more contextualized and personalized user experience.
* The increasing demand for fintech apps to create an individualized digital banking experience
* The rapid advancement of gathering and analyzing consumer transactional data
* How fintech developers can leverage contextual data to improve customer products
* Alex Cram, Co-Founder and Chief Technology Officer, Track Technologies
* Robin Verderosa, Senior Director, Product Management, Envestnet | Yodlee
* Jim Del Favero, Chief Product Officer at Personal Capital
* Mani Fazeli, VP of Product, Wave
* Evan Schuman, Moderator, VentureBeat