In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.
Despite the amount of money and time spent on sales technology and training, barely half of salespeople make quota.
How can you ensure that 2019 doesn’t become another such statistic for your company growth?
What can you do to have more predictable revenue?
In this 30 minute talk, executives, sales managers, and small business owners will discover:
1.A process and techniques that hold sales managers and salespeople accountable to ensure pipeline results happen.
2.Which metrics to track and what actions to take in sales coaching and training for a more predictable pipeline.
3.The role recruiting and hiring plays in predictable revenue and what criteria to look for in new hires.
Lori Kleiman, SPHR SHRM-SCPRecorded: Jan 16 201946 mins
Ready or not… it’s 2019! Is your HR department ready?
Start the new year off on the right foot with a checkup of your HR compliance obligations and a review of HR best practices. During this webinar, we'll help to ensure that your documents are where they need to be and that the right policies are in place to support your requirements and culture for the new year.
In this action-packed webinar we will specifically review:
• How to do a self-audit of I-9 forms that provides protection from audits and fines
• Review of employee handbook obligations for the new year
• What belongs in employee files - and what can you just get rid of!
• My favorite tool to use for an overall HR Audit - and how to use it
We'll also cover what is coming down the pike for 2019 and how to get ahead of any changes.
Clark Bradley, Solutions Engineer at ZaloniRecorded: Jan 16 201950 mins
How does your organization collaborate with data? Aligning data management tasks across any size organization can be a challenge. This can be attributed to a lack of transparent data access, lack of big data skills, or antiquated toolsets that do not enable shared metadata for clear lineage of the data. Regardless of the reason, the results are slow, rigid decision-making processes.
While modernizing your data architecture for more agility can seem overwhelming, with an integrated platform that enhances collaboration, organizations can reap the benefits of quality data that is well understood. The data platform should provide users with the ability to fully understand all aspects of the data with a simple, unified user interface where the business and IT can define, transform and provision the data. All while providing right-sized governance for access, security and auditability.
Join Clark Bradley, Solutions Engineer with Zaloni, as he tackles modernizing your data platform and explains how your organization can expand collaborative practices with the Zaloni Data Platform.
By the end of the presentation, you’ll be able to answer these questions:
- Why is a data catalog important?
- What do I need to know about data quality?
- How does self-service play a role in the data strategy?
As your business looks to compete in a world of Tweets, likes, bytes and bits, it gets tougher to make true human connections. In this webinar, Ramon Ray will show you how to leverage the power of digital communications while making vital connections with customers and employees. You'll learn specific tips on how to showcase your business as a human-connected brand. Ramon is a leading expert in building and maximizing personal relationships in a digital world.
Want to make the most out of YOUR brand, stand out from the crowd, and achieve professional success? Unearthing your personal brand allows you to grow your network, secure unique opportunities, and build your client/revenue base.
Actively crafting and communicating your brand message will yield success throughout your career. Your personal brand follows you tirelessly, and it is informed by everything you post, write, photograph, pin, like, and tweet. To thrive in today’s fiercely competitive and complex environment, you can't leave your personal brand to chance. Instead, to achieve your professional goals and be on top of a decision maker’s short list, you have to make a name for yourself.
Learn how to strategically take control of your message and begin to articulate your value or “wow” factor.
In the world of branding, few experts possess the savvy and instinct of Stacey Cohen. A TEDx speaker and award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Cohen specializes in finding, cultivating and perfecting brands.
Cohen is a sought-after speaker, author and panelist in the realm of personal branding. A staple at industry conferences, Cohen is also a blogger at The Huffington Post and has been featured in Entrepreneur, Forbes, Crain’s, Sales & Marketing and a suite of other national publications. She is Founder, President and CEO of Co- Communications, a full-service marketing and communications agency.. Since 1997, Cohen has coached individuals and businesses across a range of industries — from arts and real estate to hospitality and luxury — and expertly positions their narratives in fiercely competitive markets.
Stacey holds a B.S. from Syracuse University, MBA from Fordham University and recently completed a certificate program in Media, Technology and Entertainment at NYU Leonard Stern School of Business.
Nick Elvery - Peak Performance CoachRecorded: Jan 16 201948 mins
Habits are the foundation of life. Our Daily Habits are what create the outcomes we get in life but why is it so hard for us to create new ones that serve us? In this talk, Nick Elvery talks about what holds us back from building new habits and what strategies you can use to set yourself up for success.
Jeremy Jennings-Mares, partner; Peter Green, senior of counsel and; Yiulia Makarova, of counsel - Morrison & FoersterRecorded: Jan 16 201964 mins
In the wake of the global financial crisis, the Financial Stability Board (FSB), with the support of the G20 nations, launched its Shadow Banking initiative, to monitor non-banks that perform bank-like activities. This was in response to findings that certain non-banks exacerbated the build-up of excessive leverage and effected substantial maturity transformation, leading to financial stability concerns.
One of the key recommendations emerging from the FSB initiative was the collation and monitoring by financial stability authorities of data on securities financing transactions. Following the FSB initiative, the Securities Financing Transactions Regulation (SFTR) was introduced in the EU in 2016, but is not yet fully operational.
This presentation will cover:
•the scope of the SFTR (which entities and which types of transactions are included);
•disclosure of SFTs;
•transparency of SFTs to fund investors;
•restrictions on reuse of collateral;
•third country issues; and
•effects of Brexit.
Phil Gerbyshak, The Digital Sales ExpertRecorded: Jan 16 201945 mins
A strong sales culture starts with YOU sales leader. Before anyone works for you, they're checking YOU out on social media. If you're invisible, or worse, if you are out of touch, you'll hire people who will be invisible and out of touch. Social media for sales leaders and sales professionals isn't new - it’s been around since the days of Usenet – we just didn’t call it social media. But it’s never been so public, so easy to use and such a powerful tool to share your personal brand and attract sales professionals that embody your culture. Learn how to better understand and embrace social media, and how can you use it to shed your cloak of invisibility and help manage your team, your career, and your professional image.
You will learn:
1.How to brand yourself boldly and show off your personal “weirdness” or what makes you different from every other sales leader.
2.How create personal connections and strong relationships with your ideal sales professional.
3.How to use a few simple apps to help you show off your weird while also positioning you as the sales manager of choice
Jonathon Wright, Vivit Advocacy Board Director and Malcolm Isaacs, Solutions Marketing, Micro FocusRecorded: Jan 16 201960 mins
The 2018-19 edition of the World Quality Report (WQR) discusses the trends shaping QA and testing today, and offers recommendations for addressing tomorrow’s challenges. In this webinar, we’ll present an overview of the WQR’s key findings, with a deep dive into the analysis of the responses from the Financial Services sector, which is going through a radical change in its approach to application development and quality.
Attend this webinar to learn:
• How end-user satisfaction is top priority for QA and testing
• Why an increase in digitalization is driving disruption in the Financial Services sector’s approach to application development and delivery
• How the emergence of new technologies in Financial Services such as blockchain, Internet of Things and Artificial Intelligence are reshaping how QA and testing is done
• Trends over the next two to three years that will combine automation, AI, and analytics to become a key differentiator for Financial Services organizations
Melissa Paris - Culture Amp, Karina Brown - GroHappyRecorded: Jan 16 201926 mins
Leadership & Development is a top driver of engagement and retention, however it often seems that the best development tools and opportunities are reserved for senior employees. How can you ensure every employee in your business has access to the things they need to learn and grow? This webinar, the third in our January series, will focus on; why this topic is now an important business imperative for any size of organization or industry; how businesses are making L&D accessible to all employees; and the impact this has on your business.
Paul Holland, Chief Operating Officer at AllstarRecorded: Jan 16 201942 mins
The 1st in our series of webinars on issues facing fleet management and the fuels market in the UK today.
Allstar has worked with many thousands of customers -and suppliers- over the past 30 years, developing our products to provide innovative payment solutions for fuel. This focus has given us an unparalleled knowledge of the fuel landscape: knowledge you could be using in your own business.
Join our Chief Operating Officer, Paul Holland, for the first in our series of webinars, as he shares the insight gained from working with businesses such as yours. Over the past 25 years, Paul has seen how both fleet management and fuel pricing has changed through many periods of uncertainty and will be sharing his knowledge with you during this webinar.
Join him to find out his thoughts about the year ahead, including:
1. The facts on oil-pricing, external influencing factors and future price predictions.
2. How changing landscapes, such as Brexit, could impact fuel, whether in terms of supply or cost especially with exchange rates uncertainty.
3. The potential future challenges facing fleet and fuel that we’ve identified – and the solutions.
Brendan Peterson, Sr. Technical EvangelistRecorded: Jan 16 201913 mins
Learn how TIBCO Cloud™ Integration with Scribe and other TIBCO products are better together than standalone. We'll show you how to aggregate data and manage changes to make data import in TIBCO Spotfire® more efficient. See how TIBCO Mashery® can manage access to the TIBCO Cloud Integration API (which also helps your customers and partners manage their integrations), control versions of individual API endpoints, and more.
Steve Hall, The “C” Level Sales ExpertRecorded: Jan 15 201945 mins
One of the biggest things that impacts sales productivity is insufficient access to senior decision makers – the C Suite – and one of the key things I get asked when I’m coaching my clients to help with their sales development is “how do we get access to people at “C” Level?”
There’s little benefit in having a pipeline filled with deals where you’re engaged with people too low in the food chain but that’s what a lot of standard prospecting creates – meetings with people who may influence the decision but don’t who sign off on it.
One of the best ways to impact sales acceleration is to start at the top – at executive or “C” level – and retain access while also working at lower levels in the organization.
Knowing which organizations to approach and which people in those organizations to target is aided by effective sales and marketing alignment.
This talk covers which organizations to target, which senior executives to target, what they care about, how to reach them, how to create a message that will compel them to talk to you, what to do when you get that critical first meeting and how to follow up.
You will learn:
1.Why you should sell to “C” Level
2.What “C” Level executives do and don’t care about
3.Who to approach and how to approach them
4.How to prepare for, conduct & follow up an initial meeting
Scott King, Rapid7; Shawn Valle, Rapid7; Gary Hayslip, Webroot; Vito Sardanopoli, Vantage CyberRisk PartnersRecorded: Jan 15 201945 mins
With the ever-changing threat environment and increasing prevalence of data breaches, today’s CISOs face a daunting task of securing their organization from a variety of threats. But, with so many priorities and a finite budget, it can sometimes feel like an impossible task to decide where to focus. So, what does 2019 have in store for cybersecurity and what are CISOs’ top priorities?
Join Rapid7 and our panel of expert CISOs for our 2019 predictions. Some of the topics our panel will cover include:
1. What are the top cybersecurity predictions for 2019?
2. How will CISOs’ priorities change in 2019? What will become new areas of focus and what will decrease in priority?
3. How will CISO’s investments change in 2019? What areas of cybersecurity do they see receiving more funding?
4. Actionable insights for how to improve your organization’s cybersecurity strategy in 2019
Host: Eric Kavanagh CEO The Bloor Group Analyst: Wayne Eckerson Principal Consultant, Eckerson Group Guest: Gene ArnoRecorded: Jan 15 201960 mins
We know that the evaluation process for choosing the right embedded BI product for your use case can be overwhelming. So here’s an easy webinar from a 3rd party that discusses:
-Benefits and challenges of adopting embedded BI
-Key issues with evaluating vendors
-Top 12 evaluation criteria you need to consider
-Live demo of one embedded BI product against the evaluation criteria
You’ll get to hear from business intelligence expert Wayne Eckerson from the Eckerson Group. Wayne will discuss key insights from his popular report, “Ultimate Guide to Embedded Analytics.” He’ll cover criteria such as embedding, customization, extensibility, multi-tenancy, and vendors.
In this webinar, we will look at HDI research and pull out the important changes and trends that will affect the coming year, using data from the HDI 2018 Technical Support Practices & Salary Reports. The discussion will include:
•Staffing and Salary
•Ticket Handling and Metrics
•Technology and Operations
Who Should Attend:
•Service Desk and Support Center managers and directors who need to know industry trends
•Team leads and supervisors who want to understand the industry
•Industry writers and bloggers who want to better understand HDI’s industry reports
Meredith Messenger, The Small Business Revenue Growth ExpertRecorded: Jan 15 201943 mins
Successful modern selling requires fundamental changes in how we organize, measure and manage our sales teams. This requires leaders to rethink seller-focused, traditional and sometimes outdated structures and tactics in order to align how their organization sells with how their clients actually want to buy.
In this jam-packed session learn how:
oStrategic changes to your organization and structure that can foster a high-performing sales culture
oFocusing on scientific and metrics, based on outcomes can fuel your growth
oKey changes to your compensation plans that can drive culture improvements and revenue
oTo empower sales managers to build your culture, talent pool and revenue
Rahel Anne Bailie, Chief Knowledge Officer at ScrollRecorded: Jan 15 201961 mins
Content operations, ContentOps for short, has been around for a long time, though the average content professional would be hard-pressed to define it. ContentOps means having a system for content production, day in and day out, that allows us to deliver content at scale. Processes that include copy-and-paste have limited capacity, and it's time for organizations to change their processes that have lots of administrative overhead. It's time to replace outdated production methods with streamlined operational models.
Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps works nicely with DevOps, which helps software developers uses established processes to create and manage code efficiently, and DesignOps, which helps designers use established processes to create and manage aspects of design more efficiently. We'll talk about why organizations have been slow to adopt ContentOps, and how to move toward using content processes to be able to develop and manage great content efficiently and effectively.
ABOUT RAHEL ANNE BAILIE
Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
Glenn Richardson, Executive Coach, LeaderSagesRecorded: Jan 15 201960 mins
Start the new year on the right foot by investing in yourself and improving your leadership skills. Join Glenn Richardson, coach and executive consultant, in this webinar that will explore the principles of leadership. We will review practical tips, supported by real-world examples, from an experienced, successful leader who specializes in coaching and developing new and emerging leaders. Gain confidence in your ability to learn and lead, and, if you’re already in a leadership role or approaching a new position with leadership expectations - congratulations! Join us on this webinar to develop a plan for continue learning, improvement and career advancement.
Trends in technical communication can be hard to decipher, even when looking at data. But one underlying trend is that technology seems to be getting more specialized and complex. This trend toward specialization is driving up the value of technical knowledge, making it more prized than writing skills. At the same time, writers are often wearing multiple hats as they work on a variety of generalist writing tasks and a diversity of technical projects. The requirement to be both specialist and generalist makes tech comm a particularly challenging field to navigate.
Join Scott Abel, The Content Wrangler, and his special guest, Tom Johnson, for this free one-hour webinar. Tom will talk about the growing complexity in the technology landscape that is ratcheting up the importance of technical knowledge in organizations, and overshadowing writing skills. Creating documentation is becoming more of a collaborative effort with engineers due to the increasing level of complexity and specialization in the technology landscape.Specialized knowledge about writing and language doesn't seem to have as much weight in the workplace as technical knowledge. Join Scott and Tom for a lively discussion about these recent trends in tech comm.
ABOUT TOM JOHNSON
Tom Johnson is a senior technical writer for Amazon in Sunnyvale, California, who is best known for his blog “I’d Rather Be Writing,” on technical communication topics. The blog has one of the largest followings of technical communicators online. Additionally, Tom has created an extensive web API documentation course that has helped hundreds of technical writers transition into API documentation. Lately, he has been working on a series of essays around information design (http://idratherbewriting.com/simplifying-complexity) for simplifying complexity. Tom has given more than 90 presentations over the past decade at various technical communication events.
Bob Apollo, The B2B Value Selling ExpertRecorded: Jan 15 201943 mins
High-performance sales organizations are able to consistently create unique and tangible value for every customer. Establishing a value-creating sales culture requires that we focus as much on establishing the full value of our customer’s problems and opportunities as we do on promoting the distinctive value of our proposed solution.
You will learn:
1.How to identify and target the organizations that are likely to recognize the greatest need for your solutions
2.How to systematically uncover establish the full value of your customers problems and opportunities – and how to establish their associated “cost of inaction”
3.How to equip your entire sales organization to establish a uniquely tailored value story for every qualified sales opportunity
4. How to ensure that every sales proposal fully and accurately reflects your unique value to their organization, each key function, and every significant stakeholder
Gregory L. Schlegel, CPIMRecorded: Jan 15 201960 mins
Supply chains are becoming ever more complex, particularly with the increase in outsourcing and the advancement of multi-tiered global supply networks. More and more organisations are now faced with direct and continuously evolving operational and legislative risks as a result of global market disruption or malpractice in their supply chains.
“Supply chain risk management is the implementation of strategies to manage every day and exceptional risks along the supply chain, underpinned by continuous risk assessment with the objective of reducing vulnerability and ensuring continuity.” (Supply Chain Risk Management: An Emerging Discipline”)
This Supply Chain & Risk Management webinar provides participants with a glimpse of the global supply chain risk landscape. Definitions of risk management and new techniques and tactics to mitigate risk will be discussed, along with profiles of early adopters of Supply Chain Risk Management.
Attend this Supply Chain & Risk Management webinar and get a brief introduction on how to:
Identify global supply chain risks
Assess risks within your supply chain
Mitigate risks throughout your enterprise with new tools and tactics
Manage volatility, uncertainty, complexity, ambiguity and risk
Create a resilient supply chain
Merinda Peppard, B2B Marketing Director EMEAJan 17 201910:00 amUTC50 mins
B2B marketers are continuously facing challenges with today’s marketing landscape. According to Econsultancy, marketers on average are using 21 or more digital marketing products. Without one source of truth, B2B marketers are unable to provide personalised interactions, leverage artificial intelligence, and gain actionable insights needed for sales teams to close more deals. However, with the right solution in place, marketing and sales can align to focus on the same goals and drive more revenue for their business.
Join us as we share tips and best practices for finding more leads, closing more deals, and maximising marketing ROI by connecting sales and marketing to grow your business faster.
Learn how to:
Find and nurture more leads with smart digital advertising and powerful marketing automation.
Close more deals by aligning sales and marketing
Maximise ROI with intelligent campaign insights
Mark Bowker, Sr. Analyst, ESG; P.J. Hough, Chief Product Officer, CitrixJan 17 201911:00 amUTC48 mins
Just a few short months ago, Citrix announced the unveiling of the industry’s first digital workspace to enable people-centric computing within organizations. Join us for this webinar and learn how the new Citrix Workspace unifies and secures all apps and content for all devices.
Discover how Citrix Workspace:
• Delivers a consistent and unified experience across all devices and provides users SSO access to virtual apps, desktops, mobile apps, SaaS apps and their data
• Extends the perimeter into cloud apps and across multiple devices and networks
• Automates image management and provisioning to move workloads from datacenters to any cloud
• Enables choices of devices from a single endpoint management solution
• Provides user-centric analytics combined with machine learning to provide actionable intelligence to manage threats
• Improves the experience of mobile apps with secure email integrated with Slack
Melissa Paris - Culture AmpJan 17 201912:00 pmUTC30 mins
Businesses globally are constantly being challenged to ‘deliver’ innovation, to be ever more creative. It’s not as simple as having an ‘innovation team’ or ‘innovative’ being a company value so how do you stay in front? We will share examples of how customers are creating a culture that fosters innovation.
Mira Rutter, Work-Life Balance Coach and StrategistJan 17 20194:00 pmUTC60 mins
You started your own business because you wanted to enjoy the freedom associated with being your own boss. You craved the fulfilment of doing work that matters. Perhaps you hoped to be there more for your family and friends. Maybe you were dreaming of exploring more of the world or pursuing other hobbies and interests. But now, you’re just feeling totally swamped by the daily grind, constantly juggling a gazillion things that life throws at you, feeling exhausted, wanting to make a change but not being able to see how.
It’s a new year and time for a renewed you.
If you’re dreading the idea of setting New Year’s resolutions because you’ve tried them and they didn’t work for you, or they just don’t appeal and you’re open to new ideas that actually work, then you’ve come to the right place!
Mira Rutter, a Work-Life Balance Coach and Strategist, will share with you her top insights and practical tips on what you can do to achieve more balance in your life by focusing on what’s important to you and freeing up time and energy for what truly matters.
During this webinar, you will learn:
To identify the No 1 obstacle that’s keeping you spinning your wheels
Her proven eight-step strategy to leading an enriched, fulfilling and healthier lifestyle.
How to create a vision for a successful and fulfilling year in business and personal life backed up by a plan that you can actually follow through
The essential ingredients to setting and accomplishing goals and outcomes in an empowering and exciting way
This webinar is for you, if you want to create success on your terms by living a life you love while doing work you love without burning out.
Steve Rosen, The Sales Leadership Expert w/special guest, Krista MooreJan 17 20195:00 pmUTC48 mins
Join sales management expert Steven Rosen and his guest sales leadership expert Krista Moore for an exciting “Fireside Chat.” In this episode, they will share their insights on what sales managers need to do to ensure that they are in the best position to hit the road running and crush their sales numbers.
No PowerPoint, no videos, just open and frank discussion.
Expect an action-packed webinar filled with sales management gems, pearls, powerful insights, and stories, that will help you crush your sales numbers.
Are you doing all the right things to set the year up for success? Steven and Krista share their best practices to ensure that you are on track to have a great year.
You will learn:
- How what you do in January impact the entire year
- How to hit the road running
- How to crush your sales numbers
Val Swisher - Content Rules, Inc. and Philip Delaney - SDLJan 17 20196:00 pmUTC60 mins
Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.
In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.
We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.
Takeaways from this webinar:
* Attendees will learn how to make their source content global-ready
* Understand the technologies used to deliver exceptional multilingual digital experiences
* See how AI is helping shape the digital landscape
Christopher Ryan, The B2B Revenue Growth ExpertJan 17 20196:00 pmUTC45 mins
Your mission is not just to generate more awareness, leads and revenue, but also to increase the financial and brand equity value of your company. To do this, you need to rise above the noise in the marketplace and truly understand your company’s place in the customer’s widening array of expectations.
Step one is to uncover the current value of your offerings to your customers and prospects (the existing state). Truth here is an absolute must.
You then need to protect and enhance your marketplace value by either being a top player (perhaps “the” top player) in your value category or better yet, launching yourself into a higher-value and more profitable category. Topics include:
How to find your current place on the Value Hierarchy Scale.
What four value measurements to capture and track.
How to identify and close your value gap.
Your best options for moving up the value scale.
You will learn how to:
1.Measure where you are in relation to your competition.
2.Achieve lasting competitive differentiation
3.Increase the financial and brand-equity value of your company.
4.Become a leader in your existing value category or catapult to the next category
Colin Whittaker, Moderator. Panelists: Stephen Boyer, BitSight; Jon Siegler, LogicGate; and Justin Fier, Darktrace.Jan 17 20196:00 pmUTC75 mins
With large-scale data breaches continuing to make the headlines in 2018, Today’s organizations face a cybersecurity landscape more difficult to navigate than ever before. When it comes to data breaches, the risk for organizations is high, from the easily calculable costs of notification and business loss to the less tangible effects on a company's brand and customer loyalty. Cyberattacks that target and infiltrate critical infrastructure are very real and for the United States, it’s not a matter of if, but when.
Keeping your company secure is as much about detecting and responding to attacks as they occur as it is about preventing attacks before they happen. On this webinar our panel of experts will discuss THE critical actions organisations should consider to prepare for and survive any subsequent breach that may happen, and attendees will learn how to:
- Implement security analytics for incident detection and response.
- Quickly determine the extent of a compromise once a breach is detected, and understand the steps necessary to contain the affected systems.
- Leverage AI to autonomously respond to emerging threats before they can do serious damage.
- Understand key information that needs to be communicated to various stakeholders in the event of a breach.
- Apply a “standard of due care” in order to prove compliance to regulatory agencies.
Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions.
Join Scott Abel, The Content Wrangler, and his special guest, Deborah Monfette, Chief Content Writer and Strategist at Contenttriggers LLC, for this free one-hour webinar. In this webinar, Deborah will discuss four major things B2B buyers expect from companies in their search. You’ll learn 3 tips captured from 10 hands-on technology experts. These tips will help you give buyers what they expect and build more credibility, trust, and influence with your case studies even if you’re limited in what you can tell.
Tip #1 — This key ingredient, often missing, can derail the credibility of your case study.
Tip #2 — A critical strategy you must implement to build your buyer’s confidence and trust.
Tip #3 — How to be the go-to resource and help buyers find relevant case studies.
ABOUT DEB MONFETTE
Deborah Monfette works with B2B technology companies to create engaging content that helps people see the possibilities for change and solve problems. She is the chief content writer, strategist, and founder at Contenttriggers LLC. Her experience spans over 20 years in high tech where she’s worked directly with customers in dozens of beta programs, conducted over 1000 sales and product demonstrations, and worked in support and training to solve problems and build customer loyalty. Her recipe for content success is a combination of her love for customer experience, creative thinking, storytelling, great design, and simplifying complex ideas.
Cody Hosterman, Pure Storage; Jason Massae, VMware; J Metz, CiscoJan 17 20196:00 pmUTC75 mins
With all the different storage arrays and connectivity protocols available today, knowing the best practices can help improve operational efficiency and ensure resilient operations. VMware’s storage global service has reported many of the common service calls they receive. In this webcast, we will share those insights and lessons learned by discussing:
- Common mistakes when setting up storage arrays
- Why iSCSI is the number one storage configuration problem
- Configuring adapters for iSCSI or iSER
- How to verify your PSP matches your array requirements
- NFS best practices
- How to maximize the value of your array and virtualization
- Troubleshooting recommendations
What started to evolve as the most agile and real-time enterprise data fabric, Data Virtualization is proving to go beyond its initial promise and is becoming one of the most important enterprise big data fabrics.
Attend this session to learn:
* What data virtualization really is
* How it differs from other enterprise data integration technologies
* Why data virtualization is finding enterprise wide deployment inside some of the largest organizations
Melissa Paris - Culture Amp, Kate Glazebrook - AppliedJan 18 201912:00 pmUTC30 mins
Companies that focus on D&I have higher levels of employee engagement, innovation, and retention. Join Culture Amp and our partner Applied during this 25 minute webinar, the fifth in our January series, to learn more about how you can use data to drive your Diversity & Inclusion strategy. Removing bias from your hiring process sounds like a myth. It’s not. Hear Melissa and Kate discuss how you can use behavioural and data science to make recruitment smarter, fairer and easier. Melissa will also share the latest findings from Culture Amp’s Diversity, Inclusion and Intersectionality report.
Michal Livny - Innovid, Jessica Brook - Culture AmpJan 21 201912:00 pmUTC30 mins
Technological advances are disrupting the status quo and bringing huge turmoil in their wake. Industries are converging, and new competitors emerging, as never before. The nature of work is changing and demand for digital expertise is soaring, while other skills are becoming defunct. Join Culture Amp and Innovid for a discussion on how to make better decisions with people analytics, build a culture of innovation to stay competitive and explore how global organizations deal with cross-cultural differences through data.
Elise Carmichael, Judy Chung and Callie McConnell, The qTest Product TeamJan 21 201912:00 pmUTC37 mins
The discipline of testing will continue to broaden, become more visible and grow more critical to the success of today’s leading enterprises in 2019. We’ve rounded up the top nine trends that will shape the future of software testing in 2019 and beyond.
In this webinar, you’ll hear about the changes our product experts are seeing in the market and learn how they’re likely to affect your approach to software quality and your business in 2019. You’ll also learn how qTest is shaping the future and leading innovation in test management and see a preview of key innovations slated for the 2019 qTest roadmap.
Learn about the trends that will shape the future of testing, including:
- The growth of software quality as a cross-functional discipline
- Increasing levels of BYO test automation and increasingly complex testing tool stacks and environments
- Why software quality is shifting both left and right (and how the right tools make it possible)
- What’s on the 2019 qTest roadmap to help organizations stay ahead of the trends
BPI Alternative is a long short equity fund investing in listed Portuguese and Spanish equities, or equity related assets.
The main goals are to keep volatility low, a reduced drawdown and low correlations with the markets
Paul Chapman, Chief Information Officer | Joel De La Garza, Chief Information Security Officer | Crispen Maung, VP ComplianceJan 21 201910:00 pmUTC47 mins
What are the best ways to keep your cloud stack secure, your business compliant, and your users safe? Getting straight (and useful) answers to these simple questions isn't always easy.
Watch a candid discussion with Box CIO Paul Chapman and his counterparts in Security and Compliance as they reveal how they work together every day to tackle the complex security and compliance challenges every global business faces today. They'll share best practices, pitfalls to avoid, and answer your hardest questions.
This isn't your typical webinar. No slides. No pitches. No filters. Just a candid discussion with the guys who are safeguarding the data for over 80,000 businesses — including 67% of the Fortune 500 — as they share best practices and insights.
Here's what they'll discuss:
-How to get executives and users to care about security and compliance
-Top of mind security or compliance issues (and tackling them)
-The toughest challenges they faced
Anand Subramaniam, Principal Architect, Analytics Centre of Excellence, Aspire SystemsJan 22 20193:00 amUTC60 mins
How to use Machine Learning for Customer Intelligence in the Fintech world?
Customer behaviors in Asia Pacific economies with countries like China, Japan, Australia, Singapore, and South Korea have a tech-savvy client base, who demand a great digital banking experience, whereas on the other hand, countries with a low smartphone penetration demand face-to-face interactions.
The main areas of improvement through ML & AI can be divided into three categories: enhanced client experience, new products & services, and improved internal services.
This workshop will let you help you acquire customer intelligence techniques, the pre-requisites, key information and tools to help you build a customer driving lending business.
Discover ready to use methodologies for the below:
• How do you make sense of customers’ data and predict the future of their financial needs?
• How do you make your products more customized for your customers?
• How do you identify your customer based who they are and not just with their ID?
Save your spot for this AI & ML webinar that can help bring you up to speed on readily available use cases.
Jon Gery International IT Manager, GameStop and Seyi Verma Product Marketing Director, DruvaJan 22 201910:00 amUTC52 mins
GameStop, a global Fortune 500 company (NYSE: GME), needed an efficient cloud backup and recovery solution to meet business continuity requirements across its 7,200 retail stores in 14 different countries. The company had a myriad of virtualized environments with over 250TB of data but its on-premises backup infrastructure and procedures were so complex and inefficient, that GameStop was unable to meet business continuity SLAs.
GameStop turned to Druva, and secured its data in enterprise server workloads and virtual environments through Druva Phoenix. Register for this webinar with special guest speaker Jon Gery, International IT Manager at GameStop, to hear how the company was able to:
Unify global data protection requirements within a single system
Increase the backup footprint of virtual machines by 20%
Easily achieve their business continuity SLAs
Reduce backup and recovery operating expenses by 70%
Don't miss this informative webinar — Register today!
Today’s companies are feeling pressure like never before. Global shifts in social demographics play out against a backdrop of rapid urbanisation and digital revolution. How do firms engage with companies operating in new economic centres? What does service as a commodity actually look like?
This webinar will explore how these global trends impact all professional service organisations, and asks how can technology enable firms to maintain the upper hand?
Specifically, the importance of relationships will be highlighted, and the question asked if technology will become the driving force behind this most human of enterprises.
Join this webinar to keep up-to-date on the trends likely to make an impact on your business.
Simon Chapman, Senior Solutions Architect @ AcquiaJan 22 20192:00 pmUTC36 mins
Turning Technology into Digital Transformation
Explore what digital transformation and an innovative digital experience platform can do for your business.
You’ll learn how organisations, such as Nestle, the BBC, and The Grammys are creating and delivering successful customer experiences, and how you can follow suit to get to market faster.
In this webinar, you will learn:
- How to combine digital activity and strong leadership to drive transformation.
- The key touch points in customer journey mapping and planning to gain real business impact.
- How to build, manage and optimise digital experiences to create customer moments that matter.
Gart Forth, Director Product Management, AWS Marketplace | Srini Sankaran, Senior Product Manager, AWS MarketplaceJan 22 20192:00 pmUTC60 mins
Until now, many customers spent time creating or searching for the right algorithm and model when using Amazon SageMaker. In this session you’ll learn how to build machine learning applications even faster by finding curated algorithms and model packages in AWS Marketplace and deploying them directly on Amazon SageMaker.
Neil Ward-Dutton and Andrea MinonneJan 22 20192:00 pmUTC45 mins
Digital transformation is a key strategy for every company of size across Europe, as organizations look to remain relevant and competitive in the age of digital business. IDC finds that AI is a key enabler of that transformation, allowing businesses to reimagine processes, services and value propositions to customers. Yet while the focus on customers is as strong as ever but as experience matures, European companies are increasingly looking to AI to drive internal process improvement as well as improve customer experience.
In this IDC Web Conference, Neil Ward-Dutton, VP of AI and DX European Research Practices, and Andrea Minonne, Research Analyst for IDC's Customer Insight & Analysis team, will discuss the transformative power of AI for European companies, drawing on IDC's qualitative and quantitative research and examples to discuss what are the top drivers and barriers, which are the key use cases, technology and industry adoptions trends across Europe.
George Duke; Rutika GhodekarJan 22 20193:00 pmUTC30 mins
A quick 2018 review & outlook for H1 for the top 5 inflationary raw materials in the UK food basket.
Ready to find out what lies ahead in 2019? Our analysts don’t have a crystal ball - instead they’ll tap into trends and dive into data to share insights on how the first half of the year might unfold for the agricultural sector. From changing global weather to regulatory considerations, tune in as we throwback to 2018 and assess:
• How key events which shaped the agricultural sector in 2018 might continue to unfold - and their potential impact on supply, demand
• What we anticipate to be 2019’s most influential price drivers, and our take on which direction they’ll move prices across key commodities.
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Lisa Albright, Thermo Fisher Scientific, Tim Paiva, Philips Healthcare, Jonathan Young, Waters CorporationJan 22 20194:00 pmUTC60 mins
Please join us for an informative panel discussion where we’ll discuss global content supply chain challenges in the medical device sector.
Our panel includes distinguished representatives from Philips Healthcare, Thermo Fisher and Waters Corporation.
In this session, you will learn how organizations:
• Manage the volume and velocity of content.
• Deal with language and translation requirements.
• Incorporate technologies and processes to optimize the content supply chain.
• Innovate to improve the global content supply chain.
• Manage security and governance.
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