In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.
In both work and life, fatigue is inevitable. It cannot be eliminated, so the risk of fatigue hindering safety is ever present. However, with some proven tools, processes and commitment, fatigue risk can be managed in the workplace and at home.
Join Todd Dawson for the third and final webinar in the Workplace Fatigue series: Managing the Risk.
Through case study examples, you will learn some practical risk reduction tactics and discover successful, and unsuccessful, approaches to fatigue management.
As a special bonus, Dawson will share the tools Caterpillar customers are using to limit the impact of fatigue in their operations, and take your questions about how to deploy them in your organization.
•Gain insight into what managing fatigue risk means
•Understand fatigue management fundamentals
•Acquire some basic tools to manage fatigue
We all know that Marketing and Sales have to work hand-in-hand in our quest to grow the business. Yet, there’s often a tension between the two teams. Lead generation and nurturing takes dedicated time and effort. But salespeople naturally prioritize working with prospects and opportunities most likely to close now. Some sales teams are less than impressed by the lead quantity and quality.
The Marketing Team at Socedo tries to balance demands from our sales team every day. In this webinar, the Socedo Marketing team will discuss how we work with our sales team, including how we:
•Handle objections from Sales on lead quantity and quality
•Define the hand-off point from Marketing to Sales
•Utilize different tactics to deliver more leads faster to our sales team
•Select KPIs to make sure that lead quality is on-par from different lead sources
Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.
It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.
Join us for this hour long deep dive into using AI and machine learning to design the customer experience.
After this webinar you'll:
* Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
* Hear valuable tips on improving your customer engagement now
* Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop.
* Stewart Rogers, Dir. of Marketing Technology, VentureBeat
* Robert Hoffer, founder, Smarter Child
* Nick Edwards, CEO, Boomtrain
* Wendy Schuchart, Moderator, VentureBeat
Converting valuable Leads into customers is the name of the game in B2B marketing. As we’ve already reached the last quarter of 2016, now is the time to think about your 2017 marketing plan and where you want to invest. In this webinar, learn about the key areas to consider in your 2017 to turn more prsopects into customers, including:
-The most effective channels modern marketers are using
-How to implement emerging strategies, including social demand generation and account-based marketing
-Utilizing new data sources to personalize your outreach with prospects
-The most important metrics to track
-How to do a post-mortem on your 2016 marketing activities to identify key areas of focus for 2017
Successful data science and analytics projects should focus on the explanation and delivery of business impact – this requires strong collaboration between business analysts and data scientists. Preparing rich representative data is important, but data discovery and predictive analytics are equally valuable – they enable team members to quickly evaluate which events are drivers or inhibitors of success, and to predict future outcomes. Throughout the course of a project, how can business analysts stay focused on the most important details? How can data scientists prototype and operationalize models in a quick, productive, and easy-to-use manner?
In this webcast, we will use SAS Visual Analytics and SAS Visual Statistics to teach you how to:
• Quickly identify predictive drivers
• Discover outliers by using interactive tools
• Use drag-and-drop features to build predictive models
• Simultaneously build models and process results for each group or segment of data
• Visually explore your predictive outputs or values
• Compare your models and apply them to new data
Join us as we discuss new self-service data prep strategies that will address these challenges. We will take a deep dive into ThoughtSpot’s technology stack and show how within one analytics platform it is possible to simplify and automate the entire analytics pipeline—from data connections to data prep, and then using a simple search interface for analysis. We will also share how customers have used ThoughtSpot to streamline these operations and accelerate time to insight for their business users.
Is your integration architecture optimized for a digital enterprise?
The integration landscape is changing — fast. As technologies, products and services, customer expectations and deployment models continue to evolve, IT and integration leaders look to digital transformation to meet the requirements of today’s digital business. You’re under increased pressure to speed up, scale and distribute enterprise integration capabilities just to keep up. The question “Is your integration architecture future ready and optimized for digital business?” has never been more relevant than now.
Join us for an informative webinar where, Saurabh Sharma, senior analyst - middleware Ovum, will share unique insights into the technological advances in integration architecture, converging business models and strategies for integrating disparate application environments, and digital channels into existing enterprise IT set up. He’ll be joined by Tarak Kudumu, director, Enterprise Business Integration, Dell Services, to discuss the key characteristics of a future-ready integration architecture and how Dell Services’ Enterprise Business Integration offerings and engagement models can help you transform your integration landscape to be future ready.
By the end of this webinar, you will:
• Discover the rapid advancements in the field of enterprise business integration
• Rethink ways to improve and better integrate your application environments
• Learn more about Dell Services’ comprehensive enterprise integration service offerings
The cross-border private placement market has continued to grow, providing non-US issuers with an opportunity to raise capital from US and European financial institutions. This market, which has seen incredibly robust activity this past year, has continued to attract issuers across a myriad of industries and from multiple worldwide jurisdictions. These issuers seek to, among other things, diversify their funding sources or supplement their bank lending, lengthen their existing debt profile, refinance acquisition debt or finance certain single-asset projects. In this webinar, speakers will discuss:
•The global private placement market and recent trends;
•Documentation requirements for traditional and structured transactions;
•Financial covenants, "MFLs" and model form provisions;
•New Issuers using the market (social housing trusts, universities, investment trusts, etc);
•Marketing process with Agented and "direct" Private Placements; and
•Ratings and the NAIC.
With the advent of Big Data platforms, Banking & Financial Services companies are building applications that create massive business value. However, the datasets being used often contain significant amounts of confidential, proprietary and highly sensitive data and so the potential benefits are held back by privacy concerns.
In this joint webinar, Hortonworks and Privitar will draw on their experience of delivering technology which enables data innovation whilst ensuring compliance and risk mitigation across a range of use cases within Financial Services. With a review of the benefits of Hortonworks' Data Platforms and an introduction to Privitar's privacy preserving technology solution.
Wie stellen Sie sicher, dass sich all Ihre Applikationen an Ihren Geschäftszielen ausrichten?
Passen Sie Ihr Budget für Applikationen regelmäßig an die aktuelle Geschäftsstrategie an?
Dieses Webinar möchte aufzeigen, wie Sie eine komplette Übersicht zu Ihrer Applikationslandschaft erhalten, diese objektiv hinsichtlich Geschäftszielen bewerten und dabei Redundanzen oder unnötige Applikationen identifizieren.
Das damit verbundene Einsparungspotential könnte in sinnvolle Innovationen oder Unternehmenstransformation eingesetzt werden.
Diese Webinar-Reihe beginnt mit dem Thema Applikation Portfolio Management und wird sich in weiterführenden Webinaren mit ausgewählten Themen aus der PPM-Welt ergänzen.
Now that you have determined what you need to identify the right audience, how do we reach out to them? Marylou is bringing us through part 2 on reaching out at the right time, with the right message, in the right place.
Some key takeaways from this session:
-How to craft the right sales message
-Using sequences to schedule more meetings
-Identifying what a high-value prospect looks like
Marylou has proven these methods time and time again, and lucky for us, she’s sharing her secrets! Get ahead of the game, and join the webinar to get the inside sales knowledge.
Is Data Center Colocation the Right Approach for the Enterprise? A 451 Conversation with the CIO of NCR.
Large enterprises have traditionally owned and operated their own data centers. But the capital and personnel requirements of owning and operating your own data centers as well as the strategic distraction, are causing many enterprises to consider replacing their data centers with a mix of colocation and cloud computing.
In this webinar, Kelly Morgan, Vice President at 451 Research and one of the leading authorities on the economics and finances of the data center and hosting industries, will present the key considerations for enterprises as they evaluate colocation. Then, William VanCuren, Chief Information Officer at NCR, will join Kelly for a discussion on NCR’s hybrid cloud strategy, including their convergence of public cloud and colocation to support the enterprise
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
Hortonworks launched SmartSense to help customers quickly collect cluster configuration, metrics, and logs to proactively detect issues, and expedite support case resolution. In this webinar, Paul Codding, Senior Product Manager for SmartSense will walk the audience through the new functionality that has been launched as part of SmartSense 1.3. Learn how SmartSense 1.3 changes the game for HDP operators and help them make better business decisions to manage their clusters.
The week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season… and your competitors will be sending their best campaigns of the year.
Does your Black Friday campaign have what it takes to stand out in an overcrowded inbox?
We're teaming up with eDataSource to find out the biggest and most impactful email trends that leading brands (and many of your competitors) will be using this upcoming Black Friday and Cyber Monday - including tips for staying ahead of them, including:
- Timing your campaign perfectly
- Targeting based on your customers’ behavior
- Advanced personalization techniques
… and more. Plus, we’ll show you specific examples of these tactics in action so you can add them to your Black Friday campaign strategy ASAP. Join us at 1pm EST on October 13th!
Join Eric Ogren, Senior Security Analyst at 451 Research, and Omri Iluz, CEO of PerimeterX, as they discuss how your best defense against automated website attacks rests with an approach founded on analyzing the behavior of humans and bots. 451 Research has talked with organizations that have saved millions in fraudulent transactions after embracing a behavioral analysis approach to security.
Sophisticated attackers are commercially motivated, using automated attacks to inflict damage. By abusing encoded business logic, they utilize real browsers to take over accounts, perform fraudulent purchases and scrape intellectual property, without triggering traditional security mechanisms. Through advanced techniques of cloaking from the world of malware, they disguise their nefarious intentions. Signature-based bot detection and WAFs are blind to these new threats, leaving your organization’s website defenseless.
In this webinar you will learn:
•How bots have evolved from simple scripts to sophisticated Man-in-the-Browser attacks
•How to protect against advanced modern attacks utilizing real-user browsers
•How to detect malicious behavior with Web Behavior Analytics (WBA) technologies
•Real-world attacks and how organizations use behavioral analysis to prevent them
•How to future-proof your business and your infrastructure
Learn some of the best tried and true tactics and how they combine with L&T's new school thinking on building business relationships online.
In this webinar, you will learn:
- How to make LinkedIn ads work for your company
- How to develop a database of contacts that DON'T MIND and even ENJOY when you reach out to them
- How to build relationships that benefit your bottom line
- How to avoid old school tactics that people keep trying even though they simply don't work anymore
Hadoop clusters are often built around commodity storage, but architects now have a wide selection of Big Data storage choices, including solid-state or spinning disk for clusters and enterprise storage for compatibility layers and connectors.
In this webinar, our experts will review the storage options available to Hadoop architects and provide recommendations for each use case, an active-active replication option that makes data available across multiple storage systems.
In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).
Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.
By registering for this webinar you'll:
* Learn the most widely used mobile marketing KPIs
* Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
* Know unique KPIs that can help demonstrate value even if not a mobile-first business
* Get action items for your new KPI data geared toward moving the needle for your business
* See how your app stacks up against key industry benchmarks.
* Gwen Murray, Mobile Marketing Lead, Staples
* Sheila Bhardwaj, Director of Account Management, TUNE
* Wendy Schuchart, Analyst, VentureBeat
Comment les entreprises gèrent la croissance des volumes et la variété des données sans augmenter les coûts ?
Est-ce que votre architecture de données est capable de gérer les nouveaux défis du Big Data ?
Rejoignez-nous pour ce webinar pour apprendre comment optimiser votre architecture de données et réduire ses coûts avec Hadoop.
Particulièrement, nous allons traiter les sujets suivants :
- Réduire les coûts de stockage en déplaçant les données vers Hadoop
- Optimiser les traitements type ETL et en les exécutant sur Hadoop
- Faciliter la collecte et l’ingestion de différentes sources de données via NiFi
There are three pillars to understanding the customer experience that your communications technology delivers – do you know what they are? With almost infinite amounts of data available about your customers, it can be difficult to fit all of the pieces together. Join IR’s Mike Burke as he discusses the different methods you can use to measure your customers’ experience, and how to start thinking like a customer.
The European Cybersecurity policy - the Network Information Security (NIS) Directive - is about to become the new law that sets security standards for many organisations across Europe.
Recent research carried out by FireEye shows that many organisations are not fully prepared to implement the legislation, which comes into effect in less than two years' time, and it is critical these organisations begin preparing now to be in compliance and not be caught unprepared.
In this webinar, Mandiant’s Nathan Martz, Principal Strategic Consultant for Central Europe, will cover:
-The basics of the European Cybersecurity policy - the Network Information Security (NIS) Directive
-Timeline, key components and possible penalties for noncompliance
-Practical recommendations on compliance and security standards to keep your company prepared
The survival of the external agency is now determined not by creative originality, but by creative effectiveness.
In a digital age in which the client marketing team is under extreme pressure to continuously shift the dial on acquisition and conversion rates, and have the analytics in real-time, the margin between success and failure can come down to a couple of percent in campaign effectiveness.
In this webinar in partnership with B2B Marketing and The Church Agency, we’ll discuss:
• The reality faced by marketing agencies to deliver effective global campaigns that speak locally
• How to handle the balance of effective campaigns that resonate vs. cost vs. operational efficiency
• How to handle the localization process and who owns responsibility: Agency vs. Client
• The key questions you should be asking about localization & campaign results that can be achieved through great localization.
Industry analysts believe that “eighty-nine percent of companies plan to compete primarily on the basis of the customer experience.” To fulfill this vision in the manufacturing industry, the role of master data management (MDM) has been strategically evolving. Now, in addition to traditional uses, MDM is helping manufacturers tackle an array of business challenges like cross-sell and upsell, vendor management, or targeted marketing campaigns. Early adopters have seen significant business advantages by using MDM to build a 360-degree view of customers across products, regions and lines of business. In fact, with a next-generation view of customers and the products they own, one $60 billion manufacturing company improved cross-sell and upsell success by five percent.
In this webinar, Suresh Babu Balasubramanian from Wipro and Hamaad Chippa of Informatica will discuss how great customer data can help tackle some of the major strategic and operational business challenges manufacturers face. Our conversation will focus on:
• Industry trends impacting the customer experience and need for a 360-degree view of customers
• An overview of key Total Customer Centricity solution capabilities and value-add
• Business benefits of improved customer information
• A customer success story
The subject of auditing Corporate Culture is gaining a higher level of visibility among board and audit committee members in response to increased concern among regulators and investors. There is a clear "Expectation Gap" that exists between management, boards and third parties as it relates to management ownership of internal controls.
The topic goes well beyond the assessment of entity level controls and the discussion of Tone at the Top associated with review of regulatory compliance, ICFR and COSO 2013. The presenter will share his perspectives gained over a 30 year career on the topic of educating management as to its responsibilities regarding promoting an effective system of internal controls.
This webinar features Alec Arons, National Practice Leader, Risk Advisory Services. He will:
- Provide background and perspective on the underlying regulations and expectations
- Discuss lessons learned from the implementation of COSO 2013 and the 2015 PCAOB inspection process relating to the expectation gap
- Introduce the topic of soft controls and define indicators of good culture
- Introduce tools to perform an assessment of corporate culture
- Share practical recommendations to address performing an audit
- Review the role of the Audit Committee in evaluating corporate culture
Netflix engineers were faced with a challenge: how do you protect the privacy of your customers while serving over a third of all internet traffic in the US? Intel and Netflix engineers discuss the scale of the challenge and how it was solved using Intel® software ingredients and the latest Intel® Xeon® processors. This session includes details of the analysis performed, the software ingredients used, and the record setting results of this collaboration.
Guided walk-through of the newest features of Hortonworks DataFlow 2.0. Highlighting productivity enhancements via Apache Ambari for streamlined deployment and configuration management, and Apache Ranger for centralized authorization and policy management; collaboration capabilities in Apache NiFi for enterprise data sharing and visibility across teams – specifically, multi-tenancy flow editing similar to how google docs supports multiple simultaneous collaborators with differing degrees of view/edit rights; framework enhancement of Apache NiFi, including control plane high availability via zero master clustering; and edge intelligence powered by Apache MiNiFi.
Join us to learn how HDF 2.0 can reshape data flow management in your enterprise environment.
Could you benefit from a Big Data COE? Whether you formally call it a CoE or not, your big-data analytics initiatives should be led by a team that promotes collaboration with and between users and technologists throughout your organization. Join this webinar to hear from Justin Coffey, a senior staff development lead at the performance marketing company Criteo, to hear how they used a Center of Excellence model to drive business- and customer-value results with big data analytics.
IT asset data overlaps with configuration management, monitoring systems, and even Fixed Asset systems. Understanding these relationships is essential to managing digital systems. This webinar will provide an in-depth discussion of the various sources for IT asset data, what they mean, and how they interact. What does it mean to have something in the IT Asset Management system but not in the CMDB? Or in the Fixed Asset system but not the Monitoring system?
Attendees will a hear a detailed and specific analysis of the various cases that make managing IT data so interesting and challenging.
With companies like Amazon, Uber and Netflix changing the consumer experience, talent acquisition teams must keep pace with evolving expectations for the candidate experience. Talent Acquisition teams are now expected to be marketing and branding experts, but may have little insight (or input!) into the creation of their career site – leading to a gap between branding and candidate experience. So what do candidates value when searching for jobs on your career site? The answers may surprise you! Leveraging over two decades of candidate research, join us as we share what new expectations candidates have for your career site and how you can optimize your site to convert more candidates into hires.
Working with over 700 companies across a number of industries has given Culture Amp a unique view on trends in employee engagement, organizational design, company culture, leadership and management.
In this webinar, we'll be looking at the differences across these trends for companies at varying maturation phases, specifically in the tech industry.
- What does the data say about commonly held beliefs on startups?
- What are the challenges startups face at different stages of VC funding?
- How do we mitigate these challenges from impacting overall culture?
From Series A through IPO or Acquisition, we'll uncover how companies change and evolve between funding rounds.
Is your mobile website ready for load? Can your mobile app's back-end scale to service peak demand?
Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.
Join us at this webinar to learn:
• The different types of mobile traffic generated by browsing and apps
• How to load test your mobile web site for mobile browsers
• Why mobile apps need load testing, too, and how to create tests
Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.
In this lively webinar we are pleased to welcome Claire Agutter of ITSM Zone and Jayne Groll from the DevOps institute to talk about Agile Service Delivery and answer the following questions:
1. Why are ITSM organizations looking to be more agile?
2. What does it mean for existing frameworks like ITIL?
3. What are organizations adopting? (agile ITSM, DevOps)
4. What is the role of tools and techniques such as process hacking to achieving agile service delivery?
5. What are the business benefits and value?
The webinar will cover topics that bridge Delivery Agility and Business Agility in The Agility Series.
About our presenters:
Claire Agutter is the lead tutor for ITSM Zone (www.itsm.zone), providers of high quality, accredited online training for IT professionals. Claire uses her background in service management operations and consultancy to blend old and new best practice to give organizations the toolkit they need to deliver business value. From ITIL to DevOps, OBASHI and Agile Service Management, Claire believes in sharing knowledge and experience between organizations, and hosts the popular ITSM Crowd hangouts that provide practical advice to professionals around the world.
Jayne Groll is a Board Member of the DevOps Institute (DOI). She is also President of ITSM Academy. Jayne carries many IT credentials including ITIL Expert™, Certified ScrumMaster, Certified Agile Service Manager, DevOps Foundation and is a Certified Process Design Engineer (CPDE)™ . Her IT management career spans over 25 years roles across a wide range of industries. Jayne is very active in the ITSM, Agile and DevOps communities and is the author of the Agile Service Management Guide. She is a frequent presenter at local, national and virtual events.
Banking, Insurance, Asset Management and Payments have faced multiple challenges since the 2008 Great Financial Crisis – fee compression driven by technology and competition, a low-growth zero interest rate environment, ceaseless regulations, fintech disruption and race to the mobile platform, among others.
Join us for this webinar where we illustrate several of the innovative, data-driven solutions designed by your competitors to address these business challenges, directly:
- Grow earnings via data-driven products and cost carve-out
- Outpace the competition
- Transform the application to attract and retain customers and talent
- Enhance employee-driven value
Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?
In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:
Define the inbound marketing and sales funnel
Create effective ads to support your retargeting efforts
Identify where in the inbound methodology various forms of ads are most effective
Adoption of a modern data platform is a journey. Every step requires different levels of technology, people and process capabilities. A reliable services partner with deep expertise is key for your success at each step of the way. Hortonworks service model is designed to provide expertise needed at each step of your adoption journey. We defined our offerings to address unique needs at each level.
Hortonworks IAM Services (Implementation, Advisory, and Managed Services) are delivered by our global professional services consultants, to help you succeed with the adoption of connected data platforms. Hortonworks IAM services are based on proven methodologies that are developed by our experts in collaboration with product management, and committers from our R&D teams
A new set of international reporting standards (IFRS 9) goes into effect for Canadian financial services institutions late next year. With those standards come new complexities and risks, new data and analytics requirements, and new business opportunities for banks that can get ahead of the curve by modernizing their accounting and risk management platforms and putting those platforms to innovative use.
This webinar will explore the challenges and opportunities related to IFRS 9 and provide insights into how financial services institutions can optimize for both.
At the heart of great teams is great communication.
Teams that communicate often and openly are more efficient, respond faster, plan better, and help one another to accomplish aspirational goals. They listen to customers and market trends, share insights amongst themselves, challenge one another openly and are great communicators. With new capabilities, you can significantly simplify your organization's infrastructure with one platform—Office 365.
Join this webcast to learn how to:
Leverage tools to drive greater business communications capabilities.
Host and participate in more productive meetings.
Discover new ways to collaborate and engage with colleagues, clients, and customers.
For sites that focus on content distribution, value is often measured by how quickly and easily digital assets are delivered to the audience. Caringo VP of Marketing Adrian Herrera and PM Ryan Meek share how object storage can be used to store and deliver massive amounts of unstructured data including video and images.
Ransomware is just one of the many threats that can impact your business data. With the use of cloud storage and virtualization expanding, and with a +500% in attacks and +600% in new variants, 2016 is the year of ransomware!
Join Veeam and Quantum to learn how to set up a solid BCDR (business continuity and disaster recovery) and backup strategy to protect your virtual data against any ransomware and cyber security threat, including some lessons learned by our customers.