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Business Management

  • Top 5 IT Considerations for M&A Top 5 IT Considerations for M&A Dan Ortega - Vice President of Marketing Recorded: Dec 9 2016 4 mins
    Mergers and Acquisitions (M&A) are a widely used strategy for organizations. In this episode we discuss the top 5 IT considerations for M&A
  • Digital HR Workplace: Simple Ways to Hire and Onboard Faster Digital HR Workplace: Simple Ways to Hire and Onboard Faster Teja Vora, Director Commercial Marketing, DocuSign,Steisha Ponczoch, Human Resources Technology Manager, SDZG Recorded: Dec 9 2016 48 mins
    Attracting & retaining talent are two of the most important functions of an HR organization, but paper has a nasty habit of tying up HR resources and keeping HR professionals from getting the job done.

    Now imagine a paper-free workplace. It can happen with eSignature solutions. With eSignatures, organizations can sign, send, and approve documents anywhere, at any time and keep business moving forward.

    Watch this on-demand webinar to learn how you can transform key, paper-heavy functions like hiring, onboarding, and benefits enrollment to fast and secure digital experiences.

    You will also learn:

    • Current employee and HR pains in the workplace
    • How companies saved an average of $46 per offer letter
    • How leveraging an eSignature solution can help you save money and work more efficiently
  • Harnessing 2017’s biggest database trends Harnessing 2017’s biggest database trends Matt Aslett, 451 Research Director for Data Platforms & Analytics; Mike Kelly Blue Medora & GM SelectStar platform Recorded: Dec 9 2016 57 mins
    Recent years have seen an explosion in the number of different platforms and approaches used to store, process and analyze data in multiple formats from multiple sources. An abundance of data platforms (relational and non-relational databases, NoSQL, NewSQL, Hadoop, database as a service, etc.) has created a complex data management landscape that relies on the integration of multiple interdependent platforms and analysis tools. This trend is expected to continue in 2017. This webinar will preview how the database market is expected to change and what database professionals can do to use these changes to their advantage.

    In this session you’ll:

    - Learn what’s driving increasing adoption trends in specific data platforms like NoSQL and Hadoop
    - See how cloud-based data platforms are being used—and who is using them
    - Discover the implications of IoT for data platforms
    - See a demo of a new database management platform designed to address these changes
  • Tech Field Day: Viptela Solution Overview Tech Field Day: Viptela Solution Overview Ramesh Prabagaran Recorded: Dec 9 2016 22 mins
    Ramesh Prabagaran, VP of Product Management, gives an overview of Viptela. He then proceeds to briefly touch on the company’s SD-WAN solutions, and the decisions behind some of their implementations.

    Recorded at Tech Field Day in Silicon Valley.
  • 3 Ways to Achieve Workload Portability 3 Ways to Achieve Workload Portability Nigel Tozer, Solutions Marketing Director EMEA Recorded: Dec 9 2016 27 mins
    If you’re concerned about the challenges of vendor lock-in, and how it impacts your organisation’s ability to adopt new technologies, join this webinar in which Nigel Tozer, Commvault Solutions Marketing Director, will reveal ‘3 Ways to Achieve Workload Portability’ for application, virtual and big data workloads.

    This webinar is an expanded version of the speaker session delivered by Nigel at the Gartner Data Center, Infrastructure & Operations Management Summit in London on 29 November 2016.
  • Big Data, Predictive Analytics, and Sales Performance Big Data, Predictive Analytics, and Sales Performance Barbara Giamanco, Social Centered Selling, Peter Mollins, Knowledge Tree, & Melissa Treier, Information Builders Recorded: Dec 8 2016 58 mins
    Is your team ready for the new era of data?

    The era of big data and predictive analytics is clearly upon sales and marketing professionals, representing a transformative paradigm shift for sales and marketing teams. No longer can salespeople rely on relationships and other soft factors to target and close business. Marketing has to move beyond one-off campaigns and brand advertising.
    Big data and predictive analytics technologies represent the opportunity to turn the tables. In other words, sales and marketing can finally become more about math than magic.

    Join this webcast to learn how to:
    - Justify big data and predictive analytics as part of your organization's sales and marketing strategy
    - Leverage insights from big data to accurately target high-value prospects in marketing campaigns, keep existing customers on board through account-based marketing strategies, and expand existing opportunities
    - Improve sales forecasting accuracy using more than "gut feel," relying on real-time sales data visualizations

    This webcast is part of our Microsoft Dynamics Business Applications webcast series. Sign up for this session, or the entire series today!
  • Digital Marketing 2017: These Strategies Could Make a Difference Digital Marketing 2017: These Strategies Could Make a Difference Jonathan Allen, President of L&T Co. Recorded: Dec 8 2016 46 mins
    Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.

    Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.
  • Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Ian Campbell, CEO, Mission Suite Recorded: Dec 8 2016 37 mins
    Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
  • The End of Proprietary Software The End of Proprietary Software Merav Yuravlivker, Co-founder and CEO, Data Society Recorded: Dec 8 2016 49 mins
    Is it worth it for companies to spend millions of dollars a year on software that can't keep up with constantly evolving open source software? What are the advantages and disadvantages to keeping enterprise licenses and how secure is open source software really?

    Join Data Society CEO, Merav Yuravlivker, as she goes over the software trends in the data science space and where big companies are headed in 2017 and beyond.

    About the speaker: Merav Yuravlivker is the Co-founder and Chief Executive Officer of Data Society. She has over 10 years of experience in instructional design, training, and teaching. Merav has helped bring new insights to businesses and move their organizations forward through implementing data analytics strategies and training. Merav manages all product development and instructional design for Data Society and heads all consulting projects related to the education sector. She is passionate about increasing data science knowledge from the executive level to the analyst level.
  • The Value of Data Quality to American Family Insurance’s Data Governance Program The Value of Data Quality to American Family Insurance’s Data Governance Program Vinaya Thummala, Enterprise Data Quality Specialist & Sarah Moen, Information Quality Specialist at American Family Insurance Recorded: Dec 8 2016 52 mins
    In this webinar, Vinaya Thummala and Sarah Moen will share insights on the data governance program at American Family Insurance. They will discuss the value of high quality data to their program and what it has meant to their success. By leveraging Informatica Data Quality, they have been able to ensure that their data is reliable, consistent, and clean. In this webinar, you will:

    •Hear an overview of the Information Quality Management Program at American Family Insurance
    •Lean how data governance activities are supported by data quality policies, standards and processes to continuously monitor and improve the reliability of business data
    •Understand the effective use of data quality in projects: check and ensure the quality of all data, including existing data, transformed data and newly created data
    •Discover their Data Quality as a Service Model: Data quality services deployment at Enterprise level for technical expertise, shared infrastructure, and different engagement models to meet all business needs
  • How Universities are Using Data to Transform Education How Universities are Using Data to Transform Education Hortonworks and Microsoft Recorded: Dec 8 2016 27 mins
    Student performance data is increasingly being captured as part of software-based and online classroom exercises and testing. This data can be augmented with behavioral data captured from sources such as social media, student-professor meeting notes, blogs, student surveys, and so forth to discover new insights to improve student learning. The results transcend traditional IT departments to focus on issues like retention, research, and the delivery of content and courses through new modalities.
     
    Hortonworks is partnering with Microsoft to show you how the Hortonworks Data Platform (HDP) running on the Microsoft stack enables you to develop a “single view of a student”. 
  • 2016 Has Been a Security Minefield; Are You Ready for 2017? 2016 Has Been a Security Minefield; Are You Ready for 2017? Scott Crawford (451 Research) and Rodney Joffe (Neustar) Recorded: Dec 8 2016 60 mins
    Ransomware. Politically-motivated hacking. Distributed denial-of-service – and now mega-DDoS attacks targeting the foundations of the Internet, thanks to vulnerabilities in the burgeoning Internet of Things. 2016 has been a landmark year for information security in many ways. What can we expect in 2017?

    In this webinar, Scott Crawford, Research Director for Information Security with 451 Research, and Rodney Joffe with Neustar will examine these trends and highlight key tactics to better prepare you for what the coming year may bring. We’ll explore:

    Key factors in today’s security landscape that shape our future defense strategies:
    •Many attacks are about money today, what will they be about tomorrow?
    •Without DNS, there’s no Internet as we know it. Recent attacks against DNS have set new records for scale and taken down some of the Internet’s biggest names. What’s your strategy for assuring that DNS doesn’t fail your business?
    •The hidden agenda of attackers who use these techniques as a means to a more serious end
    •Tactics for strengthening your resilience, to better prepare you for the coming year – and beyond

    Has your security strategy responded to these factors – and is it ready to take the hit from what may come next? Join us to learn more about what your organization can do to be better prepared for these too-often hidden aspects of highly visible threats.
  • Sales Managers: How to Coach Salespeople Who Don't Want to Seem "Pushy" Sales Managers: How to Coach Salespeople Who Don't Want to Seem "Pushy" Deb Calvert, President, People First Productivity Solutions Recorded: Dec 8 2016 44 mins
    What's holding your sellers back from asking for the sale and even asking again when they get a continuance? We've talked directly to prospects and sales pros to understand the difference between customer service and pushiness. It's a difference every sales organization ought to understand! Join us to hear the research and the tips for coaching your sellers when they're holding back instead of advancing the sale.
  • The Top 5 Steps You Can Take Now to Win in Digital Commerce The Top 5 Steps You Can Take Now to Win in Digital Commerce Ivo Bronsveld, Director of Solutions at Hippo Recorded: Dec 8 2016 26 mins
    Digital Commerce is in the hot seat at the moment, with retailers feeling the pressure of rising consumer expectations. The benchmark for a great digital commerce experience today is not "my last great commerce experience" but "my last great digital experience". It's a challenging battle, but it's also the reality of the digital landscape.

    After completing an extensive research project among global industry experts, we have found that there are several pressure points that nearly all digital commerce businesses are struggling with - and there are common solutions. In this webinar, we will cover the top 5 tips that we have uncovered for starting to address your digital commerce challenges right now.

    1. How to define KPIs that actually help you to improve your digital commerce experience
    2. Why you should change the way you measure content performance
    3. When, and why, you should amend your expectations
    4. Eliminating fear: how to think in the short-term and the long-term simultaneously
    5. How to define an intelligent content personalization approach

    Join Ivo Bronsveld, author of the recent eBook, "The Digital Commerce Landscape: Trends, Challenges, and Opportunities", to uncover the latest insights and actionable steps for improving your digital commerce environments.
  • Social Media Mining. Hype or Essential for Marketing Analytics? Social Media Mining. Hype or Essential for Marketing Analytics? Rosanna Garcia, Assoc. Professor of Marketing, North Carolina State University and CEO, co-founder of Vijilent Recorded: Dec 8 2016 33 mins
    Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
  • A Practical Guide: Building your BI Business Case for 2017 A Practical Guide: Building your BI Business Case for 2017 Ani Manian, Head of Product Strategy, Sisense and Philip Lima, Chief Development Officer, Mashey Recorded: Dec 8 2016 45 mins
    So you’ve decided you want to jump on the data analytics bandwagon and propel your company into the 21st century with better analytics, reporting and data visualization. But to get a BI project rolling you usually need the entire organization, or at the very least the entire department, to get on board. Since embarking on a BI initiative requires an investment of time and resources, convincing the relevant people in the company to take the leap is imperative. You’ll need to construct a solid business case, defend your budget request and prove the value BI can bring to your organization.

    In this webinar you’ll discover:

    - Why organizations need to invest in BI to begin with
    - How are organization deriving value from BI
    - How to build an internal business case for investing in BI
    - What are the intricacies of how to build a budget
    - How to drive your company to a purchasing decision
    - How to start realizing value from BI now
  • The new marketing reality: how organisations can capitalise on opportunities The new marketing reality: how organisations can capitalise on opportunities Jeremy Waite (EMEA Marketing Evangelist, IBM), Jim Clark (Research Director, Econsultancy) Recorded: Dec 8 2016 60 mins
    This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.

    The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
    Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
    This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.

    As part of this, the webinar will address some of the following points:

    · What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
    · How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
    · How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
    · What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
    · What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
  • Operational and Monetization Use Cases for Data and Analytics Operational and Monetization Use Cases for Data and Analytics Michael Corcoran, CMO and SVP Marketing, Information Builders Recorded: Dec 8 2016 46 mins
    Organizational Intelligence series

    This webcast will combine industry research with actual case studies to illustrate how organizations are:

    - Increasing analytic deployment to operationalize decision making and monetize data assets.
    - Expanding governance strategies to incorporate data, analytics and user requirements.
    - Finding the shortest paths to analytic ROI.

    Get ready for 2017 with relevant concepts and examples.

    Register Now.
  • Leading yourself and others through change Leading yourself and others through change Kevin Johnson Recorded: Dec 8 2016 61 mins
    How do you make sure changes are smoothly implemented? How do you achieve lasting benefits? Kevin Johnson focuses on the impact of change on people as they move from one situation to another.

    Kevin gained the majority of his business experience in senior management in the financial services industry. As a senior consultant he worked with blue chip organisations across Europe, Asia and the United States including Banco de Portugal, Ford Europe, VW, the Whitbread Group and Delta Airlines.
  • Shamoon 2.0 – what you need to know now. Protecting against wiper malware Shamoon 2.0 – what you need to know now. Protecting against wiper malware Stuart Davis, Director, Mandiant Recorded: Dec 8 2016 48 mins
    Mandiant, a FireEye company, has recently discovered the use of Shamoon malware targeting GCC based organizations. The identified malware exhibits destructive behavior on Windows based Operating systems. The malware uses a signed RawDisk driver from EldoS. Mandiant suspects the objective of the malware is to render a disk unbootable.

    Join Stuart Davis as he details what you need to know to protect against this type of malware recently seen in the Middle East.
  • How to Make your Marketing Strategy Customer Obsessed How to Make your Marketing Strategy Customer Obsessed Thomas Husson, VP and Principal Analyst, Forrester Dec 12 2016 4:00 pm UTC 60 mins
    As marketers, today, we face more challenges and higher business demands than ever before. Our reality is “do more with less, using new technologies”. No small feat, indeed.

    To succeed, we have to rethink our marketing and do away with the hurdles that hold us back. As marketers, we must demand – and deliver – more transformation.

    Join us to learn:
    - Forrester’s five market imperatives for becoming customer obsessed
    - Why a “mobile first” strategy will not be enough to win and retain your customers
    - How context is transforming marketing, and what it means for your business

    You’ll walk away with powerful, proven ideas for delivering amazing customer experiences and keeping your marketing relevant during future, inevitable disruptions!
  • 7 Reasons Salespeople Don't Get Better 7 Reasons Salespeople Don't Get Better Carole Mahoney Dec 12 2016 5:00 pm UTC 45 mins
    There is no shortage of sales experts telling salespeople how to get better. Why is it we give them everything they need, but they just can’t seem to do it? Which of these 7 reasons are preventing your salespeople from improving and what can you do about it?
  • Increase Productivity & Take your Business Global with eSignatures Increase Productivity & Take your Business Global with eSignatures Damon Mino Director, Legal Industry Vertical, DocuSign Dec 12 2016 6:00 pm UTC 60 mins
    Growing your business across borders and gaining a competitive advantage requires use of all the electronic resources at your disposal and a deep understanding of the laws and regulations that affect those resources. What if you could spark global growth while saving time, increasing accuracy, providing a better experience, and ultimately getting faster approvals?
    This webcast will teach best practices regarding the adoption, use, and verification of electronic signatures and document management for growing companies conducting business globally, with an emphasis on the new EU eIDAS law and how the courts are handling that issue. Attendees will learn how to:
    Adapt to new regulatory and laws in different areas of the globe.
    Maintain visibility, compliance and control of important documentation.
    Increase efficiency and make processing transactional documents more cost effectiv
  • Partnerworks Office Hours: Dynamic Security & Data Governance in HDP 2.5 Partnerworks Office Hours: Dynamic Security & Data Governance in HDP 2.5 Srikanth Venkat Senior Director of Security & Sean Roberts, Partner Engineering EMEA, Hortonworks Dec 13 2016 3:00 pm UTC 90 mins
    The integration of Apache Ranger and Apache Atlas is driving the creation of a classification-based access security policies in Hadoop. The Atlas project is a data governance and metadata framework for the Hadoop platform that includes contributions from end users and vendors. The Ranger project provides central security policy administration, auditing, authorization, authentication, and data encryption for Hadoop ecosystem projects such as HDFS, Hive, HBase, Storm, Solr, Kafka,NiFi and YARN. When Atlas and Ranger are used together, system administrators can define flexible metadata tag-based security policies to protect data in real-time.

    In this month’s Partnerworks Office Hours we will discuss the Security & Governance capabilities of HDP 2.5 with integration Apache Ranger & Apache Atlas. As usual we will leave plenty of time for your questions & further discussion.

    Topics covered:

    - Classification-based Policies
    - Location-based Policies
    - Time-based Policies
    - Prohibition-based Policies
    - Hive Row Level Security & Dynamic Data Masking:
    - Broader Atlas eco-system support
  • Search-Driven Analytics for Healthcare: Improve Patient Outcomes With Data Search-Driven Analytics for Healthcare: Improve Patient Outcomes With Data Jeff Currier, Data Management & Analytics, Availity; Eric Vassian, Account Executive, ThoughtSpot Dec 13 2016 4:00 pm UTC 60 mins
    The healthcare industry produces massive volumes of data every day, and static reports with stale data aren’t sufficient for making data-driven decisions, especially when they affect patient outcomes. Join Jeff Currier, Data Management and Analytics at Availity, to learn how they are using Relational Search technology to change the way they deliver critical information to healthcare professionals across the US.
  • How to Recruit and Attract the Best Talent How to Recruit and Attract the Best Talent Helen Chao, Ravi Goel, Vivi Fenwick, Keith Halperin Dec 13 2016 4:30 pm UTC 45 mins
    Join this panel discussion to learn:

    - How culture changes as a company scales and how the culture shift impacts recruitment

    - How to set realistic hiring expectations in order to hire quality candidates

    - Hiring strategies for technical roles
  • Handle with Care: Improve Your Candidate Experience Handle with Care: Improve Your Candidate Experience Beth Theodore, Director, Shared Services, ManpowerGroup Solutions & Kevin Grossman, VP, North America Program, Talent Board Dec 13 2016 5:00 pm UTC 60 mins
    As the competition for top talent intensifies, a positive candidate experience can be a key differentiator for employers. While new technologies and products may promise a more efficient way to hire, HR and recruiting professionals cannot overlook the importance of meaningfully connecting with candidates at important touch points.

    During this webinar, experts from ManpowerGroup Solutions and the Talent Board will discuss trends in candidate preferences and motivators and provide actionable strategies for creating a better candidate experience.

    By participating in this webinar, you will:
    - Understand the impact of candidate experience on employer brand
    - Find out the latest trends in candidate preferences and motivators, based on results of the ManpowerGroup Solutions Global Candidate Preferences Survey
    - Learn a best-practice approach to candidate experience

    Presented by:
    Beth Theodore, Director, Shared Services, ManpowerGroup Solutions and Kevin Grossman, VP, North America Program, Talent Board

    * Please note that this webinar is not eligible for HRCI credit.
  • Discover 3 Secret Behaviors that Predict High Sales Performance Discover 3 Secret Behaviors that Predict High Sales Performance Mark Fellowes, SVP Sales Development at NewVoiceMedia and David Kirk, VP Motivate Dec 13 2016 6:00 pm UTC 45 mins
    Find out how we at NewVoiceMedia uses behavioral analysis to understand which behaviors predict future sales success

    Ever wonder how an inside sales software company uses inside sales software to improve sale performance? Here at NewVoiceMedia, we drink our own champagne by using ContactWorld for Sales and our sales gamification application, Motivate, to understand what makes our top performers successful. Using those insights, we are then able to onboard new reps faster and improve the performance of lower performers while gaining clearer insights into the health of our sales opportunities.
  • Evolving the Digital Experience in 2017 Evolving the Digital Experience in 2017 Simon Crawley Dec 13 2016 6:00 pm UTC 60 mins
    The digital revolution within society is in full swing, as the rate of consumer-facing technological advancement accelerates to unprecedented levels. Your users have never been so tech aware, and businesses need to keep up in order to stay relevant in the current marketplace. The pressure on businesses is two-fold – not only do they need to successfully transform themselves and their processes, but they need to apply that transformation to their customers’ experience.
    So where do organizations need to focus their digital transformation efforts in order to be successful? And what part does analytics play in this digital revolution? How beneficial is a comprehensive and experienced analytics partner to organizations currently attempting to transform digitally?
    During this webinar we will discuss the difficulties organizations are encountering when undertaking their digital journey, investigate why some organizations are more successful at digital transformation than others, and take a look at the impact and repercussions of failing to successfully transform in 2017.
    Huge business challenges are also often opportunities, and where some businesses struggle, others will excel. Organizations today need to view digital transformation as their defining moment, and reap the benefits moving into the future.
  • Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Chris Marsh, 451 Research; Chris Dunn, Easy Vista; & Bruce Aboudara, Scalable Software Dec 13 2016 6:00 pm UTC 60 mins
    The Service Desk is at the frontlines of a changing landscape in IT. IT is now, more than ever, required to provide 100% uptime of their services, and provide them to users anytime and anywhere – thanks in large part to the growth in new consumer apps and services accessed through mobile devices.

    To support this demand the service desk must be aware of and prepared for several key trends:

    •Mobile. More and more, users are accessing their services through their mobile devices. Powerful trends are shaping the mobile world that will impact the Service Desk. We in the service desk must adapt, but what does that mean?

    •Service Availability. Users expect their services to always be up – just like they experience with their other mobile apps and should there be an issue, they expect it to be resolved immediately. What can the Service Desk to make this dream a reality?

    •New Technologies. Prompted by this need for always-on, mobile-available services, infrastructure teams are looking toward newer technologies such as public clouds, software defined networking (SDN), and hyperconverged architectures. How does this impact the Service Desk?

    Join, Chris Marsh, lead mobility analyst at 451 research, Chris Dunn, Global Director of Product marketing for EasyVista, and Bruce Aboudara SVP at Scalable Software as they discuss the key trends the service desk need to know about as well as actions the service desk can take to capitalize on those trends.
  • The CEO's Key to Growth in 2017 The CEO's Key to Growth in 2017 Rob Nelson, CEO Dec 13 2016 6:00 pm UTC 45 mins
    Focus on the sales funnel is a key to growing your company. As CEO of Grow, Rob has focused every team in the company on the sales funnel with incredible results to show. Attend to learn how you can replicate this as well as Rob's plans for improvement in 2017. Includes Q&A for live attendees!
  • How Can You Compete Like Amazon? How Can You Compete Like Amazon? Dan Boutin, VP Digital Strategy | Mat Ball, PMM Data Science Dec 13 2016 6:00 pm UTC 30 mins
    In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences and business outcomes while improving IT performance... all within a super-competitive online retail marketplace.

    This fast-paced session will cover the following:
    1. How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web and mobile traffic and marketing campaigns.
    2. The increasing importance of data science for both rapid and long-term decision-making.
    3. How to gain a deeper understanding of your company’s performance DNA and learn how to take advantage of opportunities that are unique to your site and your business.

    Your takeaway from this talk will be a insights and best practices that you can put into play to drive site traffic, gain visibility into how shoppers use your site, optimize customer experiences, and connect the dots between digital performance and business metrics.
  • The Most Underappreciated Element in Analytics The Most Underappreciated Element in Analytics Jim McHugh, VP & GM at Nvidia and Todd Mostak, Founder & CEO of MapD Dec 13 2016 6:00 pm UTC 60 mins
    The vast majority of reviews on analytical applications are feature driven but this misses a critical component – usability. No matter how many chart types, how many governance features or what types of row level security is offered, if the application is slow, it won’t get used properly. Join Nvidia’s Jim McHugh and MapD’s Todd Mostak to talk about why speed, and in particular speed at scale, is the defining capability for analytics in the petabyte economy. The webinar will cover current research, the latest hardware advancements (NVIDIA P100 and DGX-1), and what techniques innovative companies are using to harness the parallel processing power of Nvidia GPUs.

    Jim McHugh is vice president and general manager at NVIDIA with over 25 years of experience as a marketing and business executive with startup, mid-sized, and high-profile companies. He currently leads DGX-1, the world’s first AI supercomputer in a box. Jim focuses on building a vision of organizational success and executing strategies to deliver computing solutions that benefit from GPUs in the data center. He has a deep knowledge and understanding of business drivers, market/customer dynamics, technology-centered products, and accelerated solutions.
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Dec 13 2016 8:30 pm UTC 60 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Seven disciplines to support your successful digital strategy Seven disciplines to support your successful digital strategy Nigel Fenwick, Vice President and Principal Analyst, Forrester Research Dec 13 2016 9:00 pm UTC 60 mins
    Customers increasingly embrace digital experiences and technologies, and organizations must compete for their attention and loyalty. Every business today must learn to continuously create and exploit new digital assets to simultaneously deliver new sources of customer value and increase their operational agility — transforming to a digital business.

    In this webinar, Nigel Fenwick, Vice President and Principal Analyst at Forrester Research will share results of a recent study of how retail, retail banking, manufacturing, and government organizations in North America, the UK, Germany, Benelux, and Australia prioritize various initiatives and disciplines as part of their digital strategies.

    Learn which seven disciplines correlate with many elements of success and discover how you can measure on your journey to digital transformation.
  • How to Launch a Successful Career as a Woman in Marketing Technology How to Launch a Successful Career as a Woman in Marketing Technology Cindy Cardinal, Isabelle Dumont, Liz Bullock and Aya Fawzy Dec 13 2016 9:00 pm UTC 60 mins
    What are the skills and techniques needed to be successful in tech? As roles in technology are continually shifting, discover what you need to know in order to advance in your tech career.

    Join our panel of experts as they discuss the following:
    - How do you pivot your career to a tech path?
    - What tools/experiences do you need to get into tech?
    - How do you deal with people who have more experience than you and how do you get them to respect your opinions?
    - Many vendors and organizations are offering certifications and badges. Worth it? If you decide to pursue one, how do you decide which organization to get your additional education from?

    Moderator:
    Cindy Cardinal, Owner of CC Communications

    Panelists:
    Isabelle Dumont, Head of Marketing at BlueTalon
    Liz Bullock, Director Digital & Paid Media at Rackspace
    Aya Fawzy, Marketing Manager at Captora
  • How to Optimize Job Descriptions to Attract Top Talent How to Optimize Job Descriptions to Attract Top Talent Glenn Medalle, Director of Global Talent Acquisition, AppDynamics; Jennifer Hourani, Customer Enablement Manager, Glassdoor Dec 13 2016 9:00 pm UTC 60 mins
    Gone are the days when a job description was simply a list of required skills and a summary of daily expectations. Now, to reach top candidates, job descriptions must actively sell a position that paints an authentic picture of the work.

    We’ll cover all the key best practices. Here’s the agenda:

    - How to write SEO-friendly job descriptions that land you more (and better) candidates

    - How to promote and leverage your company culture, values and mission

    - How to optimize job descriptions for on-the-go mobile users

    - How to maximize recruiting dollars by targeting ideal-fit talent
  • Are Batteries Becoming More Dangerous? Are Batteries Becoming More Dangerous? Wai Fun Kee, Industry Principal, TechVision Dec 14 2016 6:30 am UTC 60 mins
    The battery sector was stunned with the news of Samsung Galaxy Note 7 smartphones catching fire or exploding in September 2016, and was further shaken when the replacement smartphones suffered similar fates. Such developments underline the new territory that advanced battery designs are venturing into, where the slightest defect may have catastrophic consequences. Scientists and researchers are thus compelled to improve upon existing battery technologies, where batteries will have to meet ever-increasing demands for high power density, good lifecycle, long shelf life, low cost, and safety.
  • Is your third party risk management program set up for success? Is your third party risk management program set up for success? Jimit Arora, Partner IT Services at Everest Group Dec 14 2016 3:00 pm UTC 60 mins
    The rising tide of regulatory compliance has reached beyond financial institutions to their third parties. An inefficient third party risk management program can lead to high penalties, loss of business and a tarnished reputation. Firms need to assess the sophistication of their program and systems to achieve an optimal state of effectiveness.

    IHS Markit and NTT DATA Services have engaged Everest Group to study the third party risk management practices in financial services industry and present their point of view on the best in class practices for third party risk management. Everest Group has synthesized a “market perspective” on how financial services enterprises manage the risk arising from third parties and what are the characteristics of the best in class technology solutions in third party risk management. In this webinar, Jimit Arora, Partner IT Services at Everest Group presents the findings of the research and discusses best practices for enterprises adopting technology solutions to manage third party risk.
  • Know your customers better than they know themselves Know your customers better than they know themselves Jemma Hardyman, BlueVenn Consultant Dec 14 2016 3:00 pm UTC 60 mins
    Consumers are statistics, customers are people. Gone are the days of mass marketing.

    Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.

    BlueVenn Consultant, Jemma Hardyman, will explain how you can use marketing insight and the power of an SCV to drive one-to-one customer experiences, delving deeper into:

    - Modern marketing foundations and how they can be used
    - Using a data-driven approach to build brand loyalty and increase revenue
    - Listening to customers to know them better, evolving your messages to meet their ever- changing preferences
    - Knowing the difference between ‘real-time’ and ‘right-time’
  • SQL and Search: Impactful Results, Manageable Implementations SQL and Search: Impactful Results, Manageable Implementations Jason Stamper 451 Research Senior Analyst; Kevin Risden Apache Lucene/Solr Committer; Hadoop and Search Tech Lead Dec 14 2016 4:00 pm UTC 60 mins
    Search engines have changed the way everyone accesses information. Apache Solr and Elasticsearch, two open source search engines built on Lucene, have enabled companies to integrate search for a variety of use cases. On the flipside, SQL has been the bedrock for analytics. Joining the power of search and SQL opens up search to users who are familiar with SQL. This combination of technologies allows companies to utilize existing SQL skills to implement innovative search that answer questions previously not possible.


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  • Informatica Enterprise Information Catalog for Data Driven Organizations Informatica Enterprise Information Catalog for Data Driven Organizations Deepa Sankar, Director Product Marketing and Gaurav Pathak, Director Product Management Dec 14 2016 4:00 pm UTC 60 mins
    Data is becoming the lifeblood of our economy, and data-driven companies are turning their data assets into revenue and profits. With diverse, dispersed across different departments, locations, systems, how do you know exactly what data you have? Enterprise Information Catalog from Informatica enables you to catalog, discover and understand all types of data using smart machine-learning algorithms and easy-to-use search and exploration. Register to today to learn more about -
    -How you can catalog and discover all types of data across the enterprise
    -Find data assets through powerful semantic search
    -Understand your data with 360 relationship views and lineage
    -Enrich data assets with business context and crowd sourced annotations
  • Do's and Don'ts of BI on Hadoop Do's and Don'ts of BI on Hadoop David Mariani, CEO of AtScale Dec 14 2016 5:00 pm UTC 60 mins
    Trying to make Hadoop work with your BI tools (Tableau, Excel, Qlik, MicroStrategy, Pentaho...etc?). Join this interactive webinar and find out how to make it work!

    In this webinar, you will learn:

    - The Pitfalls of Big Data: What matters and what's a distraction OLAP on Hadoop: The best architectural options (ROLAP, MOLAP, in-memory)
    - Data Warehouse Design: the benefits of schema on demand vs. schema on load

    About the Speaker: Dave Mariani, CEO, AtScale

    Dave Mariani ran Yahoo! data pipelines and analytics teams at the time Hadoop was born. After Yahoo!, he went on to run engineering at Klout, where he managed a 200+ node cluster and Hive Data Warehouse of over one trillion rows. He now leads AtScale Inc, helping Fortune 100 customers run their BI on Big data.
  • Object Storage for Developers, Part 3 Object Storage for Developers, Part 3 Ryan Meek, Product Manager Dec 14 2016 5:30 pm UTC 60 mins
    Join former developer and current Product Manager Ryan Meek for an informative webcast where he will take a deep dive into advanced object storage. Ryan will review protocols, metadata and data protection, with a focus on performance and high availability at petabyte scale. With live Q&A throughout, this webcast is geared towards application developers, software and storage architects.
  • Big data replication to Amazon S3 Big data replication to Amazon S3 Paul Scott-Murphy, VP Product Management Dec 14 2016 6:00 pm UTC 60 mins
    Paul Scott-Murphy, WANdisco VP of Product Management will explain the benefits of moving to the cloud and review the AWS tools available for cloud migration and hybrid cloud deployments.